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Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
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Keep  It  Real  E U D L  Presentation  Completed
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Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
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Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
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Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
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Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
Keep  It  Real  E U D L  Presentation  Completed
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  • 1. Keep It Real:Involving Youth in a Community Effort to Reduce Underage Drinkingwww.keep-it-real.us<br /> Mike Kleinpeter ♦ Arthur Rouse<br /> Jacqui Powell ♦ Laura Pait Courtney Cheatwood ♦ Ashley Dones<br />
  • 2. Keep It Real:Involving Youth in a Community Effort to Reduce Underage Drinkingwww.keep-it-real.us<br /> Mike Kleinpeter<br />B.A. Criminal Justice – Indiana University<br />B.S. Psychology – Indiana University<br />Received C.P.P. Credentials in 2007<br />Keep-It-Real Campaign Coordinator<br />State Chair for the KY Youth Empowerment System<br />Assistant Director at Bluegrass Prevention Center<br />
  • 3. Keep It Real:Involving Youth in a Community Effort to Reduce Underage Drinkingwww.keep-it-real.us<br />Arthur Rouse<br />B.A. Cinematography, Florida State University<br />M.A. Educational Technology, Pepperdine<br />Founder, Filmmaking Certificate Program, Bluegrass Community and Technical College<br />Managing Director, The Kentucky Film Lab<br />Owner/Operator, The Media Collaboratory<br />
  • 4. Keep-It-Real<br /><ul><li>Funded by OJJDP through Kentucky State Police Enforcing Underage Drinking Laws Initiative
  • 5. The campaign is currently in its fifth year and continues to grow</li></li></ul><li>Learning Objectives<br /><ul><li>How to facilitate a creative approach for the prevention of underage drinking by youth
  • 6. How to mobilize key business partners </li></ul> (civic engagement) as well as youth leadership.<br /><ul><li>How to have a comprehensive initiative that utilizes current youth markets.</li></li></ul><li>Begin with one component: Video Contest<br />Youth are more likely to hear the message when it is created by youth.<br />Youth produce 30 second videos<br />All entries posted on our website www.keep-it-real.us<br />Community members vote on the Internet for their favorite videos<br />
  • 7. Collaboration<br />Winning videos air on television<br />Winning videos also air at cinemas during the trailers<br />Campaign promoted through news coverage, talk shows, and school visits<br />Awards ceremony to recognize students for their effort held at local theatre<br />
  • 8. A Leader With an Idea:<br />Pepperdine Experience:<br />Filmmaking: A collaborative Model for <br /> learning and leadership<br />
  • 9. Pepperdine Experience<br />“Of course you learn by yourself. No one can learn something for you.”<br />
  • 10. Pepperdine Experience<br />Learning needs to be authentic and relevant to the learner<br />
  • 11. Pepperdine Experience<br />Filmmaking: An innovative approach for connecting classroom to community!<br />
  • 12. Connections<br />Keep-It-Real allows participants to engage in peer-to-peer dialogue in a non threatening way, then allows them to attain leadership positions within their peer community through effective and relevant communication.<br />
  • 13. Recognition<br />Why Start?<br />
  • 14. Civic EngagementDevelop a Broad Base of Support<br />A group of community members came together to do something about underage drinking because the statistics were alarming<br />The 30 day use of alcohol as reported from students in the Kentucky Incentive for Prevention survey found that 22% of 10th graders report drinking in past 30 days along with 42% of 12th graders<br />
  • 15. Civic EngagementDevelop a Broad Base of Support<br /><ul><li>Start with established groups:
  • 16. CHAMPIONS</li></ul>(Mayor’s Alliance on Substance Abuse)<br /><ul><li>LOCAL KY-ASAP BOARDS</li></ul>(Agency for Substance Abuse Policy) <br /><ul><li>Partner with youth organizations
  • 17. Include elected officials and media representatives</li></li></ul><li>Recognition<br />Don’t Drink, Just Think<br />
  • 18. Components<br /><ul><li>Education
  • 19. Youth Involvement
  • 20. Recognition
  • 21. Challenges/Barriers</li></li></ul><li>Education/Awareness<br /><ul><li>Video Editing services went into local high schools promoting contest and raising awareness about underage drinking
