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Twitter: An education and communication tool
 

Twitter: An education and communication tool

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This presentation highlights: ...

This presentation highlights:
* Twitter as an educational tool
* Twitter as a communication tool
* Implications
* Lessons Learned
* Tips
- Follow and Follows
- The Power of Retweet
- Important of Hashtag
* Resources

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    Twitter: An education and communication tool Twitter: An education and communication tool Presentation Transcript

    • Twitter:An Education and Communication Tool
      Munindra Khaund
    • Agenda
      Twitter as an educational tool
      Twitter as a communication tool
      Implications
      Lessons Learned
      Tips
      Follow and Follows
      The Power of Retweet
      Important of Hashtag
      Resources
      2
    • Think micro-blogging
      Vladimir: What are you waiting for?
      Estragon: I’m waiting for Godot.
      [with apologies to Beckett]
      Romeo: Shall I hear more, or shall I speak at this?
      Juliet: What's in a name? That which we call a rose by any other name would smell as sweet
      [with apologies to Shakespeare]
      Brief messages [140 characters or less for Twitter] from one user to another or from one user to a group of users
      - Real-time
      - Quick
      - Simple
      3
    • Twitter: An Educational Tool
      World Affairs Council of Central Illinois
      Nobel LaureateDr Robert Solow
      Growth Report: Strategies for Sustained Growth and Inclusive Development
      4
    • Twitter: An Educational Tool
      World Affairs Council of Central Illinois
      Nobel LaureateDr Robert Solow
      Growth Report: Strategies for Sustained Growth and Inclusive Development
      5
    • The Growth Report
      World Affairs Council of Central Illinois
      Nobel LaureateDr Robert Solow
      Growth Report: Strategies for Sustained Growth and Inclusive Development
      6
      The Growth Report states that, “If the sustained, high-growth cases are any guide, it appears that overall investment rates of 25 percent of GDP or above are needed, counting both public and private expenditures. They often invested at least another 7–8 percent of GDP in education, raining, and health (also counting public and private spending), although this is not treated as investment in the national accounts.”
      The Growth Report highlights the following key features that have helped a few countries maintain growth rates of 7% for 25 uninterrupted years – integration into world economy, maintaining high rates of savings and investment, and committed and credible governments.
    • Implications
      A thread of tweets on a particular topic can prove to be most meaningful, as they can provide the basis for subsequent analysis to reveal the meaning and other indirect, frequently irrelevant, information about the event.
      Tweets could suffice to merely track student attendance at an assignment, as well as determining of what value the assignment was.
      Tweets make it possible to share the reality of an educational event among a wider audience than those in attendance.
      Back-channeling Students are asked to send tweets with a predefined hashtag. At their next class, the instructor has a complete transcript of all the tweets, which can be shared with the students.
      7
    • Twitter: A Communication Tool
      8
      Nellie, Assam
      975 killed
      Anti-Sikh Riots, Delhi
      3100 killed
      9/11, New York
      2,819 killed
      Mumbai Terrorist Attacks, Mumbai
      195 killed
    • Twitter: A Communication Tool
      Mumbai Attacks, November 2008
      Approximately 8,235 miles from central Illinois
      Twitter only source of information; no access to radio or television reports
      Over 30-hours of tracking tweets
      10/23/2009
      9
      Information Technology Services, UIS
    • Twitter: A Communication Tool
      10
      Tweets were precise, rapid, and a widespread camaraderie had sprung up among individuals the people tweeting.
      Few tweets reflected anger with politicians wanting to capitalize on the tragic event as a photo op by appearing at the troubled spots yet not trying to help
      Local residents grew angry at the media references to the event as “India’s 9/11”
      Local resources for assistance set up and several retweets of these resources
    • Implications
      11
      Citizen journalism played a key role in disseminating information about the Mumbai attacks
      Traditional media sources makes late entry into this event
      #Bombay and #mumbai
      When the quantities of tweets were high, quality of tweets followed suit.
    • Lessons Learned
      A simple idea, 140 characters of text, with a powerful impact.
      Real-time public conversation.
      Possibility of a tweet being pursued globally, is truly inspiring.
      12
      Aware: You must accept that tweets can be information while social
