Follow Me 2011 Presentation Full Presentation

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Follow Me 2011 Presentation Full Presentation

  1. 1. Follow Me! Healthy Parents, Healthy Kids is a professional programwith 501c3 status non-profit status that is a part of the establishedChildren’s Body-Image FoundationThe Follow Me! L.E.A.D. By Example Program L – Lifestyle (everyday choices that affect the health & wellness of a family) E – Education (inform parents about valuable resources & the importance of their choices) A – Activity (provide free events & activities for the entire family focused on health & wellness) D – Diet (educate parents about healthy dietary options for their family)Previous Events Fun Fit Family Day at Easton Town Center – July 19, 2010 Free Easton Summer Series – July 6 to August 31, 2010 Healthy Halloween & Harvest – October 15 & 17, 2010 Family Walk & FitFest at COSI – November 6, 2010 Holiday Food Giveaway – December 11, 2010Upcoming Events The Science of Spring – Spring 2011 (tentative COSI) Boy Scouts Fitness Day at Camp Lazarus – May 2011 Fun Fit Family Day at Easton – June 11, 2011 Healthy Harvest – Fall 2011 FitFest at COSI – November 2011 Holiday Food Giveaway – December 2011
  2. 2. The Follow Me! MissionEducate parents about the importance of living a healthy lifestyle and setting apositive example for their children to fight childhood obesity.The Follow Me! GoalCreate dynamic events, activities and programs through a community based programthat effectively reaches families and educates parents about the importance ofsetting a positive healthy example for their kids.The Alarming StatisticsThe National Average for Overweight Children in America is 31%.Ohio’s Average for Obese Children is 34%Children who are 10 years old and are overweight have an80% risk of being obese as an adult.Obesity in children increases the risks of heart disease,Type 2 diabetes, stroke, breast cancer, bone and jointproblems, sleep apnea, mental disorders such as depressionand low self esteem. - 80% of type II diabetes related to obesity - 70% of cardiovascular disease related to obesity - 42% breast & colon cancer diagnosed in obese individuals - 26% of obese people having high blood pressureObesity Costs us $93 Billion a Year in Medical Bills plus … - $800.00 per year per employee with missed work - $275 million in extra jet fuel for the extra poundage - $1,000 per year per employee in medical costs
  3. 3. Follow Me! Healthy Parents, Healthy Kids was founded by Laura Miller a single mother who was born and raised inColumbus, Ohio. Laura had her son, Taylor, at 18 years old and has been determined to live against the stereotypeand be an excellent mother and parent. Through the years she has developed an extensive background in marketing,branding and events with the past five years focused on the parent market.Four years ago, Laura got really sick. The doctors told her that she had everything fromsevere hypoglycemia to possible lymphoma. She monitored her diet closely to try tomanage her symptoms with her son watching closely and concerned for her health.After three years the doctors finally determined that Laura had a severe gluten allergywhich was causing all of her health problems.A couple years ago, Laura was at the grocery store with her son Taylor. While shoppingshe noticed Taylor had picked up a drinkable yogurt smoothie and was reading thenutrition label. He then called down to her and said “Mom, this has 52 grams of sugar!This isn’t good for me!” and then put it back on the shelf and walked away. She thenrealized that everything that she had been going through and the example that sheset for Taylor in her diet and how it affected her body directly rubbed off on her sonand influenced him on the choices he made with his health, diet and activities.From there Follow Me! Healthy Parents, Healthy Kids was born and with strategicdynamic partnerships with active community leaders like COSI, Commit To Be Fit/10tv,The Ohio State University, Easton Town Center, Columbus Blue Jackets, ColumbusClippers, Columbus Crew and Nationwide Children’s Hospital we have started to makea strong headway has been made in the fight against childhood obesity in Central Ohio.“I am pleased to recommend Laura Miller and her work with Follow Me! Healthy Parents, Healthy Kids. Laura brought a series of newevents to Easton Town Center, and they have proved to be successful, welcomed additions to the Easton calendar. Laura is a detail-oriented, well-organized person. She works extremely hard to produce well-rounded events and to promote them with an integratedmarketing campaign. She is a pleasure to work with.” - Kristin Scott, Senior Marketing Manager, Easton Town Center“Laura crafted and executed the Fit Fest event at COSI on Saturday, November 6th. Over 4500 people attended the event, and enjoyedher unique blend of educational vendors, fitness activity demos, and family fun. I would highly recommend Laura due to her creativevision, high volume of partners and contacts, and ability to implement complex details.” - Carli Lanfersiek, Director of Advertising & Promotions, COSI“Laura is a passionate and dedicated health and wellness advocate for Central Ohio families. She is committed to providing families withhelpful information and the tools necessary to be successful in properly addressing nutritional needs and achieving their overall healthgoals.” - Angela Mingo, Director of Community Relations, Nationwide Children’s Hospital“The passion Laura possesses for the health and wellness of children in our communities is immeasurable. This combined with heramazing work ethic elevates her to the top of her field. When it comes to the creation, implementation and execution of marketingprograms targeting this very sensitive and important topic, you will never work with anyone more organized, creative and genuine thanLaura Miller.” - Susan Little, VP of Market Development, American Dairy Association“I have introduced Laura Miller to many of my clients because she has an incredible understanding ofhow to connect people, placed and products around shared values. Lauras commitment to quality isevident in everything she does. She is extremely talented, lives what she does and understandsleveraging. I strongly recommend her!” - Lisa Hinson, President, Hinson LTD.
