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Twitter: An education and communication tool

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This presentation highlights: …

This presentation highlights:
* Twitter as an educational tool
* Twitter as a communication tool
* Implications
* Lessons Learned
* Tips
- Follow and Follows
- The Power of Retweet
- Important of Hashtag
* Resources

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  • 1. Twitter:An Education and Communication Tool
    Munindra Khaund
  • 2. Agenda
    Twitter as an educational tool
    Twitter as a communication tool
    Implications
    Lessons Learned
    Tips
    Follow and Follows
    The Power of Retweet
    Important of Hashtag
    Resources
    2
  • 3. Think micro-blogging
    Vladimir: What are you waiting for?
    Estragon: I’m waiting for Godot.
    [with apologies to Beckett]
    Romeo: Shall I hear more, or shall I speak at this?
    Juliet: What's in a name? That which we call a rose by any other name would smell as sweet
    [with apologies to Shakespeare]
    Brief messages [140 characters or less for Twitter] from one user to another or from one user to a group of users
    - Real-time
    - Quick
    - Simple
    3
  • 4. Twitter: An Educational Tool
    World Affairs Council of Central Illinois
    Nobel LaureateDr Robert Solow
    Growth Report: Strategies for Sustained Growth and Inclusive Development
    4
  • 5. Twitter: An Educational Tool
    World Affairs Council of Central Illinois
    Nobel LaureateDr Robert Solow
    Growth Report: Strategies for Sustained Growth and Inclusive Development
    5
  • 6. The Growth Report
    World Affairs Council of Central Illinois
    Nobel LaureateDr Robert Solow
    Growth Report: Strategies for Sustained Growth and Inclusive Development
    6
    The Growth Report states that, “If the sustained, high-growth cases are any guide, it appears that overall investment rates of 25 percent of GDP or above are needed, counting both public and private expenditures. They often invested at least another 7–8 percent of GDP in education, raining, and health (also counting public and private spending), although this is not treated as investment in the national accounts.”
    The Growth Report highlights the following key features that have helped a few countries maintain growth rates of 7% for 25 uninterrupted years – integration into world economy, maintaining high rates of savings and investment, and committed and credible governments.
  • 7. Implications
    A thread of tweets on a particular topic can prove to be most meaningful, as they can provide the basis for subsequent analysis to reveal the meaning and other indirect, frequently irrelevant, information about the event.
    Tweets could suffice to merely track student attendance at an assignment, as well as determining of what value the assignment was.
    Tweets make it possible to share the reality of an educational event among a wider audience than those in attendance.
    Back-channeling Students are asked to send tweets with a predefined hashtag. At their next class, the instructor has a complete transcript of all the tweets, which can be shared with the students.
    7
  • 8. Twitter: A Communication Tool
    8
    Nellie, Assam
    975 killed
    Anti-Sikh Riots, Delhi
    3100 killed
    9/11, New York
    2,819 killed
    Mumbai Terrorist Attacks, Mumbai
    195 killed
  • 9. Twitter: A Communication Tool
    Mumbai Attacks, November 2008
    Approximately 8,235 miles from central Illinois
    Twitter only source of information; no access to radio or television reports
    Over 30-hours of tracking tweets
    10/23/2009
    9
    Information Technology Services, UIS
  • 10. Twitter: A Communication Tool
    10
    Tweets were precise, rapid, and a widespread camaraderie had sprung up among individuals the people tweeting.
    Few tweets reflected anger with politicians wanting to capitalize on the tragic event as a photo op by appearing at the troubled spots yet not trying to help
    Local residents grew angry at the media references to the event as “India’s 9/11”
    Local resources for assistance set up and several retweets of these resources
  • 11. Implications
    11
    Citizen journalism played a key role in disseminating information about the Mumbai attacks
    Traditional media sources makes late entry into this event
    #Bombay and #mumbai
    When the quantities of tweets were high, quality of tweets followed suit.
  • 12. Lessons Learned
    A simple idea, 140 characters of text, with a powerful impact.
    Real-time public conversation.
    Possibility of a tweet being pursued globally, is truly inspiring.
    12
    Aware: You must accept that tweets can be information while social
    Insightful: You get as much of value into a tweet as is possible
