Everything Frederick (In 60 Minutes or Less)
•Download as PPTX, PDF•
1 like•545 views
This presentation was developed for the Downtown Frederick Partnership's Competitive Edge series. This presentation will arm business owners with information about Frederick County, Maryland to wow customers. Viewers will discover why people visit the Frederick area, what they do when they’re here, and learn fun facts about Frederick.
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Similar to Everything Frederick (In 60 Minutes or Less)
Similar to Everything Frederick (In 60 Minutes or Less) (20)
Recently uploaded
Recently uploaded (20)
Everything Frederick (In 60 Minutes or Less)
- 1. What your customers need to know about Frederick County.
- 2. Who We Are Becky Bickerton Director of Sales Michelle Kershner Marketing & Communication Manager
- 3. Get The Scoop This session will… Arm you with information about Frederick County to wow your customers. Discover why people visit the Frederick area and what they do when they’re here. Learn fun facts and the truth behind some of Frederick’s myths.
- 4. What Tourism Does Frederick Visitor Center Visitor Statistics Groups Sales Missions Destination Marketing Press Visits & Media Requests Heart of the Civil War Heritage Area Management Entity Calendar of Events & Visitor Guide Historic Sites Consortium Scenic Byways Manager Product Development
- 5. Did you know? We welcome 25,000 visitors annually to the Frederick Visitor Center. 1,000 of them are international travelers Our top international visitors that come to our visitor center are from Canada, the UK, and Germany.
- 6. International Market Berkhamsted, England Marketing/Partners Organization Tourism Council of Frederick County Host Writer or Group Leaders Article/Tour Inclusion Lots of time goes by Visitors Arrive!
- 7. “Thank you for the kind and warm welcome which was extended to us. I had never visited Frederick before but was delighted to find such a beautifully preserved downtown. It turned out to a real gem of a find, to which I was led by an article I read in my daily newspaper’s travel section on the city. Keep up the good work. I very much hope that I will visit Frederick again one day soon.” Andrew Webb Berkhamsted School, Herts., England USA 2013 History Visit Organiser Connecting with Visitors A warm welcome is important. We can help.
- 8. Pop Quiz: We welcomed nearly 400 visitors from this state at the Frederick Visitor Center in 2012… California Delaware Washington Michigan “Eureka! I have found it!” California State Motto California - 393 Delaware – 145 Washington - 132 Michigan - 305
- 9. Why do they visit? Shopping & Dining Civil War/Heritage Business/Ft. Detrick Arts & Entertainment Outdoor Recreation Agritourism/Wineries Genealogy Visitor Snapshot Jerry Holcomb and Sally Edwards, from San Diego, California, stopped in the Frederick Visitor Center on Monday, December 3, 2012 to kickoff their full week of Civil War exploration.
- 10. Pop Quiz: How much do visitors to Frederick County spend annually? $25 million $50 million $150 million $325 million
- 11. $294,600,000 $299,500,000 $286,000,000 $288,600,000 $325,200,000 $260,000,000 $270,000,000 $280,000,000 $290,000,000 $300,000,000 $310,000,000 $320,000,000 $330,000,000 2007 2008 2009 2010 2011 Economic Impact of Tourism in Frederick County The Economic Impact of Tourism in Maryland report for calendaryear 2011, released in January 2013, shows that visitor spending in Frederick County totaled more than $325million, a 12.7% increase from 2010 and well ahead of pre-recession levels.
- 13. Where am I? Fredericksburg or Frederick?
- 14. How we help Frederick Visitor Center Give Directions – Gettysburg, DC, Antieta m Provide Maps Offer Frederick Visitor Guide/Brochures
- 15. What happened here? Did George Washington Sleep Here? (Probably, we just don’t know where.) George Washington visited Frederick County on at least 3 occasions. He had to sleep somewhere.
- 16. 5 Historic Facts About Frederick 1. Frederick was founded in 1745 by an Irish Immigrant in an English Colony. 2. However, many early settlers were German. 3. The National Road runs right through the heart of Frederick (you know this as Patrick Street). Do you know where the 45 mile marker is? 4. Frederick served as one vast hospital after the Battles of Antietam and South Mountain. Frederick was the largest Union town that Gen. Lee and his army would occupy during the Civil War. 5. Francis Scott Key began his career in Frederick and Frederick is his final resting place.