  4. 4. Television WBNS 10TV/Commit to be Fit On Air TV Promotions – Andrea Cambern WBNS 10TV/Commit to be Fit Eblasts – 4 email blasts with event WTTE Fox 28 – Good Day Columbus WCMH 4/ Monica Day WCMH 4/Gail HoganPrint Columbus Dispatch This Week Newspapers Columbus Parent Edible ColumbusRadio Sunny 95 Mix 107.9 WNCI 97.9 WCOL 92.3 WLZT 93.3Marketing Materials Distribution - Columbus Parks & Recreation - Dublin, Worthington & Olentangy Schools - Goddard Schools - YWCA After-School Centers - Westerville Elementary Schools - New Albany Elementary Schools - Gahanna Elementary Schools - Easton Information Desk - Lifetime Fitness & Anytime Fitness -MI Homes Model Homes & Showroom
  5. 5. Event DescriptionParents and kids will attend COSI – Hands on Science Center for a day filled withfitness, fun and learning for the whole family!Follow Me! Science of Spring Activities Tiny Green Thumbs (Container Gardening) Junk in the Trunk (Science of Composting) Farmers are our Friends (Farmer’s Markets) The Bees Knees (Science of Honey) Springtime Fun (Outdoor Play) Fitness is in Bloom (At Home Exercise Fun) Sneezes and Wheezes (Science of Allergies)Major Sponsorship - $3,500 (3 available)Logo on Columbus Parent Quarter Page Ad, Logo on FollowMeKids.org,Logo on all Marketing Materials (20,000 Distributed), Mention inArticles/E-blast/Web Content, Mentions in Social Media, MarketingMaterials in Science of Spring Bags, Mention in 4 Press Releases,Logo on signage & banners, Logo on Follow Me! Science of Spring FlyerPremium booth space at Science of SpringActivity Sponsorship - $1,500 (7 available)Logo on event splash page with hyperlink, mention in social media,logo on signage at activity table/station, logo on banner, mention intwo press releases, distribute marketing materials, logo on event flyer,all supplies & volunteers for activity provided by Follow Me!Booth Sponsorship - $350.00 (6 available)
  6. 6. Event Description (Saturday, June 11th – 12:00pm to 5:00pm) A Follow Me! annual community event teamed up with Easton, Commit to be Fit, COSI and all the sports organizations in Central Ohio for a fun filled day of learning about health, wellness and exercise.Follow Me! Fun Fit Family Day Activities Free interactive thirty minute activities Health, wellness and fitness booths with interactive activities COSI on Wheels Presentation & 9 interactive activities about the human body Activities with the Columbus Crew, Columbus Clippers & Columbus Blue Jackets Healthy Cooking Demonstrations with sampling of healthy snacks & treats Parents will receive coupons, product samples & educational materialsEvent Details Television sponsorship with 10tv & Commit to be Fit Free 30 minute interactive classes for parents & kids Free soccer activities with the Columbus Crew Free baseball activities with the Columbus Clippers Free hockey activities with the Columbus Blue Jackets Mascots and special guest appearances Inflatables, face painting, entertainers, games & crafts 20 booth spaces for vendors with interactive activities Free 30 minute Football activity with Former OSU Athletes Giveaways and drawings for prizes throughout the day
  7. 7. Title Sponsorship - $10,000 Presenting Sponsorship - $7,500- “Fun Fit Family Day presented by Your Company Name” - Logo on Columbus Parent Quarter Page Ad- Mention in all media as “Fun Fit Family Day presented by Your Company Name” - Logo on 300+ television commercials- Logo on Columbus Parent Quarter Page Ad - Tag in 200+ Radio Commercials- Logo & company name mention on 300+ television commercials - Logo & Hyperlink on all pages of FunFitFamilyDay.com- Tag in 200+ Radio Commercials as Title Sponsor - Logo & Hyperlink on FollowMeKids.org- Logo & Hyperlink on all pages of the FunFitFamilyDay.com - Logo & HyperLinks on Online Articles & Content- Logo & Hyperlink on FollowMeKids.org - Logo on all Marketing Materials (20,000 Distributed)- Logo & HyperLinks on all Online Articles & Content - Mention in Articles/E-blast/Web Content- Logo on all Marketing Materials (20,000 Distributed) - Mentions in Social Media (55,000+ impressions)- Mention in Articles/E-blast/Web Content - Marketing Materials in Fun Fit Family Day Bags- Mentions in Social Media (55,000+ impressions) - Mention in 4 Press Releases (minimum)- Marketing Materials in Fun Fit Family Day Bags - Logo on signage & banners- Logo on Fun Fit Family Day Bags - Logo on Follow Me! Fun Fit Family Day Flyer- Mention in 4 Press Releases (minimum) - Premium booth space at entrance Fun Fit Family Day- Logo on signage & banners - Announcements about company on Fun Fit Family Day Stage- Logo on Follow Me! Fun Fit Family Day Flyer- Premium booth space at main entrance of Fun Fit Family Day- Announcements about company on Fun Fit Family Day Stage Stage Sponsorship - $2,500 - Logo on FunFitFamilyDay.com Schedule Page with hyperlink - Logo on FollowMeKids.orgMajor Sponsorship - $5,000 - Logo on all Marketing Materials (20,000 Distributed)- Logo on 2 Columbus Parent Quarter Page Ad - Mentions in Social Media (55,000+ impressions)- Logo on 150+ television commercials - Marketing Materials in Fun Fit Family Day Bags- Tag in 100+ Radio Commercials - Mention in 4 Press Releases (minimum)- Logo on FunFitFamilyDay.com with hyperlink - Logo on signage & banners on Fun Fit Family Day Stage- Logo on FollowMeKids.org - Logo on Follow Me! Fun Fit Family Day Flyer- Logo on all Marketing Materials (20,000 Distributed) - Booth space at Fun Fit Family Day (20x20)- Mention in Articles/E-blast/Web Content- Mentions in Social Media (55,000+ impressions)- Marketing Materials in Fun Fit Family Day Bags Activity Sponsorship - $1,000- Mention in 4 Press Releases (minimum) - Logo on FunFitFamilyDay.com Activity Page- Logo on signage & banners - Marketing Materials in FitFest Bags- Logo on Follow Me! Fun Fit Family Day Flyer - Mention in 4 Press Releases (minimum)- Premium booth space at Fun Fit Family Day - Logo on Follow Me! Fun Fit Family Day Flyer - Banner & signage on Activity with Booth Space Booth Space - $350 - 8ft table, 2 chairs, white table linen - Company name on Fun Fit Family Day website & flyer
  8. 8. Healthy Halloween Event DescriptionParents and kids will attend Magic Mountain for afamily friendly miniature golf outing and family dayto raise money for the Children’s Body ImageFoundation and Follow Me! programsFollow Me! Healthy Halloween Activities Putt Putting on the 18 Hole Miniature Golf Course Trick or Treating for Healthy Snacks Decorate Your Own Trick or Treat Bag Make Your Own Fall Bracelet Go Kart Races & Laser Tag TournamentHealthy Harvest Event DescriptionParents and kids will attend Easton Town Center for an afternoon of free activities includingfun games, activities, face painting and contests.Follow Me! Healthy Harvest Activities Trick or Treating for Healthy Snacks Putt Putting on a Miniature Golf Course Decorate Your Own Trick or Treat Bag Make Your Own Fall Bracelet Bobbing for Apples Activity Trees of Thanks Activity Major Sponsorship - $2,500 Tent/booth space at both events, logo on event splash page with hyperlink, mention in social media, logo placed on all trick or treat bags, logo on signage at main entrance of Healthy Halloween & Harvest putt putt course & on activity tables, mention in on air radio/television interviews, mention in two press releases, distribute marketing materials, logo event flyer Activity Sponsorship - $1,000 (4 available) Logo on event splash page with hyperlink, mention in social media, logo on signage at activity table, logo placed on all trick or treat bags, logo on banner, mention in on air interviews, mention in two press releases, distribute marketing materials, logo on event flyer, all supplies & volunteers for activity provided by Follow Me! Hole Sponsorship - $250.00 (18 available)
