Digital trends 2012 and beyond presentation no video

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A ppt from the Digital trends 2012 and beyond presentation made by Marko Kozlica, as presented to the Leo Burnett Ukraine.

A ppt contains couple of numbers for starters about the digital world, then the list and short description of trends and at the end the case studies of digital campaigns.

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Digital trends 2012 and beyond presentation no video

  1. 1. by Marko Kozlica for Leo Burnett
  2. 2. AGENDA• NUMBERS• TRENDS • HARDWARE • COMMUNICATION • LIFESTYLE • MEDIA • NETWORKS • ONLINE • SOCIAL• EXAMPLES
  3. 3. 3.6 people around the world have a mobilebillion phone 91 of americans use a mobile phonepercent 50 of americans will have a smartphone bypercent end of year
  4. 4. COMPUTING GROWTH DRIVERS OVER TIME (1960-2020E)1.000.000 MOBILE INTERNET 100.000 10.000 DESKTOP INTERNET 1.000 10B+ PC units??? 1B+ 100 units/users MINICOMPUTER 100MM+ 10 units 10MM+ MAINFRAME units 1 1MM+ units 1960 1970 1980 1990 2000 2010 2020
  5. 5. 2014 smartphones will become the most used year way to access the internetNo.1 on the flickr popularity list of most usedcamera digital cameras is iphone 44589 was the increase in qr code uptake frompercent early 2010 to early 2011
  6. 6. 20 of all google searches are of localpercent character 40 of google maps usage is on mobile phonespercent which will rise to 50% by 2012 1+ of google searches each daybillion
  7. 7. 3400 of growth in foursquare users in 2010percent 60 of these users are between 18 and 23percent years of age
  8. 8. 800+ users on facebookmillion50+ of these users log-in each daypercent75+ of users are outside of USA and they arepercent speaking 70+ languages
  9. 9. 350+ of active users currently access facebookmillion through their mobile device of global mobile operators work to deploy475 and promote facebook mobile products
  10. 10. 130+ users of ipad, iphone and ipod million350+ of apps for ipad and iphonethousand 10+ of apple downloads billion
  11. 11. 40+ of unique users each month @twittermillion130 of zynga active users per monthmillion55+ of groupon subscribersmillion
  12. 12. 80% SOCIAL MEDIA WOMWORD OF MOUTH STANDS FOR 80% OF ALL SOCIAL MEDIA
  13. 13. COMPARED TO 2010 ARE YOU PROJECTING AN INCREASE OR DECREASE IN THEAMOUNT OF DIGITAL PROJECTS YOUR ORGANISATION WILL UNDERTAKE IN 2011? 80% OF MARKETERS PLAN TO INCREASE THE VOLUME OF DIGITAL PROJECTS IN 2011IN TOTAL,ONLY 5% ARE PLANNING A DECREASE IN THEIR DIGITAL WORK 54% 26% 15% 4% 1% SLIGHT SIGNIFICANT SAME SLIGHT SIGNIFICANT INCREASE INCREASE AMOUNT DECREASE DECREASE
  14. 14. TABLETS 01/50• IPAD, AND OTHER TABLETS ARE ALREADY A TREND, THEY WILL BECOME MORE POVERFUL• IPAD HAS AROUND 95% OF THE MARKET• IT CHANGED HOW WEB SITES ARE DESIGNED, IT MIGHT KILL FLASH?• BROUGHT A RENNAISANCE TO PUBLISHING: BOOKS, MAGAZINES AND NEWSPAPERS• INTRODUCED A CONCEPT OF APP STORE, THE FAST WAY TO ACCESS CONTENT
  15. 15. 3D PRINTING 02/50• EASY TO USE• FAIRLY AFFORDABLE(kits starting from 1000$- 3000$)• USEFUL FOR MOCK-UPS, 3D MODELS (PMIGUYS?)
