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Leveraging LinkedIn
 

Leveraging LinkedIn

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Learn the proper follow up procedure after meetings and events using connections through LinkedIn. Learn how connected you really are.

Learn the proper follow up procedure after meetings and events using connections through LinkedIn. Learn how connected you really are.

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    Leveraging LinkedIn Leveraging LinkedIn Presentation Transcript

    • Leveraging LinkedIn
    • LinkedIn and the Sales Process
      • What do you use LinkedIn for?
      • How much time do you spend on LinkedIn weekly?
    • LinkedIn and the Sales Process
      • Who are your current connections?
      Existing/ Prospective Clients Former Colleagues & School Friends
    • LinkedIn and the Sales Process
      • Step 1
      • Complete your profile
    • Profile Tips
      • Descriptive headline
      • Describe where you work and its differentiators versus what you do
      • Always include a link to the corporate site
    • LinkedIn and the Sales Process
      • Step 2
      • Use keywords in your Profile and proof Your Profile
    • LinkedIn and the Sales Process
      • Step 3
      • Leverage collected business cards
    • LinkedIn and the Sales Process
      • Step 4
      • Make a list of individuals you know and would like to connect with
    • LinkedIn and the Sales Process
      • Step 5
      • Connect to contacts after every meeting/event with a personal note
    • LinkedIn and the Sales Process
      • Step 6
      • Conduct an advanced search using titles and/or industry to see potential connections
    •  
    • LinkedIn and the Sales Process
      • Step 7
      • Ask your shared connections if they’d mind introducing you
    • LinkedIn and the Sales Process
      • Step 8
      • Leverage profiles to get to know your prospects before and after meetings
    • LinkedIn and the Sales Process
      • Step 9
      • Follow clients and prospective client companies on LinkedIn
    • LinkedIn and the Sales Process
      • Step 10
      • Regularly post what you’re working on and ISI news
      • E.g. ISI just completed testing for a new custom electrical panel for Rolls Royce
    • LinkedIn and the Sales Process
      • Step 11
      • Join LinkedIn Groups:
      • Add new groups regularly
    • LinkedIn Groups
      • Former employer alumni groups
      • Alma mater groups (as many as you can)
      • Local groups: LinkedColumbus, Interactive Marketers of Ohio, TechLife Columbus,Columbus Marketing Executives
      • Associations
    •  
    • LinkedIn and the Sales Process
      • Step 12
      • Participate in discussions and start them on LinkedIn Groups