  9. 9. Event Description (November 2011 – 10:00am to 4:00pm) Parents and kids will attend the Follow Me! FitFest for a fun filled day of learning about health, wellness and fitness with at COSI. Families have the opportunity to try new types of fitness activities every 30 minutes and participate interactive elements, crafts and activities.Follow Me! FitFest Details Record breaking numbers for COSI with over 5,000 people in attendance 200 FitFest Bags given away (w/ pedometers, water bottles, silly bands, etc - $25 value) First ever COSI Family Walk to promote & advocate healthy family lifestyles Free admission passes given to 1,000+ low income families Partnerships with the Y, Girl Scouts, Boy Scouts & Columbus Parks & RecreationEvent Details Television sponsorship with 10tv & Commit to be Fit Free 30 minute interactive classes for parents & kids Interactive activities with the new Life exhibit Healthy Cooking Demonstrations for Families Tumbling Obstacle Course Make Your Own FitFest Bag Giant Twister Rescue Heroes Inflatable for Toddlers Fitness Fashion Show Lectures and Seminars on Nutrition & Diabetes Giveaways and drawings throughout the day
  10. 10. Title Sponsorship - $10,000 Presenting Sponsorship - $7,500- “Follow Me! FitFest presented by Your Company Name” - Logo on Columbus Parent Quarter Page Ad- Mention in all media as “FitFest presented by Your Company Name” - Logo on 300+ television commercials- Logo on Columbus Parent Quarter Page Ad - Tag in 200+ Radio Commercials- Logo & company name mention on 300+ television commercials - Logo & Hyperlink on all pages of FamilyFitFest.com- Tag in 200+ Radio Commercials as Title Sponsor - Logo & Hyperlink on FollowMeKids.org- Logo & Hyperlink on all pages of the FamilyFitFest.com - Logo & HyperLinks on Online Articles & Content- Logo & Hyperlink on FollowMeKids.org - Logo on all Marketing Materials (20,000 Distributed)- Logo & HyperLinks on all Online Articles & Content - Mention in Articles/E-blast/Web Content- Logo on all Marketing Materials (20,000 Distributed) - Mentions in Social Media (55,000+ impressions)- Mention in Articles/E-blast/Web Content - Marketing Materials in FitFest Bags- Mentions in Social Media (55,000+ impressions) - Mention in 4 Press Releases (minimum)- Marketing Materials in FitFest Bags - Logo on signage/banners/presentation- Logo on FitFest Bags - Logo on Follow Me! FitFest Flyer- Mention in 4 Press Releases (minimum) - Premium booth space at entrance FitFest- Logo on signage/banners/presentation - Announcements about company/products on FitFest Stage- Logo on Follow Me! FitFest Flyer- Premium booth space at main entrance of FitFest- Announcements about company/products on FitFest Stage Stage Sponsorship - $2,500 - Logo on FamilyFitFest.com Schedule Page with hyperlink - Logo on FollowMeKids.orgMajor Sponsorship - $5,000 - Logo on all Marketing Materials (20,000 Distributed)- Logo on 2 Columbus Parent Quarter Page Ad - Mentions in Social Media (55,000+ impressions)- Logo on 150+ television commercials - Marketing Materials in FitFest Bags- Tag in 100+ Radio Commercials - Mention in 4 Press Releases (minimum)- Logo on FamilyFitFest.com with hyperlink - Logo on signage/banners/presentation on FitFest stage- Logo on FollowMeKids.org - Logo on Follow Me! FitFest Flyer- Logo on all Marketing Materials (20,000 Distributed) - Booth space at FitFest (20x20)- Mention in Articles/E-blast/Web Content- Mentions in Social Media (55,000+ impressions)- Marketing Materials in FitFest Bags Activity Sponsorship - $1,000- Mention in 4 Press Releases (minimum) - Logo on FamilyFitFest.com Activity Page- Logo on signage/banners/presentation - Marketing Materials in FitFest Bags- Logo on Follow Me! FitFest Flyer - Mention in 4 Press Releases (minimum)- Premium booth space at FitFest - Slide with Company Logo on FitFest Slideshow - Logo on Follow Me! FitFest Flyer - Banner/Signage on Activity with Booth Space Booth Space - $350 - 8ft table, 2 chairs, white table linen - Company name on Fun Fit Family Day website & flyer
