3. The basic output that
has become dominant in
the most advanced
economies is
human meaning
and communication
Yochai Benkler
“The Wealth of networks, 2006”
4. CHANGE
Human
Physical Meaning
Function
product &
Communication
5. Focus
• Research requires more and more rapid
iterations
• Social component is the dominant
success factor for innovation
• Next 10 years the focus is on
adoptation of technology
• The “end” product is the actual research
vehicle
11. Gebruik social media
social media
100
90
80
70
60
50
social media
40
30
20
10
0
20 - 34 jaar 35 - 49 jaar 50 - 64 jaar 65 jaar e.o.
O&S Februari 2012
12.
13. Neelie Kroes
ICT radically alters how people
inhabit the world, how they
interact, how they perceive
the world around them: indeed,
it is changing what it is to be a
human being in society.
14. Neelie Kroes
ICT radically alters how people
inhabit the world, how they
interact, how they perceive
the world around them: indeed,
it is changing what it is to be a
human being in society.
http://www.europa-nu.nl/id/viskg1vdzwxf/nieuws/toespraak_eurocommissaris_kroes_over?
23. "An 'organization' is but an idea--a concept.
People, as individuals, are the ultimate reality and
the only operative element. An idea cannot make a
commitment to anything or take responsbility or
action--only individuals can." - Chris Rufer
24. Health-Lab
• Platform on Care and ICT
– Care institutions, companies, Science and
Government
– Sharing information and setting priorities
• Living Lab locations
– Developement and test of user oriented solutions
– Fysical locations in real life
• Education
– Impact on curricula
25. Direct partners
• AIM
• Almere
• AMSTA
• Amsterdam
• Hogeschool van Amsterdam
• InHolland
• Sigra
• Universiteit van Amsterdam
• Vrije Universiteit
• Waag Society
26. Focus
Prevention Wellbeing Care Cure
General practicioner/1e line
Homecare
Informal care Nursing home
Social network Hospital
Social housing
35. Goal
In 2025 all people in the
Amsterdam region are in
control of what care they
want and where they want it
36. Lessons
• Create a clear unifying goal
• Inspire and Educate the market
• Share ideas between stakeholders
• “Play” in real life settings and share
• Human moderated rules (not rule free)
• Involve all levels
37. LSD arge cale emonstrator - Amsterdam
Mindblowing potential!