  • 22. Bluegrass Prevention Center presented at middle and high schools in 17 counties.</li></ul> We presented all aspects on underage drinking including youth produced videos.<br />
  • 23. Education/Awareness<br />Bluegrass Prevention Center distributed brochures and information at the KY State High School Football Championship. <br />
  • 24. Education<br />We partnered with the University of Kentucky College of Nursing where 2 interns went into classrooms and presented to high school students on youth advocacy and underage drinking<br />Bluegrass presented at alternative schools and any other youth venue we could identify.<br />
  • 25. Involve Youth In the Process:Our Poster Promoting the Video Contest<br />Enter<br />by <br />Dec. 6, 2004<br />Winner <br />On TV<br />www.keep-it-real.us<br />
  • 26. Involve Youth In the Process:Our Poster Promoting the Video Contest<br />
  • 27. Involve Youth in the Process<br />Press Conference held at the local Government Center, to build awareness and interest in the prevention of underage drinking.<br />
  • 28. Education<br />How teachers use Keep-It-Real in the classroom<br /><ul><li>Health Teachers: Use In lessons about dangers of underage drinking
  • 29. STLP Teachers: Part of the course work to make public service announcements
  • 30. Information and videos played during morning announcements</li></li></ul><li>Education<br /><ul><li>Bombarded with “facts”</li></ul> Facts alone won’t change their thinking<br /><ul><li>Peer influence strong</li></ul> What they hear from other youth makes a strong impact<br /><ul><li>Need consistent, community-wide message</li></ul> The message must get their attention and be repeated frequently <br /><ul><li>Reinforced at home</li></ul> Any effective program must include parents<br />
  • 31. Parent Education<br />
  • 32. Parent Education<br />Lexington Family Magazine runs <br /> bi-monthly articles in local newspaper to educate families about underage drinking<br />Lexington Family Magazine has interviewed and done feature stories on the winners for the past 5 years <br />
  • 33. Youth Involvement<br />Showing statistics alone doesn’t make an impact <br />Using creativity and visual images helps to make an impact!<br />
  • 34. Jacqui &amp; Laura Video<br />She’s Always Watching<br />
  • 35. Jacqui &amp; Laura Youth Involvement<br />How did you come up with the idea to make your video?<br />Why did you enter?<br />Do you think your video has made a difference at school or in your community?<br />
  • 36. Jacqui &amp; Laura Youth Involvement<br />What do other students think about your video?<br />Did you have family or friends help make the video or go online and vote?<br />Have many people seen your video? How do people in the community respond to your video?<br />
  • 37. Courtney &amp; Ashley Video<br />Live Life Through Your Dreams<br />
  • 38. Courtney &amp; Ashley Youth Involvement<br />How did you come up with the idea to <br /> make your video? <br />Where and how did you recruit participants to be in your video?<br />What do other students think about your video?<br />
  • 39. Courtney &amp; Ashley Youth Involvement<br />Has making this video caused you to think differently or change your attitude regarding underage drinking?<br />What components make this contest so effective?<br />Recognition<br />Support<br />Leadership<br />
  • 40. Continuum in Message<br />Videos impact elementary and middle school students, not just high school students<br />To increase involvement we sponsored a middle school poster contest<br />
  • 41. Participation in Poster Contest<br /><ul><li>First year: 2005-2006 for Poster Contest
  • 42. 9 participating middle schools
  • 43. Over 700 posters
  • 44. Recognition event held at Mall Theatre</li></li></ul><li>Winners of Poster Contest<br />
  • 45. <ul><li>Second year: 2006-2007
  • 46. 13 participating middle schools
  • 47. Over 1000 posters
  • 48. Recognition event held in conjunction with video awards ceremony</li></li></ul><li>2nd Runner-upDestry HawkinsFranklin County<br />
  • 49. People’s ChoiceKristina SchulmanWoodford County<br />
  • 50. Judges Pick/Grand PrizeHolly CarterMadison County<br />
  • 51. Challenges of the Poster Contest<br /><ul><li>Middle school students loved contest
  • 52. It was labor intensive to collect, coordinate,</li></ul> and promote poster contest<br /><ul><li>Lack of funding and manpower caused us to discontinue contest</li></li></ul><li>Keep-It-Real Video<br />Have A Reason Not To<br />
  • 53. Recognition<br />
  • 54. Recognition<br /><ul><li>Awards ceremony at historic Kentucky Theatre </li></ul> in downtown Lexington<br /><ul><li>Civic engagement – Many community leaders involved
  • 55. Sponsors presented awards – “May I have the envelope, please?”
