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AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
AAAA: The Future of Advertising Agencies
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AAAA: The Future of Advertising Agencies

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Mark's Kvamme's keynote at the AAAA Conference on May 28, 2008

Mark's Kvamme's keynote at the AAAA Conference on May 28, 2008

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    • 1. LET’S TALK WHAT WOULD WE DO IF WE WERE STARTING A NEW AGENCY TODAY? AAAA DIGITAL CONFERENCE MAY 28, 2008
    • 2. WHY ARE WE TALKING ABOUT THIS? “ THE AGENCY OF THE FUTURE DOES NOT EXIST”
    • 3. 1979 Consu mer Technology 1989 Consumer Marketing 1999 Consumer Investing
    • 4. HOW DID WE GET HERE? 1989
    • 5. DESKTOP PUBLISHING
    • 6. INTERNET
    • 7. PORTAL
    • 8. SEARCH
    • 9. DVR
    • 10. BLOGS
    • 11. VIDEO
    • 12. SOCIAL GRAPH
    • 13. MOBILE
    • 14. WHERE ARE WE NOW? VIDEO BLOGS MOBILE SOCIAL RADIO TV NEWSPAPER MAGAZINE BILLBOARD KIOSK DIRECT The Attention (Deficit) Generation
    • 15. WHERE DO WE GO FROM HERE? BRAND CONSUMER Own the Conversation (not just the creative) HELLO! HELLO!
    • 16. IT’S HOW WE GET FROM HERE TO THERE
    • 17. RECALCULATE THE MATH (Reach x Frequency) Engagement = Media Buy √ Reach x Frequency = Media Buy
    • 18. A FEW IDEAS TO CONSIDER
    • 19. ENGAGE THE AUDIENCE Invite . . . Ask . . . Entertain . . . Co-Create
    • 20. INVENT NEW AD UNITS: INTEXT
    • 21. BRAND/CONTENT EMERSION
    • 22. CREATE COMPELLING PROGRAMMING
    • 23. INVENT NEW AD UNITS: MEVERTORIAL
    • 24. INVENT NEW AD UNITS: PLAYBRANDS
    • 25. INVENT NEW AD UNITS: VCAM
    • 26. GET IN FRONT OF SEARCH
    • 27. BRAND CREATIVE MUST MATTER AGAIN
    • 28. INVENT NEW AD UNITS: PRODUCT AS HERO
    • 29. PERFORMANCE BASED COMPENSATION Sales & Marketing Cost of Sales JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL % Revenue Operating Profit Expenses R&D Manufacturing Saleries G&A Operating Income Taxes Net Income
    • 30. WHICH AGENCY DO BRANDS NEED? Own the Creative Own the Conversation Production Oriented Portfolio is the Asset Work-for-Hire Target an Audience Insertion Orders RxF=Media Buy Standard Ad Units S&M Expense Fee Comp. Partner Strategic Oriented I.P. is the Asset. Subscriber Mgmt. Engage the Audience Programming & Apps (RxF)/E=Media Buy Invent Ad Units Cost of Sales %Revenue Comp. Team Member
    • 31. [email_address] LET’S TALK
    • 32. THANK YOU!

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