  16. 16. DIGIT-ALL 03/50EVERYTHING GOES DIGITAL:• DATA, DATA AND MORE DATA. AND ANALYSIS OF THIS DATA.• CONNECTION IN-BETWEEN THE DEVICES• CONVENIENCE AND INCONVENIENCE
  17. 17. FREE SIMPLE PHONES 04/50DEVELOPMENT OF FREE SIMPLE PHONES, MAYBE TO START WITH NOKIA?• BUT: • THEY WILL EARN SMALL PERCENTAGES OF THINGS DONE WITH THESE PHONES • TRANSACTIONS, PURCHASES, ON-DEMAND CONTENT • SIMILAR TO CREDIT CARDS
  18. 18. AUGMENTED REALITY 05/50• AUGMENTED REALITY (AR) IS A LIVE, DIRECT OR INDIRECT, VIEW OF A PHYSICAL, REAL-WORLD ENVIRONMENT WHOSE ELEMENTS ARE AUGMENTED BY COMPUTER-GENERATEDSENSORY INPUT SUCH AS SOUND, VIDEO, GRAPHICS OR GPS DATA• BUT, YOU’VE SEEN IT IN VARIOUS USES, CHANGING THE APPEARANCE OF THE BUILDINGS,FASHION SHOWS WITHOUT LIVE/PRESENT MODELS, IN THE SHOPPING WINDOWS
  19. 19. NEW USER INTERFACES 06/50• DEVELOPMENT OF NEW USER INTERFACES• IOS SIRI IS A GOOD EXAMPLE – A VOICE CONTROLLED DEVICE• REMEMBER SOME OF THE MOVIES?
  20. 20. MOBILE LEARNING 07/50• APPLE IS ALREADY THERE WITH THEIR IPAD DEVICE• OTHER’S WILL FOLLOW• IMAGINE THE MARKETING POTENTIAL IN MAKING THE BRANDED EDUCATIONAL SOFTWARE
  21. 21. HAND HELD IS OUT 08/50• WE ARE TALKING ABOUT TABLETS AND OTHER MOBILE DEVICES FOR THE FUTURE?• FUTURE AFTER FUTURE IS NOT BRIGHT FOR HAND-HELD DEVICES• GLASSES, LENS, EAR PIECES, MICRO TECHNOLOGY DOING EVERYTHING MOBILE DEVICES DONOW• REAL WORLD, DIGITAL WORLD – MIXED TOGETHER
  22. 22. SMARTPHONE PERIPHERALS 09/50• OK, THE SMARTPHONES WILL BE BETTER AND MORE USABLE, WHY NOT MAKE THEMBETTER?• A WHOLE SET/INDUSTRY OF THE SMARTPHONE PERIPHERALS WILL EMERGE, IMPROVINGEXPERIENCE, EVERY OTHER DEVICE WILL BE CONTROLLABLE WIRELESSLY• USER INTERFACES ON SMARTPHONES MUST BE CREATED IN ORDER TO CONTROL OTHERDEVICES IN THE HOUSE OR OUTSIDE
  23. 23. NO “LAPTOP CARRYING” 10/50• MOBILE PHONES AND OTHER DEVICES WILL BECOME POWERFUL ENOUGH TO FINISH ALL THEWORK DONE ON LAPTOPS• NO MORE HEAVY BAGS FOR THAT PRESENTATION YOU ARE HAVING
  24. 24. BETTER BATTERIES 11/50• MORE POWER, MORE ON-TIME• WIRELESS CHARGING BECOMES A STANDARD• AND YOU CAN DO IT EVERYWHERE
  25. 25. 5X MORE SENSORS 12/50• SENSORS BECOME EVER PRESENT• WEARING SENSORS, REMOTE SENSORS, SENSORS IN YOUR PHONE• MORE DATA TO ANALYSE AND ENHANCE USER EXPERIENCE
