Competition to recruit nurses
is fierce these days.

With so much noise out there

With so much noise out there
reaching nurses requires
experience, insight,
and creativity.

A Cincinnati hospital
needed a way to target nurses online

A Cincinnati hospital
needed a way to target nurses online
without breaking the bank.

A Cincinnati hospital
needed a way to target nurses online
without breaking the bank.
We found it for them.

Others placed ads on
Cincinnati.com

Cincinnati.com
Site reaches broad, nonspecific audience

Cincinnati.com
Site reaches broad, nonspecific audience
Cost-per-click 1350

Others still placed ads on
Nurse.com

Nurse.com
Site is flooded with similar messaging

Nurse.com
Site is flooded with similar messaging
Cost-per-click 46 85

We tried something different.

We managed to target our audience
and still stand out.

And we did it
with a cost-per-click
of only $6.64.
6 64

Our efforts yielded a huge success,
and our client was
blown away.

How did we do it?

How did we do it?
We’d be happy to tell you.

Cincinnati Headquarters Columbus Office Main Contact:
720 East Pete Rose Way 580 North Fourth Street, Suite 660 Mike Langer
Cincinnati, OH 45202 Columbus, OH 43215 Phone: 513.287.1812
Phone: 513.421.8840 Phone: 614.573.0910 email: mlanger@northlich.com
Fax: 513.287.1895 Fax: 614.573.0909
northlich.com
Brand Strategy • Interactive • Direct Marketing • Public Relations • Influencer Marketing • Media Planning/Buying