Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014

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Design techniques and strategies for: Facebook, Twitter, LinkedIn, Pinterest and Instagram.

Learn how to identify which social media platforms your audience is frequenting, why they are there, and how to WOW them once they find you!

Published in: Social Media, Technology, Business
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Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014

  1. 1. MAUREEN LADLEY LADLEY & ASSOCIATES BERKELEY, CA Social Media and Design - Tips to Wow Your Clients Maureen@LadleyandAssociates.comFacebook.com/LadleyandAssociates
  2. 2. Social Media and Design - Tips to Wow Your Clients Facebook.com/LadleyandAssociates Welcome! Maureen@LadleyandAssociates.com
  3. 3. Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com Social Media and Design - Tips to Wow Your Clients
  4. 4. Facebook.com/LadleyandAssociates  Social Media – What for Whom  Facebook  Twitter  LinkedIn  Pinterest  Instagram Maureen@LadleyandAssociates.com Social Media and Design - Tips to Wow Your Clients
  5. 5. What for Whom Options Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
  6. 6. This May Surprise You… Facebook.com/LadleyandAssociates  The fastest growing demographic on Twitter is the 55- 64 year age bracket.  189 million Facebook users are “mobile only”. And, we love our smart phones.  YouTube reaches more US adults 18-34 than any cable network.  Every second, two new members join LinkedIn.  Social media is now the #1 activity on the web.  LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook.  93% of marketers use social media for business. Source: Belle Beth Cooper at Buffer, appearing in Fast Company. Maureen@LadleyandAssociates.com
  7. 7. On-Line Marketing - Social Media Facebook.com/LadleyandAssociates Where should your client be? Where their customers are. As of August 2012:  66% of online adults use Facebook  20% use LinkedIn  16% use Twitter  12% of online adults say they use Pinterest  12% of online adults say they use Instagram  5% of online adults say they use Tumblr Maureen@LadleyandAssociates.com
  8. 8. Who’s Where? Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
  9. 9. Age, According to Pew Research Center Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
  10. 10. Top Social Media Sites - Attributes Facebook.com/LadleyandAssociates Audience Resource Need  Facebook All High  Twitter B2B, B2C, Men High  Instagram B2C, Young High  LinkedIn B2B Moderate  YouTube All Moderate  Google+ Male, SEO Savvy Flexible  Pinterest Female Low Maureen@LadleyandAssociates.com
  11. 11. Facebook.com/LadleyandAssociates  Social Media – What for Whom – done  Facebook  Twitter  LinkedIn  Pinterest  Instagram Maureen@LadleyandAssociates.com Social Media and Design - Tips to Wow Your Clients
  12. 12. Facebook.com/LadleyandAssociates  Facebook – Profile vs. Page Maureen@LadleyandAssociates.com Social Media and Design - Tips to Wow Your Clients
  13. 13. Facebook.com/LadleyandAssociates  Facebook Anatomy (and LunaMetric’s Social Media Sizing Cheatsheet) Maureen@LadleyandAssociates.com Social Media and Design - Tips to Wow Your Clients Banner App Cover Art Portrait Square Timeline
  14. 14. Facebook – Banner Strategy Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
  15. 15. Facebook – Banner Strategy Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
  16. 16. Facebook – Apps (facebook.com/appcenter) Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
  17. 17. Facebook – Apps (facebook.com/appcenter) Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
  18. 18. Facebook – Custom App Graphics Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
  19. 19. Facebook – Email Capture (MailChimp) Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
  20. 20. Facebook – Contact Us App Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
  21. 21. Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com Facebook – Contact Us App
  22. 22. Facebook – Photos and Albums Facebook.com/LadleyandAssociates  Testimonials? Try JPGs in Albums. Maureen@LadleyandAssociates.com
  23. 23. Facebook – Offers, Events Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
  24. 24. Facebook - Ads Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
  25. 25. Facebook – Customer Username Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com Facebook.com/username
  26. 26. Facebook.com/LadleyandAssociates  Social Media – What for Whom – done  Facebook – done  Twitter  LinkedIn  Pinterest  Instagram Maureen@LadleyandAssociates.com Social Media and Design - Tips to Wow Your Clients
  27. 27. Twitter - Connect Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com Logo Header Image Visible Backgd
  28. 28. Facebook.com/LadleyandAssociates  Social Media – What for Whom – done  Facebook – done  Twitter – done  LinkedIn  Pinterest  Instagram Maureen@LadleyandAssociates.com Social Media and Design - Tips to Wow Your Clients
  29. 29. LinkedIn – Profile vs. Page Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
  30. 30. LinkedIn - Portfolio Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com www.linkedin.com/portfolio
  31. 31. Facebook.com/LadleyandAssociates  Social Media – What for Whom – done  Facebook – done  Twitter – done  LinkedIn – done  Pinterest  Instagram Maureen@LadleyandAssociates.com Social Media and Design - Tips to Wow Your Clients
  32. 32. Pinterest – Plan the Boards, Pin Source Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
  33. 33. Pinterest – Designed Pin Image Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
  34. 34. Facebook.com/LadleyandAssociates  Social Media – What for Whom – done  Facebook – done  Twitter – done  LinkedIn – done  Pinterest – done  Instagram Maureen@LadleyandAssociates.com Social Media and Design - Tips to Wow Your Clients
  35. 35. Instagram – Designing the Brand Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
  36. 36. Instagram – Drive Participation # Coupon Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
  37. 37. Instagram – It’s What You Do With It Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
  38. 38. Social Media Facebook.com/LadleyandAssociates  Interesting content  Visual Story Telling  Followers  Engagement  Include Calls-to-Action  Attend events  Join groups  Sign-ups Maureen@LadleyandAssociates.com
  39. 39. Questions Facebook.com/LadleyandAssociates Maureen Ladley (510) 238-0150 Maureen@LadleyandAssociates.com www.LadleyandAssociates.com Maureen@LadleyandAssociates.com

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