Desnfun3

Fun with Design

Once I got a tree identification book for Christmas. In it was a picture of a very beautiful and unique tree. I named it the Music Tree.

“ This is such a beautiful tree,” I thought. “ But I know we don’t have any around here.” “ It’s so distinctive, I know I would have noticed it if there were any.

The next day I went for a walk And when I looked up, lo and behold... There were hundreds of Music Trees in my own neighborhood!

and could identify it, I saw it everywhere! Once I was conscious of the tree, name it,

This is how it works with DESIGN … to do it well, you must become conscious of it

So, now YOU’RE going to learn to recognize a few design principles Then, you’ll be able to use them... effectively! consciously,

Get a pencil and paper ready - Write down the problems you see in the design of the next slide...

Ancient Greeks Their Contributions to Education THE FATHERS OF PHILOSOPHY

SOCRATES

PLATO

ARISTOTLE

ISOCRATES

THE SOPHISTS

RHETORIC DIALECTIC LOGIC CHAPTER 3 pp. 100-156

We’ll come back to this later...

P roximity A lignment R epetition C ontrast Williams, Robin. (1994). The Non-Designer’s Design Book . Berkeley, CA: Peachpit Press. Let’s look at FOUR BASIC PRINCIPLES...

Proximity The principle of proximity states that you group related items together . move them physically close to each other, so the related items are seen as one cohesive group, rather than a bunch of unrelated bits.

Proximity Does your eye stop five times on the business card below? Toad Hall Ima Geiko (712)496-8347 769 Slime Way Dulac, LA You probably see the bold phrase first, then jump from corner to corner.

Proximity And two bold phrases confuse us further... Toad Hall Ima Geiko (712)496-8347 769 Slime Way Dulac, LA Where do you begin? Do you know when you’re finished?

Proximity If the elements are grouped together, the proximity implies a relationship. (712)496-8347 769 Slime Way Dulac, LA This card is now organized both intellectually and visually. Toad Hall Ima Geiko

Proximity Take a moment to decide which of the items should be grouped into closer proximity... UNIVERSITY OF THE WEST WHAT’S HAPPING IN... and which should be separated. PRAIRIEGRASS AGENCY COOPERATIVE EXTENSION August, 1999

Proximity Was this your conclusion? Notice some other changes made along the way: University of the West Cooperative Extension August, 1999 Prairie Grass Agency What’s happening in...

all caps were changed to lowercase, which gave room for a stronger title

the corners were changed to square, giving it a cleaner, stronger look

The picture was enlarged to be more visually compelling

Alignment The principle of alignment states that... nothing should be placed on the page arbitrarily. and every item should have a visual connection with something else on the page.

Alignment Centered title pages are dull... Design Plan for Solar System Unit By Shannon Rock April 9, 2000

Alignment The strong flush-left alignment gives the report cover a more sophisticated look. Design Plan for Solar System Unit By Shannon Rock April 9, 2000

Alignment If you’re going to center text

Alignment then at least make it obvious!

Alignment Experiment with making it more dramatic in some other way!

Alignment Find a strong line and use it. If you have a photo or a graphic with a strong flush side, align the flush side of the text along the straight edge of the photo.

Repetition The principle of proximity states that you... repeat some aspect of the design throughout the entire piece:

a bold font

a thick line

a color

a design element

a format

a spatial relationship

Repetition Repetitions : bold typeface light typeface square bullets indents spacing alignments

Mickey Mouse

Walt Disney Studies

Anaheim, California

58 years old, no children

Employment

Walt Disney Studios

Various television studios

Education

Walt Disney Studios

Favorite Activities

Driving steamboats

Roping cattle

Favorite Quote

Everybody can’t be a duck.

Repetition It’s a tea party! in Ms. Timm’s second grade room 1 o’clock in the afternoon wear your hat little triangles all over the invitation

Contrast The principle of proximity states that... If two items are not exactly the same, then make them different. Really different!

Contrast macintosh New! Omaha Area Mac Users’ Group What is it? When is it? Where is it? Am I invited? Most cities have a Macintosh User Group (MUG) which provides information and support for anyone using a Macintosh. Come ready to share, look for help, find answers, keep up with the rapid pace of change and have fun! Yes! Anyone who has anything to do with Macintosh computers is invited. Even if you’ve never used a Mac, you’re invited. Even if you haven’t even decided that a Mac is the right computer for you, you’re invited! Our first meeting will be held on March 16, from 7:00 to 8:45 p.m. Most meeting, are officially over with an hour; however, some have been known to last into the evenings - Macintosh users may be the most rabid anywhere! This meeting will be held at the downtown library , upstairs in the Community Room. From time to time, the group may choose to meet in other venues to see Macintoshes at work in a variety of businesses and offices. There’s contrast here in the typefaces, as well as between the long, horizontal title and the tall, narrow, vertical columns.

Contrast Cairo’s Community Network Coming to a workstation near you Research databases Trace your geneology Shop Don’t be afraid to make some items small to create a contrast and to allow blank space! Your access to a world of information Plan a vacation Sell an antique Find an old friend For more information, call 402-730-9387 Cairo Public Library

P roximity A lignment R epetition C ontrast Williams, Robin. (1994). The Non-Designer’s Design Book . Berkeley, CA: Peachpit Press. So, here they are again, the FOUR BASIC PRINCIPLES...

Are you ready to use these principles?

to redesign our Greek mess? When the next card comes up, escape to the edit mode and redesign it, get it to Dr. Landis... and, for heaven’s sake, BE BOLD!

Ancient Greeks Their Contributions to Education THE FATHERS OF PHILOSOPHY