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201210611 danish delegation

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  • 1. Care,&Society&and&Technology& We#shape#our#tools,# and#therea0er#our#tools#shape#us# McLuhan&
  • 2. Mar6jn&Kriens&•  Director&Health<Lab&&&Amsterdam&Living&Lab&•  Board&member&IIP<SaaS&•  Univ.&of&Applied&science&Amsterdam&•  Founder&Medical&Data&Recorder&•  Partner&iCrowds&•  TwiLer:&mar6jnkriens&•  Skype:&mar6jn.kriens&•  Mail:&mar6jn.kriens@icrowds.net&•  Tel:&+31&6&43088338&•  Blog:&www.iCrowds.net&
  • 3. Agenda&•  Amsterdam&Living&Lab&•  Changes&in&society&•  Future&of&Care&•  Healh<Lab&
  • 4. The basic output thathas become dominant in the most advanced economies is human meaning and communication Yochai Benkler “The Wealth of networks” 4&
  • 5. Physical&Product:&a&car& 5&
  • 6. User&func6on:&Safety& 6&
  • 7. C,MM,N:&the&open&source&car& 7&
  • 8. CHANGE& Human&Physical& Meaning& Func6on&product& && Communica6on&
  • 9. &Change&in&Innova6on&•  Func6on&or&Meaning&•  Instruc6on&or&Conversa6on&•  Use&or&Interac6on&•  Release&or&Itera6on&•  Technical&or&Social&•  Preach&or&Persuade&
  • 10. &Focus&•  Research&requires&more&and&more&rapid& itera&ons*•  Social&component&is&the&dominant&success& factor&for&innova6on&•  Next&10&years&the&focus&is&on&adopta&on&of& technology&&•  The&“end”&product&is&the&actual&research& vehicle&&
  • 11. Reality& BETA&
  • 12. Shi`&towards&the&end<user& Tradi6onal& Living&Labs& Advanced& Supplier& Advanced& Development& Development& Design& Design& Supplier& N=3&users& Build& Build& & (Prototypes)& Supplier& (Prototypes)& & & & and& & Run& & Run& & (test)& Customer& (test)& & N=1000’s& users& Analysis&and& Customer& Feedback& Feedback&Naar:&Customers&as&innovators:&a&new&way&to&create&value,&Eric&von&Hippel&&&Stefan&Thomke&
  • 13. "  Innova6on&is&in& coopera6on&"  Too&o`en& these&are& seperate& worlds& 16&
  • 14. 17&
  • 15. 18&
  • 16. Role&Amsterdam&Living&Lab&•  Bring&together&ecosystem&of&crea6ves,&ICT,&research&and& Industry& 1.  Energy/Durability& 2.  e<Health& 3.  Mobility,&Tourism,&..&•  Develop&Methods&and&Tools&for&new&design&and&market& paradigms&(co<crea6on,&“users&as&designers”,& crowdsourcing)& –  Waag&Society&/&FabLab& –  Novay&•  Help&to&create&lead&markets&by&bringing&together&Business,& Science&and&Government& –  Amsterdamse&Innova6e&Motor& 20&
  • 17. From&1900&&to&now&CHANGES*IN*SOCIETY*
  • 18. Village&
  • 19. Religion&
  • 20. Community&
  • 21. Changes&in&my&parents&life6me&•  Families&got&dispersed&
  • 22. Changes&in&my&fathers&life6me&•  Families&got&dispersed&&
  • 23. Changes&in&my&fathers&life6me&•  Families&got&dispersed&•  Increase&of&wealth&
  • 24. Changes&in&my&fathers&life6me&•  Families&got&dispersed&•  Increase&of&wealth&•  Welfare&state&&&pensions&
  • 25. Changes&in&my&fathers&life6me&•  Families&got&dispersed&•  Increase&of&wealth&•  Welfare&state&•  Anonymity&in&ci6es&
  • 26. Changes&in&my&fathers&life6me&•  Families&got&dispersed&•  Increase&of&wealth&•  Welfare&state&•  Anonymity&in&ci6es& &•  Loss&of&public&live&
  • 27. Limitless&possibili6es&
  • 28. More&communica6on,&less&contact&
  • 29. In&search&of&shared&feelings&
  • 30. Ageing&society&
  • 31. Do&we&care?&IMPACT*ON*CARE*
  • 32. AWBZ*&•  New&law&approved&1968&•  Care&is&ins6tu6onalized& –  People&feel&en6tled&to&care& –  Children&feel&no&obliga6on&•  Care&is&professionalized& –  Explosion&of&costs& *&Algemene&Wet&Bijzondere&Ziektekosten&
  • 33. Home&for&the&elderly&
  • 34. AWBZ&•  Great&inten6ons& –  Independent&living,&not&dependent&on&charity& –  Product&of&a&social&and&civilized&society…&•  Side&effects& –  Dependancy&on&professionals,&less&personal& –  Explosion&of&costs&
  • 35. Growth&AWBZ&
