The document discusses Orange Living Labs in the Netherlands and their goals of connecting global ambitions. It describes 5 initiatives by the Innovatieplatform to enable the Dutch market as a test environment, including creating innovation labs to facilitate open and user-driven innovation. Living Labs take a user-centered approach to innovation by involving users in the design process. The document calls for increased collaboration between Dutch Living Labs in areas like eHealth, energy, mobility and tourism to improve efficiency, specialization and ecosystem development. The overall aim is to use Living Labs to drive societal impact and economic opportunity.

1. The Netherlands: connecting global ambitions
Orange Living Labs
12 Mei 2009
bezoekadres : Bezuidenhoutseweg 105
2594 EC Den Haag
tel : 070 - 427 86 77
email : info@innovatieplatform.nl
Internet : www.innovatieplatform.nl
www.nederland-innoveert.nl
maandag 18 mei 2009

2. • Martijn Kriens
• Projectleider Living Labs Innovatieplatform
• Projectmanager Amsterdam Living Labs
• Programmamanager IIP-SaaS
• begeleidingscommissie
Rathenau (Privacy)
• iCrowds
• ReMarketable
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3. The basic output that
has become dominant in
the most advanced
economies is
human meaning
and communication
Yochai Benkler
“The Wealth of networks”
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4. Physical Product: a car
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5. User function: Safety
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6. C,MM,N: the open source car
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7. C H A N G E
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8. C H A N G E
Human
Physical Meaning
Function
product &
Communication
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13. Shift towards the end-user
Traditional Living Labs
Advanced Supplier Advanced N=0
Development Development
Design Design
Supplier
Build N=3
Build
(Prototypes) Supplier (Prototypes)
and
Run Run
(test) Customer (test)
N=1000
Analysis and
Customer Feedback Feedback
Naar: Customers as innovators: a new way to create value, Eric von Hippel & Stefan Thomke
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14. 5 Innovatieplatform initiatives – one aim is to enable the Dutch market
as a development and test market
1 Attract 50 significant international Knowledge investment agenda:
6
businesses to the Netherlands in the strategic agenda to realize long term
coming ~3 years ambitions with regard to education,
innovation and entrepreneurship
2 Paint the World Orange: improve the 7 International schools: increase the
global branding of the Netherlands as International schools: increase the
attractiveness of the international
'the place to be' for companies and top attractiveness of the international schooling
schooling system in the Netherlands
talent system in the Netherlands
3 ‘Sleutelgebieden’: assess and 8 Accelerating growth of >100 SMEs
strengthen the performance of from € 2-5 million to an annual turnover
'Sleutelgebieden' of >€ 20 million
4 1000 PhD's: attract international 9 ‘Slimmer werken’: increase
academic top talent to the Netherlands productivity of 10.000 SME's
5 Innovation labs: create facilities for 10 Accelerate realization of ambitious
open and user-driven innovation and projects in public sector: e.g., energy
facilities to test market response concepts at sea, renovation of Afsluitdijk
Source: Nederland in de Wereld, innovatieplatform
maandag 18 mei 2009

15. 5 Innovatieplatform initiatives – one aim is to enable the Dutch market
as a development and test market
1 Attract 50 significant international Knowledge investment agenda:
6
businesses to the Netherlands in the strategic agenda to realize long term
coming ~3 years ambitions with regard to education,
innovation and entrepreneurship
2 Paint the World Orange: improve the 7 International schools: increase the
global branding of the Netherlands as International schools: increase the
attractiveness of the international
'the place to be' for companies and top attractiveness of the international schooling
schooling system in the Netherlands
talent system in the Netherlands
3 ‘Sleutelgebieden’: assess and 8 Accelerating growth of >100 SMEs
strengthen the performance of from € 2-5 million to an annual turnover
'Sleutelgebieden' of >€ 20 million
5 Innovation labs: create
1000 PhD's: attract international
academic top talent to the Netherlands
‘Slimmer werken’: increase
productivity of 10.000 SME's
facilities for open and user-
driven innovation and facilities
Accelerate realization of ambitious
to test market responsein public sector: e.g., energy
projects
concepts at sea, renovation of Afsluitdijk
Source: Nederland in de Wereld, innovatieplatform
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16. The Dutch
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17. The Dutch
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18. The Dutch
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19. The Dutch
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20. The Dutch
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21. RealityBETA
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23. • A group of organisations that are dependent on
each other in a (complex) netwerk
• Each member should deliver value to the
netwerk (meaning some other member
should value it)
• Each member should derive more value out of
it than it puts into it
• The whole is more than the sum of the
individual members
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26. Ecosystem Methods and
tools
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27. Example: Smart city
• Base level use
• Peak use: when and what
• Collective feedback and collective intelligence
• Glanceable displays
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28. Several Living Lab initiatives
• Amsterdam Living Lab (Energy, Health,
Mobility)
• EXSER Almere (services)
• Rotterdam Climate Campus (energy)
• OCBI / Oost NV (Health)
• Living Lab Leiden / CETIM (Mobile, Health)
• LL Old Ambt, TU Delft, ...
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29. Dutch Orange Living Labs
the road ahead
1.Joint discussion (now)
Efficiency
2.Exchange of methods and tools - internal
3.Collaboration in projects
4.Setup of joint projects
5.Structural cooperation
• marketing abroad (acquiring R&D)
Development
• specialisation in projects and approach - external
• creation of ecosystems around focus areas
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30. Common focus
• eHealth (Wellbeing)
• Energy and Durability
• Mobility and workplace
• Tourism
• ...
Societal Economic
impact opportunity
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32. HA P P IN E SS
is a
JO U R N E Y
not a
DE ST I N ATI O N
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33. Thank you!
Martijn.Kriens@iCrowds.net
maandag 18 mei 2009