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How consumers watch and interact around entertainment content such as television and movies is changing rapidly. How content is delivered, linear vs video on demand, has a massive impact on how and where viewers consume. These changes in consumption are also impacting viewers social behaviors. Marketers for networks and brands have to understand the impact of these changes in behaviors because when their consumer is spending time watching TV and movies it is an opportunity to engage that audience. Learn from market experts on how to understand and leverage these social behaviors.