Portfolio & Resume Online - click here: www.slideshare.net/mkunhenn/portfoliojune2013MK>Branding was founded in 2006 as a ...
• fluent in current design software and design-tools Adobe Creative Suite: Photoshop, InDesign, Illustrator,AcrobatQuarkXP...
DHL EXPRESS OPS ATHLETIC LEAGUEBrands & Logos created in New York, Miami, BerlinFor the shown brands I created (or in team...
Consulting Creative DirectionPlan B Advertising AgencyVienna, 2011Motion Image Film •Advertising Campaign •Collateral •Fol...
©2011EATON,ViennaEATONBrochuresGoal: The collateral system has different components: an overviewbrochure, as well as broch...
Image-Movie – click hereAwards:Image-movieGolden Dolphinin category A8:Environmental Issuesand Concerns2011:Silver Screen ...
©variousCopyrightsTRAVEL & LEISURE VARIOUS CLIENTSprint & online ad campaignsGoal: Creating desire to go to the destinatio...
SEEGER MEDWebsite CreationGoal: To show that Seeger med bandages enable an active lifestyleConcept: The welcome page shows...
©2012Seeger,BerlinSEEGER AKTIVWebsite CreationGoal: To transfer brand equity from Seeger med to Seeger aktiv,the “new” add...
ADVANTAGE CARE INSURANCEBrand Creation & B2C Advertising CampaignsGoal: To make people feel that “an active lifestyle supp...
Senior Art DirectionTURKEL Total Brand ManagementMiami, 2006• Brand Redesign• Brand Image Campaign & Photo Shoot• Collater...
Senior Art & Design DirectionBerlin, New York, Montréal, Florida, Frankfurt a. Main©VariousCopyrightsWEBSITESvariousGoal: ...
DAAIRBrand Creation of Pharma Product LineGoal: This brand educates patients that information combined with vit-amins & mi...
DAAIRCollateral SystemGoal: Helping the audience get the information they need easily byproviding structured useful inform...
Senior Design DirectionInterbrand World HeadquartersNew York CityBrand Strategy •Logo- & Brand-Design •Collateral •Website...
©NationwideInsurance,ColumbusSenior Design DirectionInterbrand World HeadquartersNew York CityBrand Design •Brand Image Co...
DHL EXPRESS USAd Campaigns QuarterlyGoal: Establishing DHL Express as the market leader in expressdelivery in the United S...
DHL EXPRESS USValue Proposition Poster & “Save the Date” Communication©2010DHLU.S.A
DHL EXPRESS USOnline Banner Campaigns©2010DHLU.S.AGoal: Advertising the breadth of DHL offerings and the customerbenefits ...
BMW Financial Services North AmericaProduct Brand CreationGoal: Transfer brand equity from BMW Financial Services brand to...
SKYWATERWater-Making MachinesGoal: Communicating the benefit of the machines in differentsituations (clean water for water...
LIQUID VISAProduct Brand Creationfor First USA Bank NA(Division of BankOne)Senior Design DirectionInterbrandWorld Headquar...
BANK ONEBrand Creation, Debit/Credit Card SystemGoal: To show that BankOne recognizes the individual andprovides customize...
BANC REPUBLICBrand Creation & B2C CommunicationGoal: To create the Banc Republic brand and establish BR as thebank with th...
Creative DirectionFort Lauderdale, 2010Brand & Logo Design •Advertising Campaigns •Interface Design Smart Phones •Creation...
Architecture & Interior Design ClientsDesign Projects for Various Clients (B2C)Designs created in in Berlin, Ft. Lauderdal...
Lifestyle, Fashion & CosmeticDesign Projects for Various Clients (B2C)Design created in in Berlin, Ft. Lauderdale, NYCFor ...
Frankfurter Allgemeine ZeitungImage CampaignArt DirectionScholz & Friends BerlinFor this newspaper I created• Image Campai...
