• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Follow Me 2010 Presentation
 

Follow Me 2010 Presentation

on

  • 905 views

 

Statistics

Views

Total Views
905
Views on SlideShare
900
Embed Views
5

Actions

Likes
0
Downloads
8
Comments
0

1 Embed 5

http://www.lmodules.com 5

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Follow Me 2010 Presentation Follow Me 2010 Presentation Document Transcript

    • ABOUTFOLLOW ME!
      The Follow Me! Mission
      Educate parents about the importance of living a healthy lifestyle to fight childhood obesity
      The Follow Me! Goal
      Create dynamic events, activities and programs through a community based program that effectively reaches families and educates parents about the importance of setting a positive healthy example for their kids.
      The Alarming Statistics
      The National Average for Overweight Children in America is 31% – 33%
      Ohio’s Average for Overage Children is 34%
      Children who are 10 years old and are overweight have an 80% risk of being obese as an adult.
      Obesity in children increases the risks of heart disease, Type 2 diabetes, stroke, breast cancer, bone and joint problems, sleep apnea, mental disorders such as depression and low self esteem by 85%.
      Obesity Costs us $93 Billion a Year in America in Medical Bills plus …
      - $800.00 per year per employee with missed work
      - $275 million in extra jet fuel each year for the extra poundage
      - $1,000 per year per employee in medical costs
    • WHAT IS
      FOLLOW ME?
      The Follow Me! L.E.A.D. By Example Program
      L – Lifestyle (everyday choices that affect the healthy & wellness of a family)
      E – Education(inform parents about valuable resources & the importance of their choices)
      A – Activity (provide free events & activities for the entire family focused on health & wellness)
      D – Diet (educate parents about healthy dietary options for their family)
      Events
      Fun Fit Family Day at Easton Town Center – July 19, 2010
      Free Easton Summer Series & Walking Club – July 6, 2010 to August 31, 2010
      Healthy Halloween & Healthy Harvest – October 15 & 17, 2010
      Family Walk & FitFest at COSI – November 6, 2010
      Holiday Food Drive with Roy Hall D.R.I.V.E.N. Foundation – December 11, 2010
      Programs
      Follow Me! Free Summer Series at Easton – Summer 2010
      Healthy Hour – Summer 2010 (partnered with Columbus FitClique)
      Get Healthy & Get Smart Tour – Fall 2010 (year round)
      Educational Grocery Store Walk Through – Winter 2010
      Outreach/Fundraisers
      Night at the Cantina – July 24, 2010
      Lululemon Fashion Show (partnered with Columbus FitClique) – Spring 2011
      Rock & Ride Spin-a-thon – Spring 2011
    • FUN FIT
      FAMILY DAY
      Event Description (Saturday, June 25th – 11:00am to 6:00pm)
      A Follow Me! annual community event teamed up with Easton, Commit to be Fit, COSI and all the sports organizations in Central Ohio for a fun filled day of learning about health, wellness and exercise.
      Follow Me! Fun Fit Family Day Activities
      Free interactive thirty minute activities
      Health, wellness and fitness booths with interactive activities
      COSI on Wheels Presentation & 9 interactive activities about the human body
      Activities with the Columbus Crew, Columbus Clippers & Columbus Blue Jackets
      Healthy Cooking Demonstrations with sampling of healthy snacks & treats
      Parents will receive coupons, product samples & educational materials
      Event Details
      Television sponsorship with 10tv & Commit to be Fit
      Radio sponsorship with Sunny 95
      Free 30 minute interactive classes for parents & kids from noon to 5pm
      Free soccer activities with the Columbus Crew
      Free baseball activities with the Columbus Clippers
      Free hockey activities with the Columbus Blue Jackets
      Mascots and special guest appearances
      20 booth spaces available for vendors with interactive activities
      Free 30 minute Ohio State Buckeye Football activity with Former OSU Athletes
      Giveaways and drawings for prizes throughout the day
    • FUN FIT
      FAMILY DAY
      Title Sponsorship - $10,000
      Tag in all radio spots, tent/booth space, logo on event splash page with hyperlink, mention in social media, logo on signage at main entrance of Healthy Halloween putt putt course & on activity table, mention in on air radio/television interviews, mention in two press releases, distribute marketing materials, logo event flyer, sponsorship of hole #1
      Platinum Sponsorship - $5,000
      Logo on event splash page with hyperlink, mention in social media, logo on signage at activity table, sticker with logo placed on all trick or treat bags, logo on banner, mention in on air interviews, mention in two press releases, distribute marketing materials, logo on event flyer, all supplies & volunteers for activity provided by Follow Me!