  • 36. The&(near)&future&2025- 40% more demand- 20% less labor capacity s& &service &o f &care Need the care gap! Peop le& deliv ering &care &
  • 37. Twice&the&workload&in&2025&
  • 38. The&double&helix&of&digital&and&physical&reali6es&DIGITAL*REALITIES*
  • 39. Mixed&reali6es& Physical#and#Digital#
  • 40. Digital&space&
  • 41. Digital Pub&
  • 42. 850million&Digital&Friends&
  • 43. Digital&marketplace&
  • 44. Digital&search&
  • 45. Digital&hardware&
  • 46. (1&−&z3&/&6)&/&(z&−&z2&/&2)2&+&c&
  • 47. Hidden&Themes&•  (Unlimited)&Scalability/Adaptability&•  (Ubiquitous)&Communica6on&•  (Seamless)&Coopera6on&•  (Real6me)&Any6me,&Anywhere&•  (Maximum)&Transparency&•  (Low)&Transac6on&costs&•  Disrup6on& (1&−&z3&/&6)&/&(z&−&z2&/&2)2&+&c&
  • 48. Neelie&Kroes& ICT#radically#alters#how#people# inhabit#the#world,#how#they# interact,#how#they#perceive#the# world#around#them:#indeed,#it#is#changing#what#it#is#to#be#a#human# being#in#society.#
  • 49. Neelie&Kroes& ICT#radically#alters#how#people# inhabit#the#world,#how#they# interact,#how#they#perceive#the# world#around#them:#indeed,#it#is# changing#what#it#is#to#be#a#human# being#in#society.#h<p://www.europa>nu.nl/id/viskg1vdzwxf/nieuws/toespraak_eurocommissaris_kroes_over?ctx=vig9egsodqzy#
  • 50. Sherry&Turkle&
  • 51. Immersion?&
  • 52. Social?&
  • 53. Communica6on?&
  • 54. Digital&contacts&•  O`en&“free”&•  Low&threshold&to&leave&•  LiLle&investment&•  Huge&choice&•  “Poor”&
  • 55. Physical&contacts&•  Time&consuming&•  High&threshold&to&leave&•  High&investment&•  Limited&choice&•  Physical&presence&•  “Rich”&
  • 56. Best&of&both&worlds&•  Mixture&of&digital&and&physical&•  Ease&of&star6ng&digital&•  Deepening&through&physical&contact&•  Efficiency&and&real&connec6on&
  • 57. Urban&Photo&collec6ve&
  • 58. Health<Lab&•  Plasorm&on&Care&and&ICT& –  Care&ins6tu6ons,&companies,&Science&and& Government& –  Sharing&informa6on&and&setng&priori6es&•  Living&Lab&loca6ons& –  Developement&and&test&of&user&oriented&solu6ons& –  Fysical&loca6ons&an&real&life&•  Educa6on& –  Impact&on&curricula&
  • 59. Direct&partners&•  AIM&•  Almere&•  AMSTA&•  Amsterdam&•  Hogeschool&van&Amsterdam&•  InHolland&•  Sigra&•  Universiteit&van&Amsterdam&•  Vrije&Universiteit&•  Waag&Society&
  • 60. Focus&Prevention Wellbeing Care Cure General&prac6cioner/1e&line& Homecare& Informal&care& Nursing&home& Social&network& Hospital& Social&housing&
  • 61. Healthlab&Monitoring & Sensoring Social contact and togetherness 70&
  • 62. 71&
  • 63. Physical&shared&space&
  • 64. Digital&shared&space&
  • 65. Shared&interest&
  • 66. Paro&
  • 67. AIBO&
  • 68. From&Ins6tu6on&centric& to& People&centric&
  • 69. Ins6tu6on&
  • 70. People&
  • 71. Design&for&your&Future&Self&….&
  • 72. 83&
  • 73. We&choose&to&go&to&the&moon.&We&choose&to&go&to&the&moon&in&this&decade&and&do&the&other&things,&not&because&they&are&easy,&but&because&they&are&hard,3because3that3goal3will3serve3to3organize3and3measure3the3best3of3our3energies3and3skills,3because&that&challenge&is&one&that&we&are&willing&to&accept,&one&we&are&unwilling&to&postpone,&and&one&which&we&intend&to&win,&and&the&others,&too.& # h<p://er.jsc.nasa.gov/seh/ricetalk.htm# 84&
  • 74. 85&
  • 75. Zorg&en&ICT&Healthlab&Metropole&regio&Amsterdam& 86&(www.health<lab.nl)&
  • 76. 2025! 2020! 2015! 2013!Organisation! Regulation! Technology! education!
  • 77. Goal& In&2025&alle&people&in&the& Amsterdam&region&are&in& control&of&what&care&they&want&and&where&they&want&it&
  • 78. Grandma’sliving commune used to be a retirement home
  • 79. Thank&you!& We&shape&our&care& And&therea`er&our&care&shapes&us&…& Mar6jn&Kriens&Mar6jn.kriens@icrowds.net,&twiLer:&mar6jnkriens,&www.icrowds.net&

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