Your SlideShare is downloading. ×
Cc visual identity_060414
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Cc visual identity_060414

88
views

Published on

current version

current version

Published in: Marketing, Technology, Business

1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
88
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
1
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. BRANDING: C+C PACKAGING GUIDELINES PAGE 106.04.14 25 Central Avenue Farmingdale, NY 11735 Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Visual Identity Basic Elements Version 1.0 © MKbranding, Ft. Lauderdale 2014
  • 2. BRANDING: C+C PACKAGING GUIDELINES PAGE 206.04.14 Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Visual Identity Basic Elements Brand Identification Lock-ups and Components The C+C Brand Identification is comprised of two components, wordmark and symbol. The preferred Brand Identification combines the two elements in a stacked locked-up format. The Stacked Lock-up is the most impactful and memorable, and should be used whenever possible. It should always be used in new designs, and implemented into existing designs when appropriate. The version shown below are available in the Final Artwork folder as .eps (vector for CMYK printing & black and white printing), jpg (digital media), png (for transparent digital use). 1. Lock-up (Symbol & Wordmark) (Brandmark/Logo, preferred version) 2. Symbol (Sign only) (Non locked-up; select materials only) 3. Wordmark (Non locked-up; select materials only) Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel
  • 3. BRANDING: C+C PACKAGING GUIDELINES PAGE 306.04.14 Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Master Files Logo File Types for Use in Various MediaVisual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel 1 2 3 4 5 6 7 8 1, 3, 6 7 4 5 2 8 Brandmark (Logo) use: Digital • Always use the full color version (1) • The Logo should never be used on imagery unless there is a solid color field behind it that respects the minimum clear space around the logo. Print & Display • Always use the full color version (3, 4, 6) if possible. • The Logo should never be used on imagery unless there is a solid color field behind it that respects the minimum clear space around the logo. Two color version is recommended if budget< (7) • If the full color version is not applicable, e.g. in newspaper print, use the greyscale or black version (5,2) File: CC-Logo_Master_black_print.ai • If a one color version is needed, e.g. edging the logo in metal or glass, use the white version (8) File: CC-Logo_Master_reversed_white_print_ai FULL COLOR on 10% K or lighter 2 COLOR PMS 368/Black on 10% K or lighter 1 COLOR (K) GREYSCALE on 10% K or lighter 1 COLOR (K) BLACK & WHITE on 50% K or lighter 1 COLOR on 50% K or darker FULL COLOR REVERSED on 70% K or darker
  • 4. BRANDING: C+C PACKAGING GUIDELINES PAGE 406.04.14 Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel Typefaces Montserrat & Avenir Logo Font - Pump-Com light 1234567890 - !@#$%^&*()+}|:”<>? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Montserrat Regular (Google Font) 1234567890 - !@#$%^&*()+}|:”<>? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Montserrat Bold (Google Font) 1234567890 - !@#$%^&*()+}|:”<>? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Avenir (Body Copy on Letters and in Collateral) 1234567890 - !@#$%^&*()+}|:”<>? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Fonts should be consistently applied to all applications in all media. Use the specifications below to ensure the integrity of the fonts. The font (below) used to create the C+C logo type has been customized. The font shown below is for reference only and not to be used for anything else than the logo type. Folder: Fonts
  • 5. BRANDING: C+C PACKAGING GUIDELINES PAGE 506.04.14 Colors Primary Palette Color should be consistently applied to all applications in all media. Use the specifications below to ensure the integrity of the colors. Most of secondary color in the C+C System comes with colorful photography. Accent colors can be used but scarcely. See following page for color definition. PMS 368 CMYK 059 000 100 000 RGB 118 189 034 Web 76bd22 PMS 323 CMYK 100 043 055 025 RGB 000 094 099 Web 005e62 GREYSCALE All Greyscale colors can be used within the C+C system. Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel PMS 137 PMS 123 PMS 2602 PMS 541 PMS 389PMS 4515 WHITE CMYK 000 000 000 000 RGB 255 255 255 Web ffffff BLACK CMYK 000 000 000 100 RGB 0 0 0 Web 000000 (color mode conversion from Adobe Photoshop, Adobe Creative Cloud)
