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The Dynamic Dozen (plus three) Strategic Tools (pdf version)

by on Jul 04, 2013

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Fast-paced session covering 12 communication models designed to propel strategic communicators to the highest level. Many were used by President Obama in his re-election campaign. First 36 minutes ...

Fast-paced session covering 12 communication models designed to propel strategic communicators to the highest level. Many were used by President Obama in his re-election campaign. First 36 minutes cover models. Final 24 – time’s yours. “The Dozen”: Obama; MAC Triad; Shannon Weaver; Cracked Egg; Electronic Releases; Hyper Targeting; Conflict Analysis; Audience Fragmentation; Crisis Communication; Media Relations; Key Communicators; Summary (GOST, PRpie; RACE)

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The Dynamic Dozen (plus three) Strategic Tools (pdf version) The Dynamic Dozen (plus three) Strategic Tools (pdf version) Document Transcript