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portfoliojune2013

  1. 1. Portfolio & Resume Online - click here: www.slideshare.net/mkunhenn/portfoliojune2013MK>Branding was founded in 2006 as a marketing consultancy and has been the partner of choice for emergingand established brands looking for innovative branding and communications solutions through the integrated useof identity, print, packaging, advertising, motion graphics and interactive media.• Manage complete project life cycle from project planning, strategic development, design and execution.• Manage all aspects of media design and utilization,including content development,promotional strategies,budgetaryconsiderations, and deadline adherence across all channels, including print, web, and interactive media.• Provide guidance and leadership with respect to marketing campaign strategy development, benchmarking,implementation, post-execution analysis, theme development, and budget considerations to achieve betterresults and understanding of innovative market solutions and trends.• Research, screen, and strategically integrate various resources and partnerships to improve cost-benefitrelationship and maximize client satisfaction.Strategic and visionary design director with over 15 years of strong design experience, leadership, and project andpersonnel management.Creative Strong track record of powerful,elegant,and award winning designs in print,web,communications andadvertising mediums.Strategic Demonstrated history of understanding market trends and developing innovative solutions andefficient strategy implementation through effective development of brand architectures, brandcreation, brand implementation, guidelines, communications and advertising.Clients Sirius Satellite Radio, Nationwide Insurance, First USA, Liquid Visa, Bank One, BMW Financial Services,Eaton, Ameritrade, Omnicom, CITRIX, NCL Cruise Lines, Miami (GMCVB), AdvantageCare, Coca Cola,Mastercard, DAAIR, Skywater, DHL Express US,VITAS Innovative Hospice Care, SeegerMy work experience includes design director roles for global design consultancies such as Interbrand, Starmark andTURKEL Total Brand Management.michael kunhennS U M M A RYP O R T F O L I OE X P E R I E N C ECell 646.318.4175mkunhenn@gmail.com248 West17th Street,Apt. 207New York, NY 100112006 – presentMK>brandingSenior Art & Design DirectorNew YorkMiamiFt. LauderdaleBerlinVienna• Provided creative vision of internal and external projects, with a strong focus on brand development, strategicprocesses and collaboration with clients and among internal environment, print & interactive teams• Developed strategic and tactical roadmaps for integrated communication teams and third party vendors forlaunch of new brands in the marketplace, including advertising, direct marketing, POS, and interactive teams forVitas Innovative Hospice Care,AdvantageCare and other key clients.• Managed all aspects of media design, including content development, 75K+ photoshoots, promotional strategies,budgetary considerations, and deadline adherence across all channels, including print, web, and interactive media.• Streamlined processes lead to deeper and stronger collaboration with internal departments and expanded relation-ships with clients.• Recreated the Turkel brand, its offerings and all business development tools to provide greater clarity of services tonew and existing clients.2004 – 2006TURKELSenior Art/Design DirectorMiami
  2. 2. • fluent in current design software and design-tools Adobe Creative Suite: Photoshop, InDesign, Illustrator,AcrobatQuarkXPress – Microsoft:Word, PowerPoint, Excel• HTML & CSS basic knowledge,WordPress & Typo 3 administration & managementUniversity of Fine Arts BerlinMaster-Degree: Visual Communication & DesignS K I L L SE D U C AT I O NE D U C AT I O N L A N G U A G E S• English• German“Because of the great work of K. Freed,A. Frasher andMichael Kunhenn (Brand Platform & Identity Creation) onthe LiquidVisa Project for First USA, Interbrand contracted theBankOne Brand Creation on a six figure day.”David MartinPresident North America InterbrandKim HoechstFirst Vice President, First USA Bank NA“A very good, experienced design, marketing,brand management professional with apassionate commitment to excellence.Michael Kunhenn has come through for meon many difficult deadline projects.”Peggy Marion,Director of MarketingRennert Bilingual NYC“Thank you for your professional advice and leadthrough the Product Brand Creation process on theglobal Alphera Financial Services project.”Bill DonnellyCFO BMW Bank of North America“Thank you for a great brand identity.”Blas Garcia MorosFounder & CEO, CollexiumCo-Founder of Microsoft“Brilliant”Bruce Turkel, OwnerTURKEL Total Brand ManagementT E S T I M O N I A L S• Brought extensive experience and knowledge of branding and interactive development into a direct marketing firm.• Showed leadership of firm’s new offerings,art directed its new brand and marketing materials,and established brandand consistency across platforms.• Initiated and led first comprehensive brand audit for key client evaluating all print, communication and webmaterials and streamlined their brand to maximize ROI.Experience continued....2003 – 2004Starmark InternationalArt/Design DirectorFt. Lauderdale• Partnered with cross-functional teams to execute all aspects of brand strategy, brand architecture, corporate identitydevelopment and brand guidelines.• Creatively led design teams in the re-branding of major multi-national corporations and the development ofspecialized product branding initiatives for financial, automotive and manufacturing clients.• Developed key protocols of new service offerings – including brand audits – to expand services available to clientsduring corporate identity initiatives.1998 – 2003InterbrandDesign DirectorNew York City
  3. 3. DHL EXPRESS OPS ATHLETIC LEAGUEBrands & Logos created in New York, Miami, BerlinFor the shown brands I created (or in team):• Logo• Imagery Concept• Color Palettes• Typography• Secondary Graphic Elements• Design-GridStrategy, Creation, Design©copyrightbythecompaniesshowninthelogosBRAND CREATION & LOGOSvarious
  4. 4. Consulting Creative DirectionPlan B Advertising AgencyVienna, 2011Motion Image Film •Advertising Campaign •Collateral •Folder •Strategy, Design, Illustration©2011EATON,ViennaEATONAdvertising Campaign (B2B)Goal: Establishing Eaton as the market leader of the safestelectronic components used in renewable energyConcept: Illustration of 4 elements of nature: Sun, Earth,Water &Wind with the headline: “People used to believe in mythology.Today they believe in safety.”