- 17. Is anything special happening? Why, yes there is…
- 18. Star-Spangled Banner Visits Frederick June 14-15, 2013 Francis Scott Key’s original Star-Spangled Banner song lyric manuscript comes to Frederick
- 19. June 14 – 15, 2013 Francis Scott Key’s original Star-Spangled Banner song lyric manuscript comes to Frederick View Francis Scott Key’s original Star-Spangled Banner song lyric manuscript at City Hall. Attend Marker dedication ceremonies that unveil Key interpretive markers in Frederick. See At the Frederick Visitor Center, see a new exhibit featuring a fragment of one of the British bombs that exploded over Fort McHenry. Anthem & Author Reunited: War of 1812
- 20. Gettysburg 150th Commemoration June 28-July 7, 2013 Ribbon Cutting June 27 – Frederick Exhibits Open at Mason Dixon Welcome Center Related Exhibits & Events at the National Shrine of St. Elizabeth Ann Seton Civil War Trails – Brochures & Free App 4 million visitors
- 21. Mythbusting: Which side was Maryland on during the Civil War… Union or Confederate? Maryland never voted on the issue. When the legislature met in Frederick for a special session, Federal troops arrested Southern sympathizing legislators. The vote was scheduled for September 17, 1861, but never happened because a quorum was never reached. Maryland never voted on the issue of secession. This kept the Union capitol from being encircled by states in rebellion. Neither
- 22. 5 Civil War Sites People are Visiting 1. Monocacy National Battlefield – 2014 is the 150th Commemoration of the Battle of Monocacy 2. National Museum of Civil War Medicine 3. South Mountain State Battlefield Park 4. Civil War Trails – Invasion and Retreat of Gettysburg & Antietam 5. Mount Olivet Cemetery – More than 700 Confederate soldiers buried here. “Eureka! I have found it!” Frederick is a Basecamp for Civil War Exploration Big Impact Visitors to Monocacy National Battlefield generated $2.8 million in local visitor spending in 2011.
- 23. The Great Outdoors Can I visit Camp David?
- 24. NO! Visitors cannot visit Camp David. But they can visit our 11 National & State Parks. Camp David is a part of Catoctin Mountain Park.
- 25. What is there to do here? Can I take a boat ride down the canal? Is it the C&O?
- 26. Pop Quiz: What is our largest visitor attraction? Downtown Frederick! Downtown Frederick! 1. 50-block Historic District 2. Top 25 Arts Cities 3. Prettiest Painted Places 4. Dozen Distinctive Destinations 5. Great Places in America 6. Preserve America Community Great American Main Street!
- 27. Ongoing Events and Activities 13 Must See sites of 2013
- 28. What can I do for FREE?
- 29. 8 Freebies for Your Customers 1. Self-Guided Downtown Frederick Walking Tour – In the Visitor Guide 2. African American Heritage Sites Walking/Driving Tour 3. Covered Bridges Driving Tour 4. Barbara Fritchie’s Frederick 5. Civil War Trails Driving Tours – Brochures & Apps 6. Frederick History Bicycle Loop 7. Public Art Tour – Coming Soon! 8. Francis Scott Key’s Frederick– New! At the Frederick Visitor Center Scavenger Hunt for Kids (Indoor and Around Town) Exhibits & Visitor Orientation Film Restrooms Open 9-5:30 Daily
- 30. Mythbusting: How many clustered spires are there? 5 Spires 7 Spires 8 Spires Others also include City Hall's cupola, bringing the count to 8. Spires by the Numbers… Purists say there are 5: St. Johns the Evangelist Roman Catholic Church (1), Evangelical Lutheran Church (2 - twin spires), Trinity Chapel (1 spire - the oldest, dating from 1807), and All Saints Episcopal Church (1). Some include church cupolas, bringing the count to 7: Evangelical Reformed Church (2 cupolas). It depends on who you ask!