  26. 26. THINGS & SERVICES 13/50• A STRONG CONNECTION BETWEEN PRODUCT/SERVICES AND DIGITAL/ONLINE WORLD• NIKE+ FOR EXAMPLE• IPAD AND APP STORE
  27. 27. APPS 14/50• INTRODUCED BY POPULARIZATION OF TABLETS/MOBILE DEVICES/SMART PHONES• THEY WILL BE MOSTLY USED FOR: MONEY TRANSFER AND PAYMENTS, HEALTH MONITORING,MOBILE PAYMENTS, MUSIC, GAMES, OFFICE PRODUCTIVITY, LOCATION SEARCH AND NFC(NEAR FIELD COMMUNICATION)
  28. 28. REALI LIFE CROWD SOURCING 15/50• DIFFERENT READINGS FROM SMARTPHONES AND OTHER MOBILE DEVICES WILL BE USED TOANALYSE TRAFFIC, SECURITY ISSUES• MOST OF THIS DATA WILL BE USED TO ENSURE A BETTER USER EXPERIENCE BUT ALSO TOMONITOR PEOPLE
  29. 29. DIGITAL CARS 16/50• REMEMBER OLD RADIO THAT YOU HAD IN CAR PREVIOUSLY WITH THE “WHEELS” THAT YOUHAD TO TURN• NOW, THE CARS WILL LISTEN TO YOU, GIVE YOU FEEDBACK, OFFER THE MEDIA TO WATCH ORLISTEN AND EVEN GIVE SUGGESTIONS ON OPERATION OF THE CAR• PREPARE FOR DOWNLOADING APPS FROM THE CAR FOR THE CAR
  30. 30. DANGER! COMM REVOLUTION 17/50• THE COMMUNICATION REVOLUTION HAS STARTED, THERE IS NO DOUBT• ALL BUSINESSES THAT REFUSE TO DO SO ARE SET TO FAIL• DIGITAL KIND OF COMMUNICATION IS NOT THE FUTURE TOOL, IT IS ALREADY HERE• ADAPT!
  31. 31. 3D BECOMES EVERYDAY THING 18/50• IT BECOMES NORMAL, EVERYDAY THING FOR MASS MARKET• YOU WOULD BE ABLE TO RECORD IT YOURSELF• SEEING WITHOUT SPECIAL GLASSES
  32. 32. MULTI SCREEN VIEWING 19/50• THE MEDIA WILL BE DESIGNED SO IT CAN BE VIEWED ON MULTI-SCREENS• IT WILL HAVE TO SATISFY TRADITIONAL TV, MOBILE PHONES, TABLETS• THIS WILL CONTRIBUTE TO HIGHER EXPOSURE AND CONTINUATION OF THE MESSAGE TO THECONSUMERS
  33. 33. LOCATION MARKETING 20/50• MORE AND MORE APPLICATIONS WILL BE USING LOCATION INPUT FROM MOBILE DEVICES• FOURSQUARE, FB, PHOTO APPLICATIONS, EVERYTHING• IT WILL BE USED FOR CONSUMER PROMOTIONS AND REWARDS, PURCHASERECOMMENDATIONS
  34. 34. QR CODES 21/50• QR CODES, YOU HEARD ABOUT THEM, YOU CAN SEE THEM, EVERYWHERE• GIVING INFO ABOUT: WEBSITES, CONTACT CARD, NUMBERS, COMPLEX DATA ANDINFORMATION, COUPONS• QR CODE UPTAKE HAS INCREASED 4589% FROM EARLY 2010 TO EARLY 2011, WOW!• THERE IS AN ABILITY TO CUSTOMIZE, TO BRAND• 11 OUT OF 50 FORTUNE COMPANIES ARE INCORPORATING QR CODES INTO THEIRMARKETING STRATEGY• GOOGLE AND APPLE DO NOT SUPPORT IT ??? SET TO FAIL?