  5. 5. ©2011EATON,ViennaEATONBrochuresGoal: The collateral system has different components: an overviewbrochure, as well as brochures for each of the renewable energiesConcept: The different methods of generating renewable energy,shown on an illustration of planet Earth
  6. 6. Image-Movie – click hereAwards:Image-movieGolden Dolphinin category A8:Environmental Issuesand Concerns2011:Silver Screen Award at theInternational Film &Video Festival in LA2011:Golden Victoria at theinternational Business FilmDays in Vienna2012:Gold at the InternationalFestival of Corporate Filmson Ecology andSustainability in Deauville2012:Bronze at theWorldFestin Houston©2011EATON,ViennaEATONMotion Graphics Image MovieGoal: The uniqueness of this image movie sets itself apart from othersin the industry. It grabs attention on the internet and at trade fairsConcept: The movie has two parts.The first stating that renewableenergy collection was really unsafe for everyone before Eaton.Thesecond part expresses that Eaton now “makes it safe”
  7. 7. ©variousCopyrightsTRAVEL & LEISURE VARIOUS CLIENTSprint & online ad campaignsGoal: Creating desire to go to the destinations and use travel servicesConcept GMCVB Miami: Miami hotels as well as the conferencelocation being advertised through lifestyle photographyConcept Accomplished Traveler: Ornaments, classic upper case fontmetal border and full bleed images message exclusivity & luxurySenior Art DirectionTURKELTotal Brand ManagementMiamiSenior Art DirectionMKbrandingNew YorkPrint Ad Campaign •Online Splash Ad •Design
  8. 8. SEEGER MEDWebsite CreationGoal: To show that Seeger med bandages enable an active lifestyleConcept: The welcome page shows an active person doing everydaythings.Then an x-ray vision comes in view showing there is aSeeger med bandage underneath the clothingSenior Art DirectionOndigo Digitale MarkenkraftBerlin 2012Brand Strategy •Brand Architecture •Website Design •Advertising •Strategy, Design, Project Managementabove: Splash/Welcome page below: Inner website©2012Seeger,Berlinclick on link to seex-ray functionalityon live website:seeger-gesundheit.de/med
  9. 9. ©2012Seeger,BerlinSEEGER AKTIVWebsite CreationGoal: To transfer brand equity from Seeger med to Seeger aktiv,the “new” addition to the brand familyConcept: The headline “Experience makes a shoe anathlete’s shoe” promotes that the Seeger activ brand will selectathlete’s equipment on the background of 40 years of experienceabove: Splash/Welcome page below: Inner websiteclick on link to seelive website:seeger-gesundheit.de/aktiv
  10. 10. ADVANTAGE CARE INSURANCEBrand Creation & B2C Advertising CampaignsGoal: To make people feel that “an active lifestyle supportshealthy living”Concept: The tree logo expresses that when you have strong rootsyou have a healthy tree.The advertising campaigns were created tocommunicate different parts of the customer benefitSenior Art DirectionTURKEL Total Brand ManagementMiamiBrand-Strategy •Brand-Creation & Design •Advertising Campaigns •Collateral •Website •Guidelines •Fair-Booth •Strategy, Creation, Design©2005AdvantageCare,WestPalmBeach
  11. 11. Senior Art DirectionTURKEL Total Brand ManagementMiami, 2006• Brand Redesign• Brand Image Campaign & Photo Shoot• Collateral System and GuidelinesStrategy, Creation, Design©2006VITASInnovativeHospiceCare,MiamiVITASRebrandingGoal: RepositionVitas Innovative Hospice Care to reinforce theconcept of “having dignity at the end of one’s life”, rather than “dying”Concept: This photo shoot shows seniors in an environment thatshows what they loved in life. Imagery and headlines on brochurecovers will always be on top of flag post (not half-mast). Flag postwas added to the logo in the rebranding process
  12. 12. Senior Art & Design DirectionBerlin, New York, Montréal, Florida, Frankfurt a. Main©VariousCopyrightsWEBSITESvariousGoal: providing navigation, information hierarchy, correct linkingin an attractive brand compliant way on the internet/mobile
  13. 13. DAAIRBrand Creation of Pharma Product LineGoal: This brand educates patients that information combined with vit-amins & minerals guarantees better health for people living with HIVConcept: A color coding system differentiates different groups ofminerals and vitamins within the Advanced Therapeutics groupIn-House Art-& Design DirectionNew York CityBrand/Logo Design •Collateral •Website •Catalog •Sell Sheets •Strategy, Creation, Design©2003DAAIR,NewYork
