Social Media and Fundraising: Using Facebook Munindra Khaund

Munindra Khaund

Agenda Adults and Social Networks Social Media and Charitable Organizations Facebook Pages and Groups Samples and Guidelines Non-Profit Organizations on Facebook Facebook Pages: Building Your Community Planning Your Outreach on Facebook Facebook: Guidelines Facebook: Ads Resources Conclusion

Adults and Social Networks

Social Media and Charitable Organizations

Facebook

Pages and Groups

Samples and Guidelines

Non-Profit Organizations on Facebook

Facebook Pages: Building Your Community

Planning Your Outreach on Facebook

Facebook: Guidelines

Facebook: Ads

Resources

Conclusion

Adults and Social Networks* 35% of American adults have a profile in a social network 65% of American teens use social network 89% use their online profiles to keep up with friends 57% use their profile to make plans with friends 49% use them to make new friends * Adults and Social Network Websites, Per Internet and American Life Project

35% of American adults have a profile in a social network

65% of American teens use social network

89% use their online profiles to keep up with friends

57% use their profile to make plans with friends

49% use them to make new friends

* Adults and Social Network Websites, Per Internet and American Life Project

Social Media and Charitable Organizations 89% of charitable organizations using at least one form of social media 79% of charities using either social networking or video blogging Video is up by 38% Social networking is up by 47% 81% responded that social media is “somewhat important” for the future 45% responded that social media is very important to fund raising Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities, Center for Research Marketing

89% of charitable organizations using at least one form of social media

79% of charities using either social networking or video blogging

Video is up by 38%

Social networking is up by 47%

81% responded that social media is “somewhat important” for the future

45% responded that social media is very important to fund raising

Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities, Center for Research Marketing

Facebook: Pages and Groups Pages Available to public and indexed by search engines Add applications Review statistics Updates are not the same as messaging members in a Group Groups Message entire Group Control enrollment Only visible to members Cannot add applications No statistics

Pages

Available to public and indexed by search engines

Add applications

Review statistics

Updates are not the same as messaging members in a Group

Groups

Message entire Group

Control enrollment

Only visible to members

Cannot add applications

No statistics

Non-Profit Organizations on Facebook

Facebook Pages: Building a Community Post and send updates Status updates Post events Upcoming events Add images and videos From events Advertise Social ads Add applications FBML , Causes

Post and send updates

Status updates

Post events

Upcoming events

Add images and videos

From events

Advertise

Social ads

Add applications

FBML , Causes

Planning Your Outreach on Facebook

Facebook: Guidelines Branding Updating content Use photos, videos, links Use Apps correctly Encourage interaction Put something in the basket Connect and integrate: Flickr, Twitter, YouTube Why should I become a fan?

Branding

Updating content

Use photos, videos, links

Use Apps correctly

Encourage interaction

Put something in the basket

Connect and integrate: Flickr, Twitter, YouTube

Why should I become a fan?

Facebook: Ads Business or brand - to promote a product or service 100% branded by the advertiser Link to a page, application, or external website

Business or brand - to promote a product or service

100% branded by the advertiser

Link to a page, application, or external website

Resources Facebook Pages How to Use Social Media for Social Change The Facebook Marketing Toolbox So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop! A Facebook App for Every Occasion… Even Recruiting Colleges and Universities Adopt Social Media to Recruit and Research Potential Students How Not to Lose Face on Facebook, for Professors Social Media Strategy: Athletes for a Cure

Facebook Pages

How to Use Social Media for Social Change

The Facebook Marketing Toolbox

So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop!

A Facebook App for Every Occasion… Even Recruiting

Colleges and Universities Adopt Social Media to Recruit and Research Potential Students

How Not to Lose Face on Facebook, for Professors

Social Media Strategy: Athletes for a Cure

Conclusion It’s about the donors Being loyal to donors Remember the power of a photograph Engage and connect online Ask your “friends” to ‘enlist friends’ Establish guidelines and have a plan

It’s about the donors

Being loyal to donors

Remember the power of a photograph

Engage and connect online

Ask your “friends” to ‘enlist friends’

Establish guidelines and have a plan