  35. 35. INFOGRAPHICS 22/50• USED TO CONVEY A COMPLEX MESSAGE IN GRAPHIC CLEAR WAY, CONSISELY ANDENGAGEINGLY• USE MAPS, FLOWCHARTS, CHARACTERS, SIZE COMPARISONS, OR OTHER GRAPHIC ELEMENTSTO PRESENT ANY TYPE OF INFORMATION
  36. 36. DEALER CHIC APPLICATIONS 23/50• IT IS ALL ABOUT FINDING THE BEST DEAL FOR THE CONSUMER• NOTIKUM FOR SINGAPORE WITH THEIR BEST CREDIT CARD DEALS• LINK-LIKE-LOVE BY AMEX – DEALS BASED ON INTERESTS, LIKES, DISCUSSIONS
  37. 37. ATTENTIONOMICS 24/50• MARKETEERS WILL EVENTUALLY REALIZE THAT THE CONSUMERS ATTENTION COUNTS MORETHAN REACH OR IMPRESSIONS – IN ORDER TO DRIVE CONVERSION• CAPTIVATE ATTENTION WITH ANYTHING – VISUALIZATIONS, GAMES, ENGAGEMENT OF ANYKIND AND ASK FOR A FEEDBACK FROM THE CONSUMERS
  38. 38. DEVELOPERS ENGAGEMENT 25/50• NEW DIGITAL TRENDS WILL SET NEW KIND OF EMPLOYEES NEEDED IN-HOUSE• WHO CAN GIVE THE BEST INPUTS BUT DEVELOPERS THAT ARE IN THE MIDDLE OF A DIGITALFIGHT• WATCH OUT FOR NEW POSITIONS IN AD AGENCIES – ACCOUNT DEVELOPER OR A SEO/SMEEXECUTIVE
  39. 39. STORYTELLING 26/50• HUMANS, THEREFORE CONSUMERS HAVE ALWAYS SEARCHED FOR A GOOD STORY – BEHINDA CERTAIN EVENT• SO LET’S GIVE IT TO THEM!• HP HAS ALREADY DONE THIS KIND OF ENGAGEMENT
  40. 40. DESIGN FOR DIGITAL DISTRIBUTION 27/50• THE MOST IMPORTANT THING WHEN THINKINH ABOUT DESIGNING ANYTHING IS WHETHERIT WILL BE ELIGIBLE FOR A DIGITAL DISTRIBUTION• YOU MUST THINK CROSS PLATFORM, CROSS MEDIA (I.E. IOS, ANDROID, BADA COMPATIBLE)
  41. 41. SOCIAL SCHIZOPHRENIA 28/50• IT IS NOT WHAT YOU THINK• IT IS ABOUT MAKING SOCIAL MEDIA PARTICIPATION EFORTLESS• BY ADDING G+, TWITTER, FB BUTTONS ON EACH PAGE, ARTICLE, ETC.
  42. 42. CAPTCHA ADVERTISING 29/50• YOU ALL KNOW ABOUT CAPTCHA SECURITY MEASURE WHEN YOU NEED TO SUBMIT A FORMON THE WEB-SITE OR YOU WANT DO DOWNLOAD SOMETHING• WHY DON’T WE BRAND IT?
  43. 43. GROUP MESSAGING 30/50• GROUP MESSAGING WILL BECOME ONE OF THE MARKETER’S TOOLS IN THE FOLLOWINGYEARS• IT IS SIMPLY A WAY TO COMMUNICATE WITH THE NICHE MARKET
  44. 44. SECOND SCREEN RISE 31/50• SECOND SCREEN - DURING THE COMMERCIALS ON TV, OR FOR ADDITIONAL INFO ABOUTSOMETHING THEY ARE WATCHING• YOU CAN ALSO FIND OUT LYRICS OF A SONG YOU LISTEN TO ON THE RADIO OR YOU WANTTO FIND OUT THE NAME OF THE SONG• YOU CAN “ATTACK” THE COMMERCIAL BLOCK OF YOUR COMPETITORS
  45. 45. USERS WANT TO TAKE IT AWAY 32/50• USER WILL EXPECT TO TAKE SOMETHING AWAY FROM THE DIGITAL EXPERIENCE WITH ACOMPANY• PREPARE FOR AN ENORMOUS NUMBER OF BRANDED GADGETS/WIDGETS THAT THEY CANDOWNLOAD IF THEY LIKE
