Follow Me! 2011 Presentation with Events and Sponsorships

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  • 1. Follow Me! Healthy Parents, Healthy Kids is a professional programwith 501c3 status non-profit status that is a part of the establishedChildren’s Body-Image FoundationThe Follow Me! L.E.A.D. By Example Program L – Lifestyle (everyday choices that affect the health & wellness of a family) E – Education (inform parents about valuable resources & the importance of their choices) A – Activity (provide free events & activities for the entire family focused on health & wellness) D – Diet (educate parents about healthy dietary options for their family)2011 Events Science of Spring – April 30th L.E.A.D. Your Family Day – May 21st Fun Fit Family Day at Easton Town Center – June 11th Free Easton Summer Series – July 5 & August 30 Healthy Halloween Miniature Golf Outing - October 16th Healthy Harvest at Easton Town Center – October 22nd FitFest at COSI – November 5th D.R.I.V.E.N. Holiday Food Giveaway – DecemberYear Round Programs Get Healthy, Get Smart Tour Quarterly Educational Publications Family Fitness Studio & KitchenOther Fundraisers Beauty Is Inside & Out Princess Party – Spring Family Fitness Workshops - May Children’s Body Image Foundation Golf Outing - July Children’s Body Image Foundation Holiday Dinner
  • 2. The Follow Me! MissionEducate parents about the importance of living a healthy lifestyle and setting apositive example for their children to fight childhood obesity.The Follow Me! GoalCreate dynamic events, activities and programs through a community based programthat effectively reaches families and educates parents about the importance ofsetting a positive healthy example for their kids.The Alarming StatisticsThe National Average for Overweight Children in America is 31%.Ohio’s Average for Obese Children is 34%Children who are 10 years old and are overweight have an80% risk of being obese as an adult.Obesity in children increases the risks of heart disease,Type 2 diabetes, stroke, breast cancer, bone and jointproblems, sleep apnea, mental disorders such as depressionand low self esteem. - 80% of type II diabetes related to obesity - 70% of cardiovascular disease related to obesity - 42% breast & colon cancer diagnosed in obese individuals - 26% of obese people having high blood pressureObesity Costs us $93 Billion a Year in Medical Bills plus … - $800.00 per year per employee with missed work - $275 million in extra jet fuel for the extra poundage - $1,000 per year per employee in medical costs
  • 3. Follow Me! Healthy Parents, Healthy Kids was founded by Laura Miller a single mother who was born and raised inColumbus, Ohio. Laura had her son, Taylor, at 18 years old and has been determined to live against the stereotypeand be an excellent mother and parent. Through the years she has developed an extensive background in marketing,branding and events with the past five years focused on the parent market.Four years ago, Laura got really sick. The doctors told her that she had everything fromsevere hypoglycemia to possible lymphoma. She monitored her diet closely to try tomanage her symptoms with her son watching closely and concerned for her health.After three years the doctors finally determined that Laura had a severe gluten allergywhich was causing all of her health problems.A couple years ago, Laura was at the grocery store with her son Taylor. While shoppingshe noticed Taylor had picked up a drinkable yogurt smoothie and was reading thenutrition label. He then called down to her and said “Mom, this has 52 grams of sugar!This isn’t good for me!” and then put it back on the shelf and walked away. She thenrealized that everything that she had been going through and the example that sheset for Taylor in her diet and how it affected her body directly rubbed off on her sonand influenced him on the choices he made with his health, diet and activities.From there Follow Me! Healthy Parents, Healthy Kids was born and with strategicdynamic partnerships with active community leaders like COSI, Commit To Be Fit/10tv,The Ohio State University, Easton Town Center, Columbus Blue Jackets, ColumbusClippers, Columbus Crew and Nationwide Children’s Hospital we have started to makea strong headway has been made in the fight against childhood obesity in Central Ohio.