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  • 1. Company presentation How to add value by combining existing technology and mature markets vrijdag 24 april 2009
  • 2. Agenda The Concept  The Approach  The People  The Business model  vrijdag 24 april 2009
  • 3. Teflon vrijdag 24 april 2009
  • 4. Microwave vrijdag 24 april 2009
  • 5. Open Innovation Technology company Not just IPR -Trade secrets -Comparative advantage -Agility -Headstart Solution -… vendor vrijdag 24 april 2009
  • 6. The ReMarketable concept Strong presence in market • Customer oriented, not • technology oriented Focus on technology • Powerful technology • Mature, Proven value in niche • market Generically applicable • vrijdag 24 april 2009
  • 7. Motives for the Solution Vendor Competitive advantage  New feature for own market  New market opportunities  By selling extra functionality to existing customers  Mature technology  Fast time to market through existing technology  Build on the strength of market companies  Focus on adding value to existing customers  vrijdag 24 april 2009
  • 8. Motives for Technology Provider Opening New markets for existing technology  Without the burden to conquer the market  Focus on core strength  Technology and current market  Build on the strength of Technology companies  Focus on adding value to existing technology  vrijdag 24 april 2009
  • 9. Opposing focus vrijdag 24 april 2009
  • 10. Strengths ReMarketable Experience in creating partnerships  This is OUR focus  Risk sharing  Creating a mutual interest  Professional process  Scan, Search, Select, Solidify  Network  ReMarketable has a wide network in technology and market  companies vrijdag 24 april 2009
  • 11. Do it yourself? Focus, focus, focus  An unbiased view on the issues is important  A tendency to focus on what was successful in  the past We deliver:  Focus on creating partnerships   Dedicated and experienced team  An unbiased view vrijdag 24 april 2009
  • 12. Who we are Martijn Kriens / Jan Arends / Eddy Reimerink  Business oriented with a creative twist  Wide network in technology, markets and  science Long history and track record in business and  technology Commercial, Technological, Managerial and  Entrepreneurial vrijdag 24 april 2009
  • 13. Remarketable process 1. Understand 1. Selection and 1. Contractual technology research of potential agreements 2. Understand current markets 2. Setting up pilots and market 2. Development of coaching to success business case vrijdag 24 april 2009
  • 14. business model Low risk for Technology company  No “out-of-pocket”  Low risk for Market company  Use of mature technology and no development costs  High potential gain  Extra turnover with low investment  Clear and contractual agreement on:  Market sectors to focus on   Activities by ReMarketable and by Partners Fee based on successful turnover  vrijdag 24 april 2009
  • 15. Trader performance enhancement An example of mature technologies for existing markets vrijdag 24 april 2009
  • 16. ReMarketable for traders Trader performance • enhancement system Recruitment • education • risk management • monitoring • Behavioral analysis • Hardware • Software • Professional services • vrijdag 24 april 2009
  • 17. The context Situation:  Not all traders are equal  Workplace behaviour is related to performance  Setup and procedures of workplace is crucial as well as skills  Very little detailed research into behavioural patterns on the trading floor => Structural improvement in performance and education is possible vrijdag 24 april 2009
  • 18. Combination of multiple sources Pocket
data
input Physiological
data
or
own
 external
data Screen
captures Mul4ple
video
streams Eye
tracking
data vrijdag 24 april 2009
  • 19. The solution Technology Implementation approach   Eye tracker Installation of technology   Sensors for physiological inputs Behavioural benchmarks  Video equipment Analyses of multiple traders  Software: Based on analyses: Improved training program Theme  Enhanced selection criteria for Observer XT  recruitment Face Reader  Objective and repeatable U-Log  performance measurement Improved working procedures Risk management vrijdag 24 april 2009
  • 20. Added Value Optimization of work processes by more 1. detailed insight Effective and efficient training 2. Tracking en tracing for auditing purposes 3. vrijdag 24 april 2009
  • 21. Current users of technology vrijdag 24 april 2009
  • 22. Interested? Info@ReMarketable.nl www.ReMarketable.nl vrijdag 24 april 2009