      Major Sponsorship - $2,500
      Logo on event splash page with hyperlink, mention in social media, logo on signage at activity table, sticker with logo placed on all trick or treat bags, logo on banner, mention in on air interviews, mention in two press releases, distribute marketing materials, logo on event flyer, all supplies & volunteers for activity provided by Follow Me!
      Activity & Booth Sponsorship - $1,000
      Logo on event splash page with hyperlink, mention in social media, logo on signage at activity table, sticker with logo placed on all trick or treat bags, logo on banner, mention in on air interviews, mention in two press releases, distribute marketing materials, logo on event flyer, all supplies & volunteers for activity provided by Follow Me!
      Booth Sponsorship - $350.00
      Logo on event splash page with hyperlink, mention in social media, company name & logo on signage at sponsored hole, distribute marketing materials & coupons at your sponsored hole, healthy snacks provided to distribute at sponsored hole
    • HEALTHY HALLOWEEN & HARVEST
      Event Description
      Healthy Halloween - Magic Mountain - Friday, October 15th – 1:00pm to 3:00pm
      Healthy Harvest – Easton Town Center – Sunday, October 17th – 1:00pm to 4:00pm
      Follow Me! Magic Mountain Healthy Halloween
      Parents and kids will attend the Follow Me! Healthy Halloween - a part of the annual American Dairy Association Halloween celebration on COTA day at Magic Mountain Family Fun Center!
      Follow Me! Magic Mountain Healthy Harvest
      Parents and kids will attend the Follow Me! Healthy Harvest at Easton Town Center for an afternoon of fun games, activities, face painting and contests.
      Follow Me! Healthy Halloween & Healthy Harvest Activities
      Trick or treating on the miniature golf course
      Interactive Activities & Crafts
      Decorate Your Own Trick or Treat Bag
      Make Your Own Fall Bracelet
      Make Your Own Healthy Monster Hand Shaped Goody Bag
      Make Your Own Super Safety Trick or Treat Reflector Necklace
      Kids will receive healthy snacks & treats on each hole
      Parents will receive coupons, product samples & educational material
    • HEALTHY HALLOWEEN & HARVEST
      Event Description
      Healthy Halloween – Magic Mountain – Fri, October 15th - 1:00pm to 3:00pm
      Healthy Harvest – Easton Town Center – Sat, October 17th - 1:00pm to 4:00pm
      Major Sponsorship - $2,500
      Tag in all radio spots, tent/booth space at both events, logo on event splash page with hyperlink, mention in social media, logo on signage at main entrance of Healthy Halloween putt putt course & on activity table, mention in on air radio/television interviews, mention in two press releases, distribute marketing materials, logo event flyer, sponsorship of hole #1 at both events.
      Activity Sponsorship - $1,000 (4 available)
      Logo on event splash page with hyperlink, mention in social media, logo on signage at activity table, sticker with logo placed on all trick or treat bags, logo on banner, mention in on air interviews, mention in two press releases, distribute marketing materials, logo on event flyer, all supplies & volunteers for activity provided by Follow Me!
      Magic Mountain Hole Sponsorship - $250.00 (17 available)
      Logo on event splash page with hyperlink, mention in social media, company name & logo on signage at sponsored hole, distribute marketing materials & coupons at your sponsored hole, healthy snacks provided to distribute at sponsored hole
      Easton Town Center Hole Sponsorship - $250.00 (8 available)
      Logo on event splash page with hyperlink, mention in social media, company name & logo on signage at sponsored hole, distribute marketing materials & coupons at your sponsored hole, healthy snacks provided to distribute at sponsored hole
      Magic Mountain & Easton Town Center Hole Sponsorship - $400.00 (8 available)
      Logo on event splash page with hyperlink, mention in social media, company name & logo on signage at sponsored hole at both events, distribute marketing materials & coupons at your sponsored hole at both events, healthy snacks provided to distribute at sponsored hole
    • FOLLOW ME
      FITFEST AT COSI
      Event Description (Saturday, November 6th – 9:00am to 5:00pm)
      Parents and kids will attend the Follow Me! FitFest for a fun filled day of learning about health, wellness and fitness with at COSI. Families will have the opportunity to try new types of fitness activities every 30 minutes and participate interactive elements, crafts and activities.
      Follow Me! FitFest Activities
      Free interactive thirty minute activities
      Health, wellness and fitness booths with interactive activities
