How to create Technology Communities for Conferences, Ignite #5 - Taipei, Taiwan

How to create technology communites for the next big thing* Markus Kucborski, droidcon.de*The story of the largest global Android conference - droidcon.com

• co-founder of largest Android conference• 20 years in Internet - Technology, Marketing & PR• 11 years working in Corporate & mobile Operator• CEO, Digital Customers markus@digital-customers.net

The challenges in setting up new things your topic is unknown to people ! initial target group is below 0,1% ! your attention is very low !

The challenges in setting up new things your are just hype ? ... or a disruptive innovation ? why should I participate ?

understand the target groups you are talking to * *from 1991 - Crossing the chasm, Geoffrey

leverage the early adaptors for your change

deﬁne your individual strategy to cross the chasm

conference strategies to cross chasms connect to existing global communities connect to like-minded adaptors identify shared interest groups live your vision - no selling needed !

April 2009 - the Android scenario• Apple launched App Store in July 10, 2008• Google announced Android Feb. 2009• initially for the T-Mobile G1 only• available February/April 2009

April 2009 - the idea• get involved & set up a Android conference• target developer & businesses• deﬁne narrative & chasm strategy• connect to all interest groups

April 2009 - droidcon commercials• only one device available• few developers• no businesses• no interest groups identiﬁed yet

April 2009 - droidcon chasm strategy 1• devices will be available for Xmas 2009• mobile Operator are ﬁrst businesses• handset manufactures are next businesses• App development business will follow up

April 2009 - droidcon chasm strategy 2• communities built up while networking• most conference are poor in networking• developer are no extrovert personalities• suits & developers do not go together

April 2009 - droidcon chasm strategy 3• invent conference format for developers• optimise for networking• bring suits & developers together• bring money & maker together

Nov 2009 - 1st droidcon• 1st conference, Berlin, Germany• outsold all 250 tickets through community• two major mobile Operators sponsoring• identiﬁed interest groups visiting & curious

Nov 2009 - droidcon formatget to know each other BEFORE conference• day before - pre-night drinks• 1st day barcamp - no set agenda• evening event - party and get together• 2nd day classical conference - set program

droidcon networks itself• speakers & visitors are early adaptors• help setting up international droidcons• forster the chasm strategies globally• iterate the chasm strategy to follow change

4 years , 13 events, 7 cities, 3 continentsNov 2009 - 1st droidcon DE Berlin, GermanyDec 2009 - 1st droidcon UK London, UKApril 2010 - 1st droidcon BE Brussels, BelgiumMay 2010 - 2nd droidcon DE Berlin, GermanyOct 2010 - 2nd droidcon UK London, UKJan 2011 - 2nd droidcon BE Brussels, BelgiumMar 2011 - 3rd droidcon DE Berlin, GermanySep 2011 - 1st droidcon RO Bucharest, RumaniaOct 2011 - 3rd droidcon UK London, UKNov 2011 - 1st droidcon IN Bengalore, IndiaNov 2011 - 1st droidcon NL Amsterdam, NLMar 2012 - 4th droidcon DE Berlin, GermanyMay 2012 - 1st droidcon TN Tunis, Tunesia

Next ....Oct 2012 - 4th droidcon UK London, UKNov 2012 - 2nd droidcon IN Bengalore, IndiaNov 2012 - 2nd droidcon RO Bucharest, RumaniaNov 2012 - 2nd droidcon NL Amsterdam, Netherlands

Droidcon 2012, Berlin - evolved format• steady location meetup - http://c-base.org• Weekend • 48h Hackathon • get together & join tour day Berlin • pre-day party• Day 1 • barcamp day • ofﬁcial party• Day 2 • conference day

How to create Technology Communities for Conferences, Ignite #5 - Taipei, Taiwan

by Markus Kucborski on Jun 27, 2012

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 3

Statistics

How to create Technology Communities for Conferences, Ignite #5 - Taipei, Taiwan Presentation Transcript