Follow Me 2010 Presentation

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  • 1.
  • 2. ABOUTFOLLOW ME!
    The Follow Me! Mission
    Educate parents about the importance of living a healthy lifestyle to fight childhood obesity
    The Follow Me! Goal
    Create dynamic events, activities and programs through a community based program that effectively reaches families and educates parents about the importance of setting a positive healthy example for their kids.
    The Alarming Statistics
    The National Average for Overweight Children in America is 31% – 33%
    Ohio’s Average for Overage Children is 34%
    Children who are 10 years old and are overweight have an 80% risk of being obese as an adult.
    Obesity in children increases the risks of heart disease, Type 2 diabetes, stroke, breast cancer, bone and joint problems, sleep apnea, mental disorders such as depression and low self esteem by 85%.
    Obesity Costs us $93 Billion a Year in America in Medical Bills plus …
    - $800.00 per year per employee with missed work
    - $275 million in extra jet fuel each year for the extra poundage
    - $1,000 per year per employee in medical costs
  • 3. WHAT IS
    FOLLOW ME?
    The Follow Me! L.E.A.D. By Example Program
    L – Lifestyle (everyday choices that affect the healthy & wellness of a family)
    E – Education(inform parents about valuable resources & the importance of their choices)
    A – Activity (provide free events & activities for the entire family focused on health & wellness)
    D – Diet (educate parents about healthy dietary options for their family)
    Events
    Fun Fit Family Day at Easton Town Center – July 19, 2010
    Free Easton Summer Series & Walking Club – July 6, 2010 to August 31, 2010
    Healthy Halloween & Healthy Harvest – October 15 & 17, 2010
    Family Walk & FitFest at COSI – November 6, 2010
    Holiday Food Drive with Roy Hall D.R.I.V.E.N. Foundation – December 11, 2010
    Programs
    Follow Me! Free Summer Series at Easton – Summer 2010
    Healthy Hour – Summer 2010 (partnered with Columbus FitClique)
    Get Healthy & Get Smart Tour – Fall 2010 (year round)
    Educational Grocery Store Walk Through – Winter 2010
    Outreach/Fundraisers
    Night at the Cantina – July 24, 2010
    Lululemon Fashion Show (partnered with Columbus FitClique) – Spring 2011
    Rock & Ride Spin-a-thon – Spring 2011
  • 4. FUN FIT
    FAMILY DAY
    Event Description (Saturday, June 25th – 11:00am to 6:00pm)
    A Follow Me! annual community event teamed up with Easton, Commit to be Fit, COSI and all the sports organizations in Central Ohio for a fun filled day of learning about health, wellness and exercise.
    Follow Me! Fun Fit Family Day Activities
    Free interactive thirty minute activities
    Health, wellness and fitness booths with interactive activities
    COSI on Wheels Presentation & 9 interactive activities about the human body
    Activities with the Columbus Crew, Columbus Clippers & Columbus Blue Jackets
    Healthy Cooking Demonstrations with sampling of healthy snacks & treats
    Parents will receive coupons, product samples & educational materials
    Event Details
    Television sponsorship with 10tv & Commit to be Fit
    Radio sponsorship with Sunny 95
    Free 30 minute interactive classes for parents & kids from noon to 5pm
    Free soccer activities with the Columbus Crew
    Free baseball activities with the Columbus Clippers
    Free hockey activities with the Columbus Blue Jackets
    Mascots and special guest appearances
    20 booth spaces available for vendors with interactive activities
    Free 30 minute Ohio State Buckeye Football activity with Former OSU Athletes
    Giveaways and drawings for prizes throughout the day
  • 5. FUN FIT
    FAMILY DAY
    Title Sponsorship - $10,000
    Tag in all radio spots, tent/booth space, logo on event splash page with hyperlink, mention in social media, logo on signage at main entrance of Healthy Halloween putt putt course & on activity table, mention in on air radio/television interviews, mention in two press releases, distribute marketing materials, logo event flyer, sponsorship of hole #1
    Platinum Sponsorship - $5,000
    Logo on event splash page with hyperlink, mention in social media, logo on signage at activity table, sticker with logo placed on all trick or treat bags, logo on banner, mention in on air interviews, mention in two press releases, distribute marketing materials, logo on event flyer, all supplies & volunteers for activity provided by Follow Me!
    Major Sponsorship - $2,500
    Logo on event splash page with hyperlink, mention in social media, logo on signage at activity table, sticker with logo placed on all trick or treat bags, logo on banner, mention in on air interviews, mention in two press releases, distribute marketing materials, logo on event flyer, all supplies & volunteers for activity provided by Follow Me!
