Adviesraad Wetenschap en Technologiebeleid

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  • 1. De gebruiker centraalPresentatie voor AWT 20 Juni 2012martijn@upstream.nl
  • 2. Martijn Kriens•  Director Health-Lab/Amsterdam Living Lab•  Partner Upstream•  Board member IIP-SaaS•  HVA & RUG•  Medical Data Recorder•  Twitter: martijnkriens•  Skype: martijn.kriens•  Mail: martijn@upstream.nl•  Tel: +31 6 43088338•  Blog: www.icrowds.net•  www.upstream.nl•  www.marketingfacts.nl
  • 3. "An organization is but an idea--a concept.People, as individuals, are the ultimate reality andthe only operative element. An idea cannot make acommitment to anything or take responsbility oraction--only individuals can." - Chris Rufer
  • 4. 7.048.248.285ple Helix
  • 5. De eeuw van mijn vader Geert Mak (1999)
  • 6. Page ! 6
  • 7. Industrialisatie
  • 8. Massaproductie
  • 9. Massacommunicatie
  • 10. The Nature of the Firm Ronald Coase (1937)
  • 11. Conversatie en communicatiePage ! 11
  • 12. Crisis
  • 13. The Cluetrain Manifesto: The end of business as usual Levine, Locke, Searle, Weinberger (1999)
  • 14. Open InnovationHenry Chesbrough (2003)
  • 15. From Pyramids to Pancakes Josephine Green (2010)
  • 16. The basic output thathas become dominant in the most advanced economies is human meaning and communication Yochai Benkler “The Wealth of networks, 2006”
  • 17. CHANGE Human Physical Meaning Function product & Communication
  • 18. Focus•  Research requires more and more rapid iterations•  Social component is the dominant success factor for innovation•  Next 10 years the focus is on adoptation of technology•  The “end” product is the actual research vehicle
  • 19. Mixed realities Physical and Digital
  • 20. Digitalspace
  • 21. DigitalPub
  • 22. 900+ million Digital Friends
  • 23. Digital marketplace
  • 24. Digital search
  • 25. Digital hardware
  • 26. Conversatie en communicatiePage ! 29
  • 27. Gebruik social media social media100 90 80 70 60 50 social media 40 30 20 10 0 20 - 34 jaar 35 - 49 jaar 50 - 64 jaar 65 jaar e.o.
  • 28. Conversatie en communicatiePage ! 33
  • 29. Neelie KroesICT radically alters how people inhabit the world, how they interact, how they perceivethe world around them: indeed, it is changing what it is to be a human being in society.
  • 30. Neelie KroesICT radically alters how people inhabit the world, how they interact, how they perceivethe world around them: indeed, it is changing what it is to be a human being in society.http://www.europa-nu.nl/id/viskg1vdzwxf/nieuws/toespraak_eurocommissaris_kroes_over?
  • 31. Sherry Turkle
  • 32. Immersion?
  • 33. Social?
  • 34. Not just the technologyPeople helping each other is scalable-  Customers-  Patients-  …
  • 35. Direct communicationfrom politician and with politicians
  • 36. (1 − z3 / 6) / (z − z2 / 2)2 + c
  • 37. Hidden Themes•  (Unlimited) Scalability/Adaptability•  (Ubiquitous) Communication•  (Seamless) Cooperation•  (Realtime) Anytime, Anywhere•  (Maximum) Transparency (1 − z3 / 6) / (z − z2 / 2)2 + c
  • 38. Reality( BETA(
  • 39. “Our writing equipmenttakes part in the formingof our thoughts” Friedrich Nietzsche 1844 - 1900
  • 40. Shift towards the end-user Traditional Living Labs Advanced Supplier Advanced Development Development Design Design Supplier N=3 users Build Build (Prototypes) Supplier (Prototypes) and Run Run (test) Customer (test) N=1000’s users Analysis and Customer Feedback FeedbackNaar: Customers as innovators: a new way to create value, Eric von Hippel & Stefan Thomke
  • 41. "  Innovation is in cooperation"  Too often these are seperate worlds 47
  • 42. 48
  • 43. Ecosystem Living Lab USERS
  • 44. Health-Lab•  Platform on Care and ICT –  Care institutions, companies, Science and Government –  Sharing information and setting priorities•  Living Lab locations –  Developement and test of user oriented solutions –  Fysical locations an real life•  Education –  Impact on curricula
  • 45. Direct partners•  AIM•  Almere•  AMSTA•  Amsterdam•  Hogeschool van Amsterdam•  InHolland•  Sigra•  Universiteit van Amsterdam•  Vrije Universiteit•  Waag Society
  • 46. FocusPrevention Wellbeing Care Cure General practicioner/1e line Homecare Informal care Nursing home Social network Hospital Social housing
  • 47. Healthlab( Monitoring & Sensoring Social contact and togetherness 53(
  • 48. 54
  • 49. Digital shared space
  • 50. Paro
  • 51. AIBO
  • 52. Open Ceilings
  • 53. Living Labs
  • 54. FromInstitution centric to People centric
  • 55. Goal In 2025 all people in the Amsterdam region are in control of what care theywant and where they want it
  • 56. Dank!martijn@upstream.nl @martijnkriens
  • 57. Vragen?