  • 6. BRANDING: C+C PACKAGING GUIDELINES PAGE 606.04.14 Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel Colors Accent Color Palette Most of secondary color in the C+C System comes with colorful photography. Accent colors can be used but scarcely. Primary Color Palette. See previous page for color definition. PMS 137 CMYK 000 042 100 000 RGB 255 164 031 Web ffa400 PMS 2602 CMYK 057 099 000 000 RGB 138 026 156 Web 8a1a9c PMS 541 CMYK 100 078 032 022 RGB 000 060 113 Web 003c71 PMS 4515 CMYK 031 031 068 002 RGB 181 163 106 Web b5a36a PMS 389 CMYK 025 000 100 000 RGB 206 223 000 Web cedf00 PMS 368 Greyscale PMS 323 WHITE BlackPMS 4515 PMS 123 CMYK 000 023 091 000 RGB 255 199 042 Web ffc72a (color mode conversion from Adobe Photoshop, Adobe Creative Cloud)
  • 7. BRANDING: C+C PACKAGING GUIDELINES PAGE 706.04.14 25 Central Avenue Farmingdale, NY 11735 Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel Envelope US #10 9.5” X 4.125” Folder: Stationery
  • 8. BRANDING: C+C PACKAGING GUIDELINES PAGE 806.04.14 25 Central Avenue Farmingdale, NY 11735 Envelope US 13” X 10” (Not displayed actual size) Folder: Stationery Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel
  • 9. BRANDING: C+C PACKAGING GUIDELINES PAGE 906.04.14 Letterhead US Letter 8.5” x 11” (Not displayed actual size) Folder: Stationery Christopher McBride 25 Central Avenue Farmingdale, NY 11735 Ft. Lauderdale, 05.13.14 Dear Mr. McBride, the communications potential of a letter goes beyond its word content. Just as the frame on a picture can compliment or detract from the picture itself, letter- head design plays a similar role in company communications. Choice of type- writer letter style, paper stock and typing format also contribute to the overall impression made upon the reader. A well designed stationery system should avoid use of the promotional features which might be necessary to other parts of a communication program. Likewise, letterhead design and the format of the typewritten message it carries should reflect the desired imagery of the organization and relate appropriately to other elements of the identification system. We trust our feelings are consistent with yours in this matter since agreement on these basic principles and control of them in application are basic require- ments for success of the system. Sincerely, Michael Kunhenn MKbranding.com 25 Central Avenue Farmingdale, NY 11735 office 631.752.7078 fax 631.752.2249 www.cc-packaging.com INNOVATION CREATIVE PACKAGING PRINTING Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel
  • 10. BRANDING: C+C PACKAGING GUIDELINES PAGE 1006.04.14 Service List US Letter 8.5” x 11” (Not displayed actual size) Folder: Stationery 25 Central Avenue Farmingdale, NY 11735 office 631.752.7078 fax 631.752.2249 www.cc-packaging.com INNOVATION CREATIVE PACKAGING PRINTING With questions about our services or to dicuss your needs in greater detail, please do not hesitate to contact our service team at your convenience. INNOVATION • Analysis Competition • Strategic Positioning • Brainmstorming Opportunity • Concept Development CREATIVE • Packaging Branding & Design • Product Branding & Design • Corporate Branding & Design • Display Branding & Design • POS Branding & Design • Digital Product Communication • Product Brochure Design • Merchandize & Branding & Design PACKAGING • xw PRINTING • Data management • Variable data customization • Digital printing in black & 4 color process • Large format output • Semi digital DI plateless printing • Offset sheet-fed paper & board printing, in 1 color to 8 colors, up to 60” width. BINDING • Computerized guillotine cutting • Standard & customized special folding techniques • Miniature folding • Labbing & mylar stripping • Drilling & round cornering • Corner stitch & side stitch doc binding • Saddle-stitch book binding • Perfect bound book binding • Mechanical Binding - Spiral - GBC - Wire-O - Double Wire-O - Case FINISHING • Die-cutting • Hot Foil Stamping • Embossing • Gluing, straight line & pattern gluing Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel
  • 11. BRANDING: C+C PACKAGING GUIDELINES PAGE 1106.04.14 Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website 3.5” x 2” Folder: Stationery > Business Card Regular Business Card RegularVisual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel CHRIS McBRIDE Marketing Director 25 Central Avenue Farmingdale NY 11735 chris@cc-packaging.com cc-packaging.com office 631.752.7078 mobile 646.234.9010 fax 631.752.2249 INNOVATION CREATIVE PACKAGING PRINTING Binding Finishing Innovative Packaging & Integrated Communication ToolsInnovative Packaging & Integrated Communication Tools
  • 12. BRANDING: C+C PACKAGING GUIDELINES PAGE 1206.04.14 Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Christopher McBride Marketing Director 25 Central Avenue Farmingdale, NY 11735 chris@cc-packaging.com www.cc-packaging.com mobile 646.234.9010 fax 631.752.2249 office 631.752.7078 Packaging Printing Mechanical (outside of card) - from Adobe Illustrator saved as Adobe Illustrator PDF. Foil stamping, embossing, die-cut and CMYK on different levels in the Adobe Illustrator PDF file - see following pages for layer instructions. Both art boards (outside and inside) are located in the same Illustrator file on different artboards. Folded card 3.5” x 1.75”. Open card cube 1.75” x 1.75” x 1.75”. Folder: Stationery > Business Card Cube Business Card CubeVisual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel
  • 13. BRANDING: C+C PACKAGING GUIDELINES PAGE 1306.04.14 Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Mechanical (inside of card) - from Adobe Illustrator saved as Adobe Illustrator PDF. Foil stamping, embossing, die-cut and CMYK on different levels in the Adobe Illustrator PDF file - see following pages for layer instructions. Both art boards (outside and inside) are located in the same Illustrator file on different artboards. Folded card 3.5” x 1.75”. Open card cube 1.75” x 1.75” x 1.75”. Folder: Stationery > Business Card Cube Business Card CubeVisual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel INNOVATION CREATIVE PACKAGING PRINTING
  • 14. BRANDING: C+C PACKAGING GUIDELINES PAGE 1406.04.14 Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Mechanical – layer settings - production version (CMYK) top bottom green Folder: Stationery > Business Card Cube die cut window Business Card CubeVisual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel
  • 15. BRANDING: C+C PACKAGING GUIDELINES PAGE 1506.04.14 Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Mechanical – layer settings - production version (CMYK) top bottom white Folder: Stationery > Business Card Cube die cut window Business Card CubeVisual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel
  • 16. BRANDING: C+C PACKAGING GUIDELINES PAGE 1606.04.14 Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Mechanical – layer settings - foil including inside, embossing version Folder: Stationery > Business Card Cube die cut window Business Card CubeVisual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel
  • 17. BRANDING: C+C PACKAGING GUIDELINES PAGE 1706.04.14 Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Mechanical – layer settings - foil, outside, CMYK inside, embossing version Folder: Stationery > Business Card Cube die cut window Business Card CubeVisual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel
  • 18. BRANDING: C+C PACKAGING GUIDELINES PAGE 1806.04.14 Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel Imagery Brand Attribute Imagery Key Brand Attribute Imagery Concept (Shown on website landing page) The brand key-attribute images are embedded highres in: Folder: Imagery > images-brand-attribute-key File: web-landing-highres-images.psd In the same folder there also can be found separate highres. Folder: Imagery > images-brand-attribute-key File: attribute-innovative.jpg Folder: Imagery > images-brand-attribute-key File: attribute-beautiful.jpg Folder: Imagery > images-brand-attribute-key File: attribute-big-names.jpg Folder: Imagery > images-brand-attribute-key File: attribute-green.jpg Folder: Imagery > images-brand-attribute-key File: attribute-printing.jpg
