Public communication is at the heart of our economy, society and politics. Studios use it to promote their films. Politicians use it to get elected. Businesses use it to burnish their image. Advocates use it to promote social causes.
It is a field built on ideas and images, persuasion and information, strategy and tactics . No policy or product can succeed without a smart ( strategic ) message targeted to the right audience in creative and innovative ways at the ideal time using the proper channel . The ability to communicate this way – to communicate strategically – is what Public Communication is all about.
A management function that helps organizations and their publics mutually adapt to one another.
Public Relations Defined A management function evaluates public attitudes which identifies the policies and procedures and an organization with the public interest of executes a program of action (and communication) and earn public understanding and acceptance to
Public Relations Management Process PR Identification of policies and procedures Determination and evaluation of public attitudes Development and execution of the program
Traditional PR Perspective Public Relations Department Customers Employees Investors Government Community Suppliers
Today, there are more media channels and content streams competing for your target audiences’ attention than ever before. The key to success is to focus on the appropriate medium that will carry your message to your target audience efficiently and effectively – and – at the right time (aperture). 1-2-1 “marketing” (IMC/ “Word of Mouse” ) ties your communication messages together with a consistent look, feel, tone and message that support your strategic communication efforts and makes your message more effective and efficient.