Social Media and Fundraising: Using Facebook

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This presentation highlights: …

This presentation highlights:
* Adults and Social Networks
* Social Media and Charitable Organizations
* Facebook
* Pages and Groups
* Samples and Guidelines
* Non-Profit Organizations on Facebook
* Facebook Pages: Building Your Community
* Planning Your Outreach on Facebook
* Facebook: Guidelines
* Facebook: Ads
* Resources
* Conclusion

[Presented at Association of Fundraising Professionals event.]

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  • 1. Social Media and Fundraising: Using Facebook
    • Munindra Khaund
  • 2. Agenda
    • Adults and Social Networks
    • Social Media and Charitable Organizations
    • Facebook
      • Pages and Groups
      • Samples and Guidelines
      • Non-Profit Organizations on Facebook
      • Facebook Pages: Building Your Community
      • Planning Your Outreach on Facebook
      • Facebook: Guidelines
      • Facebook: Ads
    • Resources
    • Conclusion
  • 3. Adults and Social Networks*
    • 35% of American adults have a profile in a social network
      • 65% of American teens use social network
    • 89% use their online profiles to keep up with friends
    • 57% use their profile to make plans with friends
    • 49% use them to make new friends
    • * Adults and Social Network Websites, Per Internet and American Life Project
  • 4. Social Media and Charitable Organizations
    • 89% of charitable organizations using at least one form of social media
    • 79% of charities using either social networking or video blogging
      • Video is up by 38%
      • Social networking is up by 47%
    • 81% responded that social media is “somewhat important” for the future
    • 45% responded that social media is very important to fund raising
    • Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities, Center for Research Marketing
  • 5. Facebook: Pages and Groups
    • Pages
    • Available to public and indexed by search engines
    • Add applications
    • Review statistics
    • Updates are not the same as messaging members in a Group
    • Groups
    • Message entire Group
    • Control enrollment
    • Only visible to members
    • Cannot add applications
    • No statistics
  • 6. Non-Profit Organizations on Facebook
  • 7. Facebook Pages: Building a Community
    • Post and send updates
      • Status updates
    • Post events
      • Upcoming events
    • Add images and videos
      • From events
    • Advertise
      • Social ads
    • Add applications
      • FBML , Causes
  • 8. Planning Your Outreach on Facebook
  • 9. Facebook: Guidelines
    • Branding
    • Updating content
    • Use photos, videos, links
    • Use Apps correctly
    • Encourage interaction
    • Put something in the basket
    • Connect and integrate: Flickr, Twitter, YouTube
    • Why should I become a fan?
  • 10. Facebook: Ads
    • Business or brand - to promote a product or service
    • 100% branded by the advertiser
    • Link to a page, application, or external website
  • 11. Resources
    • Facebook Pages
    • How to Use Social Media for Social Change
    • The Facebook Marketing Toolbox
    • So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop!
    • A Facebook App for Every Occasion… Even Recruiting
    • Colleges and Universities Adopt Social Media to Recruit and Research Potential Students
    • How Not to Lose Face on Facebook, for Professors
    • Social Media Strategy: Athletes for a Cure
  • 12. Conclusion
    • It’s about the donors
    • Being loyal to donors
    • Remember the power of a photograph
    • Engage and connect online
    • Ask your “friends” to ‘enlist friends’
    • Establish guidelines and have a plan