  11. 11. Follow Me Quarterly PublicationMission & Objective Provide a free seasonal publication that gives parents relative information to health, wellness, diet and exercise for their family including local content & information about events and activities. Advertising and participation in the quarterly publication has been intentionally priced low to allow smaller businesses to participate.What the Follow Me! Quarterly Publication Includes: – Full color glossy publication with a three month shelf life – Content provided from Nationwide Children’s Hospital & American Heart Association – Each publication is backed with a large event produced by Follow Me! – Details and information about local events & activities – Coupons for local attractions, activities, retail, restaurants & more – Digital version sent via eblast – Affordable advertising (third to half the cost of Columbus Parent) – Consistent message to tackle childhood obesity, a key initiative in ColumbusDistribution (20,000+ copies)Retail locations, schools, daycares, community centers,events, grocery stores, gyms, restaurants, libraries, churches,local attractions, parent/child/family focused businesses
  12. 12. Fun Fit Family NightsFun Fit Family Night Program Description (2011 – 2012 School Year) Parents and kids attend a Follow Me! Fun Fit Family Night hosted at schools, community centers or organizations to learn about fitness, nutrition, health and wellness for low income families.School & Community Outreach Program Details Schools & Community Centers can host a Follow Me! Fun Fit Family Night Fun Fit Family Bags given away (w/ pedometers, water bottles, silly bands, etc) First ever COSI Family Walk to promote & advocate healthy family lifestyles Educational materials, healthy recipes and resources distributed to families Partnerships with the Y, Girl Scouts, Boy Scouts & Columbus Parks & RecreationFamily Night Details Interactive Healthy Cooking Dinner Class Family Zumba & Cardio Hip Hop Activity Full Healthy Family Dinner with Dessert Tumbling Obstacle Course Family Activity: Make Your Own Bracelets Follow Me! Smart Car with 32” TV and Wii Inflatable Basketball Bounce House Inflatable Racer Obstacle Course Inflatable Bounce House with Slide Interactive Health & Fitness Stations Giveaways and drawings throughout the night
  13. 13. Easton Free Summer SeriesEaston Free Summer Series Description (July – August 2011) Fun free activities held at Easton’s Town Square that interactive cooking lessons, crafts, exercises that teach parents and kids about health, wellness and nutrition.Free Summer Series Program Details Free new hourly activity each week in July and August at Easton Free samples of healthy snacks and treats Free educational materials about health, wellness, fitness & nutrition Free discounts and coupons for local family friendly activities Partnerships with the Y, Girl Scouts, Boy Scouts & Columbus Parks & RecreationSummer Series Activities Interactive Healthy Cooking Class Zumbatombic Class Cardio Hip Hop Class Make Your Own Pinwheel Tumbling Obstacle Course Make Your Own Bracelets Follow Me! Smart Car with 32” TV and Wii Mini Kid’s Bootcamp Interactive Health & Fitness Stations Plant Your Own Flowers Giveaways and drawings
  14. 14. Change for a ChangeProgram Description Six month long program that teams up with local organizations, corporations, schools, and to bring awareness to the importance of loving yourself and others and to prove that it doesn’t take much to make a change .COSI Interactive Booth Experiment: How Much of a Difference Can a City Make in 6 months with its change? Deposit station with coin counter to total amount raised Picture taking station for kids to take their picture with their coins Scientific Education on Different Diseases & Conditions (Explain we are all different)Online Program Participants will purchase a CBIF Piggy Bank with prepaid postage and USPS box Information sticker will also be included for them to place on the piggy bank Participants will mail in their piggy bank in by December 1st, 2011Program Details Sale of CBIF/FM! Buckets or Piggy Banks Marketing of Change for A Change Program Enlist Community Partners for Support Interactive Six Month Booth at COSI November to Be Collection Month Main Collection Day at FitFest2011 Handouts with Affirmation Statements Pictures will be Used to Make a Collage
