Optimizing LinkedIn for
Business
According to Hubspot, 53% of B2B marketers have
acquired a customer through LinkedIn compared to
22% for B2C
83% of B2B Ma...
Profile completeness
Who do you follow?
Employees on LinkedIn
Building connections
Join relevant groups
Linking your profi...
Make sure your profile is complete as well as your
company page
Have a customized LinkedIn URL with your name
before someo...
Make sure you are following your clients and your
clients’ customers as well as your potential prospects.
In addition to c...
Stay on top of your current clients, use tags to
connect and classify your clients so that they are
visible in your networ...
Share updates that offer value to clients and
prospects
Share updates from company profile
Link your profile to your blog ...
Tags are found in the Contacts section of LinkedIn
Categorize your connections
Immediately connect with those you meet at
tradeshows or any networking events
Give recommendations and referrals and ASK ...
Outlook Social Connector: FREE
Links and sends automatic updates of your email
connections’ activity
People pane
Contact c...
1. Access to more search
2. More detailed profile info
3. InMails are response guaranteed
LinkedIn Premium: Business
membe...
Tips for Mastering the Art of LinkedIn Prospecting
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Tips for Mastering the Art of LinkedIn Prospecting

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LinkedIn provides businesses with a window of opportunity to reach potential prospects

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Tips for Mastering the Art of LinkedIn Prospecting

  1. 1. Optimizing LinkedIn for Business
  2. 2. According to Hubspot, 53% of B2B marketers have acquired a customer through LinkedIn compared to 22% for B2C 83% of B2B Marketers utilize LinkedIn 81% of LinkedIn users belong to at least 1 group, while 52% participate in discussions 79% of users are 35 years old or older 31% of American adults w/ HHI of $100,000+ use LinkedIn compared to 16% for all American adults 65% of journalists have used info on LinkedIn as research material LinkedIn: Facts for Businesses
  3. 3. Profile completeness Who do you follow? Employees on LinkedIn Building connections Join relevant groups Linking your profile Categorize your contacts Network after events, tradeshows etc. Recommendations Tips for prospecting
  4. 4. Make sure your profile is complete as well as your company page Have a customized LinkedIn URL with your name before someone else does. Use the Profile Headline Maximize keywords in your compelling summary Maximize keywords in your interests Profile Completeness
  5. 5. Make sure you are following your clients and your clients’ customers as well as your potential prospects. In addition to connecting with your employees, make sure your employees are utilizing LinkedIn as well. One site suggested that there should be at least one employee on LinkedIn that reaches out to a lot of connections Who are you following? And where are your employees?
  6. 6. Stay on top of your current clients, use tags to connect and classify your clients so that they are visible in your network Connect with prospects right after your first contact with them Join groups that your target audience is interested in Join local groups related to your prospects’ industries Building Connections & Joining Groups
  7. 7. Share updates that offer value to clients and prospects Share updates from company profile Link your profile to your blog and website Share your LinkedIn status with Twitter Status updates & linking your profile
  8. 8. Tags are found in the Contacts section of LinkedIn Categorize your connections
  9. 9. Immediately connect with those you meet at tradeshows or any networking events Give recommendations and referrals and ASK for them Networking!
  10. 10. Outlook Social Connector: FREE Links and sends automatic updates of your email connections’ activity People pane Contact card LinkedIn for Outlook
  11. 11. 1. Access to more search 2. More detailed profile info 3. InMails are response guaranteed LinkedIn Premium: Business membership
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