    Activity & Booth Sponsorship - $1,000
    Logo on event splash page with hyperlink, mention in social media, logo on signage at activity table, sticker with logo placed on all trick or treat bags, logo on banner, mention in on air interviews, mention in two press releases, distribute marketing materials, logo on event flyer, all supplies & volunteers for activity provided by Follow Me!
    Booth Sponsorship - $350.00
    Logo on event splash page with hyperlink, mention in social media, company name & logo on signage at sponsored hole, distribute marketing materials & coupons at your sponsored hole, healthy snacks provided to distribute at sponsored hole
  • 6. HEALTHY HALLOWEEN & HARVEST
    Event Description
    Healthy Halloween - Magic Mountain - Friday, October 15th – 1:00pm to 3:00pm
    Healthy Harvest – Easton Town Center – Sunday, October 17th – 1:00pm to 4:00pm
    Follow Me! Magic Mountain Healthy Halloween
    Parents and kids will attend the Follow Me! Healthy Halloween - a part of the annual American Dairy Association Halloween celebration on COTA day at Magic Mountain Family Fun Center!
    Follow Me! Magic Mountain Healthy Harvest
    Parents and kids will attend the Follow Me! Healthy Harvest at Easton Town Center for an afternoon of fun games, activities, face painting and contests.
    Follow Me! Healthy Halloween & Healthy Harvest Activities
    Trick or treating on the miniature golf course
    Interactive Activities & Crafts
    Decorate Your Own Trick or Treat Bag
    Make Your Own Fall Bracelet
    Make Your Own Healthy Monster Hand Shaped Goody Bag
    Make Your Own Super Safety Trick or Treat Reflector Necklace
    Kids will receive healthy snacks & treats on each hole
    Parents will receive coupons, product samples & educational material
  • 7. HEALTHY HALLOWEEN & HARVEST
    Event Description
    Healthy Halloween – Magic Mountain – Fri, October 15th - 1:00pm to 3:00pm
    Healthy Harvest – Easton Town Center – Sat, October 17th - 1:00pm to 4:00pm
    Major Sponsorship - $2,500
    Tag in all radio spots, tent/booth space at both events, logo on event splash page with hyperlink, mention in social media, logo on signage at main entrance of Healthy Halloween putt putt course & on activity table, mention in on air radio/television interviews, mention in two press releases, distribute marketing materials, logo event flyer, sponsorship of hole #1 at both events.
    Activity Sponsorship - $1,000 (4 available)
    Logo on event splash page with hyperlink, mention in social media, logo on signage at activity table, sticker with logo placed on all trick or treat bags, logo on banner, mention in on air interviews, mention in two press releases, distribute marketing materials, logo on event flyer, all supplies & volunteers for activity provided by Follow Me!
    Magic Mountain Hole Sponsorship - $250.00 (17 available)
    Logo on event splash page with hyperlink, mention in social media, company name & logo on signage at sponsored hole, distribute marketing materials & coupons at your sponsored hole, healthy snacks provided to distribute at sponsored hole
    Easton Town Center Hole Sponsorship - $250.00 (8 available)
    Logo on event splash page with hyperlink, mention in social media, company name & logo on signage at sponsored hole, distribute marketing materials & coupons at your sponsored hole, healthy snacks provided to distribute at sponsored hole
    Magic Mountain & Easton Town Center Hole Sponsorship - $400.00 (8 available)
    Logo on event splash page with hyperlink, mention in social media, company name & logo on signage at sponsored hole at both events, distribute marketing materials & coupons at your sponsored hole at both events, healthy snacks provided to distribute at sponsored hole
  • 8. FOLLOW ME
    FITFEST AT COSI
    Event Description (Saturday, November 6th – 9:00am to 5:00pm)
    Parents and kids will attend the Follow Me! FitFest for a fun filled day of learning about health, wellness and fitness with at COSI. Families will have the opportunity to try new types of fitness activities every 30 minutes and participate interactive elements, crafts and activities.
