Twitter: An education and communication tool


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This presentation highlights:
* Twitter as an educational tool
* Twitter as a communication tool
* Implications
* Lessons Learned
* Tips
- Follow and Follows
- The Power of Retweet
- Important of Hashtag
* Resources

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Twitter: An education and communication tool

  1. 1. Twitter:An Education and Communication Tool<br />Munindra Khaund<br />
  2. 2. Agenda<br />Twitter as an educational tool<br />Twitter as a communication tool<br />Implications<br />Lessons Learned<br />Tips<br />Follow and Follows<br />The Power of Retweet<br />Important of Hashtag<br />Resources<br />2<br />
  3. 3. Think micro-blogging<br />Vladimir: What are you waiting for?<br />Estragon: I’m waiting for Godot.<br />[with apologies to Beckett]<br />Romeo: Shall I hear more, or shall I speak at this?<br />Juliet: What&apos;s in a name? That which we call a rose by any other name would smell as sweet<br />[with apologies to Shakespeare]<br />Brief messages [140 characters or less for Twitter] from one user to another or from one user to a group of users<br />- Real-time<br />- Quick<br />- Simple<br />3<br />
  4. 4. Twitter: An Educational Tool<br />World Affairs Council of Central Illinois<br />Nobel LaureateDr Robert Solow<br />Growth Report: Strategies for Sustained Growth and Inclusive Development<br />4<br />
  5. 5. Twitter: An Educational Tool<br />World Affairs Council of Central Illinois<br />Nobel LaureateDr Robert Solow<br />Growth Report: Strategies for Sustained Growth and Inclusive Development<br />5<br />
  6. 6. The Growth Report<br />World Affairs Council of Central Illinois<br />Nobel LaureateDr Robert Solow<br />Growth Report: Strategies for Sustained Growth and Inclusive Development<br />6<br />The Growth Report states that, “If the sustained, high-growth cases are any guide, it appears that overall investment rates of 25 percent of GDP or above are needed, counting both public and private expenditures. They often invested at least another 7–8 percent of GDP in education, raining, and health (also counting public and private spending), although this is not treated as investment in the national accounts.”<br />The Growth Report highlights the following key features that have helped a few countries maintain growth rates of 7% for 25 uninterrupted years – integration into world economy, maintaining high rates of savings and investment, and committed and credible governments.<br />
  7. 7. Implications<br />A thread of tweets on a particular topic can prove to be most meaningful, as they can provide the basis for subsequent analysis to reveal the meaning and other indirect, frequently irrelevant, information about the event. <br />Tweets could suffice to merely track student attendance at an assignment, as well as determining of what value the assignment was.<br />Tweets make it possible to share the reality of an educational event among a wider audience than those in attendance.<br />Back-channeling Students are asked to send tweets with a predefined hashtag. At their next class, the instructor has a complete transcript of all the tweets, which can be shared with the students. <br />7<br />
  8. 8. Twitter: A Communication Tool<br />8<br />Nellie, Assam<br />975 killed<br />Anti-Sikh Riots, Delhi<br />3100 killed<br />9/11, New York<br />2,819 killed<br />Mumbai Terrorist Attacks, Mumbai<br />195 killed<br />
  9. 9. Twitter: A Communication Tool<br />Mumbai Attacks, November 2008<br />Approximately 8,235 miles from central Illinois<br />Twitter only source of information; no access to radio or television reports<br />Over 30-hours of tracking tweets<br />10/23/2009<br />9<br />Information Technology Services, UIS<br />
  10. 10. Twitter: A Communication Tool<br />10<br />Tweets were precise, rapid, and a widespread camaraderie had sprung up among individuals the people tweeting. <br />Few tweets reflected anger with politicians wanting to capitalize on the tragic event as a photo op by appearing at the troubled spots yet not trying to help<br />Local residents grew angry at the media references to the event as “India’s 9/11”<br />Local resources for assistance set up and several retweets of these resources<br />
  11. 11. Implications<br />11<br />Citizen journalism played a key role in disseminating information about the Mumbai attacks<br />Traditional media sources makes late entry into this event <br />#Bombay and #mumbai<br />When the quantities of tweets were high, quality of tweets followed suit. <br />
  12. 12. Lessons Learned<br />A simple idea, 140 characters of text, with a powerful impact.<br />Real-time public conversation. <br />Possibility of a tweet being pursued globally, is truly inspiring.<br />12<br />Aware: You must accept that tweets can be information while social<br />Insightful: You get as much of value into a tweet as is possible<br />Selective: You have to identify reliable tweeters to interact with and follow<br />Succinct: You learn how to say what you need to in 140 characters or less<br />