  46. 46. PEOPLE STILL WON’T PAY… 33/50• YES, WE STILL WON’T PAY FOR ALL THIS CONTENT WE DOWNLOAD• THIS IS JUST A HINT, BUT, AS MORE PEOPLE ARE GOING TO BUY THE CONTENT IT WILLACTUALLY BE A BETTER SITUATION FOR THE PRODUCERS• BUT, DON’T GET TO CARRIED AWAY, A CYBER POLICE MIGHT SHOW-UP
  47. 47. E-WALLETS 34/50• CONSUMERS WILL BE ABLE TO ACCESS MONEY AND BANK ACCOUNTS ON THEIR MOBILEDEVICE HEAVILY• SHOPPERS WILL COMPARE PRICES ON THEIR DEVICES (AMAZON REMEMBERS APP)• MORE AND MORE PEOPLE WILL MAKE PURCHASES ON THEIR MOBILE• SUPER E-WALLETS: CONTAINING DRIVER’S LICENSE, HEALTH ID, LOYALTY CARDS & OTHER ID• THE E-WALLETS DOCUMENTS WILL REPLACE STANDARD PAPER ONES
  48. 48. DIY HEALTH 35/50• SERIES OF PRODUCTS WILL BE MADE TO CONNECT THE COMMON HEALTH ISSUES AND THEIRMONITORING AND MOBILE DEVICES• WE ALREADY HAVE AN IHEALTH PRODUCTS PRESENT ON THE MARKET MEASURING BLOODPRESSURE, WEIGHT, ETC.
  49. 49. RE-COMMERCE 36/50• MIXING CONSUMER CARE AND LOYALTY, GREEN CONSCIUS LIFE AND CORPORATE STYLE ANDGOOD BARGAIN• TROCATHLON BY DECATHLON IN FRANCE – TRADE IN OLD SPORTSWEAR AND RECEIVECOUPONS• LEVI’S SINGAPORE – GIVING YOU MONEY IF YOU BRING BACK YOUR OLD JEANS• BUTLER BY A.P.C.
  50. 50. INTERNET EU/SOPA 37/50• BACK IN THE DAYS IT WAS FREE FOR EVERYONE• IT STILL IS• BUT THE FUTURE MIGHT NOT BE SO COOL AND GREAT• WE MIGHT BE WITNESSING THE CREATION OF REGIONAL INTERNETS – EU INTERNET, USINTERNET, ETC. IN ORDER FOR THE GOVERNMENTS TO GAIN CONTROL• THIS MIGHT BE A NEXT STAGE AFTER THE SOPA ACT THAT MIGHT START IN US
  51. 51. DE-TECH 38/50• SOME PEOPLE WILL PAY TO BE DISCONNECTED• SOME PEOPLE WOULD LIKE THEIR PEACE OF MIND• ARE YOU ALREADY INTERESTED?
  52. 52. MOBILE ADVERTISING NO.1 39/50• MOBILE ADVERTISING BECOMES THE BIGGEST AD PLATFORM• EXCEEDING TV & INTERNET BY REACH AND REVENUE• IT WILL BE ENGAGING AND NOT SO BORING LIKE NOW (SMS SPAM, BANNERS)• IT WON’T KILL BUT RATHER WORK WELL WITH TRADITIONAL MEDIA, FOR THOSE WHOADJUST
  53. 53. ONLINE VIDEO AD BUDGET GOING UP 40/50• COMPANIES THAT WERE PREVIOUSLY BUYING THE ONLINE MEDIA SPACE WILL INVEST MORE• DUE TO TECHNOLOGY THAT IS CONSTANTLY UPDATING ENABLING NEW MEDIA• YOUTUBE BECOMING A TV?
  54. 54. ONLINE MARKETING 41/50• LARGER SPENDING• MOVING BUDGETS FROM OTHER MEDIA TO ONLINE• INCLUDING THE INTERNET IN MEDIA PLANNING• INCREASED PRICES FOR ONLINE ADS?
