History Continued-In 1978 Adi Dassler past away. His wife and son HorstDassler took over the company. - Horst died in 1987 and the company became acorporation in 1989.-In 1992 Adidas started targeting the younger group ofpopulation which is how we recognize them today.
Future of Adidas-Adidas’ sales in retail have been steadily increasing and over the past 5 years their volume has tripled.-If they continue to have a steady increase in retail sales, Adidas will become an even bigger competitor.-Some people believe that Adidas will eventually overcome Nike.
Future Continued-Adidas has teamed up with Maple Lake to helpthem with planning for it’s future retail operations.-Maple Lake is a Planning Specialist Provider.-This will certainly increase the success rate for Adidasand allow they to continue to grow as a company and adapt to new trends.
Future continued-One of Adidas’ main goals is to lead in the sporting Goods industry.-In order to achieve this they plan on continuing the growth of Adidas in other countries around the world.
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