  13. 13. Tips: Follow and Followers<br />13<br />Decide your purpose for using Twitter<br />Personal, professional, interest-based, etc.<br />Follow and be followed [but not always]<br />Be wary of spam<br />Use Twitter Search to find experts in your field(s) of interest and follow<br />Respond to requests you might receive on Twitter<br />Add Twitter Username to your signature<br />Maximize visibility<br />Have a contest and give out a prize<br />FOLLOW FAIL: The Top 10 Reasons I Will Not Follow You in Return on Twitter – Atherton Bartelby<br />
  14. 14. Tips: The Power of Retweet<br />14<br />Tweets can easily go viral<br />frictionless<br />Retweet and back link<br />Good etiquette to give credit for retweet<br />Keep total number of characters in mind if you want others to retweet your tweet<br />How to Find Twitter Twits to Retweet Your Tweet! – Kevin Gibbons<br />It’s Not How Many Followers You Have That Counts, It’s How Many Times You Get Retweeted – Erick Schonfeld<br />
  15. 15. Tips: Importance of Hashtag<br />“Hashtags are a community-driven convention for adding additional context and metadata to your tweets.” #hashtags<br />15<br />#hashtags<br />Allows you to create “groupings”<br />“ad hoc assemblages of people with similar interests” – Building Social Applications, Stowe Boyd [PDF, 9.3 MB] <br />Follow @hashtags for your hashtag(s) to be tracked<br />Search or TwitterGroups<br />Do not overuse hashtags in your tweets – ask yourself if your hashtag adds value<br />#mumbai, #airfrance, #sandiegofire<br />
  16. 16. Tips: Twitter Don’ts<br />Social Media Policy Examples – 123 Social Media<br />10/23/2009<br />16<br />Information Technology Services, UIS<br />Don’t spam<br />Don’t ignore genuine requests for information<br />Don’t forget to give credit to the original tweet<br />Don’t launch initiative without guidelines/policy<br />Don’t expect the tool to work by itself<br />Don’t post vacation schedules<br />
  17. 17. Resources: Getting Started<br />10/23/2009<br />17<br />Information Technology Services, UIS<br />How Twitter Started – Evan Williams<br />Twittering Tips for Beginners – David Pogue<br />All You Need to Know to Twitter – Paul Boutin<br />Birds of a Feather Twitter Together – Walt Mossberg<br />14 Tools of Highly Effective Twitter Users – Kenny Hyder<br />Just Tweet It<br />Twitter Bible: Everything You Need To Know About Twitter – C G Lynch<br />
  18. 18. Resources: Academics<br />18<br />10 Twitter Tips for Higher Education – Heather Nansfield<br />Twitter for Academia – academhack<br />Scholarly Crowdsourcing: Twitter Does History – David Bill<br />50 Useful Twitter Tools for Writers and Researchers – Online College Degree<br />Micro Blogging with Twitter – Linda L. Briggs<br />Professors experiment with Twitter as teaching tool – Erica Perez<br />Twenty-Five Interesting Ways to use Twitter in the Classroom<br />Social Media and College Admissions – Nora Ganim Barn and Eric Mattson<br />
  19. 19. Resources: Academics<br />19<br />Twitter for Librarians: The Ultimate Guide<br />Twitter Goes to College – Zach Miners<br />Twitter in the Classroom: Backchanneling a Film Screening – Tanner Higgin<br /> 100 Excellent, Educational Twitter Feeds<br />A Tool for Academia to Connect, Share, and Grow Relationships – John LeMasney<br />A Professor&apos;s Tips for Using Twitter in the Classroom – Jeffrey R Young<br />Activating Alumni Networks with Twitter – Andrew Shaindlin and Elizabeth Allen<br />
  20. 20. Resources: Business<br />20<br />Twitter’s Ten Rules for Radical Innovators – UmairHaque<br />50 Ideas on Using Twitter for Business – Chris Brogan<br />How to use Twitter to Mitigate a Crisis – Denise Zimmerman<br />CEOs&apos; Take on Twitter – Douglas McMillan<br />Twitter Tips: How to Safely Blend the Personal and the Professional – C G Lynch<br />Twitter: How to Get Started Guide for Business People – C G Lynch<br />17 Ways You Can Use Twitter: A Guide for Beginners, Marketers and Business Owners - DoshDosh<br />
  21. 21. Resources: Marketing and PR<br />21<br />7 Marketing Mistakes to Avoid on Twitter – Rodney Rumford<br />5 Marketing Tips for Tackling Twitter – Steve Mulder<br />How Twitter and email can benefit targeted marketing – Simms Jenkins<br />The Journalist’s Guide to Twitter – Leah Betancourt<br />Why newspapers should manage more like Twitter and less like GM – Joshua Benton<br />
  22. 22. Resources: Miscellaneous<br />22<br />Seventeen things that people are actually saying when they retweet others – Meg Pickard<br />Men Follow Men and Nobody Tweets – Bill Heil and MikolajPiskorski<br />Tweeting Your Way to a Job – Laura M Holson<br />Tweet Congress<br />TweetGrid<br />Tweetree<br />Social Media @ Illinois Springfield – Office of Web Services<br />
  23. 23. @mkhaund<br />