    Follow Me! FitFest Activities
    Free interactive thirty minute activities
    Health, wellness and fitness booths with interactive activities
    Activities with the Columbus Crew, Columbus Clippers & Columbus Blue Jackets
    Sampling of healthy snacks & treats
    Parents will receive coupons, product samples & educational materials
    Event Details
    Television sponsorship with 10tv & Commit to be Fit
    Radio sponsorship with Sunny 95
    Free 30 minute interactive classes for parents & kids from noon to 5pm
    Interactive activities & contests with the new Life exhibit
    Free soccer activities with the Columbus Crew
    Free baseball activities with the Columbus Clippers
    Free hockey activities with the Columbus Blue Jackets
    Mascots and special guest appearances
    20 booth spaces available for vendors with interactive activities
    Free 30 minute Ohio State Buckeye Football activity with Former OSU Athletes
    Giveaways and drawings for prizes throughout the day
  • 9. FOLLOW ME
    FITFEST AT COSI
    Title Sponsorship - $10,000
    Named Event Sponsor “Your Company Name – Follow Me! FitFest”
    Logo on 2 Months of Columbus Parent Quarter Page Ads
    Logo on This Week Print Ads – Two Weeks - (346,507 circulation – full run/all papers)
    Logo on All Television Commercials (commercials, promo mentions, live coverage )
    Tag in All Radio Commercials (commercials, promo mentions, live coverage)
    Logo on FamilyFitFest.com Event WebPage with hyperlink (linked from all radio & media sponsors)
    Logo on Follow Me! Event Page on FollowMeKids.org
    Logo & HyperLinks from all Online Articles & Content Promotions
    Logo on all Marketing Materials (20,000 Distributed to PTO’s, Schools, Daycares, Organizations)
    Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000)
    Mention in Social Media (Twitter, LinkedIn, FaceBook - 30,000 impressions)
    Booth at Entrance at FitFest and Family Walk
    Mention in 4 Press Releases sent to over 75 Central Ohio Media Contacts (minimum)
    Logo on signage/banners at FitFest and Family Walk
    Logo on Follow Me! FitFest Flyer
    Logo on Family Walk Swag Bag
    Presenting Sponsorship - $7,500
    Logo on 2 Months of Columbus Parent Quarter Page Ads
    Logo on 2 Weeks of This Week Print Ads (346,507 circulation – full run/all papers)
    Tag in All Radio Commercials (commercials, promo mentions, live remote)
    Logo on Event Splash Page with hyperlink (linked from all radio & media sponsors)
    Logo & HyperLinks from all Online Articles & Content Promotions
    Logo on all Marketing Materials (20,000 Distributed to PTO’s, Schools, Daycares, Organizations)
    Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000)
    Mention in Social Media (Twitter, LinkedIn, FaceBook - 30,000 impressions)
    Logo on Signage at FitFest & Family Walk
    Booth at FitFest & Family Walk
    Logo on Follow Me! FitFest Flyer
    Mention in 4 Press Releases sent to over 75 Central Ohio Media Contacts (minimum)
  • 10. FOLLOW ME
    FITFEST AT COSI
    Major Sponsorship - $5,000
    Logo on 1 Month of Columbus Parent Quarter Page Ads
    Logo on 1 Week of This Week Print Ads (346,507 circulation – full run/all papers)
    Logo on Television Commercials – half inventory (commercials)
    Tag in Radio Commercials – half inventory (commercials)
    Logo on Event Website with hyperlink (linked from all radio & media sponsors)
    Logo & HyperLinks from all Online Articles & Content Promotions
    Logo on all Marketing Materials (20,000 Distributed to PTO’s, Schools, Daycares, Organizations)
    Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000)
    Mention in Social Media (Twitter, LinkedIn, FaceBook - 30,000 impressions)
    Logo on Signage at FitFest
    Booth at Follow Me! FitFest
    Place Marketing Materials in Follow Me! FitFest Bag
    Mention in 4 Press Releases sent to over 75 Central Ohio Media Contacts (minimum)
    Stage Sponsorship - $2,500
    Logo on Event WebPage with hyperlink (linked from all radio & media sponsors)
    Logo & HyperLinks from all Online Articles & Content Promotions
    Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000)
    Mention in Social Media (Twitter, LinkedIn, Facebook - 30,000 impressions)
    Large banner with just your logo on Stage (focal point of day)
    Booth at Follow Me! FitFest
    Mention in 4 Press Releases sent to 75 Central Ohio Media Contacts
    Place Marketing Materials in Follow Me! FitFest Bag
    Bag Sponsorship - $2,500
    Logo on Event Splash Page with hyperlink (linked from all radio & media sponsors)
    Logo & HyperLinks from all Online Articles & Content Promotions
    Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000)
    Mention in Social Media (Twitter, LinkedIn, FaceBook - 30,000 impressions)
    Logo on Signage at Follow Me! FitFest
    Booth at Follow Me! FitFest
    Banner with Logo leading into Follow Me! FitFest
    Mention in 4 Press Releases sent to 75 Central Ohio Media Contacts
