LCC  Frank\'s Gym Final Work
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LCC Frank\'s Gym Final Work

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For a project for my LCC 3401 class - worked in a team to respond to a RFP for Frank\'s Gym, a fake gym in Franklin County looking to move and adapt to the Atlanta Area.

For a project for my LCC 3401 class - worked in a team to respond to a RFP for Frank\'s Gym, a fake gym in Franklin County looking to move and adapt to the Atlanta Area.

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LCC  Frank\'s Gym Final Work LCC Frank\'s Gym Final Work Presentation Transcript

  • Step Up Marketing Presents:
    Frank’s Gym Expansion Recommendations
    Presented by: Mary Grace Koenig, Kristen Murphy, Thomas Raville, Jackson Watson
  • Frank’s Gym Current Business Concept
    Target Age Group
    Prospective Location for Expansion
    Problem: Frank’s Gym wants to investigate if creating a new location in Atlanta help continue their business growth.
    Introduction
  • Step One: Research Location
    Step Two: Gather Information about Competing Gyms
    Step Three: Interview a Similar Business
    Step Four: Identify the Needs of Potential Clients Through a Survey
    Step Five: Develop Marketing Strategy and Advertising Campaign
    Methodology
  • Location
  • Surrounding Gyms
  • Age Demographics
  • Competing Fitness Centers
  • “Promote a lifestyle not just a gym”
    Increasing Client Referrals
    Quarterly Reports
    Using surrounding businesses
    Interview
  • 49% want a basic membership
    51% willing to pay more for membership including classes
    Low demand for on-site childcare, 62.2% said they were not likely to take advantage of it if it were offered
    Other Results
  • 8.1% “The gym of champions”
    32.3% “Big city fitness, small town appeal”
    16.2% “Small town gym in the heart of Atlanta”
    43.4% “Gym memberships individualized for your needs”
    Slogan Survey Results
  • New location in the Druid Hills area
    Updated logo and slogan
    Competitive Prices and Amenities
    New Marketing Strategy focused on Target Age Group
    Recommendation
  • New Website
    Partner/Sponsor Health Events
    Use your Trainers and Staff
    Promotions
    Marketing Recommendation