©1999 Ortho All Abouts, 96 pages each
All Abouts provide technical overviews of a topic. With
a small book, providing all ...
©2001, Ortho All Abouts, 96 pages each




     á By Edward H. Reiley, past president of the              á By Katie Lamar...
©2002, Ortho All Abouts and the first Scotts-branded book
People new to a subject want more than an overview. I suggested ...
©2003                                              ©2004




                                                   á All-new ...
©2004, continued
                                                         Ö All-new title aimed at first-time home buyers ...
©2006




Ö The first plant-based book, rather than project-based,
from Miracle-Gro. It follows the Scotts Miracle-Gro Co....
©2007




á Changes include updates to the information,    á By Jeff Day, 192 pages. All Home Depot books
new photography,...
©2008
What a year! The original writer for Perennials quit just before text was due, creating one of the biggest
challenge...
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Portfolio

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Portfolio

  1. 1. ©1999 Ortho All Abouts, 96 pages each All Abouts provide technical overviews of a topic. With a small book, providing all the information necessary for readers to achieve success requires knowing what must be included, honing text so that it is focused but not terse, and finding ways to present ideas graphically. Eight of the first titles Meredith produced under the Ortho brand. Work began in November 1997; books went to production in October 1998 and arrived on bookshelves in January 1999. Their success at Home Depot led to Meredith becoming category manager for the company, a relationship that lasted 10 years.
  2. 2. ©2001, Ortho All Abouts, 96 pages each á By Edward H. Reiley, past president of the á By Katie Lamar Smith, extension writer at American Rhododendron Society. Auburn University, Auburn, AL. Ö both by Jo Kellum, landscape architect and garden writer ➤ Ö All-new title explaining how to grow and use water plants; written by Greg and Sue Speichert, publishers of Water Gardening Magazine and owners of Crystal Palace Perennials nursery.
  3. 3. ©2002, Ortho All Abouts and the first Scotts-branded book People new to a subject want more than an overview. I suggested Meredith expand its core topics to include more hard-hitting details, essentially providing the secrets of professional practitioners. Ortho’s All About Building Waterfalls and Scotts Lawns have been the best-selling books for the department. Lawns was the first in the department to sell more than 350,000 copies and is still the best-selling lawn book on the market. á Revised by Doug Jimerson, Editor-in-Chief, á All-new by Charles B. Thomas and Richard Meredith Garden Group, 112 pages. M. Koogle, Lilypons Water Gardens; in-depth info on building and managing water features; 96 pages. á All-new title by Janet Macunovich, owner of á All-new title by Nick Christians, professor of Perennial Favorites, a design-build firm in turfgrass science at Iowa State University, Ames, Waterford, MI; in-depth information about IA, with help from five other writers; 192 pages. planting and caring for perennial gardens; This is the best-selling book on lawn care 112 pages. published in the last 10 years.
  4. 4. ©2003 ©2004 á All-new title featuring a mix of projects from á A light redo of the original book by Alvin shows on the popular cable channel and basic Horton. Refreshed by Mike MacCaskey with all- introductory how-to information. Many of the new photography and illustrations and updated step-by-step shots are video grabs. Written by text; 112 pages. Kathy Barberich, David Haupert, Jan Riggenbach, and Diane Witosky; 224 pages. á By Ann Lovejoy and Janet Macunovich with additional text by Jan Riggenbach, Katie Lamar á All-new title featuring projects and ideas from Smith, Jo Kellum, and Phil Edinger; Nancy Engle, 20 public gardens across the United States. project editor; 256 pages. Written by Marty Ross and photographed by Rob Cardillo; 224 pages. (This was a combination of two books—Ortho All About Perennials and Ortho All About Successful Perennial Gardening—with bits and pieces from several other books.)
  5. 5. ©2004, continued Ö All-new title aimed at first-time home buyers who know nothing about what it takes to care for their yards. Information covers maintaining the hardscape—decks, patios, walls, fences, and furniture—as well as the plants. The first edition had a hidden wire-o binding and a heavy plastic cover overlay. Written by Kathy Bond Borie, Charlie Nardozzi, Delilah Smittle, Ann Whitman, and T. Jeff Williams; contributing project editor Mike MacCaskey; 384 pages. ©2005 à Reissued with a tradepaper-only cover. á 600 pages 88 contributing photographers, more than 1,000 photos. Nine writers, all experts in their fields: Scott Aker, Cathy Cromell, Glenn R. Dinella, Marcia Eames-Sheavly, Janet Macunovich, Dave Mellor, Bob Polomski, Jan Riggenbach, Helen M. Stone.
  6. 6. ©2006 Ö The first plant-based book, rather than project-based, from Miracle-Gro. It follows the Scotts Miracle-Gro Co. belief that people who buy their products want to do things the easy way. By packaging text in short nuggets, such as in charts and sidebars, mixed with numerous colorful photos, the book contains all information necessary to design a garden and successfully grow perennials. Written by Penny O’Sullivan; 192 pages. Öà More than 50% of all shoppers never make it inside big-box stores during the spring garden season. The Miracle-Gro Waterproof series was designed to catch potential readers in the garden center. The books are especially geared to non-gardeners. These 96-page, digest-size books, surprisingly, required as much time and attention as full-size books. All are written by Megan McConnell Hughes.
  7. 7. ©2007 á Changes include updates to the information, á By Jeff Day, 192 pages. All Home Depot books new photography, and additional text by David are vetted in roundtables with staff from Mellor, grounds manager for the Boston Red Sox appropriate departments in stores around the at Fenway Park; 224 pages. country. This ensures the book answers the questions their customers typically ask and includes practical tips shared by the staff. Ö by Megan McConnell Hughes, 96 pages. We prepared three other waterproof books for this season—Trees, Shrubs, and Pruning. Because stores and distributors did such a poor job of executing placement of the books, however, these other titles were cancelled before they went to the printer.
  8. 8. ©2008 What a year! The original writer for Perennials quit just before text was due, creating one of the biggest challenges of my career and leading to creative adjustments to ensure the book arrived in the warehouse on time. It was written and designed in just four months. á By Dr. Laura Deeter, assistant professor of horticulture at Ohio State University, and Scott Aker, head of horticulture at the U.S. National Arboretum; 256 pages. Miracle-Gro Completes provide the same depth of information as an Ortho book but in a lighter, á Meredith’s first foray into regional garden brighter format. books. This book follows the structure of Scotts Lawns with revised text from two turfgrass science professors, Gil Landry of Georgia and Charles M. Peacock, North Carolina. It includes all-new step-by-step and location photography shot in the South; 224 pages. Ö By Ned Nash, previous American Orchid Society education director, and Steve Frowine, plant geek; 256 pages. The text was originally prepared by a packager and another editor for Beautiful Orchids, which was scheduled to be published the previous year, then cancelled. I revised it to fit the “Miracle- Gro Complete” format, a much more challenging task than expected. The writer’s original text was a labyrinthine mess, and while it included all details key to a “Complete” book, many had been edited out of the manuscript.

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