  55. 55. MOBILE MARKETING 42/50• WEB SITES MUST DO WELL AND LOOK WELL ON A MOBILE DEVICE!!!• 50% OF THE US WILL HAVE SMART PHONES BY THE END OF 2011• SOCIAL NETWORKING, BLOGS, NEWS, SPORTS, LOCATIONS, APPLICATIONS
  56. 56. WIFI MOBILE NETWORKS 43/50• NETWORKS THAT WILL START FROM CHEAP VOIP CALLS AND THEN MOVE INTO REAL BIGMOBILE NETWORKS• USING THE WIFI AND WIMAX TECHNOLOGY ENABLING CONSUMERS TO TALK AND USEOTHER INTERNET DEPENDANT NETWORKS
  57. 57. IPTV + PAY TV COOPERATE 44/50• IPTV PROVIDERS AND PAY TV STATIONS AND NETWORKS WILL COOPERATE• WATCHING SOMETHING “ONLY” ON TV, WON’T BE TOLERATED BY CONSUMERS• THEY WANT TO WATCH THE MEDIA THEY PAID FOR IN THE HOME, ON THE GO, WHILECOMMUTING, HAVING A BARBECUE…
  58. 58. ACCESSING MULTIPLE ONLINE DB 45/50• ACCESS TO THE MULTIPLE ONLINE DATABASES IS INTENDED FOR THE IMPROVAL OFCONSUMER EXPERIENCE• A GOOD EXAMPLE WOULD BE A COMBINATION OF DATABASES FROM FLICKR AND GOOGLEMAPS TO GIVE YOU A BETTER LOCATION EXPERIENCE – MORE ACCURATE MAPS
  59. 59. CLOUD COMPUTING 46/50• EVERYTHING WILL BE “ON THE CLOUD”• YOU JUST NEED TO STREAM DOWN THE DATA• YOUR DOCUMENTS, PHOTOS, APPLICATIONS, BUSINESS, EVERYTHING.
  60. 60. SMO & SEO 47/50 • SMO – SOCIAL MEDIA OPTIMIZATION • SEO – SOCIAL ENGINE OPTIMIZATION • THIS IS ACTUALLY A THING THAT IS HEAVILIY PRESENT TODAY • SEARCH ENGINES RECOGNIZE SOCIAL MEDIA, FB & TWITTER PROFILES ARE SEARCHABLE • EMPLOYERS CHECK THE ONLINE PROFILES BEFORE THEY CHECK THE REFERENCES • IF YOU ARE NOT ON GOOGLE, YOU ARE NOT ONLINE • WHAT IS YOUR “GOOGLE PROFILE”?
  61. 61. PAID, OWNED, EARNED AND SOCIAL 48/50 PAID OWNED• FOR A REAL IMPACT, YOU WILL HAVE TO INTEGRATE PAID, OWNED, EARNED AND SOCIALMEDIA• PAID – POSITIONS THAT YOU PAID FOR (PINK BACKGROUND)• OWNED – YOUR OWN WEB SITES, PAGES, CONTENT• EARNED – THE PAGES AND CONTENT YOU EARNED BY POPULARITY• SOCIAL – YOUR PLACE IN SOCIAL MEDIA, WEB SITES
  62. 62. SOCIAL MEDIA 49/50• IT IS NOT AN OPTIONAL ADD-ON FOR A BUSINESS, IT WIL BE A DEFAULT STATE OF BEING• FOR SOME BRANDS, IT WILL BE THE MAIN AREA OF INTEREST – FOR BRAND EXPRESSION ANDINTERACTION
  63. 63. SOCIAL INFLUENCE 50/50• MARKETING WILL BE ENORMOUSLY INFLUENCED BY THE CONSUMERS – THEY ARE INCHARGE• 79% OF THE CONSUMERS TRUST IN PEER COMMUNICATION – ONLY 14% TRUSTADVERTISING• FB FRIENDS ASK THEIR FB FRIENDS• CONSUMERS READ REVIEWS ON TWITTER• BLOGS GIVE THE SOURCE FOR THE CONSUMERS TO RESEARCH BRAND, COMPANIES,PEOPLE, PRODUCTS• COMPANIES WILL BE ASSISTING CONSUMERS TO SOLVE THE PROBLEMS
  64. 64. THOUGHT LEADERSHIP BONUS• ENGAGE EXPERTS IN A CERTAIN FIELD TO HELP SOVE THE PROBLEMS – UNITE THEM DIGITALY• LAUNCH AN EXPERT HUB THAT WILL GATHER THESE PEOPLE IN ONE PLACE• CISCO HAS CREATED THIS KIND OF A PORTAL FOR SOLVING THE PROBLEMS WITH THEIRPRODUCTS
