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History of Adidas-Adidas was founded by a man named AdiDassler.-Dassler designed his first pair of shoes at age 20in 1920
History Continued-Dassler’s design of shoe was focused towardsathletes because he was an athlete himself.-Adidas shoes wer...
History Continued-In 1930 Adi Dassler’s company had become theworlds leading sports shoe  manufacturer.-In 1948 Adi Dassle...
History continued• Starting in the mid 1960’s Adidas began to  make other training and competition apparel  besides shoes.
History continued
History Continued-In 1978 Adi Dassler past away. His wife and son HorstDassler took over the company. - Horst died in 1987...
Future of Adidas-Adidas’ sales in retail have been steadily increasing and over the past 5 years their volume has tripled....
Future Continued-Adidas has teamed up with Maple Lake to helpthem with planning for it’s future retail operations.-Maple L...
Future continued-One of Adidas’ main goals is to lead in the   sporting Goods industry.-In order to achieve this they plan...
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Marketing presentation history and future

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Transcript of "Marketing presentation history and future"

  1. 1. History of Adidas-Adidas was founded by a man named AdiDassler.-Dassler designed his first pair of shoes at age 20in 1920
  2. 2. History Continued-Dassler’s design of shoe was focused towardsathletes because he was an athlete himself.-Adidas shoes were worn in the 1928 OlympicGames in Amsterdam, for the first time.
  3. 3. History Continued-In 1930 Adi Dassler’s company had become theworlds leading sports shoe manufacturer.-In 1948 Adi Dassler mad Adidas the officialcompany name (Combining his-First and last name).
  4. 4. History continued• Starting in the mid 1960’s Adidas began to make other training and competition apparel besides shoes.
  5. 5. History continued
  6. 6. History Continued-In 1978 Adi Dassler past away. His wife and son HorstDassler took over the company. - Horst died in 1987 and the company became acorporation in 1989.-In 1992 Adidas started targeting the younger group ofpopulation which is how we recognize them today.
  7. 7. Future of Adidas-Adidas’ sales in retail have been steadily increasing and over the past 5 years their volume has tripled.-If they continue to have a steady increase in retail sales, Adidas will become an even bigger competitor.-Some people believe that Adidas will eventually overcome Nike.
  8. 8. Future Continued-Adidas has teamed up with Maple Lake to helpthem with planning for it’s future retail operations.-Maple Lake is a Planning Specialist Provider.-This will certainly increase the success rate for Adidasand allow they to continue to grow as a company and adapt to new trends.
  9. 9. Future continued-One of Adidas’ main goals is to lead in the sporting Goods industry.-In order to achieve this they plan on continuing the growth of Adidas in other countries around the world.
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