Person to Person Online Fundraising
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Person to Person Online Fundraising

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Webinar presented by Mark Sutton or Artez with CharityHowTo.com. This presentation shows how non-profit organizations can use person to person fundraising.

Webinar presented by Mark Sutton or Artez with CharityHowTo.com. This presentation shows how non-profit organizations can use person to person fundraising.

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Person to Person Online Fundraising Person to Person Online Fundraising Presentation Transcript

  • How individual supporters use online fundraising pages to make a difference
    Presented by Mark Sutton
    President, Artez Interactive US
  • Individual Fundraisingwith Social Media
    What is social media and why is it so hot these days?
    What this means for you as a non-profit
    How to put this to work for your organization today
  • Grass Roots Fundraising
    Many small online donations
    More donors than ever before
    Self organized
    Ability to act upon passions
    Enabled not directed
    Peoplegive to People
  • Social Media
    3 Aspects of Social Media
    Share
    Network
    Publish
  • Social Media Publishing Tools
    WIKIPEDIA
  • Web 2.0 & Social Mediayou’re not the center of the world
    1.0
    2.0
  • User ratings
  • Different Perspectives and Opinions
  • Blogs – The post is just the beginning
  • Breaking News Discussed not ‘Consumed’
  • User Behavior
  • User Recommendations
  • What all this means for youas a fundraiser
  • ...the more they are the same
    People don’t have time
    People do better in groups
    People give to people...particularly online
    Good stories make people act!
    It’s all about “the ask”
  • Catalysts & Connectors
    Catalysts
    Events
    Weddings
    Memoriam
    Natural Disasters
    Illness
    National/Global News
    Awareness Months
    “non-events”
    Connectors
    Runners
    Bloggers
    Social Networkers
    Mavens & Moguls
    Personalized
    Personal pictures & videos
    Personal connections & communities
    Personal stories
    Personal reasons
    Personal passions
  • Your organization…
  • … with some key supporters
  • …each one recruiting donors…
  • A Local Event
  • Fundraiser Distribution
  • Donors Nationwide
  • Even Chickens can Fundraise Online
    It’s easier to connect to more peopleonline and easier to ask online
    Average number of online friends people are connected to = 164
    How long does it take tomake 164 phone calls?
  • Harp’s Fundraising~8,000 + Raised - Over 120 donations - How’d he do it?
    Very simply,
    Harp made the asks
    • He deliberately compiled an email list…
    • Asked everyone…
    • Asked them again…
    • It worked, no huge gifts, pure diligence, passion and commitment
    ~30% of emails sent are answered with a donation
  • Not all digital fundraisers are equal
    80% of funds will be found by 20% of the people
    Identify them early
    Treat them differently
  • Find your ‘sneezers’
    Epidemics teach us that disease is spread unevenly
    Some individuals are particularly contagious, named ‘sneezers’
    What if instead of a ‘sneeze’ the action is an ‘ask’
  • Case Study: Sneezer Metrics
  • Sneezers surprise you
    £1 million
    Swam the English channel
  • Board Member Fundraising
  • Your Community’s Sensibilities
  • Appealing to communities
    Acquaintances
    people from the past or far away
    Family and
    close friends
    Other friends/
    Co-workers
    Broader Community
  • Appealing to broader communities
    • Social networks
    • Blogs
    • Mass media
    Broader Community
    Some supporters will have access to powerful communities
  • Blogger – Case Study
    Blog Based Fundraiser
    • Over $85,000 in 3 weeks
    • Online community
    • >1,700 donors
    • >700 blogs linked to Pim's fundraising page
    My personal message: Every year, Food Bloggers from all over the world join together for a fundraising campaign.  We call it 'Menu for Hope'.  Last year, we raised $60,925.12 for the UN World Food Programme.This year Menu for Hope 4 again raises funds to support the WFP.  Specifically, the amount we raise will go to support the school lunch program in Lesotho, Africa….
  • Awareness Month Example
  • People & Projects
  • Pages for “people” in your community
  • Non-Profits of any size
    Annual Budget of <$50k
    Raised >$11k online
  • What all this means for youas a fundraiser
  • How to put this to work for you today
    Embrace grass roots fundraising
    What does it mean to your organization?
    Get out of the way…
    Invite people to support you
    Web site, news letters, programs
    Identify the social fundraisers
    Who has a blog, FB page, runners
    Share examples with your supporters
  • Test, measure and adjust.
    Test, measure and adjust.
    Test, measure and adjust.
    Figure out the formula for your organization
  • Tip:
    Set Realistic Targets
  • It is NOT about the TECHNOLOGY.
  • It is about
    TECHNOLOGY
    letting your supporters tell your
    STORIES.
  • Thank you!
    Mark Sutton
    President, Artez US
    msutton@artez.com
    Twitter: @marksutton
    www.artez.com
    www.artez.com