Agenda	  •    Inleiding,	  doel	  en	  voorstellingsronde	  •    Presenta2e	  •    Discussie	  •    Vervolgac2es	  
Care,	  Society	  and	  Technology	              We	  shape	  our	  tools,	     and	  therea0er	  our	  tools	  shape	  us...
Agenda	  •    Change	  in	  society	  •    Impact	  on	  care,	  challenges	  •    Digital	  reali2es	  •    The	  future	...
From	  1900	  	  to	  now	  CHANGES	  IN	  SOCIETY	  
Village	  
Religion	  
Community	  
Changes	  in	  my	  parents	  life2me	  •  Families	  got	  dispersed	  
Changes	  in	  my	  fathers	  life2me	  •  Families	  got	  dispersed	  	  
Changes	  in	  my	  fathers	  life2me	  •  Families	  got	  dispersed	  •  Increase	  of	  wealth	  
Changes	  in	  my	  fathers	  life2me	  •  Families	  got	  dispersed	  •  Increase	  of	  wealth	  •  Welfare	  state	  &...
Changes	  in	  my	  fathers	  life2me	  •  Families	  got	  dispersed	  •  Increase	  of	  wealth	  •  Welfare	  state	  •...
Changes	  in	  my	  fathers	  life2me	  •  Families	  got	  dispersed	  •  Increase	  of	  wealth	  •  Welfare	  state	  •...
Limitless	  possibili2es	  
More	  communica2on,	  less	  contact	  
In	  search	  of	  shared	  feelings	  
Ageing	  society	  
Do	  we	  care?	  IMPACT	  ON	  CARE	  
AWBZ*	  •  New	  law	  approved	  1968	  •  Care	  is	  ins2tu2onalized	     –  People	  feel	  en2tled	  to	  care	     –...
Home	  for	  the	  elderly	  
AWBZ	  •  Great	  inten2ons	      –  Independent	  living,	  not	  dependent	  on	  charity	      –  Product	  of	  a	  so...
Growth	  AWBZ	  
The	  (near)	  future	  2025- 40% more demand- 20% less labor capacity                                              s	    ...
Twice	  the	  workload	  in	  2025	  
The	  double	  helix	  of	  digital	  and	  physical	  reali2es	  DIGITAL	  REALITIES	  
Mixed	  reali2es	                          Physical	  and	  Digital	  
Digital	  space	  
Digital Pub	  
750million	  Digital	  Friends	  
751million	  Digital	  Friends	  
752	  million	  Digital	  Friends	  
753	  million	  Digital	  Friends	  
754	  million	  Digital	  Friends	  
755	  million	  Digital	  Friends	  
Digital	  marketplace	  
Digital	  search	  
Digital	  hardware	  
The	  Digital	  world	  is	  just	  as	  real	  as	  the	  physical	  world	           “Finally	  a	  Harvester	  to	  go	...
Farmville	  is	  valued	  at	  25	  Billion	  dollar.	  	  Their	  business	  model	  is	  selling:	  	  	  	  	    Digita...
Neelie	  Kroes	    ICT	  radically	  alters	  how	  people	      inhabit	  the	  world,	  how	  they	   interact,	  how	  ...
Neelie	  Kroes	      ICT	  radically	  alters	  how	  people	        inhabit	  the	  world,	  how	  they	     interact,	  ...
Sherry	  Turkle	  
Immersion?	  
Social?	  
Communica2on?	  
Dependance	     In-­‐dependence	  
Digital	  contacts	  •    Ofen	  “free”	  •    Low	  threshold	  to	  leave	  •    Liile	  investment	  •    Huge	  choice...
Physical	  contacts	  •    Time	  consuming	  •    High	  threshold	  to	  leave	  •    High	  investment	  •    Limited	 ...
Best	  of	  both	  worlds	  •  Mixture	  of	  digital	  and	  physical	  •  Ease	  of	  star2ng	  digital	  •  Deepening	 ...
Urban	  Photo	  collec2ve	  
Society	  3.0	  •  Reduc2on	  of	  fric2on	  and	  transac2on	  costs	  •  Social	  technologies	  to	  enhance	  physical...
THE	  FUTURE	  OF	  CARE	  
Shared	  space	  
Physical	  shared	  space	  
Digital	  shared	  space	  
Shared	  interest	  
Hybrid	  care	  
Paro	  
AIBO	  The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have be...
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corr...
From	  Ins2tu2on	  centric	          	         To	          	    People	  centric	  
67	  
We	  choose	  to	  go	  to	  the	  moon.	  We	  choose	  to	  go	  to	  the	  moon	  in	  this	  decade	  and	  do	  the	 ...