“I am pleased to recommend Laura Miller and her work with Follow Me! Healthy Parents, Healthy Kids. Laura brought a series of newevents to Easton Town Center, and they have proved to be successful, welcomed additions to the Easton calendar. Laura is a detail-oriented, well-organized person. She works extremely hard to produce well-rounded events and to promote them with an integratedmarketing campaign. She is a pleasure to work with.” - Kristin Scott, Senior Marketing Manager, Easton Town Center“Laura crafted and executed the Fit Fest event at COSI on Saturday, November 6th. Over 4500 people attended the event, and enjoyedher unique blend of educational vendors, fitness activity demos, and family fun. I would highly recommend Laura due to her creativevision, high volume of partners and contacts, and ability to implement complex details.” - Carli Lanfersiek, Director of Advertising & Promotions, COSI“Laura is a passionate and dedicated health and wellness advocate for Central Ohio families. She is committed to providing families withhelpful information and the tools necessary to be successful in properly addressing nutritional needs and achieving their overall healthgoals.” - Angela Mingo, Director of Community Relations, Nationwide Children’s Hospital“The passion Laura possesses for the health and wellness of children in our communities is immeasurable. This combined with heramazing work ethic elevates her to the top of her field. When it comes to the creation, implementation and execution of marketingprograms targeting this very sensitive and important topic, you will never work with anyone more organized, creative and genuine thanLaura Miller.” - Susan Little, VP of Market Development, American Dairy Association“I have introduced Laura Miller to many of my clients because she has an incredible understanding ofhow to connect people, placed and products around shared values. Lauras commitment to quality isevident in everything she does. She is extremely talented, lives what she does and understandsleveraging. I strongly recommend her!” - Lisa Hinson, President, Hinson LTD.
  • 4. Television WBNS 10TV/Commit to be Fit On Air TV Promotions – Andrea Cambern WBNS 10TV/Commit to be Fit Eblasts – 4 email blasts with event WTTE Fox 28 – Good Day Columbus WCMH 4/ Monica Day WCMH 4/Gail HoganPrint Columbus Dispatch This Week Newspapers Columbus Parent Edible ColumbusRadio Sunny 95 Mix 107.9 WNCI 97.9 WCOL 92.3 WLZT 93.3Marketing Materials Distribution - Columbus Parks & Recreation - Dublin, Worthington & Olentangy Schools - Goddard Schools - YWCA After-School Centers - Westerville Elementary Schools - New Albany Elementary Schools - Gahanna Elementary Schools - Easton Information Desk - Lifetime Fitness & Anytime Fitness -MI Homes Model Homes & Showroom
  • 5. Event Description (Saturday, May 21st – 10:00am to 5:00pm) Come join us in our fight against childhood obesity!! Fitness instructors & family activity centers from all over the city of Columbus will be hosting interactive family fitness classes & activities on May 21st at their studios, gyms & activity centers to support the fight against childhood obesity.L.E.A.D. Your Family Day Set Up Fitness instructors & activity centers agree to host a free class or activity on May 21st Information about donated session is sent to Follow Me! Follow Me! posts the session information on LeadYourFamilyDay.com Session is added to EventBrite Event Registration page Marketing pushes people to the website & registration pageEvent Details Individual Classes/Activities: $5.00/per person City Pass for the Day: $10.00/per person No Costs to Fitness Instructors & Activity Centers Special Locations will teach the Flash Mob Dance Corporate Support: Grange Insurance Nationwide Insurance Goddard Schools Nationwide Children’s Hospital Organizational Support: FitClique Girl Scouts Boy Scouts Columbus Parks & Recreation
