Padify - Digital innovation challenge

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Here's our winning presentation from the Digital Innovation Challenge held at Publishing Expo in London, Feb 2014. This is a slightly simplified version with the animation and videos stripped in the interests of sharing more widely.

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Padify - Digital innovation challenge

  1. 1. Padify Beautifully simple app publishing
  2. 2. PRACTICAL
 WORKFLOW MOBILE FRIENDLY CREATIVE
 FREEDOM
  3. 3. PRACTICAL
 WORKFLOW Publishers need to continue to deliver print into a declining market while building up digital • Do more with the same resource • Minimise manual labour and hidden costs • Avoid high switching costs
  4. 4. PRACTICAL
 WORKFLOW PADIFY LIVES IN THE CLOUD Padify • • • • Nothing to install Access anywhere No developers needed Get up and running immediately
  5. 5. PRACTICAL
 WORKFLOW PADIFY EATS CONTENT FROM ANYWHERE Pad ify • No time consuming copy and paste • Content does not have to be structured or tagged
  6. 6. PRACTICAL
 WORKFLOW PADIFY PLAYS NICELY WITH OTHERS • • • • NEW! One click publishing to container apps Export HTML5 or EPUB3 Push content into Drupal or other CMS Publish into any hybrid reader: Phonegap, Pugpig, Adobe DPS, etc • Can generate replica apps
  7. 7. PRACTICAL
 WORKFLOW PADIFY ALREADY WORKS FOR MANY
  8. 8. CREATIVE
 FREEDOM • Rising expectations from consumers and brands • In a sea of content, more important than ever for publishers to establish quality • Not enough to squirt through templates
  9. 9. CREATIVE FREEDOM PADIFY HAS VISUAL PAGE LAYOUT ✓ Creative control over typography & layout ✓ Design around your content right on the page ✓ Create and save styles on the fly ✓ Create responsive layouts without writing code
  10. 10. Drag resize grid layout
  11. 11. CREATIVE FREEDOM PADIFY HAS BUILT-IN INTERACTIVITY ✓ Smart animations ✓ Video and audio ✓ Hotspots and popovers ✓ Photo galleries and layered content ✓ Support for custom interactions
  12. 12. Drag one photo onto another
  13. 13. Bingo! Instant photo gallery
  14. 14. CREATIVE FREEDOM NO DEVELOPERS NEEDED TO: ✓ Start a new app or edition ✓ Save text and boxout styles ✓ Create reusable layouts ✓ Add your custom fonts ✓ Add video and other interactions
  15. 15. MOBILE FRIENDLY • Massive growth in mobile device ownership and content consumption • Replica editions (PDFs) are rubbish on smartphone screens
  16. 16. 1.2bn unit sales MOBILE FRIENDLY Smartphones & tablets PCs 2013 2007
  17. 17. MOBILE FRIENDLY
  18. 18. MOBILE FRIENDLY PADIFY GIVES YOU A PHONE EDITION FOR FREE Design for tablet Automatically letterbox on big screen Automatically go single column on small screen
  19. 19. Automatic single column layout for smartphone Instant preview for device and orientation
  20. 20. MOBILE FRIENDLY ✓ Built-in responsive grids ✓ Automatic reflow to single column on smartphone screens ✓ Automatic heading refitting ✓ Instant preview
  21. 21. PRACTICAL
 WORKFLOW MOBILE FRIENDLY CREATIVE
 FREEDOM
  22. 22. Padify padify.net @PadifyApp

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