  • 56. 300 participants and their families attend yearly
  • 57. Youth performed their original song on stage</li></li></ul><li>Recognition<br />Community volunteers man the tables and pass out soda, popcorn, and candy <br />Truly is like going to the Oscars: “The winner for best art direction is…“<br />The winning video plays on screen, the winners come up, receive their awards and have their picture taken in front of the Oscar statues<br />
  • 58. Mayor Newberry and Henry Clay Winners<br />
  • 59. Youth Led the Way<br />2004 Emcee &amp; Bluegrass RPC Director<br />
  • 60. <ul><li>Joe Elswick has been our Emcee for the event since 2005</li></li></ul><li>Kentucky Theatre Oscar Night Theme<br />
  • 61. Bryan Station Students Entertained<br />
  • 62.
  • 63. Keep-It-Real Video<br />Think Don’t Drink<br />
  • 64. Media Coverage<br /><ul><li>Meet with local media in advance
  • 65. Be available to comment on news stories
  • 66. Keep it Real has had extensive publicity
  • 67. Articles in Herald-Leader and other county newspapers
  • 68. Monthly coverage in Lexington Family Magazine
  • 69. Extensive TV coverage
  • 70. Numerous talk show appearances
  • 71. Winning video aired on local cable and network affiliate along with cinema</li></li></ul><li>Youth Leadership<br /><ul><li>Youth assist with Media
  • 72. Youth have been interviewed with articles appearing in the Lexington Herald Leader, Central Record, Lexington Family Magazine, WKYT-TV, WTVQ-TV, and WEKU Radio, Fayette County Public Schools, and GTV3
  • 73. Articles have appeared also in Champions Chatter, Stu’s News, ASAP Connection, and the News Enterprise</li></li></ul><li>Recognition<br />
  • 74. Winners<br />
  • 75. Smile<br />
  • 76. Interview with Media<br />
  • 77. Winners<br />
  • 78. Recognition<br />Grand Prize Winner<br />People’s Choice<br />Best Acting<br />Best Comedy <br />Best Direction<br />Best Picture<br />Best Drama<br />Best Depiction <br /> of Message<br />Best Cinematography<br />Best Use of Music<br />Best Art Direction<br />Best Editing<br />Most Original<br />Best Foreign Language<br />
  • 79. Grand Prize Winners!<br /><ul><li>Grand Prize winners recognized in front of minor league baseball crowd.