      Insightful: You get as much of value into a tweet as is possible
      Selective: You have to identify reliable tweeters to interact with and follow
      Succinct: You learn how to say what you need to in 140 characters or less
    • Tips: Follow and Followers
      13
      Decide your purpose for using Twitter
      Personal, professional, interest-based, etc.
      Follow and be followed [but not always]
      Be wary of spam
      Use Twitter Search to find experts in your field(s) of interest and follow
      Respond to requests you might receive on Twitter
      Add Twitter Username to your signature
      Maximize visibility
      Have a contest and give out a prize
      FOLLOW FAIL: The Top 10 Reasons I Will Not Follow You in Return on Twitter – Atherton Bartelby
    • Tips: The Power of Retweet
      14
      Tweets can easily go viral
      frictionless
      Retweet and back link
      Good etiquette to give credit for retweet
      Keep total number of characters in mind if you want others to retweet your tweet
      How to Find Twitter Twits to Retweet Your Tweet! – Kevin Gibbons
      It’s Not How Many Followers You Have That Counts, It’s How Many Times You Get Retweeted – Erick Schonfeld
    • Tips: Importance of Hashtag
      “Hashtags are a community-driven convention for adding additional context and metadata to your tweets.” #hashtags
      15
      #hashtags
      Allows you to create “groupings”
      “ad hoc assemblages of people with similar interests” – Building Social Applications, Stowe Boyd [PDF, 9.3 MB]
      Follow @hashtags for your hashtag(s) to be tracked
      Search Hashtags.org or TwitterGroups
      Do not overuse hashtags in your tweets – ask yourself if your hashtag adds value
      #mumbai, #airfrance, #sandiegofire
    • Tips: Twitter Don’ts
      Social Media Policy Examples – 123 Social Media
      10/23/2009
      16
      Information Technology Services, UIS
      Don’t spam
      Don’t ignore genuine requests for information
      Don’t forget to give credit to the original tweet
      Don’t launch initiative without guidelines/policy
      Don’t expect the tool to work by itself
      Don’t post vacation schedules
    • Resources: Getting Started
      10/23/2009
      17
      Information Technology Services, UIS
      How Twitter Started – Evan Williams
      Twittering Tips for Beginners – David Pogue
      All You Need to Know to Twitter – Paul Boutin
      Birds of a Feather Twitter Together – Walt Mossberg
      14 Tools of Highly Effective Twitter Users – Kenny Hyder
      Just Tweet It
      Twitter Bible: Everything You Need To Know About Twitter – C G Lynch
    • Resources: Academics
      18
      10 Twitter Tips for Higher Education – Heather Nansfield
      Twitter for Academia – academhack
      Scholarly Crowdsourcing: Twitter Does History – David Bill
      50 Useful Twitter Tools for Writers and Researchers – Online College Degree
      Micro Blogging with Twitter – Linda L. Briggs
      Professors experiment with Twitter as teaching tool – Erica Perez
      Twenty-Five Interesting Ways to use Twitter in the Classroom
      Social Media and College Admissions – Nora Ganim Barn and Eric Mattson
    • Resources: Academics
      19
      Twitter for Librarians: The Ultimate Guide
      Twitter Goes to College – Zach Miners
      Twitter in the Classroom: Backchanneling a Film Screening – Tanner Higgin
      Twitter.edu: 100 Excellent, Educational Twitter Feeds
      A Tool for Academia to Connect, Share, and Grow Relationships – John LeMasney
      A Professor's Tips for Using Twitter in the Classroom – Jeffrey R Young
      Activating Alumni Networks with Twitter – Andrew Shaindlin and Elizabeth Allen
    • Resources: Business
      20
      Twitter’s Ten Rules for Radical Innovators – UmairHaque
      50 Ideas on Using Twitter for Business – Chris Brogan
      How to use Twitter to Mitigate a Crisis – Denise Zimmerman
      CEOs' Take on Twitter – Douglas McMillan
      Twitter Tips: How to Safely Blend the Personal and the Professional – C G Lynch
      Twitter: How to Get Started Guide for Business People – C G Lynch
      17 Ways You Can Use Twitter: A Guide for Beginners, Marketers and Business Owners - DoshDosh
    • Resources: Marketing and PR
      21
      7 Marketing Mistakes to Avoid on Twitter – Rodney Rumford
      5 Marketing Tips for Tackling Twitter – Steve Mulder
      How Twitter and email can benefit targeted marketing – Simms Jenkins
      The Journalist’s Guide to Twitter – Leah Betancourt
      Why newspapers should manage more like Twitter and less like GM – Joshua Benton
    • Resources: Miscellaneous
      22
      Seventeen things that people are actually saying when they retweet others – Meg Pickard
      Men Follow Men and Nobody Tweets – Bill Heil and MikolajPiskorski
      Tweeting Your Way to a Job – Laura M Holson
      Tweet Congress
      TweetGrid
      Tweetree
      Social Media @ Illinois Springfield – Office of Web Services
    • @mkhaund