Facebook: Profile and Pages
Munindra Khaund, University of Illinois at Springfield

What is Social Networking?
“A social network
service focuses on
building online
communities of people
who share interests and
activities, or who are
interested in exploring
the interests and
activities of others.”
Wikipedia
2 February 26, 2009

Why Social Networking for Non-Profits?
“Social networking
platforms give nonprofits
a forum for meeting like-
minded organizations
and potential supporters,
and provide a medium
for spreading their
messages beyond the
immediate community.”
Alan Rosenblatt
Internet Advocacy Center
3 February 26, 2009

What is Facebook?
“Facebook gives people
the power to share and
makes the world more
open and connected.”
4 February 26, 2009

Social Media Sites
Source: Techcrunch
5 February 26, 2009

Unique Visitors
Source: Techcrunch
6 February 26, 2009

Facebook: Profile and Pages
Profile

Create account and set up profile

Add picture

Make friends

Interact

Settings

Pages

Visible to everyone

Unlimited number of fans

Send updates to all your “fans”

7 February 26, 2009

Facebook: Profile
8 February 26, 2009

Facebook: Safety Features
User Profile Information

For example - Facebook has user profile controllers in

place so that members can choose what information
they want or do not want to display to others.
On Networking Sites, Learning How Not to Share

Information Sharing

Adding Apps

9 February 26, 2009

Facebook: Settings
Friends

Settings

How to Friend Mom, Dad, and the Boss on

Facebook...Safely
10 February 26, 2009

Facebook: Pages
Profiles that represent

individual businesses:
authors, events,

organizations, product,
brand
Build a community

Add images and videos

Fans and supporters

Tip: Keywords in the title of the
page
11 February 26, 2009

Facebook: Creating a Page
What category your page falls into
1.
Details about the business or individual
2.
Publish your page
3.
KEYS
Make it personal

Update regularly

Add photos, events, notes, video, wall

Promote your page

12 February 26, 2009

Facebook: Social Ads
Business or brand - to promote a product or service

100% branded by the advertiser

Link to a page, application, or external website

Target Budget
•What do •Details
you want to •Who is your •$$$
advertise? audience?
Start Create
13 February 26, 2009

Facebook: Social Ads
14 February 26, 2009

Viral Marketing
Marketing messages passed on from one individual

to another – Hotmail
\"word-of-mouth,\" \"creating a buzz,\" \"leveraging the

media“
15 February 26, 2009

Elements of Viral Marketing
Hotmail – gave a product/service

Used existing networks

Took advantage of networks and resources

Friends and family could join easily

Product/service scaled easily

16 February 26, 2009

Viral Marketing Data
70% of viral marketers report increasing brand

awareness – Jupiter Research
87% of advertisers find interactive marketing more

effective than traditional media – Forrester Research
86% predict social advertising to become even more

effective, making it the single most promising
advertising channel – Forrester Research
17 February 26, 2009

Facebook: User Data
175 million users in Facebook

45% of Facebook’s US audience is 26yrs old or older.

276% growth in 34-54 year old users

The fastest growing segment in the US: Women over

55, up 175.3%.
Facebook
Average user has 120 friends on the site

More than 3 bn minutes spent on Facebook each day (worldwide)

More than 15 mn users update their statuses at least once each day

More than 3.5 mn users become fans of Pages each day

18 February 26, 2009

Facebook: Marketing Data
175 million users in Facebook

Stable and trusted platform

Connect with consumers

Participate in conversations

19 February 26, 2009

Facebook and Non-Profit Organizations
ACCION International

Doctors Without Borders

Humane Society

NPR

PBS

World Wildlife Fund

2009 Nonprofit Technology Conference

How to Use Social Media for Social Change

The Facebook Marketing Toolbox

20 February 26, 2009

Facebook and Academe
The Facebook Marketing Toolbox

A Facebook App for Every Occasion… Even

Recruiting
Social Networking Websites and Teens: An Overview

Adults and Social Network Websites

Colleges and Universities Adopt Social Media to

Recruit and Research Potential Students
How Not to Lose Face on Facebook, for Professors

On Facebook, Scholars Link Up With Data

The Evolution of Online Student Recruitment

21 February 26, 2009