69	  
Zorg	  en	  ICT	  Healthlab	  Metropole	  regio	  Amsterdam	     70	  (www.health-­‐lab.nl)	  
2025	                                                       2020	                                                       20...
Skype-­‐les	  
Hulkesteijn	  
Tablets
eHealth	           Van	  	   e(lectronic)	  Health	          Naar	  e(mpowered)	  Health	  
EDBA	  •  Man	  on	  the	  Moon	      –  Wat	  is	  nu	  een	  zeer	  ambi2euze	  doelstelling	  voor	  2025	  •  Roadmap	...
Mijn	  doelstelling	                 In	  2025	  is	    iedere	  Amsterdammer	  	  in	  staat	  om	  zelf	  de	  regie	  t...
•    Hybride	  •    Van	  ins2tuut	  naar	  consument	  •    Social	  Media	  •    (Electronische)	  hulpmiddelen	  /	  IC...
Aardige	  Amsterdammers	  
Thank	  you!	               We	  shape	  our	  care	    And	  thereafer	  our	  care	  shapes	  us	  …	                   ...
Zorg, ICT en de Maan
Zorg, ICT en de Maan
Zorg, ICT en de Maan
Zorg, ICT en de Maan
Zorg, ICT en de Maan
Zorg, ICT en de Maan
Zorg, ICT en de Maan
Zorg, ICT en de Maan
Zorg, ICT en de Maan
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Zorg, ICT en de Maan

  1. 1. Agenda  •  Inleiding,  doel  en  voorstellingsronde  •  Presenta2e  •  Discussie  •  Vervolgac2es  
  2. 2. Care,  Society  and  Technology   We  shape  our  tools,   and  therea0er  our  tools  shape  us   McLuhan  
  3. 3. Agenda  •  Change  in  society  •  Impact  on  care,  challenges  •  Digital  reali2es  •  The  future  of  care,  solu2ons  
  4. 4. From  1900    to  now  CHANGES  IN  SOCIETY  
  5. 5. Village  
  6. 6. Religion  
  7. 7. Community  
  8. 8. Changes  in  my  parents  life2me  •  Families  got  dispersed  
  9. 9. Changes  in  my  fathers  life2me  •  Families  got  dispersed    
  10. 10. Changes  in  my  fathers  life2me  •  Families  got  dispersed  •  Increase  of  wealth  
  11. 11. Changes  in  my  fathers  life2me  •  Families  got  dispersed  •  Increase  of  wealth  •  Welfare  state  &  pensions  
  12. 12. Changes  in  my  fathers  life2me  •  Families  got  dispersed  •  Increase  of  wealth  •  Welfare  state  •  Anonymity  in  ci2es  
  13. 13. Changes  in  my  fathers  life2me  •  Families  got  dispersed  •  Increase  of  wealth  •  Welfare  state  •  Anonymity  in  ci2es    •  Loss  of  public  live  
  14. 14. Limitless  possibili2es  
  15. 15. More  communica2on,  less  contact  
  16. 16. In  search  of  shared  feelings  
  17. 17. Ageing  society  
  18. 18. Do  we  care?  IMPACT  ON  CARE  
  19. 19. AWBZ*  •  New  law  approved  1968  •  Care  is  ins2tu2onalized   –  People  feel  en2tled  to  care   –  Children  feel  no  obliga2on  •  Care  is  professionalized   –  Explosion  of  costs   *  Algemene  Wet  Bijzondere  Ziektekosten  
  20. 20. Home  for  the  elderly  
  21. 21. AWBZ  •  Great  inten2ons   –  Independent  living,  not  dependent  on  charity   –  Product  of  a  social  and  civilized  society…  •  Side  effects   –  Dependancy  on  professionals,  less  personal   –  Explosion  of  costs  
  22. 22. Growth  AWBZ  
  23. 23. The  (near)  future  2025- 40% more demand- 20% less labor capacity s    service  of  care Need the care gap Peop le   deliv ering  care  
  24. 24. Twice  the  workload  in  2025  
  25. 25. The  double  helix  of  digital  and  physical  reali2es  DIGITAL  REALITIES  
  26. 26. Mixed  reali2es   Physical  and  Digital  
  27. 27. Digital  space  
  28. 28. Digital Pub  
  29. 29. 750million  Digital  Friends  
  30. 30. 751million  Digital  Friends  
  31. 31. 752  million  Digital  Friends  
  32. 32. 753  million  Digital  Friends  
  33. 33. 754  million  Digital  Friends  
  34. 34. 755  million  Digital  Friends  
  35. 35. Digital  marketplace  
  36. 36. Digital  search  
  37. 37. Digital  hardware  
  38. 38. The  Digital  world  is  just  as  real  as  the  physical  world   “Finally  a  Harvester  to  go  with  my  Tractor  on  Farmville.   The  only  problem  I  see  with  the  Harvester  is  that  it  is   using  the  same  gas  that  you  use  for  your  Tractor.”    
