Client Event Presentation Norway 2011

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Social Media Norway - Why it matters!

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Client Event Presentation Norway 2011

  1. 1. Niklas de Bésche Social Media in NorwayExecutive Director Meltwater Buzz
  2. 2. What is Meltwater Buzz? •  Listen•  Analyze•  Engage
  3. 3. Why should we even care in Norway 2,5m 50k 350k 100k
  4. 4. Why it matters
  5. 5. Why it matters
  6. 6. Meltwater Future of Content Survey Companies attitude to social media •  International survey More visionary More averse 100%   6% 14% 14% 12% 8% 90%   22% 8% 27%•  450 companies across the world 80%   14% 16% 22% 24% 70%   20% 36% Visionaires 60%   30%•  Non-clients, across industries 50%   42% 26% 32% 18% Followers and sectors 40%   36% 13% 18% Catching up 30%   13% 14% 18% Reluctants 20%   16% 44% Averse•  10%   10% 10% 24% 24% 24% 28% 12% 0%   5%
  7. 7. The importance of monitoring buzz around company / brand Not at all Not particularly Important Important 3% 5% Neither Important / unimportant 9% Extremely Important 43% Quite Important 41%
  8. 8. Hmmm… "How do I get started? "- 8 straightforward tips
  9. 9. 1: Start listening in
  10. 10. 2: Define why
  11. 11. 3: Strategy & playbook
  12. 12. 4: Chose channels that suits your ”why”
  13. 13. 5: Engage
  14. 14. 6: Respond or not
  15. 15. 7: Measure your Social Media ROI
  16. 16. 8: Evaluate
  17. 17. Client presentation •  Bernt G Jessen•  Adm. Direktør Mitsubishi Norge • 
  18. 18.        
  19. 19. å   
  
  20. 20.      

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