      Activities with the Columbus Crew, Columbus Clippers & Columbus Blue Jackets
      Sampling of healthy snacks & treats
      Parents will receive coupons, product samples & educational materials
      Event Details
      Television sponsorship with 10tv & Commit to be Fit
      Radio sponsorship with Sunny 95
      Free 30 minute interactive classes for parents & kids from noon to 5pm
      Interactive activities & contests with the new Life exhibit
      Free soccer activities with the Columbus Crew
      Free baseball activities with the Columbus Clippers
      Free hockey activities with the Columbus Blue Jackets
      Mascots and special guest appearances
      20 booth spaces available for vendors with interactive activities
      Free 30 minute Ohio State Buckeye Football activity with Former OSU Athletes
      Giveaways and drawings for prizes throughout the day
    • FOLLOW ME
      FITFEST AT COSI
      Title Sponsorship - $10,000
      Named Event Sponsor “Your Company Name – Follow Me! FitFest”
      Logo on 2 Months of Columbus Parent Quarter Page Ads
      Logo on This Week Print Ads – Two Weeks - (346,507 circulation – full run/all papers)
      Logo on All Television Commercials (commercials, promo mentions, live coverage )
      Tag in All Radio Commercials (commercials, promo mentions, live coverage)
      Logo on FamilyFitFest.com Event WebPage with hyperlink (linked from all radio & media sponsors)
      Logo on Follow Me! Event Page on FollowMeKids.org
      Logo & HyperLinks from all Online Articles & Content Promotions
      Logo on all Marketing Materials (20,000 Distributed to PTO’s, Schools, Daycares, Organizations)
      Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000)
      Mention in Social Media (Twitter, LinkedIn, FaceBook - 30,000 impressions)
      Booth at Entrance at FitFest and Family Walk
      Mention in 4 Press Releases sent to over 75 Central Ohio Media Contacts (minimum)
      Logo on signage/banners at FitFest and Family Walk
      Logo on Follow Me! FitFest Flyer
      Logo on Family Walk Swag Bag
      Presenting Sponsorship - $7,500
      Logo on 2 Months of Columbus Parent Quarter Page Ads
      Logo on 2 Weeks of This Week Print Ads (346,507 circulation – full run/all papers)
      Tag in All Radio Commercials (commercials, promo mentions, live remote)
      Logo on Event Splash Page with hyperlink (linked from all radio & media sponsors)
      Logo & HyperLinks from all Online Articles & Content Promotions
      Logo on all Marketing Materials (20,000 Distributed to PTO’s, Schools, Daycares, Organizations)
      Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000)
      Mention in Social Media (Twitter, LinkedIn, FaceBook - 30,000 impressions)
      Logo on Signage at FitFest & Family Walk
      Booth at FitFest & Family Walk
      Logo on Follow Me! FitFest Flyer
      Mention in 4 Press Releases sent to over 75 Central Ohio Media Contacts (minimum)
    • FOLLOW ME
      FITFEST AT COSI
      Major Sponsorship - $5,000
      Logo on 1 Month of Columbus Parent Quarter Page Ads
      Logo on 1 Week of This Week Print Ads (346,507 circulation – full run/all papers)
      Logo on Television Commercials – half inventory (commercials)
      Tag in Radio Commercials – half inventory (commercials)
      Logo on Event Website with hyperlink (linked from all radio & media sponsors)
      Logo & HyperLinks from all Online Articles & Content Promotions
      Logo on all Marketing Materials (20,000 Distributed to PTO’s, Schools, Daycares, Organizations)
      Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000)
      Mention in Social Media (Twitter, LinkedIn, FaceBook - 30,000 impressions)
      Logo on Signage at FitFest
      Booth at Follow Me! FitFest
      Place Marketing Materials in Follow Me! FitFest Bag
      Mention in 4 Press Releases sent to over 75 Central Ohio Media Contacts (minimum)
      Stage Sponsorship - $2,500
      Logo on Event WebPage with hyperlink (linked from all radio & media sponsors)
      Logo & HyperLinks from all Online Articles & Content Promotions
      Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000)
      Mention in Social Media (Twitter, LinkedIn, Facebook - 30,000 impressions)
      Large banner with just your logo on Stage (focal point of day)
      Booth at Follow Me! FitFest
      Mention in 4 Press Releases sent to 75 Central Ohio Media Contacts
      Place Marketing Materials in Follow Me! FitFest Bag
      Bag Sponsorship - $2,500
      Logo on Event Splash Page with hyperlink (linked from all radio & media sponsors)
      Logo & HyperLinks from all Online Articles & Content Promotions
      Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000)
      Mention in Social Media (Twitter, LinkedIn, FaceBook - 30,000 impressions)
      Logo on Signage at Follow Me! FitFest
      Booth at Follow Me! FitFest
