Social Media and Fundraising: Using Facebook <ul><li>Munindra Khaund </li></ul>
Agenda <ul><li>Adults and Social Networks </li></ul><ul><li>Social Media and Charitable Organizations </li></ul><ul><li>Fa...
Adults and Social Networks* <ul><li>35% of American adults have a profile in a social network </li></ul><ul><ul><li>65% of...
Social Media and Charitable Organizations <ul><li>89% of charitable organizations using at least one form of social media ...
Facebook: Pages and Groups <ul><li>Pages </li></ul><ul><li>Available to public and indexed by search engines </li></ul><ul...
Non-Profit Organizations on Facebook
Facebook Pages: Building a Community <ul><li>Post and send updates </li></ul><ul><ul><li>Status updates </li></ul></ul><ul...
Planning Your Outreach on Facebook
Facebook: Guidelines <ul><li>Branding </li></ul><ul><li>Updating content </li></ul><ul><li>Use photos, videos, links </li>...
Facebook: Ads <ul><li>Business or brand - to promote a product or service </li></ul><ul><li>100% branded by the advertiser...
Resources <ul><li>Facebook Pages </li></ul><ul><li>How to Use Social Media for Social Change </li></ul><ul><li>The Faceboo...
Conclusion <ul><li>It’s about the donors </li></ul><ul><li>Being loyal to donors </li></ul><ul><li>Remember the power of a...
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Social Media and Fundraising: Using Facebook

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This presentation highlights:
* Adults and Social Networks
* Social Media and Charitable Organizations
* Facebook
* Pages and Groups
* Samples and Guidelines
* Non-Profit Organizations on Facebook
* Facebook Pages: Building Your Community
* Planning Your Outreach on Facebook
* Facebook: Guidelines
* Facebook: Ads
* Resources
* Conclusion

[Presented at Association of Fundraising Professionals event.]

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Social Media and Fundraising: Using Facebook

  1. 1. Social Media and Fundraising: Using Facebook <ul><li>Munindra Khaund </li></ul>
  2. 2. Agenda <ul><li>Adults and Social Networks </li></ul><ul><li>Social Media and Charitable Organizations </li></ul><ul><li>Facebook </li></ul><ul><ul><li>Pages and Groups </li></ul></ul><ul><ul><li>Samples and Guidelines </li></ul></ul><ul><ul><li>Non-Profit Organizations on Facebook </li></ul></ul><ul><ul><li>Facebook Pages: Building Your Community </li></ul></ul><ul><ul><li>Planning Your Outreach on Facebook </li></ul></ul><ul><ul><li>Facebook: Guidelines </li></ul></ul><ul><ul><li>Facebook: Ads </li></ul></ul><ul><li>Resources </li></ul><ul><li>Conclusion </li></ul>
  3. 3. Adults and Social Networks* <ul><li>35% of American adults have a profile in a social network </li></ul><ul><ul><li>65% of American teens use social network </li></ul></ul><ul><li>89% use their online profiles to keep up with friends </li></ul><ul><li>57% use their profile to make plans with friends </li></ul><ul><li>49% use them to make new friends </li></ul><ul><li>* Adults and Social Network Websites, Per Internet and American Life Project </li></ul>
  4. 4. Social Media and Charitable Organizations <ul><li>89% of charitable organizations using at least one form of social media </li></ul><ul><li>79% of charities using either social networking or video blogging </li></ul><ul><ul><li>Video is up by 38% </li></ul></ul><ul><ul><li>Social networking is up by 47% </li></ul></ul><ul><li>81% responded that social media is “somewhat important” for the future </li></ul><ul><li>45% responded that social media is very important to fund raising </li></ul><ul><li>Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities, Center for Research Marketing </li></ul>
  5. 5. Facebook: Pages and Groups <ul><li>Pages </li></ul><ul><li>Available to public and indexed by search engines </li></ul><ul><li>Add applications </li></ul><ul><li>Review statistics </li></ul><ul><li>Updates are not the same as messaging members in a Group </li></ul><ul><li>Groups </li></ul><ul><li>Message entire Group </li></ul><ul><li>Control enrollment </li></ul><ul><li>Only visible to members </li></ul><ul><li>Cannot add applications </li></ul><ul><li>No statistics </li></ul>
  6. 6. Non-Profit Organizations on Facebook
  7. 7. Facebook Pages: Building a Community <ul><li>Post and send updates </li></ul><ul><ul><li>Status updates </li></ul></ul><ul><li>Post events </li></ul><ul><ul><li>Upcoming events </li></ul></ul><ul><li>Add images and videos </li></ul><ul><ul><li>From events </li></ul></ul><ul><li>Advertise </li></ul><ul><ul><li>Social ads </li></ul></ul><ul><li>Add applications </li></ul><ul><ul><li>FBML , Causes </li></ul></ul>
  8. 8. Planning Your Outreach on Facebook
  9. 9. Facebook: Guidelines <ul><li>Branding </li></ul><ul><li>Updating content </li></ul><ul><li>Use photos, videos, links </li></ul><ul><li>Use Apps correctly </li></ul><ul><li>Encourage interaction </li></ul><ul><li>Put something in the basket </li></ul><ul><li>Connect and integrate: Flickr, Twitter, YouTube </li></ul><ul><li>Why should I become a fan? </li></ul>
  10. 10. Facebook: Ads <ul><li>Business or brand - to promote a product or service </li></ul><ul><li>100% branded by the advertiser </li></ul><ul><li>Link to a page, application, or external website </li></ul>
  11. 11. Resources <ul><li>Facebook Pages </li></ul><ul><li>How to Use Social Media for Social Change </li></ul><ul><li>The Facebook Marketing Toolbox </li></ul><ul><li>So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop! </li></ul><ul><li>A Facebook App for Every Occasion… Even Recruiting </li></ul><ul><li>Colleges and Universities Adopt Social Media to Recruit and Research Potential Students </li></ul><ul><li>How Not to Lose Face on Facebook, for Professors </li></ul><ul><li>Social Media Strategy: Athletes for a Cure </li></ul>
  12. 12. Conclusion <ul><li>It’s about the donors </li></ul><ul><li>Being loyal to donors </li></ul><ul><li>Remember the power of a photograph </li></ul><ul><li>Engage and connect online </li></ul><ul><li>Ask your “friends” to ‘enlist friends’ </li></ul><ul><li>Establish guidelines and have a plan </li></ul>
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