  • 80. Winning video put on jumbo-tron</li></li></ul><li>Keep-It-Real @ Legends<br />
  • 81. Celebrate Your Success!<br />Photos here<br />
  • 82. Keep-It-Real Video<br />Cooking with Katie<br />
  • 83. What are the Outcomes?<br />Increased youth and community involvement<br />Expansion of youth recognition<br />Increase in Underage Drinking prevention messages<br />
  • 84. What are the Outcomes?<br />Cinema airtime<br />Fayette County: PSA will air 4800 times this year<br />Garrard County: PSA has aired 2400 times<br />
  • 85. What are the Outcomes?<br />Cable airtime<br />Fayette County Airtime: commercials aired 540 times this year<br />Elizabethtown Airtime: PSA has aired 256 times<br />
  • 86. What are the Outcomes?<br />
  • 87. Trend data for self-reported 30 day use of alcohol. <br />Source: KIP Data<br />
  • 88. Trend data for self-reported binge drinking.<br />Source: KIP Data<br />
  • 89. Keep-It-Real Video<br />Prevention Starts With You<br />
  • 90. Community Engagement<br /><ul><li>Keep-It-Real Quarterly Talk show
  • 91. Youth talk about issues such as underage drinking. These talk shows air repeatedly on the government channel </li></ul> where youth ideas and<br /> opinions are shared<br />
  • 92. Engagement<br /><ul><li>Underage Drinking Town Hall Forum
  • 93. Youth and adults were brought together to discuss issues in our community around underage drinking
  • 94. Local elected officials and over 100 participants attended</li></li></ul><li>Youth Leadership<br /><ul><li>Youth serve as keynote speakers
  • 95. Joe Elswick was the </li></ul> keynote speaker at the <br /> statewide <br /> Champions/KY-ASAP <br /> Annual Conference<br />
  • 96. Youth Leadership<br /><ul><li>Youth assist with presentations
  • 97. Youth have played a role in community education at Bluegrass
  • 98. They have presented outside of Fayette County at FACES forums in Woodford County
  • 99. Youth also work with local law enforcement in doing presentations in the community</li></li></ul><li>Connections<br /><ul><li>Past three years youth have attended </li></ul> EUDL Conferences<br /><ul><li>Many youth who </li></ul> have attended the <br /> EUDL training now <br /> serve on local ASAP <br /> and Champions boards as youth representatives!<br />
  • 100. Part of the Solution<br /><ul><li>Former Keep-It-Real participants have been contracted to make PSAs around marijuana prevention
  • 101. Already have received 2 PSAs and 3 more are currently in production
  • 102. Have submitted both marijuana PSAs and KIR PSAs to abovetheinfluence.org website</li></li></ul><li>Keep-It-Real Video<br />Be an Influence<br />
  • 103. Challenges<br />Moving the youth past the drinking and driving message! Early in the contest it seemed like that is all the videos were!<br />The message we want to convey is Don’t Drink Underage!<br />Need the right “Public Relations” person to bring all the necessary partners to the table<br />
  • 104. Challenges<br />Getting to Outcomes! <br />Having all the pieces of the puzzle to create a new vision<br />Education<br />Media Activity<br />Youth Leadership<br />Recognition<br />
  • 105. Challenges<br />Recognizing everyone for all their efforts. Do it step by step, grabbing partners along the way. <br />Start small, do that well, then add another piece.<br />
  • 106. Challenges<br />Finding ways to utilize youth ideas and components<br />Time commitment! <br />Getting to all schools with education<br />Coordinating all aspects and not leaving anyone out<br />Always coming across as new and fresh!<br />Encouraging participation even when not winning a big prize.<br />
  • 107. Conclusion<br />In the beginning we could have written commercials and PSAs by thirty, forty, or fifty year olds.<br />By allowing youth to directly impact their peers through creating their own PSAs and then recognizing these efforts becomes a win for all.<br />
  • 108. Conclusion<br />We found that for every person involved in making a video, at least ten other people had some involvement in the video as well<br />Think about all the students that have been involved in making videos or any of the other youth leadership activities in Keep-It-Real and think about how many people we have actually reached.<br />
  • 109. Absolute Outcome<br />“Example is not the main thing in influencing others, it is the only thing”<br />Albert Schweitzer<br />
  • 110. Thank You<br />Kentucky State Police<br />Central Baptist Hospital<br />Video Editing Services<br />Fusioncorp Design Mediahouse<br />Jordan-Chiles Advertising<br />Lexington Legends<br />Lexington Family Magazine<br />Lexington Fayette Urban County Government<br />Bluegrass Prevention Center<br />Lynn Imaging<br />Mayor’s Alliance on Substance Abuse<br />Fayette County Local ASAP Board<br />
  • 111. Thank You<br />www.keep-it-real.us<br />mjkleinpet@bluegrass.org<br />

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