How socialmediawillchangerecruitmentforeveroslo2012


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How socialmediawillchangerecruitmentforeveroslo2012

  1. 1. 16.03.2012 Presented by Andy Headworth, Sirona Consulting 22nd March 2012 Oslo Hallo Oslo mitt Twitter heter @andyheadworth MD of Sirona Consulting Recruitment { Strategy | Social | Process | Online } Corporates and Recruiters Published author of “Smart Social Media Recruitment Strategies” 1
  2. 2. 16.03.2012 When I mention social media to HR & Recruiters........ It isn’t what you do – it is who you are‘Social’ is something you are – it is not something you do. The media doesn’t determine how social a company. Does your company culture focus on building relationships with your customers | employees | prospective employees ? If not, then it is unlikely If yes then lucky you, as social media will do it social media will help you all for you. the way . 2
  3. 3. 16.03.2012 Social Media ExplainedTwitter > I’m eating a donutFacebook > I like donutsFoursquare > This is where I eat donutsInstagram > Here is a vintage photo of my donutYouTube > Here I am eating a donutLinkedIn > My skills include donut eatingGoogle+ > I’m a Google employee who eats donutsPinterest > Here’s a donut recipeSpotify > Now listening to “donuts” Thanks to Three Ships Media Science fiction recruiting becomes reality 3
  4. 4. 16.03.2012 The Changes National Talent pools are shrinking [especially in-demand skills] Global Talent pools are increasing due to mobility Company loyalty is diminishing – jobs not careers Candidate driven marketplace ensures choice, where money isno longer the primary driver Transparency is both a talent problem and an opportunity Finding ( and employing) good people is getting harder and harder! The drivers of change Tech Social £, € Talent 4
  5. 5. 16.03.2012 The power of social media Implications of social media Talent Pool150+ M 100+ M 160+ M500+ M 800+ M 161+ M 5
  6. 6. 16.03.2012 Norway’s Talent  Oslo now ranks as the fastest-growing city in Europe due to Norway’s strong economy  Immigrants and their first-generation children are expected to make up 47% of the Norwegian capital’s population by 2040 (currently 28%).  Oslo will invest nearly NOK 25 billion (USD 4.5 billion) in 63 new construction projects, including 16 completely new schools. The Inbound Talent – where from, who & how?Sources: Norway’s SSB & NewspaperDagsavisen Social Norway 2.6M 41k 250k 579k [Working population 2.5M] March 2012 6
  7. 7. 16.03.2012 A deeper look at Facebook in Norway Remember over half the population on Facebook ..... Total 2.6 millionFast growing age group in the last 3 months 45 - 54 Recruitment CAN work on Facebook 7
  8. 8. 16.03.2012A short history of social media in recruitment Lessons learned Tactics without strategy Failure to recognise importance of content Lack of response management & conversation Engagement – are you kidding? 8
  9. 9. 16.03.2012 You are in the palms of your candidates AND employeesSmartphone penetration is47% (MMA) So what does your career site look like on a mobile? The content shift “The ubiquity of access has given candidates AND employees the opportunity to create their own content about organisations how and when they please” Steven Ehrlich – Global VP, Client Development, aia worldwide 9
  10. 10. 16.03.2012 Candidate expectations are changing“If you wish to persuade me, you must think mythoughts, feel my feelings, and speak my words” Cicero 80BC What the job seekers are saying….. 10
  11. 11. 16.03.2012 Take note employers How do you communicate with your candidates?  Tweet  Direct Message  Message  Facetime  Chat  Message; Circles  Huddle; Hangout  Message  Company updates“If you wish to persuade  Inmailme, you must think my  Message  Audio Skypethoughts, feel my feelings,  Video Skypeand speak my words”  RSS Feeds Cicero 80BC 11
  12. 12. 16.03.2012 Social searchThen the game changed......not just social search Search, plus your world[Now, do you think it might be worth looking at Google+?] 12
  13. 13. 16.03.2012Adding a social layer is not complexWhy social media for recruitment? 13
  14. 14. 16.03.2012 Recruiting by influenceJohn Sumser , from HR Examiner: "Klout, Peerindex andKred are just the start, in 10 years they will beas advanced as DNA sequencing". Reach, Influence & Amplification [ Footnote: Work in progress, but algorithms are improving all the time ] QR codes anyone? Tip: Make sure you take them to a mobile enabled page! 14
  15. 15. 16.03.2012The latest, fastest growing social network I promised you augmented reality..... 15
  16. 16. 16.03.2012No longer are you in control of your brand.... Next up................. How 16