Girls in Tech - SEO Basics

Girls in Tech
Search Engine OptimizationDemystified

Chelsea Rustrum
Started FreeMania.com when I was 14
Site became lucrative when I was 16
Featured in Wall Street Journal, YM, Netscape and most recently in ShopSmart Magazine and MSN
Did SEO consulting for start-ups & established businesses throughout college
Worked as a Marketing Manager for high tech company, selling B2B software to SMB market
Currently, run my own projects/websites and do marketing strategy consulting for small to medium-sized businesses

What is Search Engine Optimization?
Search engine optimization (SEO) is the process
of improving the volume or quality of traffic to a
web site from search engines via un-paid,
algorithmic search results.
Source: Wikipedia

SEO Basics
Title Tags What are they? Why do they matter?
LinksWhat impact do links have on SEO?
Content What defines quality content and why is it so important?

SEO Basics: Title Tags
What are title tags?
Title tags show up as the clickable links in search results

Title tags also show up in the title bar of your browser

Why are title tags important?
- They tell the search engines like Google, Yahoo and Bing what
content is on a specific page
Help search engine decide which results to return first
Are a significant element of SEO

Hot Tips:
Every page should have a unique title tag
Keep the length to 65 characters or less
Put your business name behind your keywords

SEO Basics: Links
Why are links important?
Links tells search engines:
- That a website exists
- How valuable of a resource it is
- What subject the content relates to

SEO Basics: Links
Are all links created equal?
No. Google counts links as votes for search position ranking and
some votes are worth more than others.
Link value is based on:
Relevancy
Popularity
Link text

SEO Basics: Links
Link Text
If you’re targeting a specific keyword that you
want to rank high on in Google, get links with that text.
Link text is commonly known in the industry as anchor text.
For example: If I want Free Mania to rank high for the search
term Free Stuff I should have other sites use the link text
Free Stuffinstead of Free Mania.

SEO Basics: Links
Hot Tips:
Create high quality, unique content, providing a resource worth linking to
Use social media icons to your advantage on your blog, website, email blasts
Get one-way links as often as possible

SEO Basics: Quality Content
Quality content includes text and is:
Unique
Well-written
Engaging

SEO Basics: Quality Content
Why is quality content important?
It keeps visitors engaged and encourages return visits
Promotes likelihood of getting quality links from other sites
Content will rank higher simply because it’s not like anything else out there
Excellent resource:
http://www.copyblogger.com/

Think Like a Search Engine
That’s all SEO is!

Think Like a Search EngineEvaluating SEO Tactics
Use common sense.
If you don’t think the webpage your creating has quality content with sticking power, change it until is does.
If an SEO tactic sounds too good to be true, it probably is.

How to Think Like a Search Engine
Google Suggest

How to Think Like a Search Engine
Google AdWords: Keyword Tool

Think Like a Search Engine
What are some SEO tactics you’ve heard about?

Where Does Relevant Traffic Come From?
Today, we’ll talk about:
- The anatomy of Relevant Traffic
- Where Does it Come From?
- Social Media & SEO

Anatomy of Relevant Traffic
Relevant traffic:Doesn't Bounce (immediately leave site)Is Engaged - visits multiple pages and spends time on the siteConverts (buys or requests more information)Comes Back

Anatomy of Relevant Traffic
Relevant Traffic used to come from:
Google
Yahoo
Email
Type-in
Today, traffic comes from:
Google
Facebook
Twitter
RSS
Flickr
YouTube
Type-in

Search is Happening Everywhere
Search is happening everywhere, not just on Google. That’s where SEO meets social media. Optimizing for Google is important, but don’t forget about all of the other places people hang out:
- Facebook- YouTube- Flickr
- Twitter

Google: Universal Search
Search is now Integrated

Questions?
Chelsea Rustrum
Twitter: @mktgchelseaFacebook: facebook.com/chelsearustrum
Blog: mktgchelsea.com
Email: chelsea@rustrum.com

http://girlsintech.net	24
http://www.girlsintech.net	8
http://www.girlsintech.org	4
http://www.slideshare.net	2
http://static.slidesharecdn.com	1

Girls in Tech - SEO Basics

by Chelsea Rustrum on Mar 26, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 39

Statistics

Girls in Tech - SEO Basics — Presentation Transcript