  14. 14. DAAIRCollateral SystemGoal: Helping the audience get the information they need easily byproviding structured useful information and hierarchyConcept: The “logo identifier” is always accompanied by a squareunderneath either logo-, knowledge- or therapeutics-square©2003DAAIR,NewYorkKNOWLEDGE THERAPEUTICA D V A N C E D
  15. 15. Senior Design DirectionInterbrand World HeadquartersNew York CityBrand Strategy •Logo- & Brand-Design •Collateral •Website •Strategy, Design©2002,HyphenHYPHENBrand Creation,Website, Collateral SystemGoal: This B2B brand establishes that Hyphen as the connectionbetween different parts of pharmaceutical researchConcept: The word “Hyphen” with brackets around it (Hyphen logo)is used to connect different components of pharma research
  16. 16. ©NationwideInsurance,ColumbusSenior Design DirectionInterbrand World HeadquartersNew York CityBrand Design •Brand Image Concept •Collateral •Website •Strategy, DesignNATIONWIDE INSURANCEBrand Creation, GuidelinesGoal: To define and provide guidance on any visual brand identitycommunication of Nationwide InsuranceConcept: To define in detail what can and can not be done withinthe brand visual communication of Nationwide Insurance
  17. 17. DHL EXPRESS USAd Campaigns QuarterlyGoal: Establishing DHL Express as the market leader in expressdelivery in the United StatesConcept: The ads show the DHL Express worldwide aircraft fleet,the DHL Express brand values are shown like a subway visual andthe world’s landmarks & skyscrapers in a business diagramIn-House Consultant atDHL North American HeadquartersArt- & Design DirectionFort Lauderdale, 2010Print Advertising CampaignWall Street Journal &Financial TimesStrategy, Design©2010DHLU.S.A
  18. 18. DHL EXPRESS USValue Proposition Poster & “Save the Date” Communication©2010DHLU.S.A
  19. 19. DHL EXPRESS USOnline Banner Campaigns©2010DHLU.S.AGoal: Advertising the breadth of DHL offerings and the customerbenefits in online bannersConcept:Top: Interactive country selectiononline bannerMiddle: Animated USA Map unfolding toshow the entire worldBottom: Animated DHL Express deliveryenvelope erases time zones from aworld map
  20. 20. BMW Financial Services North AmericaProduct Brand CreationGoal: Transfer brand equity from BMW Financial Services brand tothe new Alphera & Premium Financial Services brandsConcept: Dotted directional logo elements symbolize easy andstepped financing of non BMW car brands. Imagery does not showspecific car brands but always a car in a spacious environmentSenior Art DirectionInterbrandNew York, 2003Brand-Strategy •Brand Architecture •Guidelines •Advertising •Strategy, Design, Project Management©BMWFinancialServices
  21. 21. SKYWATERWater-Making MachinesGoal: Communicating the benefit of the machines in differentsituations (clean water for waterless or unsanitary regions or situation)Concept: The overall design is very “clean” looking and in thegraphic wave. Imagery shows use and benefit to peopleIn-House ConsultancyArt-& Design DirectionFort Lauderdale, 2009Brand-/Logo-Design •Collateral •Website •Trade Fair Stand •Van •Strategy, Design©2009ISLANDSKY,Miamiabove: Brochure Covers below:Trade Fair Booth Wall
  22. 22. LIQUID VISAProduct Brand Creationfor First USA Bank NA(Division of BankOne)Senior Design DirectionInterbrandWorld HeadquartersNew York CityProduct-Brand Strategy •Naming •Brand Creation •Credit Card Design •Photo Shoot:Wave •Motion Graphics •Interactive Interface CD-ROM •Landing Page •Direct Mail •Strategy, Creation, Design©2005FirstUSA,Wilmington,DEGoal: Launching an innovative credit card offering to a new incomeaudience for this First USA brandConcept: Financial liquidity is expressed in name and “liquidity” ofthe transparent wave. In the animation on the direct mail CD thewave transforms into “anything you want” (car, vacation, gifts, etc.)As part of this development Interbrand lead an exhaustive creativeexploration illustrating the benefits of updating the product identityto highlight new products and services from the Visa brand.Thiswas the first time in over 30 years the Visa brand had updated theirproduct logo.
