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Social Media and Fundraising: Using Facebook
 

Social Media and Fundraising: Using Facebook

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This presentation highlights: ...

This presentation highlights:
* Adults and Social Networks
* Social Media and Charitable Organizations
* Facebook
* Pages and Groups
* Samples and Guidelines
* Non-Profit Organizations on Facebook
* Facebook Pages: Building Your Community
* Planning Your Outreach on Facebook
* Facebook: Guidelines
* Facebook: Ads
* Resources
* Conclusion

[Presented at Association of Fundraising Professionals event.]

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    Social Media and Fundraising: Using Facebook Social Media and Fundraising: Using Facebook Presentation Transcript

    • Social Media and Fundraising: Using Facebook
      • Munindra Khaund
    • Agenda
      • Adults and Social Networks
      • Social Media and Charitable Organizations
      • Facebook
        • Pages and Groups
        • Samples and Guidelines
        • Non-Profit Organizations on Facebook
        • Facebook Pages: Building Your Community
        • Planning Your Outreach on Facebook
        • Facebook: Guidelines
        • Facebook: Ads
      • Resources
      • Conclusion
    • Adults and Social Networks*
      • 35% of American adults have a profile in a social network
        • 65% of American teens use social network
      • 89% use their online profiles to keep up with friends
      • 57% use their profile to make plans with friends
      • 49% use them to make new friends
      • * Adults and Social Network Websites, Per Internet and American Life Project
    • Social Media and Charitable Organizations
      • 89% of charitable organizations using at least one form of social media
      • 79% of charities using either social networking or video blogging
        • Video is up by 38%
        • Social networking is up by 47%
      • 81% responded that social media is “somewhat important” for the future
      • 45% responded that social media is very important to fund raising
      • Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities, Center for Research Marketing
    • Facebook: Pages and Groups
      • Pages
      • Available to public and indexed by search engines
      • Add applications
      • Review statistics
      • Updates are not the same as messaging members in a Group
      • Groups
      • Message entire Group
      • Control enrollment
      • Only visible to members
      • Cannot add applications
      • No statistics
    • Non-Profit Organizations on Facebook
    • Facebook Pages: Building a Community
      • Post and send updates
        • Status updates
      • Post events
        • Upcoming events
      • Add images and videos
        • From events
      • Advertise
        • Social ads
      • Add applications
        • FBML , Causes
    • Planning Your Outreach on Facebook
    • Facebook: Guidelines
      • Branding
      • Updating content
      • Use photos, videos, links
      • Use Apps correctly
      • Encourage interaction
      • Put something in the basket
      • Connect and integrate: Flickr, Twitter, YouTube
      • Why should I become a fan?
    • Facebook: Ads
      • Business or brand - to promote a product or service
      • 100% branded by the advertiser
      • Link to a page, application, or external website
    • Resources
      • Facebook Pages
      • How to Use Social Media for Social Change
      • The Facebook Marketing Toolbox
      • So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop!
      • A Facebook App for Every Occasion… Even Recruiting
      • Colleges and Universities Adopt Social Media to Recruit and Research Potential Students
      • How Not to Lose Face on Facebook, for Professors
      • Social Media Strategy: Athletes for a Cure
    • Conclusion
      • It’s about the donors
      • Being loyal to donors
      • Remember the power of a photograph
      • Engage and connect online
      • Ask your “friends” to ‘enlist friends’
      • Establish guidelines and have a plan