  • 6. Event Description (Saturday, June 11th – 12:00pm to 5:00pm) A Follow Me! annual community event teamed up with Easton, Commit to be Fit, COSI and all the sports organizations in Central Ohio for a fun filled day of learning about health, wellness and exercise.Follow Me! Fun Fit Family Day Activities Free interactive thirty minute activities Health, wellness and fitness booths with interactive activities COSI on Wheels Presentation & 9 interactive activities about the human body Activities with the Columbus Crew, Columbus Clippers & Columbus Blue Jackets Healthy Cooking Demonstrations with sampling of healthy snacks & treats Parents will receive coupons, product samples & educational materialsEvent Details Television sponsorship with 10tv & Commit to be Fit Free 30 minute interactive classes for parents & kids Free soccer activities with the Columbus Crew Free baseball activities with the Columbus Clippers Free hockey activities with the Columbus Blue Jackets Mascots and special guest appearances Inflatables, face painting, entertainers, games & crafts 20 booth spaces for vendors with interactive activities Free 30 minute Football activity with Former OSU Athletes Giveaways and drawings for prizes throughout the day
  • 7. Healthy Halloween Event DescriptionParents and kids will attend Magic Mountain for afamily friendly miniature golf outing and family dayto raise money for the Children’s Body ImageFoundation and Follow Me! programsFollow Me! Healthy Halloween Activities Putt Putting on the 18 Hole Miniature Golf Course Trick or Treating for Healthy Snacks Decorate Your Own Trick or Treat Bag Make Your Own Fall Bracelet Go Kart Races & Laser Tag TournamentHealthy Harvest Event DescriptionParents and kids will attend Easton Town Center for an afternoon of free activities includingfun games, activities, face painting and contests.Follow Me! Healthy Harvest Activities Trick or Treating for Healthy Snacks Putt Putting on a Miniature Golf Course Decorate Your Own Trick or Treat Bag Make Your Own Fall Bracelet Bobbing for Apples Activity Trees of Thanks Activity Major Sponsorship - $2,500 Tent/booth space at both events, logo on event splash page with hyperlink, mention in social media, logo placed on all trick or treat bags, logo on signage at main entrance of Healthy Halloween & Harvest putt putt course & on activity tables, mention in on air radio/television interviews, mention in two press releases, distribute marketing materials, logo event flyer Activity Sponsorship - $1,000 (4 available) Logo on event splash page with hyperlink, mention in social media, logo on signage at activity table, logo placed on all trick or treat bags, logo on banner, mention in on air interviews, mention in two press releases, distribute marketing materials, logo on event flyer, all supplies & volunteers for activity provided by Follow Me! Hole Sponsorship - $250.00 (18 available)
  • 8. Event Description (November 5, 2011 – 10:00am to 5:00pm) Parents and kids will attend the Follow Me! FitFest for a fun filled day of learning about health, wellness and fitness with at COSI. Families have the opportunity to try new types of fitness activities every 30 minutes and participate interactive elements, crafts and activities.Follow Me! FitFest Details Record breaking numbers for COSI with over 5,000 people in attendance 200 FitFest Bags given away (w/ pedometers, water bottles, silly bands, etc - $25 value) First ever COSI Family Walk to promote & advocate healthy family lifestyles Free admission passes given to 1,000+ low income families Partnerships with the Y, Girl Scouts, Boy Scouts & Columbus Parks & RecreationEvent Details Television sponsorship with 10tv & Commit to be Fit Free 30 minute interactive classes for parents & kids Interactive activities with the new Life exhibit Healthy Cooking Demonstrations for Families Tumbling Obstacle Course Make Your Own FitFest Bag Giant Twister Rescue Heroes Inflatable for Toddlers Fitness Fashion Show Lectures and Seminars on Nutrition & Diabetes Giveaways and drawings throughout the day
  • 9. Event Description (Saturday, April 2012)Parents and kids will attend Easton Town Center for the 5th Annual Earth Day incombination with Follow Me! Healthy Parents, Healthy Kids for interactiveactivities that are focused around the Science of Spring.Follow Me! Science of Spring Activities Tiny Green Thumbs (Container Gardening) Junk in the Trunk (Science of Composting) Farmers are our Friends (Farmer’s Markets) The Bees Knees (Science of Honey) Springtime Fun (Outdoor Play) Fitness is in Bloom (At Home Exercise Fun) Sneezes and Wheezes (Science of Allergies)Major Sponsorship - $2,500 (2 available)Logo on Columbus Parent Quarter Page Ad, Logo on FollowMeKids.org,Logo on all Marketing Materials (20,000 Distributed), Mention inArticles/E-blast/Web Content, Mentions in Social Media, MarketingMaterials in Science of Spring Bags, Mention in 4 Press Releases,Logo on signage & banners, Logo on Follow Me! Science of Spring FlyerPremium booth space at Science of SpringActivity Sponsorship - $1,000 (4 available)Logo on event splash page with hyperlink, mention in social media,logo on signage at activity table/station, logo on banner, mention intwo press releases, distribute marketing materials, logo on event flyer,all supplies & volunteers for activity provided by Follow Me!Booth Sponsorship - $350.00 (4 available)