      Banner with Logo leading into Follow Me! FitFest
      Mention in 4 Press Releases sent to 75 Central Ohio Media Contacts
      Logo on bags distributed at Follow Me! FitFest
      Place Marketing Materials in Follow Me! FitFest Bag
    • FOLLOW ME
      FITFEST AT COSI
      Product Sampling Sponsorship - $1,000 (4 available)
      Logo on Event Splash Page with hyperlink (linked from all radio & media sponsors)
      Logo & HyperLinks from all Online Articles & Content Promotions
      Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000)
      Mention in Social Media (Twitter, LinkedIn, FaceBook - 30,000 impressions)
      Logo on Signage at Follow Me! FitFest
      Opportunity for Company Mascot to Attend the Event
      Banner with Logo leading into Follow Me! FitFest
      Mention in 4 Press Releases sent to 75 Central Ohio Media Contacts
      Content in Follow Me! Publication with company information
      Place Marketing Materials in Follow Me! FitFest Bag
      Activity Sponsor - $1,000 (6 available)
      Logo on Event WebPage with hyperlink (linked from all radio & media sponsors)
      Logo & HyperLinks from all Online Articles & Content Promotions
      Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000)
      Mention in Social Media(Twitter, LinkedIn, FaceBook - 30,000 impressions)
      Logo on Signage at Follow Me! FitFest
      Mention in 4 Press Releases sent to 75 Central Ohio Media Contacts
      Distribute Marketing Materials at Follow Me! FitFest
      Information on Follow Me! FitFest Flyer
      30 minute scheduled activity/class lead or sponsored by your company
      Booth Sponsor - $350.00
      Booth space at Follow Me! FitFest
      Logo on Company Name on Event WebPage with hyperlink (linked from all radio & media sponsors)
      Mention in Social Media(Twitter, LinkedIn, FaceBook - 30,000 impressions)
      Distribute Marketing Materials at Follow Me! FitFest
    • QUARTERLY PUBLICATION
      Mission & Objective
      Provide a free seasonal publication that gives parents relative information to health, wellness, diet and exercise for their family including local content & information about events and activities. Advertising and participation in the quarterly publication has been intentionally priced low to allow smaller businesses to participate.
      What the Follow Me! Quarterly Publication Includes:
      Full color glossy publication with a three month shelf life
      Content provided from Nationwide Children’s Hospital & American Heart Association
      Each publication is backed with a large event produced by Follow Me!
      Details and information about local events & activities
      Coupons for local attractions, activities, retail, restaurants & more
      Digital version sent via eblast
      Affordable advertising (third to half the cost of Columbus Parent)
      Consistent message to tackle childhood obesity, a key initiative in Columbus
      Cost to Advertise:
      Full Page (Premium Location) $1,250.00
      Full Page Spread $2,000.00
      Full Page $1,000.00
      Half Page (with or without content) $600.00
      Tower Ad $500.00
      Quarter Page Ad $400.00
      Sixth Page Ad/Coupon $250.00
      Listing $100.00
      Distribution (20,000+ copies)
      Retail locations, schools, daycares, community centers,
      events, grocery stores, gyms, restaurants, libraries, churches,
      local attractions, parent/child/family focused businesses
    • Dynamic publication full of content & vibrant
      pictures that is relative to the season and created
      to educate the parent about health and wellness
      for the entire family
      Follow Me! Quarterly Publication Details:
      - Full color 16pg glossy publication
      - Seasonal with a three month shelf life
      - Educational content written by trusted experts
      - Promoted by media partners
      - 20,000 copies distributed directly to parents
    • QUARTERLY PUBLICATION
      Specifications
      Acceptable file formats are jpg., .gif, .eps or pdf in CMYK full color at a 300 dpi. CMYK process only. We do not accept RGB, PMS and spot color based duotones. Graphics, images and text must be embedded. Full page advertising must include a .25” bleed. Advertising design available for $55/per hour.
      Advertising Dimensions:
      Full Page (Premium Location) 8.75 x 11.25
      Full Page Spread 17.5 x 11.25
      Half Page (with content) 3.5 x 5.25
      Half Page Ad 8.25 x 5
      Tower Ad 3.25 x 10.75
      Quarter Page Ad 4 x 5.25
      Sixth Page Ad/Coupon 4 x 2.5
      Advertising Deadlines:
      Fall/Winter 2010 October 1
      Spring 2011 February 11
      Summer 2011 May 13
      Fall 2011 August 19
      Winter 2011 November 11
      Instructions for Submission:
      Submit artwork via email to lmiller@followmekids.org
      by advertising deadline.
      Spring 2011 Cover
    • GET HEALTHY &
