Brand you

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Be aware of the reputation you portray both on and offline. Build brand you.

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Brand you

  1. 1. Brand YOU: Building and maintaining your personal brand
  2. 2. What is a brand? A unique design, sign, symbol or words, or combination of these, that differentiate a product, company or service from its competitors.
  3. 3. Over time, this image becomes associated with a level of credibility…
  4. 4. quality and satisfaction in the consumer’s mind.
  5. 5. <ul><li>Individuals have brands too! </li></ul>
  6. 7. What is personal branding? <ul><li>Personal branding is the process of how we market ourselves to others. </li></ul><ul><li>-Tom Peters, Fast Company (1997) </li></ul>
  7. 8. In other words… <ul><li>Your Self Impression = How People Perceive You </li></ul><ul><li>- Dan Schawbel </li></ul>
  8. 9. Reasons Why You Should… <ul><li>Reputation Management </li></ul><ul><li>Increase Your Visibility </li></ul><ul><li>Networking </li></ul><ul><li>Market Your Business </li></ul><ul><li>Promote Your Passions </li></ul>
  9. 10. The 6 C’s of Executive Presence <ul><li>Confidence </li></ul><ul><li>Congeniality </li></ul><ul><li>Clarity </li></ul><ul><li>Communication </li></ul><ul><li>Credibility </li></ul><ul><li>Charisma </li></ul>
  10. 11. <ul><li>Building Brand YOU. </li></ul>
  11. 12. <ul><li>How many of you have Googled yourself? </li></ul><ul><li>A prospective employee? </li></ul>
  12. 13. <ul><li>3. Your brand is searchable. </li></ul>
  13. 14. Getting Started. <ul><li>Your brand is searchable—Google yourself. </li></ul><ul><li>Write down your goals. </li></ul><ul><li>(networking, job search, brand visibility) </li></ul><ul><li>3. What do you have to say, share, teach? </li></ul><ul><li>4. Identify what you want people to know about you. E.g. – media relations expert, accomplished financial executive </li></ul>
  14. 15. Try this Exercise                   My Community         Connecting People   Filtering partners   Non-profits Family   Finding the right contacts   Entrepreneurs Faith Linking businesses to businesses Linking businesses to non-profits Time Building relationships that connect business owners to their community Mid-sized companies Relationships Opportunity Frustration Niche Audience Passion BRAND ME!
  15. 16. <ul><li>5. Create your own elevator speech. </li></ul>
  16. 17. Ways to Build Brand YOU. <ul><li>Honor who you are—your style is perfect. </li></ul><ul><li>Get involved in the community. </li></ul><ul><li>Pay attention to who you’re associated with. </li></ul><ul><li>Use your business cards—frequently! </li></ul>
  17. 18. <ul><li>5. Engage people you meet at events. </li></ul><ul><li>Leverage social networking sites (Twitter, Facebook, LinkedIn). Consider starting a blog. </li></ul>
  18. 23. <ul><li>Position yourself as a subject matter expert and don’t be afraid to offer advice! </li></ul><ul><li>8. Build a profile on Google. www.google.com /profiles </li></ul>
  19. 24. It’s up to you to take ownership of the brand called YOU. Dan Schawbel
  20. 25. Resources <ul><li>Marketing Works </li></ul><ul><ul><li>www.marketing-works.net </li></ul></ul><ul><li>Dan Schawbel’s Personal Branding Blog </li></ul><ul><ul><li>www.personalbrandingblog.com </li></ul></ul><ul><li>The Brand Called You </li></ul><ul><ul><li>By Tom Peters, Fast Company (1997) </li></ul></ul><ul><li>Get Personal With Your Branding Efforts </li></ul><ul><ul><li>By Steve Strauss, USA Today </li></ul></ul><ul><li>Building Your Brand </li></ul><ul><ul><li>By Alexandra Levit, Wall Street Journal </li></ul></ul><ul><li>www.15secondpitch.com </li></ul>
  21. 26. <ul><li>Brenda Stier-Anstine </li></ul><ul><li>Phone:614-540-5520 </li></ul><ul><li>E-mail: stierb@marketing-works.net </li></ul><ul><li>Twitter: bstieranstine </li></ul>
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