  39. 39. Farmville  is  valued  at  25  Billion  dollar.    Their  business  model  is  selling:           Digital     “farming  Equipment”  …  
  40. 40. Neelie  Kroes   ICT  radically  alters  how  people   inhabit  the  world,  how  they   interact,  how  they  perceive  the   world  around  them:  indeed,  it  is  changing  what  it  is  to  be  a  human   being  in  society.  
  41. 41. Neelie  Kroes   ICT  radically  alters  how  people   inhabit  the  world,  how  they   interact,  how  they  perceive  the   world  around  them:  indeed,  it  is   changing  what  it  is  to  be  a  human   being  in  society.  hDp://www.europa-­‐nu.nl/id/viskg1vdzwxf/nieuws/toespraak_eurocommissaris_kroes_over?ctx=vig9egsodqzy  
  42. 42. Sherry  Turkle  
  43. 43. Immersion?  
  44. 44. Social?  
  45. 45. Communica2on?  
  46. 46. Dependance   In-­‐dependence  
  47. 47. Digital  contacts  •  Ofen  “free”  •  Low  threshold  to  leave  •  Liile  investment  •  Huge  choice  •  “Poor”  
  48. 48. Physical  contacts  •  Time  consuming  •  High  threshold  to  leave  •  High  investment  •  Limited  choice  •  Physical  presence  •  “Rich”  
  49. 49. Best  of  both  worlds  •  Mixture  of  digital  and  physical  •  Ease  of  star2ng  digital  •  Deepening  through  physical  contact  •  Efficiency  and  real  connec2on  
  50. 50. Urban  Photo  collec2ve  
  51. 51. Society  3.0  •  Reduc2on  of  fric2on  and  transac2on  costs  •  Social  technologies  to  enhance  physical   contacts  •  Mutual  dependencies  •  Conversa2on  and  contact  
  52. 52. THE  FUTURE  OF  CARE  
  53. 53. Shared  space  
  54. 54. Physical  shared  space  
  55. 55. Digital  shared  space  
  56. 56. Shared  interest  
  57. 57. Hybrid  care  
  58. 58. Paro  
  59. 59. AIBO  The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
  60. 60. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
  61. 61. From  Ins2tu2on  centric     To     People  centric  
  62. 62. 67  
  63. 63. We  choose  to  go  to  the  moon.  We  choose  to  go  to  the  moon  in  this  decade  and  do  the  other  things,  not  because  they  are  easy,  but  because  they  are  hard,  because  that  goal  will  serve  to  organize  and  measure  the  best  of  our  energies  and  skills,  because  that  challenge  is  one  that  we  are  willing  to  accept,  one  we  are  unwilling  to  postpone,  and  one  which  we  intend  to  win,  and  the  others,  too.     hDp://er.jsc.nasa.gov/seh/ricetalk.htm   68  
  64. 64. 69  
  65. 65. Zorg  en  ICT  Healthlab  Metropole  regio  Amsterdam   70  (www.health-­‐lab.nl)  
  66. 66. 2025 2020 2015 2013 Organisatie Regelgeving Technologie Onderwijs
  67. 67. Skype-­‐les  
  68. 68. Hulkesteijn  
  69. 69. Tablets
  70. 70. eHealth   Van     e(lectronic)  Health   Naar  e(mpowered)  Health  
  71. 71. EDBA  •  Man  on  the  Moon   –  Wat  is  nu  een  zeer  ambi2euze  doelstelling  voor  2025  •  Roadmap   –  Doelstellingen  voor  2013,  2015  en  2020   –  (Raket  buiten  dampkring,  rondje  aarde,  onbemande   vlucht)  •  Volgorde   –  Gemeente  en  zorginstellingen  (wat  moet  bereikt  worden)   –  Daarna  betrekken  bedrijven  (hoe  gaan  we  het  realiseren)   –  Technologie,  Organisa2e,  Regelgeving,  Onderwijs   79  
  72. 72. Mijn  doelstelling   In  2025  is   iedere  Amsterdammer    in  staat  om  zelf  de  regie  te   voeren  zijn  of  haar  zorg  
  73. 73. •  Hybride  •  Van  ins2tuut  naar  consument  •  Social  Media  •  (Electronische)  hulpmiddelen  /  ICT  •  Nieuwe  verbindingen  lokaal  
  74. 74. Aardige  Amsterdammers  
  75. 75. Thank  you!   We  shape  our  care   And  thereafer  our  care  shapes  us  …   Mar2jn  Kriens  Mar2jn.kriens@icrowds.net,  twiier:  mar2jnkriens,  www.icrowds.net  

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