Portfolio PR Cases Okt 2009

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Portfolio PR Cases Okt 2009

  1. 1. JuniorSenior press relations
  2. 2. How to use PR and social media? • JuniorSenior Press takes care that you obtain the maximum from free publicity. We write a clear pr strategy and ensure you receive regular visibility in the most important media for your target group and your stakeholders. We write catchy and clear press bulletins and distribute these through news wires to the most influential journalists and on different groups online. • In addition we have regular contact with tv-channels, stylists and desk-editors of daily, weekly and monthly journals and blogs including the international press. Two days after sending there is a telephone follow-up, whereupon we make appointments for an interview and action (if required). But PR does not end there anymore. We also use social media as an activator to start up discussions online. If you would like to know more, please contact Fabienne van Dillen or Ab Kuijer at +31 (0)20 5353 453.
  3. 3. Introduction to JuniorSenior Offline and online media are talking about you!
  4. 4. Introduction to JuniorSenior Some of our clients (to impress you;-)
  5. 5. Cases from JuniorSenior BEN 10 Alien Force JuniorSenior Solution Results Introduction new BEN 10 series in The Netherlands Publications in lifestyle magazines and news papers worth: > € 70.000 • Press release • Mail & Win • Production press premiere in NEMO
  6. 6. Cases from JuniorSenior Billy Boy The Netherlands JuniorSenior Solution Results Free publicity in The Netherlands Orange Edition: PR value > € 10.000 MyLove: PR value > € 242.000 • Orange Edition: Product introduction of condoms on Dutch market through press release and Call & Win during European Championships • MyLove: Product introduction on Dutch market including research, press release, Mail & Win and follow-up
  7. 7. Cases from JuniorSenior Ca Ira for War Child JuniorSenior Solution Results Create publicity to raise sales for unique benefit opera from Pink Floyd’s Roger Waters. PR value: > € 31.000• Strategy • Adjusting design • Press release • Call & Win on radio and online
  8. 8. Cases from JuniorSenior [comfort zone] JuniorSenior Solution Results Publications in lifestyle magazines and news papers worth: > € 60.000 • Press releases • Handling products for photo shoots • Mail & Wins Free publicity 2007/2008
  9. 9. Cases from JuniorSenior Davines JuniorSenior Solution Results Publications in lifestyle magazines and news papers worth: > € 80.000 • Press releases • Handling products for photo shoots • Mail & Wins Free publicity 2007/2008
  10. 10. Cases from JuniorSenior DWM – Geronimo Stilton JuniorSenior Solution Results Publications in lifestyle magazines and news papers worth: > € 100.000 • Press releases • Handling products • Mail & Wins Free publicity 2008
  11. 11. Cases from JuniorSenior Fame the Musical JuniorSenior Solution Results Publications in lifestyle magazines and news papers worth: > € 100.000 • Press releases • Mail & Wins • Organizing press premiere Free publicity and press premiere
  12. 12. Cases from JuniorSenior Hertz JuniorSenior Solution Results Introduction new Mercedes SLK with automatic parking option. • Massive (inter)national press coverage worth +/- € 1.000.000 • Best viral campaign nomination • Concept to be used in other countries • Gold European Excellence Award for PR 2008 • Launch of first Dutch Championship Reverse Parking for Woman • Press conference • Event production • Mini website • Logo design
  13. 13. Cases from JuniorSenior Mim-Pi JuniorSenior Solution Results Launch winter collection of girl’s fashion brand • Press coverage; both in lifestyle magazines and online worth > € 75.000 • Showroom • Press releases • Design
  14. 14. Cases from JuniorSenior NCDO Scream Project JuniorSenior Solution Results Create awareness for freedom and safety referring to the Day of Safety on 21st of September. • Interesting research results • Free publicity in popular TV programs like De wereld draait door and Life & Cooking • Screams and attention in popular radio programs • Many uploaded screams on the website • Awareness on festivals and activities • Concept & Strategy of the campaign SCREAM! • Design & creation; look & feel of the campaign, the website and print • TV-Program on TMF; scream competition • Premiums; T-shirts • Sampling and attention on festivals
  15. 15. Cases from JuniorSenior Oxxio PR and launch project JuniorSenior Solution Results • Coverage in all national, regional and rural papers • Online coverage and in lifestyle magazines • Follow up campaign on ‘zuinige meter’ • Media exposure value € 250.000 • Corporate PR • Personal press visits and creative PR to generate free publicity • National radio with break lamp competition Responsible of the introduction of the Pharox Led Lamp in The Netherlands designed by grandsons of Phillips.
  16. 16. Cases from JuniorSenior Paul Bryan The Netherlands JuniorSenior Solution Results • Translating and writing press releases • Organizing press events and prize actions • Organizing make-over weekend in the UK Free publicity for introduction of new professional hair saloon product range in the Netherlands Publications in lifestyle magazines and biggest news paper in the Netherlands, worth > € 10.000
  17. 17. Cases from JuniorSenior Senz Umbrellas Germany JuniorSenior Solution Results • Concept & Strategy • Cooperation German PR office • Design press and retail kits • Set up survey • Writing and translating press releases • Organizing press events and prize actions Introduction of the Senz Storm umbrella in Germany Publications in lifestyle magazines news papers and RTV in Germany, worth > € 350.000
  18. 18. Cases from JuniorSenior NVPI JuniorSenior Solution Results • Publications in all media> € 500,000 • Dramatic change of shared voice in media. • News about gaming in general is 90% positive. • Media always writes about the bad news, not about the positive news. • Development of a brand called Vitamin G; gaming is good. We launched monthly positive news and info about researche with the good effects of gaming. Develop a behaviour change in the way people are thinking about gaming in general.
  19. 19. Cases from JuniorSenior Veet Benelux JuniorSenior Solution Results • Publications in lifestyle and health magazines, worth > € 250.000 • Research into target group • Press releases • Creative & design of release layouts Product introduction Veet-Inshower and Veet Face Wax
  20. 20. Cases from JuniorSenior Viviscal JuniorSenior Solution Results • Publications in lifestyle and health magazines, worth > € 130.000 •Product introduction & free publicity for female anti hair-loss product Viviscal in the Netherlands
  21. 21. Cases from JuniorSenior JuniorSenior Joan Muyskenweg 22 1096 CJ Amsterdam Netherlands T +31 (0)20 – 53 53 453 www.jr-sr.com www.juniorseniordirect.com www.juniorseniornews.com www.juniorsenior.tv Strategy Concept Copywriting PR Design Internet Research Television Sportsmarketing Direct Marketing Social Media

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