  23. 23. BANK ONEBrand Creation, Debit/Credit Card SystemGoal: To show that BankOne recognizes the individual andprovides customized solutions for customersConcept: The visual core idea is that all B2C communication material(advertising, card system, etc..) always shows recognition of andcustomization for the customer (color, imagery)©2012BankOne,Wilmington,DESenior Art DirectionInterbrandNew York, 2003Brand Strategy •Brand Architecture •Brand Design •Guidelines •Advertising •Strategy, Design
  24. 24. BANC REPUBLICBrand Creation & B2C CommunicationGoal: To create the Banc Republic brand and establish BR as thebank with the best, exclusive financial & customer serviceConcept: The BR logo consists of the name and the visual elementof the red carpet, which is used in all communication vehicles(collateral,Advertising, signage) symbolizing enabling customersSenior Art DirectionTURKEL Total Brand ManagementMiamiBrand Strategy •Brand Creation & Design •Advertising Campaigns •Collateral •Website •Guidelines •Strategy, Creation, Design©BancRepublic,Miamitop: Bank red carpet signagemiddle: Collateral brochurebottom: Portfolio Management product photo shoot idea scribbletop: Banc Republic short red carpet logobottom: Collateral brochure
  25. 25. Creative DirectionFort Lauderdale, 2010Brand & Logo Design •Advertising Campaigns •Interface Design Smart Phones •Creation, DesignMYMOProduct Brand CreationGoal: Advertising benefit of gift certificates via smart phonesConcept: The logo symbolizes a gift bow.The imagery always showsa human component and speaks of friendship and community©2010MYMO
  26. 26. Architecture & Interior Design ClientsDesign Projects for Various Clients (B2C)Designs created in in Berlin, Ft. Lauderdale• Poster• Catalog• Stationery• PostcardsDesignArchitecture Exhibition Poster©variouscopyrightsabove: Postcard below: Business card (folding)
  27. 27. Lifestyle, Fashion & CosmeticDesign Projects for Various Clients (B2C)Design created in in Berlin, Ft. Lauderdale, NYCFor the shown brands I created:• Magazines• Flyers• Websites• SignsDesignSolarlux Magazine Spread, Berlin 2012mmm...wear website, Ft. Lauderdale 2005Christopher Drummond Website, New York 2006©Variouscopyrights
  28. 28. Frankfurter Allgemeine ZeitungImage CampaignArt DirectionScholz & Friends BerlinFor this newspaper I created• Image Campaign(with Petra Reichenbach and Sebastian Turner)• Catalogs• Flyers• Ad Campaigns• Photo ShootsDesignTop: Heinz BerggruenCEO Lufthansa German Airlineson the wing of a Lufthansa 747in the main hangarof the Frankfurt AirportMiddle: Billy WilderDirectorin the “Hollywood” Sign in L.A.Bottom: Yehudi MenuhinConductor of theLondon Philharmonic Ochestraon Royal Albert Hall in LondonThe newspaper’s“There is always a clever mind behind it”-Logo:©F.A.Z.FrankfurtGoal: To establish and advertise Germany’s leading newspaperFrankfurter Allgemeine Zeitung (F.A.Z.) as out of competitionConcept: The logo shows a person behind a newspaper.The photosshow a person behind a newspaper in an environment that sayssomething about who they are

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