    Logo on bags distributed at Follow Me! FitFest
    Place Marketing Materials in Follow Me! FitFest Bag
  • 11. FOLLOW ME
    FITFEST AT COSI
    Product Sampling Sponsorship - $1,000 (4 available)
    Logo on Event Splash Page with hyperlink (linked from all radio & media sponsors)
    Logo & HyperLinks from all Online Articles & Content Promotions
    Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000)
    Mention in Social Media (Twitter, LinkedIn, FaceBook - 30,000 impressions)
    Logo on Signage at Follow Me! FitFest
    Opportunity for Company Mascot to Attend the Event
    Banner with Logo leading into Follow Me! FitFest
    Mention in 4 Press Releases sent to 75 Central Ohio Media Contacts
    Content in Follow Me! Publication with company information
    Place Marketing Materials in Follow Me! FitFest Bag
    Activity Sponsor - $1,000 (6 available)
    Logo on Event WebPage with hyperlink (linked from all radio & media sponsors)
    Logo & HyperLinks from all Online Articles & Content Promotions
    Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000)
    Mention in Social Media(Twitter, LinkedIn, FaceBook - 30,000 impressions)
    Logo on Signage at Follow Me! FitFest
    Mention in 4 Press Releases sent to 75 Central Ohio Media Contacts
    Distribute Marketing Materials at Follow Me! FitFest
    Information on Follow Me! FitFest Flyer
    30 minute scheduled activity/class lead or sponsored by your company
    Booth Sponsor - $350.00
    Booth space at Follow Me! FitFest
    Logo on Company Name on Event WebPage with hyperlink (linked from all radio & media sponsors)
    Mention in Social Media(Twitter, LinkedIn, FaceBook - 30,000 impressions)
    Distribute Marketing Materials at Follow Me! FitFest
  • 12. QUARTERLY PUBLICATION
    Mission & Objective
    Provide a free seasonal publication that gives parents relative information to health, wellness, diet and exercise for their family including local content & information about events and activities. Advertising and participation in the quarterly publication has been intentionally priced low to allow smaller businesses to participate.
    What the Follow Me! Quarterly Publication Includes:
    Full color glossy publication with a three month shelf life
    Content provided from Nationwide Children’s Hospital & American Heart Association
    Each publication is backed with a large event produced by Follow Me!
    Details and information about local events & activities
    Coupons for local attractions, activities, retail, restaurants & more
    Digital version sent via eblast
    Affordable advertising (third to half the cost of Columbus Parent)
    Consistent message to tackle childhood obesity, a key initiative in Columbus
    Cost to Advertise:
    Full Page (Premium Location) $1,250.00
    Full Page Spread $2,000.00
    Full Page $1,000.00
    Half Page (with or without content) $600.00
    Tower Ad $500.00
    Quarter Page Ad $400.00
    Sixth Page Ad/Coupon $250.00
    Listing $100.00
    Distribution (20,000+ copies)
    Retail locations, schools, daycares, community centers,
    events, grocery stores, gyms, restaurants, libraries, churches,
    local attractions, parent/child/family focused businesses
  • 13. Dynamic publication full of content & vibrant
    pictures that is relative to the season and created
    to educate the parent about health and wellness
    for the entire family
    Follow Me! Quarterly Publication Details:
    - Full color 16pg glossy publication
    - Seasonal with a three month shelf life
    - Educational content written by trusted experts
    - Promoted by media partners
    - 20,000 copies distributed directly to parents
  • 14. QUARTERLY PUBLICATION
    Specifications
    Acceptable file formats are jpg., .gif, .eps or pdf in CMYK full color at a 300 dpi. CMYK process only. We do not accept RGB, PMS and spot color based duotones. Graphics, images and text must be embedded. Full page advertising must include a .25” bleed. Advertising design available for $55/per hour.
    Advertising Dimensions:
    Full Page (Premium Location) 8.75 x 11.25
    Full Page Spread 17.5 x 11.25
    Half Page (with content) 3.5 x 5.25
    Half Page Ad 8.25 x 5
    Tower Ad 3.25 x 10.75
    Quarter Page Ad 4 x 5.25
    Sixth Page Ad/Coupon 4 x 2.5
    Advertising Deadlines:
    Fall/Winter 2010 October 1
    Spring 2011 February 11
    Summer 2011 May 13
    Fall 2011 August 19
    Winter 2011 November 11
    Instructions for Submission:
    Submit artwork via email to lmiller@followmekids.org
    by advertising deadline.
    Spring 2011 Cover
  • 15. GET HEALTHY &
    GET SMART TOUR
    Mission & Objective
    Provide a fun dynamic attraction for parents and kids at community based events to educate parents and entertain children in an active environment. As well as provide a vehicle for year-round distribution of educational materials and healthy products that will supply parents with proper information on how to eat better, stay active and set a positive example for their children.
