Social Media for the Nutrition Professional

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Three objective of this workshop:
1) Evaluate, plan, and manage your social media presence
2) Align a social media strategy based on your business objectives
3) Measure outcomes and success of your social media activities

Published in: Social Media, Technology, Business
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Social Media for the Nutrition Professional

  1. 1. SOCIAL MEDIA FOR THE NUTRITION PROFESSIONAL Munindra Khaund University of Illinois Springfield +
  2. 2. + 2 Objectives 1. Evaluate, plan, and manage your social media presence 2. Align a social media strategy based on your business objectives 3. Measure outcomes and success of your social media activities February 11, 2014
  3. 3. + 3 Introduction    Web Services and Creative Services Web, mobile, and new media Print and digital ecosystem  Mobile Strategy Task Force  Social Media Task Force  Communication and Content Strategy February 11, 2014
  4. 4. + 4 Overview of Channels  Twitter “Twitter helps you create and share ideas and information instantly, without barriers.”  LinkedIn “…the world's largest professional network with 250 million members in over 200 countries and territories around the globe.” February 11, 2014
  5. 5. + Twitter February 11, 2014 5
  6. 6. + 6 Role of Twitter Business  Oreo “Dunk in the Dark”  Non-Profit  @charitywater    Education  @memorialmedical  @UISedu Politics  U.S. Presidential Election February 11, 2014
  7. 7. + 7 Why Twitter?  People  News  Trends  Companies  Conferences February 11, 2014
  8. 8. + 8 Deployment        Personal Why? What? When? Tips Lists Analytics         Organizational Policy or guidelines Training Staffing Crisis Management Tips Voice Analytics February 11, 2014
  9. 9. + 9 Twitter Glossary @ # RT MT DM and more… February 11, 2014
  10. 10. 10 February 11, 2014
  11. 11. + 11 Twitter Do’s and Don’ts Do’s  Listen  Engage  Provide value  Maintain etiquette  Be human  Don’ts Create Lists  Don’t spam  Don’t steal  Don’t overuse hashtags February 11, 2014
  12. 12. + 12 Resources  Twitter Help Center  Twitter Analytics  Twitter Search  Twitter Cards  Hashtags February 11, 2014
  13. 13. + LinkedIn February 11, 2014 13
  14. 14. + 14 Role of LinkedIn     How Profile Company Page School Page     Why Networking Recruiting Jobs February 11, 2014
  15. 15. + 15 Deployment         Personal Why? What? When? Tips Recommendations Groups SlideShare       Organizational Policy or guidelines Training Staffing Tips Analytics February 11, 2014
  16. 16. + 16 Gain from Your Network February 11, 2014
  17. 17. + 17 Gain from Your Network   Relationship building Connections and Introductions  Recommendations  Groups February 11, 2014
  18. 18. + 18 Company Pages Why How  Engagement  Posts  Expertise  Links  Opportunities  Track February 11, 2014
  19. 19. + 19 LinkedIn Do’s and Don’ts Do’s  Like and Tag  Add a photo   Provide meaningful updates Pose a question or share about an event  Be active, not passive Be prompt  Make your Connection requests personal   Get Recommendations Don’ts  Be professional  Don’t spam February 11, 2014
  20. 20. + 20 Resources  LinkedIn Help Center  LinkedIn Official Blog  The Sophisticated Marketer’s Guide to LinkedIn February 11, 2014
  21. 21. + @mkhaund www.linkedin.com/in/mkhaund February 11, 2014 21

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