  15. 15. CBIF & Follow Me! Fundraisers for 2011Zumba Class/Hip Hop Cardio Class – February 2011Host a Zumba Class and Hip Hop Class for $10.00 per person on a SaturdayVSX has offered to donate clothes & gift cards for giveawaysBella Bee’s Workshop partnered with Role Models Magazine – March 2011Hold a one day princess workshop with Bella Bee’s Workshop at the MI Home Store at Easton.Charge $20 per kid includes healthy snacks and workshop with special guest, prizes & drawingsBowl a Thon – April 2011Get teams of five to sign up for three hour bowling period.Hold two sessions – first session (family), second session (teen, adult)Hold 50/50 raffle and prizes. Have each lane sponsored by a company or corporation.Cost – $30.00 per person (includes shirt, shoe rental, games)Tag Team Indoor Marathon – May 2011Partner with a gym to host an Indoor Triathlon event at their locations.Teams sign up to tag team for the marathon or triathlon (Marathon – up to 10 people)Prizes for the team that raises the most money and finishes the fastestCost - $30.00 per participant (includes t-shirt and water bottle)Kids Sleepover at COSI – July 2011Includes healthy meals & sports and fitness activities for kidsCost - $45.00 per kid (members) $55.00 per kid (non-members)Ages – 5 to 14 years oldFriday night from 6pm to 10am the next daySpread the Joy Holiday Campaign – November 2011Large poster with outdoor holiday scenes and snowflakes withDollar amounts on them will be distributed to partner locations.Snowflakes will total up to $200 per poster. PartnerCampaign will run from November 14th to December 16th.
  16. 16. Get Healthy & Get Smart TourMission & Objective Provide an interactive vehicle for year-round distribution at schools, organizations, retail locations, trade shows and events of educational materials and healthy products that will supply parents, families and kids with proper information on how to eat better, stay active and set a positive example in regards to health, nutrition and fitness.What the Smart Tour Includes: – Wrapped Car with Logos & Signage – 32” TV & Wii Installed in Back Hatch for Interactive Gameplay – Product sampling, giveaways & distribution of marketing materials – Viral videos (distributed on various media platforms & sites) – Partnered with No Excuses Radio – Interactive social media campaign (Spot the Smart Car Contest, Where’s the Smart Car Contest)Current Booked Locations: (over 20 current bookings)Grand Opening of Short North Fitness Noodles & Company (summer & fall)American Heart Association Walk New Albany Classic & Grand PrixNew Albany Walking Classic American Heart Association - Go Healthy ColumbusArnold Classic Columbus Parks & Recreation Fun RunColumbus Marathon COSI - Grand Re-Opening of Life ExhibitFirst Night Columbus Many more to come
  17. 17. Easton LCD Screen Follow Me! Website Displayed for 2 months HomepageTwo Screens Entering from Parking Garages
  18. 18. Family Day Flyer (7,500 distributed)Distributed at retail locations, community centers, afterschool programs and in schools10TV/Commit to be Fit Promotional Spots On Air Spots
  19. 19. FitFest MarketingEvent website, marketing piece and e-newsletters
  20. 20. FitFest FlyerDistributed at retail locations, community centers, afterschool programs and in schools 10tv/Commit to be Fit Promotional Spot 3 ½ weeks run time - $42,000+ value
  21. 21. Front & Center Sponsorship - $100,000 Grand Gesture Sponsorship - $50,000 - Presenting Sponsorship for all Major Follow Me! Events - Major Sponsorship for all Major Follow Me! Events (Science of Spring, Family Day, Healthy Harvest, FitFest) (Science of Spring, Family Day, Healthy Harvest, FitFest) - Presenting Sponsorship for School & Community Family Nights - Major Sponsorship for School & Community Family Nights - Logo on all signage at all events and programs - Logo on all signage at all events and programs - Logo & company name on 100+ television commercials - Logo & company name on 100+ television commercials - Premium Booth Space at all Major Follow Me! Events - Premium Booth Space at all Major Follow Me! Events - Tag in 300+ Radio Commercials - Tag in 150+ Radio Commercials - Logo & Hyperlink on FollowMeKids.org Home Page - Logo & Hyperlink on FollowMeKids.org Home Page - Logo & HyperLinks on Online Articles & Content - Mention in Articles/E-blast/Web Content/Social Media - Logo on all Follow Me! Marketing Materials - Marketing Materials in all Follow Me! Event Bags - Mention in