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Paying attention lenhart
Paying attention lenhart
Paying attention lenhart
Paying attention lenhart
Paying attention lenhart
Paying attention lenhart
Paying attention lenhart
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Paying attention lenhart

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Paying attention assignment for a Crash Course on Creativity: …

Paying attention assignment for a Crash Course on Creativity:
Go to at least 6 different stores. They can be at the same shopping center or different locations. Spend at least 15 minutes in each store making OBSERVATIONS. Create a presentation that captures your INSIGHTS and HIDDEN OPPORTUNITIES.

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Transcript

  • 1. Paying Attention By Michele Lenhart Intuition6 stores  6 senses  6 speculations
  • 2. 1. Stores that put pictures of smiling faces and welcome notes near thefront entrance tend to have employees who seem less happy to be working.
  • 3. 2. It appears that the bigger thefootprint of the building, the higher the ceilings tend to be.
  • 4. 3. The larger the store, the moredurable the flooring appears to be. Small mom & pop shop vs. big box store
  • 5. 4. Decor in stores reflects an image they want to not necessarily the customers shopping there.Auto shop décor very masculine: most Department store with fragile displays: mostcustomers were female. customers were families with young children.
  • 6. 5. If there is music playing or TV on inthe store, the atmosphere tends to be less relaxing than stores without any media playing.
  • 7. 6. No matter the store, customers appear to know what to do upon entering. Perhaps they are returning,or perhaps these stores set up in a way that people can intuitively figure out what to do.

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