Tips for Mastering the Art of LinkedIn Prospecting
Optimizing LinkedIn for
According to Hubspot, 53% of B2B marketers have
acquired a customer through LinkedIn compared to
22% for B2C
83% of B2B Marketers utilize LinkedIn
81% of LinkedIn users belong to at least 1 group, while
52% participate in discussions
79% of users are 35 years old or older
31% of American adults w/ HHI of $100,000+ use
LinkedIn compared to 16% for all American adults
65% of journalists have used info on LinkedIn as
LinkedIn: Facts for Businesses
Who do you follow?
Employees on LinkedIn
Join relevant groups
Linking your profile
Categorize your contacts
Network after events, tradeshows etc.
Tips for prospecting
Make sure your profile is complete as well as your
Have a customized LinkedIn URL with your name
before someone else does.
Use the Profile Headline
Maximize keywords in your compelling summary
Maximize keywords in your interests
Make sure you are following your clients and your
clients’ customers as well as your potential prospects.
In addition to connecting with your employees, make
sure your employees are utilizing LinkedIn as well.
One site suggested that there should be at least one
employee on LinkedIn that reaches out to a lot of
Who are you following? And where
are your employees?
Stay on top of your current clients, use tags to
connect and classify your clients so that they are
visible in your network
Connect with prospects right after your first contact
Join groups that your target audience is interested in
Join local groups related to your prospects’ industries
Building Connections & Joining
Share updates that offer value to clients and
Share updates from company profile
Link your profile to your blog and website
Share your LinkedIn status with Twitter
Status updates & linking your profile
Tags are found in the Contacts section of LinkedIn
Categorize your connections
Immediately connect with those you meet at
tradeshows or any networking events
Give recommendations and referrals and ASK for
Outlook Social Connector: FREE
Links and sends automatic updates of your email
LinkedIn for Outlook
1. Access to more search
2. More detailed profile info
3. InMails are response guaranteed
LinkedIn Premium: Business
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