    What the Smart Tour Includes:
    Wrapped Smart Car with Logos & Signage
    32” TV & Wii Installed in Back Hatch for Interactive Gameplay
    Product sampling, giveaways & distribution of marketing materials
    Viral videos (distributed on various media platforms & sites)
    Interactive social media campaign (Spot the Smart Car Contest, Where’s the Smart Car Contest)
    Current Booked Locations: (over 20 current bookings)
    Grand Opening of Short North Fitness - September 2nd Noodles & Company (summer & fall)
    American Heart Association Walk - August 28th New Albany Classic & Grand Prix - September 2010
    New Albany Walking Classic - September 12th American Heart Association - Go Healthy Columbus - October 2nd
    American Dairy Assocation - October 15th  Columbus Parks & Rec Fun Run - October 16th
    Columbus Marathon - October 16th COSI - Grand Re-Opening of Life Exhibit - November 6th
    First Night Columbus - December 31st Many more to come
  • 16. SMART TOUR
    SPONSORSHIPS
    Yearly Sponsorship - $5,000.00
    Business logo on the car for the year, business logo & link included in our e-blast, website and included in our social media. Sponsors can also include relevant tagged content on the Follow Me! blog and pass out marketing information/product via our tour for the year. Annual sponsor also has the option to bring out the Smart Car to their company location or another specified location six times throughout the year (upon availability).
    Monthly Sponsorship - $500.00
    Business logo on the car for a month, business logo & link included in our e-blast, website and included in our social media. Sponsors can also include relevant tagged content on the Follow Me! blog and pass out marketing information/product via our tour for the month. Monthly sponsor also has the option to bring out the Smart Car to their company location or another specified location one time within a year of the sponsorship date (upon availability). 
    Product Promotion Sponsorship - $350.00
    Perhaps your company does not have the funds for registration or the manpower to staff an event. Use the “Get Healthy & Get Smart Car” to distribute your marketing materials and/or products at an event that we are already attending. Don’t see your event on our list? Contact us … we may already be signed up to attend. Follow Me! will only distribute and support companies, products and organizations that align with our cause.
  • 17. MEDIA PARTNERSHIPS
    Television
    WBNS 10TV/Commit to be Fit On Air TV Promotions – Andrea Camburn
    WBNS 10TV/Commit to be Fit Eblasts – 4 email blasts with event
    WCMH 4/ Monica Day
    WCMH 4/Gail Hogan
    Print
    Columbus Dispatch This Week Newspapers
    Columbus Parent
    Radio
    Sunny 95 Mix 107.9
    WNCI 97.9 WCOL 92.3
    WLZT 93.3
    Marketing Materials Distribution
    - Columbus Parks & Recreation Facilities
    - Dublin Schools
    - Worthington Schools
    - Olentangy Schools
    - Goddard School Downtown
    - MI Homes Model Homes & Showroom
    - YWCA After-School Centers
    - Westerville Elementary Schools
    - New Albany Elementary Schools
    - Gahanna Elementary Schools
    - Easton Information Desk
    - Lifetime Fitness
    - CO Bigelow Easton
  • 18. COMMUNITYPARTNERSHIPS
  • 19. ADVERTISING/ PROMOTIONS
    10TV/Commit to be Fit
    Promotional Spots
    On Air Spots
    Easton Spring/Summer
    Newsletter (Full Page)
    Four Color, 15,000 direct mailed
    & 20,000 distributed
  • 20. ADVERTISING/ PROMOTIONS
    Family Day Flyer (7,500 distributed)
    Distributed at retail locations, community centers, afterschool programs and in schools
    Family Day Banners
    12 Banners Hung at Fun Fit Family Day at Easton Town Center at All Entrances & On Stage
  • 21. ADVERTISING/ PROMOTIONS
    Easton LCD Screen
    Displayed for 2 months
    Two Screens Entering from Parking Garages
    Follow Me! Website
    Homepage
  • 22. ADVERTISING/ PROMOTIONS
    Follow Me! Marketing Piece (2,500 distributed)
    Reusable Discount Card – Distributed at Family Day, Red White & Boom Parade and Easton Summer Series
    ↑ Marketing Piece – 10,000 Distributed
    ← This Week & Columbus Parent Quarter Pg Ad
    Two Ads - Full Color & Full Runs
  • 23. FEEDBACK/ TESTIMONIALS
  • 24. EVENT HIGHLIGHTS
  • 25. EVENT HIGHLIGHTS
  • 26. EVENT HIGHLIGHTS