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Media Relations  – The  Right  Way –  The  Only  Way NSPRA National Seminar – 2011   M. Larry Litwin, APR, Fellow PRSA Rowan University [email_address] www.larrylitwin.com © 2011
A Conversation… ,[object Object],[object Object]
  Taken from…
Other Larry Litwin PowerPoints ,[object Object],[object Object],[object Object]
 
First Amendment ,[object Object]
Questions to Consider ,[object Object],[object Object],[object Object],[object Object]
 
Electronic Release Template
What Editors and Reporters   Expect of PR Practitioners
The Networked Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Networked Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Networked Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
What Editors and Reporters   Expect of PR Practitioners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Coverage  i n Print  – including Internet –  and  On The Air   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Establish a Media Policy ,[object Object],[object Object],[object Object],[object Object]
What’s the Difference? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On the Record – Off the Record ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Not for Attribution   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For Background Only   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Hold a News Conference? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Points to Remember ,[object Object],[object Object],[object Object],[object Object]
Key Points continued… ,[object Object],[object Object],[object Object],[object Object]
More Key Points... ,[object Object],[object Object],[object Object],[object Object]
Even More Key Points... ,[object Object],[object Object],[object Object]
Real Life “Pitching” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
25 Ways to  Deal   with the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object]
25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object]
25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Summary of Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips continued... ,[object Object],[object Object],[object Object]
Top 10 Media Relations Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 10 Mistakes continued… ,[object Object],[object Object],[object Object],[object Object],[object Object],PR Play 9-11 (Page 280) The Public Relations Practitioner’s Playbook
“ Infodemic” ,[object Object],[object Object],[object Object],[object Object]
“ The newest computer can merely compound, at speed, the oldest problem in the relations between human beings – and  in the end the communicator will be confronted with the  old problem – of  what to say and how to say it.” Edward R. Murrow
More tips – No. 1 ,[object Object],[object Object],[object Object],[object Object]
More tips – No. 2   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions to Consider ,[object Object],[object Object],[object Object],[object Object]
What Editors and Reporters   Expect of PR Practitioners
 
Electronic Release Template
Questions ??? ,[object Object],[object Object],[object Object]

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Media Relations – the right way – the only way 2011

  • 1. Media Relations – The Right Way – The Only Way NSPRA National Seminar – 2011 M. Larry Litwin, APR, Fellow PRSA Rowan University [email_address] www.larrylitwin.com © 2011
  • 2.
  • 3. Taken from…
  • 4.
  • 5.  
  • 6.
  • 7.
  • 8.  
  • 10. What Editors and Reporters Expect of PR Practitioners
  • 11.
  • 12.
  • 13.
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  • 16.
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  • 18.
  • 19.
  • 20.
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  • 31.
  • 32.
  • 33.
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  • 35.
  • 36.
  • 37.
  • 38. “ The newest computer can merely compound, at speed, the oldest problem in the relations between human beings – and in the end the communicator will be confronted with the old problem – of what to say and how to say it.” Edward R. Murrow
  • 39.
  • 40.
  • 41.
  • 42. What Editors and Reporters Expect of PR Practitioners
  • 43.  
  • 45.