Is Twitter, by changing our communication, changing how we conduct business?


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This presentation highlights:
* Personal and Business Perspective
* Statistics
* Using Twitter for Business
* Blending Business and Personal Activity
* CEO’s and CTO’s Using Twitter
* Twitter Don’ts
* Lesson Learned
* Resources

[Presented at Association of Information Technology Professionals, Capitol Chapter event.]

Published in: Business, Technology
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Is Twitter, by changing our communication, changing how we conduct business?

  1. 1. Is Twitter,by changing our communication, changing how we conduct business?<br />Munindra Khaund<br />University of Illinois Springfield<br />
  2. 2. Agenda<br />Introduction<br />Personal and Business Perspective<br />Statistics<br />Using Twitter for Business<br />Blending Business and Personal Activity<br />CEO’s and CTO’s Using Twitter<br />Twitter Don’ts<br />Lesson Learned<br />Resources<br />2<br />
  3. 3. Introduction<br />Created on Wordle. Content from: History and Evolution of Social Media– Source: For WDD by Cameron Chapman<br />3<br />
  4. 4. What is Twitter?<br />“You say what you’re doing, in 140 characters or less, and people who are interested in you get those updates… Twitter lets people share moments of their lives… momentous occasions or mundane ones.”<br />Evan Williams, Co-founder of Twitter<br />4<br />
  5. 5. Twitter-speak<br />Tweet– A message on Twitter<br />Follow – When you subscribe to messages from another individual, you follow the person on Twitter<br />Followers – Individuals who subscribe to your tweets<br />@Reply – Public message sent from one individual to another<br />DM– Direct message from one individual to another<br />RT– Retweet [or re-send] a message that an individual has posted on Twitter<br />Hashtag – Allows a tweet to be easily searched and located<br />5<br />
  6. 6. Personal Perspective<br />6<br />
  7. 7. Personal Perspective<br />#mumbai<br />Very large volume of tweets<br />Tweets primarily in English<br />Up-to-date tweets due to access to incident zones<br />Several retweets of important resources – telephone numbers, websites, etc.<br />Few incidences of finger-pointing but checks & balances in effect by tweeps<br />#airfrance<br />Volume of tweets is medium<br />Tweets in several languages<br />More reflective tweets due to location of incident zone<br />Few retweets of resources; only contact numbers are from Air France<br />Numerous tweets that joked about the missing plane and its reference to “LOST”<br />7<br />
  8. 8. Business Perspective<br />8<br />
  9. 9. Statistics: Age Distribution<br />Composition Index UV<br />Younger US Demos 12% Less Likely to Tweet– Source: MC Marketing Charts<br />9<br />
  10. 10. Statistics: Benefits of SM Marketing<br />Marketers&apos; Top Social Media: Twitter, Blogs, LinkedIn, Facebook – Source: MC Marketing Charts<br />10<br />
  11. 11. Statistics: Business Operations <br />Twitter to Move into Business Mainstream– MC Marketing Charts<br />11<br />
  12. 12. Statistics: Next Six Months<br />Twitter to Move into Business Mainstream – MC Marketing Charts<br />12<br />
  13. 13. Using Twitter for Business<br />External<br />Purpose<br />Share<br />Make connections<br />Be available<br />Try out new ideas<br />Generate leads<br />Customer support<br />Internal<br /><ul><li>Purpose
  14. 14. Be authentic
  15. 15. Build relationships
  16. 16. Track
  17. 17. Protect reputation
  18. 18. Guidelines
  19. 19. Costs</li></ul>13<br />
  20. 20. Blending Business and Personal Activity<br />Business<br />Start from the top<br />Designate account and personnel<br />Follow guidelines and policies<br />Intellectual property<br />Security<br />Message<br />Personal<br /><ul><li>Just be
  21. 21. Share resources
  22. 22. RT
  23. 23. Watch and observe
  24. 24. No travel schedules</li></ul>14<br />
  25. 25. CEO’s and CTO’s on Twitter<br />Padmasree Warrior<br />CTO, CISO Systems<br />Phil McKinney<br />CTO, HP Personal Systems Group<br />John Engates<br />CTO, Rackspace<br />Jim Dowson<br />CTO, Global Services, EMC<br />Tony Hsieh<br />CEO, Zappos<br />Evan Williams<br />CEO Twitter<br />15<br />
  26. 26. Twitter Don’ts<br />Don’t spam<br />Don’t ignore genuine requests for information<br />Don’t forget to give credit to the original tweet<br />Don’t launch initiative without guidelines/policy<br />Don’t expect the tool to work by itself<br />Don’t post vacation schedules<br />16<br />
  27. 27. Lessons Learned<br />Never underestimate the value of watching and observing<br />Provide value<br />Focus on quality rather than quantity<br />Understand the importance of a hashtag<br />A small act can make a big difference<br />17<br />
  28. 28. Resources: Getting Started<br />How Twitter Started – Evan Williams<br />Twittering Tips for Beginners – David Pogue<br />All You Need to Know to Twitter – Paul Boutin<br />Birds of a Feather Twitter Together – Walt Mossberg<br />14 Tools of Highly Effective Twitter Users – Kenny Hyder<br />Just Tweet It<br />Twitter Bible: Everything You Need To Know About Twitter – C G Lynch<br />18<br />
  29. 29. Resources: Business<br />Twitter 101: A Special Guide - Twitter<br />Twitter’s Ten Rules for Radical Innovators – Umair Haque<br />50 Ideas on Using Twitter for Business – Chris Brogan<br />How to use Twitter to Mitigate a Crisis – Denise Zimmerman<br />CEOs&apos; Take on Twitter – Douglas McMillan<br />Twitter: How to Get Started Guide for Business People – C G Lynch<br />17 Ways You Can Use Twitter: A Guide for Beginners, Marketers and Business Owners – DoshDosh<br />19<br />
  30. 30. Resources: Marketing and PR<br />7 Marketing Mistakes to Avoid on Twitter – Rodney Rumford<br />5 Marketing Tips for Tackling Twitter – Steve Mulder<br />How Twitter and email can benefit targeted marketing – Simms Jenkins<br />The Journalist’s Guide to Twitter – Leah Betancourt<br />Why newspapers should manage more like Twitter and less like GM – Joshua Benton<br />20<br />
  31. 31. Resources: Miscellaneous<br />Seventeen things that people are actually saying when they retweet others – Meg Pickard<br />Men Follow Men and Nobody Tweets – Bill Heil and Mikolaj Piskorski<br />Tweeting Your Way to a Job – Laura M Holson<br />Tweet Congress<br />TweetGrid<br />Tweetree<br />Social Media @ Illinois Springfield – Office of Web Services<br />21<br />
  32. 32. @mkhaund<br />22<br />