  • 10. Follow Me Quarterly PublicationMission & Objective Provide a free seasonal publication that gives parents relative information to health, wellness, diet and exercise for their family including local content & information about events and activities. Advertising and participation in the quarterly publication has been intentionally priced low to allow smaller businesses to participate.What the Follow Me! Quarterly Publication Includes: – Full color glossy publication with a three month shelf life – Content provided from Nationwide Children’s Hospital & American Heart Association – Each publication is backed with a large event produced by Follow Me! – Details and information about local events & activities – Coupons for local attractions, activities, retail, restaurants & more – Digital version sent via eblast – Affordable advertising (third to half the cost of Columbus Parent) – Consistent message to tackle childhood obesity, a key initiative in ColumbusDistribution (30,000+ copies)Retail locations, schools, daycares, community centers,events, grocery stores, gyms, restaurants, libraries, churches,local attractions, parent/child/family focused businesses
  • 11. Easton Free Summer SeriesEaston Free Summer Series Description (July – August 2011) Fun free activities held at Easton’s Town Square that interactive cooking lessons, crafts, exercises that teach parents and kids about health, wellness and nutrition.Free Summer Series Program Details Free new hourly activity each week in July and August at Easton Free samples of healthy snacks and treats Free educational materials about health, wellness, fitness & nutrition Free discounts and coupons for local family friendly activities Partnerships with the Y, Girl Scouts, Boy Scouts & Columbus Parks & RecreationSummer Series Activities Interactive Healthy Cooking Class Zumbatombic Class Cardio Hip Hop Class Make Your Own Pinwheel Tumbling Obstacle Course Make Your Own Bracelets Follow Me! Smart Car with 32” TV and Wii Mini Kid’s Bootcamp Interactive Health & Fitness Stations Plant Your Own Flowers Giveaways and drawings
  • 12. Get Healthy & Get Smart TourMission & Objective Provide an interactive vehicle for year-round distribution at schools, organizations, retail locations, trade shows and events of educational materials and healthy products that will supply parents, families and kids with proper information on how to eat better, stay active and set a positive example in regards to health, nutrition and fitness.What the Smart Tour Includes: – Wrapped Car with Logos & Signage – 42” TV & Wii Installed in Back Hatch for Interactive Gameplay – Product sampling, giveaways & distribution of marketing materials – Viral videos (distributed on various media platforms & sites) – Interactive social media campaign (Spot the Smart Car Contest, Where’s the Smart Car Contest) – Featured at all Follow Me! & Children’s Body Image Foundation Events – Tax Deductible (Follow Me! is a 501c3 non-profit organization)Current Booked Locations: (over 20 current bookings)Grand Opening of FitClique Studios Noodles & Company (summer & fall)American Heart Association Walk New Albany Classic & Grand PrixNew Albany Walking Classic American Heart Association - Go Healthy ColumbusArnold Classic Columbus Parks & Recreation Fun RunColumbus Marathon COSI - Grand Re-Opening of Life ExhibitFirst Night Columbus Many more to come
  • 13. Easton LCD Screen Follow Me! Website Displayed for 2 months HomepageTwo Screens Entering from Parking Garages
  • 14. Family Day Flyer (7,500 distributed)Distributed at retail locations, community centers, afterschool programs and in schools10TV/Commit to be Fit Promotional Spots On Air Spots
  • 15. FitFest MarketingEvent website, marketing piece and e-newsletters
  • 16. FitFest FlyerDistributed at retail locations, community centers, afterschool programs and in schools 10tv/Commit to be Fit Promotional Spot 3 ½ weeks run time - $42,000+ value