  • 19. BRANDING: C+C PACKAGING GUIDELINES PAGE 1906.04.14 Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel Imagery Packaging For use on website & in collateral Folder: Imagery > images-pack Image file name: Folder: Imagery > images-pack File: fudy-group.jpg Folder: Imagery > images-pack File: Lauder_Clarins_Queen_retouched.jpg Folder: Imagery > images-pack File: x Folder: Imagery > images-pack File: x Folder: Imagery > images-pack File: x
  • 20. BRANDING: C+C PACKAGING GUIDELINES PAGE 2006.04.14 Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel Imagery Printing, Finishing, Binding For use on website & in collateral Folder: Imagery > images-print-bind Folder: Imagery > images-print-bind, File: thommy-hilfiger-india.jpg Folder: Imagery > Print_Bind, File: silver_chanel overlay.psd Folder: Imagery > Print_Bind, File: x Folder: Imagery > Print_Bind, File: x Folder: Imagery > Print_Bind, File: x
  • 21. BRANDING: C+C PACKAGING GUIDELINES PAGE 2106.04.14 Website Flowchart LANDING PAGE (CLICK WILL LEAD TO HOME PAGE) 1) INNOVATION - CANDLE IMAGE (CLICK WILL LEAD TO HOME PAGE) 2) BIG NAMES - IMAGE OF ESTEE LAUDER PACKAGING (CLICK WILL LEAD TO HOME PAGE) 3) BEAUTIFUL - IMAGE OF AFRICAN AMERICAN WOMAN MODEL/PACKAGING (CLICK WILL LEAD TO HOME PAGE) 4) PRINTING, BINDING, FINISHING IMAGE OF PFIZER BROCHURE AND CHANEL NUMBER 5 BOOKLET (CLICK WILL LEAD TO HOME PAGE) 5) GREEN PACKAGING - I MAGE OF BAMBOO GROWING OUT OF A BOX HOME PAGE INNOVATION CREATIVE PACKAGING PRINTING ABOUT SHOW ROOM ESTIMATES CONTACT THE STORE SOCIAL MEDIA EXTERNAL SOCIAL MEDIA> ••••• INNOVATION CREATIVE PACKAGING PRINTING 4 SEPERATE PAGES, ALL STRUCTURED THE SAME ANCHORED LIST, ARTICLES AND IMAGES SHOW ROOM ANCHORED LIST INNOVATION CREATIVE PACKAGING PRINTING EACH CONTAINING PICTURES AND DESCRIPTIONS CONTACT WITH GOOGLE MAPS AND CONTACT EMAIL FORM? ABOUT ABOUT COPY AND PICTURES TESTIMONIALS EVENTUALLY WITH IMAGES OF CLIENT LOGOS ANCHORED LIST ARTICLES AND PICTURES ALL INSIDE PAGES HAVE THE HOME PAGE PRMAMRY NAVIGATION LINKS: INNOVATION CREATIVE PACKAGING PRINTING ABOUT SHOW ROOM ESTIMATES CONTACT THE STORE SOCIAL MEDIA> ••••• INSIDE PAGES ESTIMATES WITH UPLOAD FUNCTION OF PROJECT DISCRIPTION THROUGH FORM THE STORE SIMILAR TO THE SHOW ROOM PAGE, BUT WITH A DIFFERENT BACKGROUND COLOR, TO CLEARLY DIFFERENTIATE THIS PAGE FROM THE “SERVICES” PAGES ANCHORED LIST PICTURES & DESCRIPTIONS CAROUSEL OF IMAGES CLICK ON LOGO WILL LEAD TO HOME PAGE SEARCH FUNCTION IN THE UPPER RIGHT WILL OPEN INPUT WINDOW ON CLICK ON MAGNIFYING GLASS Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel
  • 22. BRANDING: C+C PACKAGING GUIDELINES PAGE 2206.04.14 Website Landing Page Image - Innovative Packaging Folder: Web File: cc-website.psd Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel
  • 23. BRANDING: C+C PACKAGING GUIDELINES PAGE 2306.04.14 Website Landing Page Image - Big Names Folder: Web File: cc-website.psd Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel
  • 24. BRANDING: C+C PACKAGING GUIDELINES PAGE 2406.04.14 Website Landing Page Image - Beautiful Folder: Web File: cc-website.psd Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel
  • 25. BRANDING: C+C PACKAGING GUIDELINES PAGE 2506.04.14 Website Landing Page Image - Printing, Binding, Finishing Folder: Web File: cc-website.psd Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel
  • 26. BRANDING: C+C PACKAGING GUIDELINES PAGE 2606.04.14 Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel Website Landing Page Image - Green Folder: Web File: cc-website.psd
  • 27. BRANDING: C+C PACKAGING GUIDELINES PAGE 2706.04.14 Website Homepage The website homepage will respond to devices. Background image on desktop will scale to a width of 1920 x 1080 pixels. The full width of the home page itself 960 pixels, with 20 pixels padding on left and right edges = content area is 920 pixels in width. See grid folder in .psd file. Folder: web File: cc-website.psd Visual Identity Basic Elements Brand Identification Masters Typeface Colors Imagery Stationery Website Look & Feel