Put Your Best Face Forward    on the World Wide Web ACSA VII Regional Conference May 1, 2010 Bob Gausman Matthew Kinzie
Technology is Becoming Ubiquitous
<ul><li>Pg. 17, Tip # 10: </li></ul><ul><li>“ The Enemy is engaged in this battlespace and you must engage there as well.”...
Web 2.0 Definition <ul><li>Platform For: </li></ul><ul><ul><li>Creating </li></ul></ul><ul><ul><li>Sharing </li></ul></ul>...
A District’s Presence on the Web Is no Longer a Single Website
Web 2.0 Allows 2-Way Conversations
Superintendent explains the budget on a Blog
Ning – Connect with Others While Focused on the District
Common Look and Feel? Schools Build their own Websites
Real World and Virtual World Overlap
Wiki – Group Contributions and share with Everyone
Moodle: Collaborate with Students
Yes Company: Promotion on the Front Page
Give Recognition to Your Bloggers
 
 
 
Who Tweets? Superintendent? District? Both?
Foursquare:   Micro-blogging by Location
New Jersey School Budget Walk-Out
Social Media Monitoring <ul><li>Significant Time Investment </li></ul><ul><li>Search Categories </li></ul><ul><ul><li>Dist...
Social Monitoring Tools <ul><li>Search Engines for Each Site </li></ul><ul><ul><li>Twitter, YouTube, Flickr </li></ul></ul...
Social Monitoring Metrics <ul><li>Sentiment Analysis </li></ul><ul><li>Sphere of Influence </li></ul><ul><li>Number of Men...
Web 2.0 Rules of Engagement <ul><li>Be Authentic in your conversations </li></ul><ul><li>Post Useful and Relevant Informat...
Define Your Goal
Define Your Audience
Devise a Plan Activities Timeline Measurements
Execute  Monitor Adjust
<ul><li>ACSA VII Regional Conference </li></ul><ul><li>May 1, 2010 </li></ul><ul><li>Bob Gausman </li></ul><ul><li>Matthew...
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Put your best face foward on the web

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Presentation to ACSA Region 7 in Monterey, CA, 5/1/2010, about how a district can represent themselves in the Web 2.0 world.

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  • Presentation Goals 2 way communication Feedback Monitor conversations about school district Efficiency Mobility Policy Litigation Risks http://blog.thoughtpick.com/2010/02/learn-social-media-by-example-put-your-best-face-forward-with-estee-lauder.html 1. Do mix social media online with some event taking place offline. This way, you’re getting two different audiences! 2. Do give your client added benefit if you expect them to love your campaign. 3. Do sit and brainstorm an idea that will actually make your clients feel good about themselves. 4. Don’t think “Ahhh, my target audience is too technically unsavvy” or “Mannn, I can’t do that! My products are expensive!” 5. Do be as subtle as Estee Lauder, rather than be so pushy about the fact that THIS IS A DAMN SOCIAL MEDIA CAMPAIGN. I bet none of the people who did this make over even knew what a social media campaign is. Non-free media use rationale for You (Time Person of the Year) DescriptionLow resolution cover depicting the cover of the December 25, 2006 issue of Time magazineSource http://www.time.com/time/covers/0,16641,20061225,00.html Article You (Time Person of the Year) Portion used full Low resolution? yes Purpose of use To illustrate the cover in relation to the article talking about that particular issue. Replaceable? easy
  • Put your best face foward on the web

    1. 1. Put Your Best Face Forward on the World Wide Web ACSA VII Regional Conference May 1, 2010 Bob Gausman Matthew Kinzie
    2. 2. Technology is Becoming Ubiquitous
    3. 3. <ul><li>Pg. 17, Tip # 10: </li></ul><ul><li>“ The Enemy is engaged in this battlespace and you must engage there as well.” </li></ul>
    4. 4. Web 2.0 Definition <ul><li>Platform For: </li></ul><ul><ul><li>Creating </li></ul></ul><ul><ul><li>Sharing </li></ul></ul><ul><ul><li>Linking </li></ul></ul><ul><ul><li>Reviewing </li></ul></ul><ul><ul><li>Interacting </li></ul></ul><ul><li>By Anybody </li></ul>
    5. 5. A District’s Presence on the Web Is no Longer a Single Website
    6. 6. Web 2.0 Allows 2-Way Conversations
    7. 7. Superintendent explains the budget on a Blog
    8. 8. Ning – Connect with Others While Focused on the District
    9. 9. Common Look and Feel? Schools Build their own Websites
    10. 10. Real World and Virtual World Overlap
    11. 11. Wiki – Group Contributions and share with Everyone
    12. 12. Moodle: Collaborate with Students
    13. 13. Yes Company: Promotion on the Front Page
    14. 14. Give Recognition to Your Bloggers
    15. 18. Who Tweets? Superintendent? District? Both?
    16. 19. Foursquare: Micro-blogging by Location
    17. 20. New Jersey School Budget Walk-Out
    18. 21. Social Media Monitoring <ul><li>Significant Time Investment </li></ul><ul><li>Search Categories </li></ul><ul><ul><li>District/School Name </li></ul></ul><ul><ul><li>Board Member/Senior Leadership staff names </li></ul></ul><ul><ul><li>Initiatives/Events </li></ul></ul><ul><ul><li>Other Districts/Schools nearby </li></ul></ul><ul><ul><li>General Education Terms </li></ul></ul><ul><ul><ul><li>Preferably local Blogs </li></ul></ul></ul><ul><li>Include Common Misspelling </li></ul>
    19. 22. Social Monitoring Tools <ul><li>Search Engines for Each Site </li></ul><ul><ul><li>Twitter, YouTube, Flickr </li></ul></ul><ul><li>Ehanced Tools for single site </li></ul><ul><ul><li>Tweetdeck, Facebook Insights </li></ul></ul><ul><li>Multiple Site Search & Free </li></ul><ul><ul><li>Netvibes, Technorati, iGoogle, Google Alerts </li></ul></ul><ul><ul><ul><li>Google: watch for more! </li></ul></ul></ul><ul><li>Analysis Paysites </li></ul><ul><ul><li>Radian 6, Nielsen Buzzmetrics, Dow Jones Insight, Cymfony, INgage </li></ul></ul>
    20. 23. Social Monitoring Metrics <ul><li>Sentiment Analysis </li></ul><ul><li>Sphere of Influence </li></ul><ul><li>Number of Mentions </li></ul><ul><li>Trends </li></ul>
    21. 24. Web 2.0 Rules of Engagement <ul><li>Be Authentic in your conversations </li></ul><ul><li>Post Useful and Relevant Information </li></ul><ul><li>Post Regularly and Respond in a Timely Manner </li></ul><ul><li>Once Posted, Never Taken Down </li></ul><ul><li>Mix Social Media with real world events </li></ul><ul><li>Use the popular platforms </li></ul><ul><li>Be consistent across platforms </li></ul><ul><li>No Spamming </li></ul>
    22. 25. Define Your Goal
    23. 26. Define Your Audience
    24. 27. Devise a Plan Activities Timeline Measurements
    25. 28. Execute Monitor Adjust
    26. 29. <ul><li>ACSA VII Regional Conference </li></ul><ul><li>May 1, 2010 </li></ul><ul><li>Bob Gausman </li></ul><ul><li>Matthew Kinzie </li></ul>
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