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Van van udenhout
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Van van udenhout Presentation Transcript

  • 1. From Pyramids to PancakesTowards a connected worldMartijn Kriens | @martijnkriens
  • 2. Martijn Kriens Business|Science|Government|Innova2on| ICT|eHealth8Cloud|Pancakes|Upstream| RTLNieuws|iCrowds|AIM|IIPSaaS8 WirelessArnhem|Vlieger|Recalcitrant|8....8@martijnkriens | martijn@upstream.nl
  • 3. UPSTREAM Marketingfact, TravelNext, FoodNext, SportNext, UMCN St. Radboud, Deli XL, HAN, Rabobank, ING, WNF, Efteling, TUI Nederland, Omroep Gelderland, TMG, Arnhem Dichtbij, RTL, Cito, Bank van Morgen, AIM, Gemeente Nijmegen, RTLNieuws@upstream | www.upstream.nl
  • 4. “Our%wri(ng%equipment%takes%part%in%the%forming%of%our%thoughts”%% 8 Friedrich8Nietzsche8 18448M819008 8
  • 5. Conversation and communication
  • 6. Conversation and communication
  • 7. Conversation and communication
  • 8. Conversation and communicationPage ! 9
  • 9. Broadcast
  • 10. Community
  • 11. Connected
  • 12. Fromthecenturyof myfatherto thecenturyof myson
  • 13. Digital realitiesThe double helix of digital and physicalrealities
  • 14. Mixed realities Physical%and%Digital%
  • 15. Digital space
  • 16. DigitalPub
  • 17. 18Billion8digital8friends8
  • 18. Digital marketplace
  • 19. Digital search
  • 20. FacebookDaily in NL 12.000.000%
  • 21. TwitterDaily tweets in NL5.000.000%
  • 22. Sources Dutch social webIn the Netherlands 390.000%
  • 23. Not just the technologyPeople%helping%each%other%is%scalable%M  Customers%M  Pa(ents%M  …%
  • 24. Direct8communica2on8 from8poli2cian8and8 with8poli2cians8
  • 25. Cooperative Travel
  • 26. Hilton •  Founded in 1919 •  3897 locations, 642.000 rooms in 91 countries •  135.000 employees
  • 27. Booking.com •  3000 employees worldwide •  30 million visitors •  250.000 hotels in 177 countries •  350.000 rooms per night •  Estabished in 1996
  • 28. Airbnb.com •  Founded 2008 •  192 countries, 26.000 cities, 200.000 listings •  40.000 reservations per day •  300 employees
  • 29. Couchsurfing.org •  4.8 million homes, 94.000 cities in 207 countriies •  Launched in 2004 as a volunteer organisation •  Changing to commercial organisation
  • 30. Google.com •  Ecosystem of 80 billion turnover for 1,8 million companies •  32.000 employees •  Google shopping, local > local sites
  • 31. Age Rooms Hotels CountriesCouchsurfing 8 1.200.000 237Intercontinental 60 645.000 4400 100Accor 43 500.000 4100 90Hilton 90 3400 79Marriott 50 3000 67Source: Robin Chase
  • 32. The undertowMany effects, few causes
  • 33. Crisis
  • 34. (18−8z38/86)8/8(z8−8z28/82)28+8c8 (18−8z38/86)8/8(z8−8z28/82)28+8c8
  • 35. Hidden ThemesThat drive the change Scalability8
  • 36. Hidden ThemesThat drive the change Communica2on8
  • 37. Voorspellende waardeOp basis van aantallen berichten, berekend op basis van trendlijnen PremierMdebat8 VVD8888888 8418 PVDA8888 8408 8 8 8 8 SP 8 8158 PVV 8 8158 CDA8 8128
  • 38. Hidden ThemesThat drive the change Coopera2on8
  • 39. Hidden ThemesThat drive the change Any2me8 Anyplace8
  • 40. Hidden ThemesThat drive the change Transparancy8
  • 41. Project X HarenTweet from NOS on 15:29 starts the real buzz on socialmedia
  • 42. Hidden ThemesThat drive the change •  Scalability/Adaptability •  Direct Communication •  Seamless Cooperation •  Anytime, Anywhere •  Transparency
  • 43. New paradigm“The invisible hand” Cooperaon)without)Coordinaon) ) %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%Clay%Shirky%
  • 44. Van Udenhout •  Aandacht en activiteit aanwezig! •  Wie wil je zijn? •  Wat is het verhaal van Van Udenhout? –  Geen about eigen site –  Laat anderen verhaal vertellen (bv sponsoring) –  Laat de eigen mensen zien (bv vacatures) •  Thema overal terug laten komen –  Bourgondisch, maatschappelijk, .. •  Koppelen met hobbyisten? •  Niet alleen pushen maar welke behoefte?
  • 45. Auto)=)Passie!)
  • 46. Van Udenhout •  Schaalbaar –  Klanten helpen klanten? •  Direct Communication –  Contact met monteur? •  Seamless Cooperation –  Makkelijk vragen stellen over tikjes? •  Anytime, Anywhere –  Real time zien of je auto klaar is? •  Transparency –  Reviews stimuleren?
  • 47. Marketingfacts jaarboek 2012http://www.marketingfacts.nl/jaarboek/
  • 48. UPSTREAMIt’s all about Content, Conversation and Collaboration CONTENT8 Questions? CONVERSATION COLLABORATION%@martijnkriens | martijn@upstream.nl | Martijn Kriens