10 Strategies for Political Influence
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10 Strategies for Political Influence

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10 Strategies for Political Influence 10 Strategies for Political Influence Presentation Transcript

  • Ten Strategies for Political Influence Prof. David Landis
  • Strategy One: Electioneering
    • divides winners and losers
    • gains a persuadable audience
    • gains access under pressure
  • Strategy One: Electioneering
    • assist in candidate recruitment
    • survey/select electoral resources
    • make connections personally
  • Strategy Two: Coalition Building
    • more public support
    • more personal, constituent ties
    • astroturf vs. grassroots
  • Strategy Two: Coalition Building
    • identify all stakeholders
    • reach out to possible partners
    • divide labor to reflect strengths
    • brittle, not flexible, under stress
  • Strategy Three: Framing
    • names the issue for public
    • creates positive impression
    • puts opponents on defensive
  • Strategy Three: Framing
    • identify popular values
    • align issue with values
    • stick to the message
  • Strategy Four: Expertise
    • creates credibility
    • gives usable rationale
    • distinguishes from other good ideas
  • Strategy Four: Expertise
    • easy to follow, graphic, authoritative
    • best: proves bang for buck
  • Strategy Five: Story
    • holds much information
    • memorable
    • affects emotions
  • Strategy Five: Story
    • plot first, then detail
    • demonstrate specific human impact
    • personalize the message
  • Strategy Six: Timing
    • affects the outcome
    • maximum effect for resources
  • Strategy Six: Timing
    • before public position taking
    • inoculate against opposing views
    • before elections
  • Strategy Seven: Referent Power
    • attach to positive person
    • get the benefit of their glow
    • proven influence method
  • Strategy Seven: Referent Power
    • best: nonpolitical with personal stake
    • generate free media
    • don’t pretend to be expert
  • Strategy Eight: Deference
    • high return for resources
    • builds internal credibility
    • denies effective opponent
  • Strategy Eight: Deference
    • learn inside/outside deference source
    • earliest important targets: leaders
    • pick best floor/public leader available
  • Strategy Nine: Solution Finding
    • good ideas have power
    • good ideas meet multiple interests
    • good ideas reflect priorities
    • note: sell problems, nominate solutions
  • Strategy Nine: Solution Finding
    • learn interests of stakeholders
    • discover priorities
    • offer alternatives that advance multiple interests
  • Strategy Ten: Authority
    • times change quickly
    • aircraft carrier vs. destroyer
    • coalitions become brittle
  • Strategy Ten: Authority
    • preplan for crunch time
    • give representative power to deal
    • gulp and defend the deal
  • “ Good Luck & Good Grassroots Organizing.” - Dave Landis