Facebook: Profile, Pages, and Viral Marketing

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Facebook: Profile, Pages, and Viral Marketing

  1. 1. Facebook: Profile and Pages Munindra Khaund, University of Illinois at Springfield
  2. 2. What is Social Networking? “A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others.” Wikipedia 2 February 26, 2009
  3. 3. Why Social Networking for Non-Profits? “Social networking platforms give nonprofits a forum for meeting like- minded organizations and potential supporters, and provide a medium for spreading their messages beyond the immediate community.” Alan Rosenblatt Internet Advocacy Center 3 February 26, 2009
  4. 4. What is Facebook? “Facebook gives people the power to share and makes the world more open and connected.” 4 February 26, 2009
  5. 5. Social Media Sites Source: Techcrunch 5 February 26, 2009
  6. 6. Unique Visitors Source: Techcrunch 6 February 26, 2009
  7. 7. Facebook: Profile and Pages Profile  Create account and set up profile  Add picture  Make friends  Interact  Settings  Pages  Visible to everyone  Unlimited number of fans  Send updates to all your “fans”  7 February 26, 2009
  8. 8. Facebook: Profile 8 February 26, 2009
  9. 9. Facebook: Safety Features User Profile Information  For example - Facebook has user profile controllers in  place so that members can choose what information they want or do not want to display to others. On Networking Sites, Learning How Not to Share  Information Sharing  Adding Apps  9 February 26, 2009
  10. 10. Facebook: Settings Friends  Settings  How to Friend Mom, Dad, and the Boss on  Facebook...Safely 10 February 26, 2009
  11. 11. Facebook: Pages Profiles that represent  individual businesses: authors, events,  organizations, product, brand Build a community  Add images and videos  Fans and supporters  Tip: Keywords in the title of the page 11 February 26, 2009
  12. 12. Facebook: Creating a Page What category your page falls into 1. Details about the business or individual 2. Publish your page 3. KEYS Make it personal  Update regularly  Add photos, events, notes, video, wall  Promote your page  12 February 26, 2009
  13. 13. Facebook: Social Ads Business or brand - to promote a product or service  100% branded by the advertiser  Link to a page, application, or external website  Target Budget •What do •Details you want to •Who is your •$$$ advertise? audience? Start Create 13 February 26, 2009
  14. 14. Facebook: Social Ads 14 February 26, 2009
  15. 15. Viral Marketing Marketing messages passed on from one individual  to another – Hotmail quot;word-of-mouth,quot; quot;creating a buzz,quot; quot;leveraging the  media“ 15 February 26, 2009
  16. 16. Elements of Viral Marketing Hotmail – gave a product/service  Used existing networks  Took advantage of networks and resources  Friends and family could join easily  Product/service scaled easily  16 February 26, 2009
  17. 17. Viral Marketing Data 70% of viral marketers report increasing brand  awareness – Jupiter Research 87% of advertisers find interactive marketing more  effective than traditional media – Forrester Research 86% predict social advertising to become even more  effective, making it the single most promising advertising channel – Forrester Research 17 February 26, 2009
  18. 18. Facebook: User Data 175 million users in Facebook  45% of Facebook’s US audience is 26yrs old or older.  276% growth in 34-54 year old users  The fastest growing segment in the US: Women over  55, up 175.3%. Facebook Average user has 120 friends on the site  More than 3 bn minutes spent on Facebook each day (worldwide)  More than 15 mn users update their statuses at least once each day  More than 3.5 mn users become fans of Pages each day  18 February 26, 2009
  19. 19. Facebook: Marketing Data 175 million users in Facebook  Stable and trusted platform  Connect with consumers  Participate in conversations  19 February 26, 2009
  20. 20. Facebook and Non-Profit Organizations ACCION International  Doctors Without Borders  Humane Society  NPR  PBS  World Wildlife Fund  2009 Nonprofit Technology Conference  How to Use Social Media for Social Change  The Facebook Marketing Toolbox  20 February 26, 2009
  21. 21. Facebook and Academe The Facebook Marketing Toolbox  A Facebook App for Every Occasion… Even  Recruiting Social Networking Websites and Teens: An Overview  Adults and Social Network Websites  Colleges and Universities Adopt Social Media to  Recruit and Research Potential Students How Not to Lose Face on Facebook, for Professors  On Facebook, Scholars Link Up With Data  The Evolution of Online Student Recruitment  21 February 26, 2009

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