  65. 65. ARCADE FIRETHE WILDERNESS DOWNTOWN YOUTUBE LINK TO THE CASE STUDY VIDEO CLICK HERE
  66. 66. IKEA LULLABIESYOUTUBE LINK TO THE CASE STUDY VIDEOCLICK HERE
  67. 67. MINI COUNTRYMAN GETAWAY STOCKHOLM YOUTUBE LINK TO THE CASE STUDY VIDEO CLICK HERE
  68. 68. BING MAPS DECODED YOUTUBE LINK TO THE CASE STUDY VIDEO CLICK HERE
  69. 69. IKEA 365 CAMPAIGNYOUTUBE LINK TO THE CASE STUDY VIDEOCLICK HERE
  70. 70. MC DONALD’S PICK AND PLAY YOUTUBE LINK TO THE CASE STUDY VIDEO CLICK HERE
  71. 71. NOKIAN8 GLOBAL CAMPAIGNYOUTUBE LINK TO THE CASE STUDY VIDEOCLICK HERE
  72. 72. OLD SPICERESPONSE CAMPAIGNYOUTUBE LINK TO THE CASE STUDY VIDEO CLICK HERE
  73. 73. TESCO/HOMEPLUS VIRTUAL STORE CAMPAIGN YOUTUBE LINK TO THE CASE STUDY VIDEO CLICK HERE
  74. 74. TURKCELL #TURKCELLTWEETYOUTUBE LINK TO THE CASE STUDY VIDEOCLICK HERE
  75. 75. TWITTER PAY WITH A TWEETYOUTUBE LINK TO THE CASE STUDY VIDEOCLICK HERE
  76. 76. VOLKSWAGEN TWITTER ZOOM CAMPAIGN YOUTUBE LINK TO THE CASE STUDY VIDEO CLICK HERE
  77. 77. DOCOMO XYLOPHONE YOUTUBE LINK TO THE CASE STUDY VIDEO CLICK HERE(ARTISTIC DE-TECH DIGITAL BONUS)
  78. 78. CREDITSThe following people, sources, web-sites, e-books, books have inspired this project, Iwould like to thank very much all of them.www.linkedin.com www.foursquare.com www.forbes.comwww.mashable.com www.apple.com www.trendwatching.comwww.businessinsider.com www.samsung.com www.canneslions.comwww.facebook.com www.nokia.com www.bigchipawards.comwww.google.com www.htc.com www.logodesignlove.comwww.flickr.com www.youtube.com www.socialmediaexplorer.comwww.groupon.com www.inc.com www.smashingmagazine.comwww.twitter.com www.slideshare.net www.brandrepublic.comwww.zynga.com www.tagxedo.com www.samsung.com• “Best Digital Campaigns 2011” by Gregory Pouvy [e-book]• “Emerging Social Media - Trends, Tools & Technologies” by centerline.net [presentation]• “Trending The Future” by space150.com [presentation]• “Top Mobile Internet Trends” by Matt Murphy and Mary Meeker [presentation]• “2011 Digital Marketing Outlook” by The society of digital agencies [e-book]• “What’s Next?” by Jesse Desjardins [presentation]• “Mobile Trends For The Next 10” by Rudy De Waele (compilation of various authors) [presentation]• “100 things to watch in 2011” by JWT Intelligence• “7 Online Video Trends To Watch In 2012” by Skytide• “2011 Marketing: 11 Trends To Watch” by Insight Marketing Design• “12 Crucial Consumer Trends For 2012” by Trendwatching.com• “Insights @Edelman Digital - Ideas That Inspire Innovation” by Edelman Digital• “Social Networking Trends And Applications” by Teemu Arina• “Social Media Forum: There Is No ROI In Social Media” by Talking Heads• “Mobile Megatrends 2011” by Vision Mobile
  79. 79. by Marko Kozlica for Leo Burnett

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