      GET SMART TOUR
      Mission & Objective
      Provide a fun dynamic attraction for parents and kids at community based events to educate parents and entertain children in an active environment. As well as provide a vehicle for year-round distribution of educational materials and healthy products that will supply parents with proper information on how to eat better, stay active and set a positive example for their children.
      What the Smart Tour Includes:
      Wrapped Smart Car with Logos & Signage
      32” TV & Wii Installed in Back Hatch for Interactive Gameplay
      Product sampling, giveaways & distribution of marketing materials
      Viral videos (distributed on various media platforms & sites)
      Interactive social media campaign (Spot the Smart Car Contest, Where’s the Smart Car Contest)
      Current Booked Locations: (over 20 current bookings)
      Grand Opening of Short North Fitness - September 2nd Noodles & Company (summer & fall)
      American Heart Association Walk - August 28th New Albany Classic & Grand Prix - September 2010
      New Albany Walking Classic - September 12th American Heart Association - Go Healthy Columbus - October 2nd
      American Dairy Assocation - October 15th  Columbus Parks & Rec Fun Run - October 16th
      Columbus Marathon - October 16th COSI - Grand Re-Opening of Life Exhibit - November 6th
      First Night Columbus - December 31st Many more to come
    • SMART TOUR
      SPONSORSHIPS
      Yearly Sponsorship - $5,000.00
      Business logo on the car for the year, business logo & link included in our e-blast, website and included in our social media. Sponsors can also include relevant tagged content on the Follow Me! blog and pass out marketing information/product via our tour for the year. Annual sponsor also has the option to bring out the Smart Car to their company location or another specified location six times throughout the year (upon availability).
      Monthly Sponsorship - $500.00
      Business logo on the car for a month, business logo & link included in our e-blast, website and included in our social media. Sponsors can also include relevant tagged content on the Follow Me! blog and pass out marketing information/product via our tour for the month. Monthly sponsor also has the option to bring out the Smart Car to their company location or another specified location one time within a year of the sponsorship date (upon availability). 
      Product Promotion Sponsorship - $350.00
      Perhaps your company does not have the funds for registration or the manpower to staff an event. Use the “Get Healthy & Get Smart Car” to distribute your marketing materials and/or products at an event that we are already attending. Don’t see your event on our list? Contact us … we may already be signed up to attend. Follow Me! will only distribute and support companies, products and organizations that align with our cause.
    • MEDIA PARTNERSHIPS
      Television
      WBNS 10TV/Commit to be Fit On Air TV Promotions – Andrea Camburn
      WBNS 10TV/Commit to be Fit Eblasts – 4 email blasts with event
      WCMH 4/ Monica Day
      WCMH 4/Gail Hogan
      Print
      Columbus Dispatch This Week Newspapers
      Columbus Parent
      Radio
      Sunny 95 Mix 107.9
      WNCI 97.9 WCOL 92.3
      WLZT 93.3
      Marketing Materials Distribution
      - Columbus Parks & Recreation Facilities
      - Dublin Schools
      - Worthington Schools
      - Olentangy Schools
      - Goddard School Downtown
      - MI Homes Model Homes & Showroom
      - YWCA After-School Centers
      - Westerville Elementary Schools
      - New Albany Elementary Schools
      - Gahanna Elementary Schools
      - Easton Information Desk
      - Lifetime Fitness
      - CO Bigelow Easton
    • COMMUNITYPARTNERSHIPS
    • ADVERTISING/ PROMOTIONS
      10TV/Commit to be Fit
      Promotional Spots
      On Air Spots
      Easton Spring/Summer
      Newsletter (Full Page)
      Four Color, 15,000 direct mailed
      & 20,000 distributed
    • ADVERTISING/ PROMOTIONS
      Family Day Flyer (7,500 distributed)
      Distributed at retail locations, community centers, afterschool programs and in schools
      Family Day Banners
      12 Banners Hung at Fun Fit Family Day at Easton Town Center at All Entrances & On Stage
    • ADVERTISING/ PROMOTIONS
      Easton LCD Screen
      Displayed for 2 months
      Two Screens Entering from Parking Garages
      Follow Me! Website
      Homepage
    • ADVERTISING/ PROMOTIONS
      Follow Me! Marketing Piece (2,500 distributed)
      Reusable Discount Card – Distributed at Family Day, Red White & Boom Parade and Easton Summer Series
      ↑ Marketing Piece – 10,000 Distributed
      ← This Week & Columbus Parent Quarter Pg Ad
      Two Ads - Full Color & Full Runs
    • FEEDBACK/ TESTIMONIALS
    • EVENT HIGHLIGHTS
    • EVENT HIGHLIGHTS
    • EVENT HIGHLIGHTS