Articles/E-blast/Web Content/Social Media - Mention in 20 Press Releases (minimum) - Marketing Materials in all Follow Me! Event Bags Sponsorship dollars for this package pay for educational pieces and - Mention in 20 Press Releases (minimum) marketing, assistance to provide low income families with theSponsorship dollars for this package pay for educational pieces and Follow Me! School & Community Outreach programmarketing, support for major events including inflatable rentals,entertainment and assistance to provide low income families with theFollow Me! program Family Outreach Sponsorship - $20,000 - Presenting Sponsorship for Follow Me! Family NightsMake a Difference Sponsorship - $35,000 - Logo on all signage at all Follow Me! Family Nights - Logo & company name with hyperlink on FollowMeKids.orgTargeted to Low Income Families - Premium Booth Space at Follow Me! Family Nights - Presenting Sponsorship for FitFest - Booth space at all Follow Me! events - Presenting Sponsorship for School & Community Family Nights - Logo on Family Night Marketing Materials - Logo on all signage at all events and programs - Marketing Materials in all Follow Me! Event Bags - Logo & company name mention on 100+ television commercials - Premium Booth Space at FitFest & Family Nights Sponsorship dollars for this package pay for development of educational materials and programs distributed to low income families - Booth space at all Follow Me! events and funding for 20 schools & community centers in urban areas to - Logo & company name with hyperlink on FollowMeKids.org receive free Follow Me! Family Nights including a served hot healthy - Logo on FitFest and Family Night Marketing Materials meal. - Marketing Materials in all Follow Me! Event BagsSponsorship dollars for this package pay for educational materialsdistributed to low income families and funding for 15 schools andcommunity centers in urban areas to receive free Follow Me! Family Nightsincluding a served hot healthy meal.
  22. 22. Description Yearly CostDevelopment of Outreach & Educational Programs (CBIF - Self Esteem & Body Image) $50,000Development of Outreach & Educational Programs (Follow Me! Family & Child Health & Nutrition) $50,000Educational Messaging – Marketing & Outreach (Follow Me! – Total Family Health & Nutrition) $20,000Educational Messaging – Marketing & Outreach (CBIF – Self Esteem & Body Image) $20,000Change for a Change Outreach Program (marketing kits, change collectors, media) $15,000Development and Growth of Educational Community Based Events $25,000Equipment, Supplies, Staff & Product for Get Healthy, Get Smart Tour (50+ locations & events) $30,000Quarterly Educational Publication (50,000 per season - print, design, distribution) $40,000Monthly Family Healthy Cooking Classes $15,000Healthy Food & Supplies for Fun Fit Family Nights (20 Family Nights – 100 families each) $40,000Fun Fit Family Night (cooking demo equipment, educational materials, fitness instructors, nutritional staff) $15,000Fun Fit Family Night (interactive activities, inflatables, nutritional packets) $15,000Financial Support for Educational Classes & Programs (Low Income Families) $35,000Free Summer Series (supplies, staff, educational materials, healthy food & snack) $10,000Ongoing NeedsThe Children’s Body Image Foundation and Follow Me! Healthy Parents, Healthy Kids conduct regularfundraising events and activities to help fund low income families with financial needs for any allied medical condition. CBIF also provides assistance in connecting and financially supporting families that are in need ofmental care and support in regards to body image or self-esteem related to any allied medical illness orcondition. Funds raised throughout the year will be applied to our Financial Assistance program as well as tothe marketing efforts of CBIF and Follow Me! to spread the message our mission and services and to reach asmany families as possible.Financial Support for Medical Allied Conditions (Low Income Families) UnlimitedFinancial Support for Psychiatric Assistance (Low Income Families) Unlimited

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