    Selective: You have to identify reliable tweeters to interact with and follow
    Succinct: You learn how to say what you need to in 140 characters or less
  • 13. Tips: Follow and Followers
    13
    Decide your purpose for using Twitter
    Personal, professional, interest-based, etc.
    Follow and be followed [but not always]
    Be wary of spam
    Use Twitter Search to find experts in your field(s) of interest and follow
    Respond to requests you might receive on Twitter
    Add Twitter Username to your signature
    Maximize visibility
    Have a contest and give out a prize
    FOLLOW FAIL: The Top 10 Reasons I Will Not Follow You in Return on Twitter – Atherton Bartelby
  • 14. Tips: The Power of Retweet
    14
    Tweets can easily go viral
    frictionless
    Retweet and back link
    Good etiquette to give credit for retweet
    Keep total number of characters in mind if you want others to retweet your tweet
    How to Find Twitter Twits to Retweet Your Tweet! – Kevin Gibbons
    It’s Not How Many Followers You Have That Counts, It’s How Many Times You Get Retweeted – Erick Schonfeld
  • 15. Tips: Importance of Hashtag
    “Hashtags are a community-driven convention for adding additional context and metadata to your tweets.” #hashtags
    15
    #hashtags
    Allows you to create “groupings”
    “ad hoc assemblages of people with similar interests” – Building Social Applications, Stowe Boyd [PDF, 9.3 MB]
    Follow @hashtags for your hashtag(s) to be tracked
    Search Hashtags.org or TwitterGroups
    Do not overuse hashtags in your tweets – ask yourself if your hashtag adds value
    #mumbai, #airfrance, #sandiegofire
  • 16. Tips: Twitter Don’ts
    Social Media Policy Examples – 123 Social Media
    10/23/2009
    16
    Information Technology Services, UIS
    Don’t spam
    Don’t ignore genuine requests for information
    Don’t forget to give credit to the original tweet
    Don’t launch initiative without guidelines/policy
    Don’t expect the tool to work by itself
    Don’t post vacation schedules
  • 17. Resources: Getting Started
    10/23/2009
    17
    Information Technology Services, UIS
    How Twitter Started – Evan Williams
    Twittering Tips for Beginners – David Pogue
    All You Need to Know to Twitter – Paul Boutin
    Birds of a Feather Twitter Together – Walt Mossberg
    14 Tools of Highly Effective Twitter Users – Kenny Hyder
    Just Tweet It
    Twitter Bible: Everything You Need To Know About Twitter – C G Lynch
  • 18. Resources: Academics
    18
    10 Twitter Tips for Higher Education – Heather Nansfield
    Twitter for Academia – academhack
    Scholarly Crowdsourcing: Twitter Does History – David Bill
    50 Useful Twitter Tools for Writers and Researchers – Online College Degree
    Micro Blogging with Twitter – Linda L. Briggs
    Professors experiment with Twitter as teaching tool – Erica Perez
    Twenty-Five Interesting Ways to use Twitter in the Classroom
    Social Media and College Admissions – Nora Ganim Barn and Eric Mattson
  • 19. Resources: Academics
    19
    Twitter for Librarians: The Ultimate Guide
    Twitter Goes to College – Zach Miners
    Twitter in the Classroom: Backchanneling a Film Screening – Tanner Higgin
    Twitter.edu: 100 Excellent, Educational Twitter Feeds
    A Tool for Academia to Connect, Share, and Grow Relationships – John LeMasney
    A Professor's Tips for Using Twitter in the Classroom – Jeffrey R Young
    Activating Alumni Networks with Twitter – Andrew Shaindlin and Elizabeth Allen
  • 20. Resources: Business
    20
    Twitter’s Ten Rules for Radical Innovators – UmairHaque
    50 Ideas on Using Twitter for Business – Chris Brogan
    How to use Twitter to Mitigate a Crisis – Denise Zimmerman
    CEOs' Take on Twitter – Douglas McMillan
    Twitter Tips: How to Safely Blend the Personal and the Professional – C G Lynch
    Twitter: How to Get Started Guide for Business People – C G Lynch
    17 Ways You Can Use Twitter: A Guide for Beginners, Marketers and Business Owners - DoshDosh
  • 21. Resources: Marketing and PR
    21
    7 Marketing Mistakes to Avoid on Twitter – Rodney Rumford
    5 Marketing Tips for Tackling Twitter – Steve Mulder
    How Twitter and email can benefit targeted marketing – Simms Jenkins
    The Journalist’s Guide to Twitter – Leah Betancourt
    Why newspapers should manage more like Twitter and less like GM – Joshua Benton
  • 22. Resources: Miscellaneous
    22
    Seventeen things that people are actually saying when they retweet others – Meg Pickard
    Men Follow Men and Nobody Tweets – Bill Heil and MikolajPiskorski
    Tweeting Your Way to a Job – Laura M Holson
    Tweet Congress
    TweetGrid
    Tweetree
    Social Media @ Illinois Springfield – Office of Web Services
  • 23. @mkhaund

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