- 31. Our job is to help them find you - Our secret destinations and hidden gems. “All journeys have secret destinations of which the traveler is unaware.” -Martin Buber
Editor's Notes
- IntroductionWho we areWhat Tourism DoesCollect demographic info on visitorsPromote/sell Frederick County nationally & internationallyIndividual TravelersGroup Tours – Leisure TravelersMeetings / ConventionsSports MarketingOperate Visitor Center 4 staff dedicated to the Tourism council of Frederick County; 1 scenic byways/special projects manager; 1 HCWHA/Historic Sites Consortium – Org ChartVisitor DemographicsQuiz/Fun Facts: What’s the mileage radius most of our visitors travel from (50 miles)Are we a department of the City or County? Trick question! Neither!!!!What’s the lowest occupancy night for our hotels? (Sunday)Why do people visit Frederick (base camp, shopping, dining, history) – example/blogWhat your customers need to know about our town – Most FAQ from visitorsYou’re not in Fredericksburg. (slide with map – cannons, cute downtown, etc.)Where to get visitor information?Maps – Tearoff, VG maps/walking tourApps for exploring – VG app, iTour Frederick, Civil War TrailsTop 13 visitor destinationsTop 13 for 2013Special attention to anniversary commemorations/special eventsQuiz questions/mythbusting/fast facts handoutBarbara Fritchie House – Real or not? Which side was Maryland on during the Civil War? Union or Confederate?How far away is Gettysburg from Frederick (City? County?)What is the #1 industry in Frederick County? How many jobs are supported by tourism in Frederick County? (direct/indirect)Where can visitors learn more about Camp David? How many NPS units are in Frederick County? We have the most out of any county in the country (true)?How many covered bridges are there? Where are they? Fast FactsWhen the city was foundedHow many citizens there are in the city/countyHow far away from Gettysburg are we? How many states does Frederick County border (PA, VA, WV)
- Spend more time on what we do…
- Collect demographic info on visitorsPromote/sell Frederick County nationally & internationallyIndividual TravelersGroup Tours – Leisure TravelersMeetings / ConventionsSports MarketingOperate Visitor Center We have…4 staff dedicated to the Tourism Council of Frederick County; 1 scenic byways/special projects manager; 1 HCWHA/Historic Sites Consortium – Org Chart
- What’s the mileage radius most of our visitors travel from (50 miles)Animated:
- What’s the mileage radius most of our visitors travel from (50 miles)Animated:
- Who knows how to get to the Visitor Center?
- What’s the mileage radius most of our visitors travel from (50 miles)
- While in the area, they plan to explore Downtown Frederick, Monocacy National Battlefield, Gettysburg, Harpers Ferry, and Antietam National Battlefield.
- The Economic Impact of Tourism in Maryland report for calendar year 2011, released in January 2013, shows that visitor spending in Frederick County totaled more than $325million, a 12.7% increase from 2010 and well ahead of pre-recession levels. The study was completed by the firm Tourism Economics for the Maryland Office of Tourism and county tourism organizations. Frederick County’s growth rate in tourism spending exceeded the 7.8% growth rate experienced by the state as a whole. · Spending by visitors to Frederick County directly covered the salaries of 3,777 employees, and supported a total of 6,075 jobs when indirect and induced spending is included.· The $325-million was spent in Frederick County by more than one and a half million visitors who traveled at least 50 miles, so it excludes spending here by many residents of neighboring counties, several of which are among the nation’s most affluent. · The 1,546,700 visitors to Frederick County represented a 9.7% increase over 2010. The statewide increase was 3.7%.· Visitor spending contributed a combined $81.1-million in local, State and Federal taxes.
- Who’s been to the Mason Dixon Welcome Center? Do you know where it is? Emmitsburg…
- 50 square block national historic district. – superlatives.
- Question: How many clustered spires are there in Downtown Frederick?Answer: It depends. Clustered Spire "purists" may say there are 5 spires, comprised of St. Johns the Evangelist Roman Catholic Church (1 spire), Evangelical Lutheran Church (2 - twin spires), Trinity Chapel (1 spire - and the oldest, dating from 1807), and All Saints Episcopal Church (1 spire). Others include church cupolas into the spire skyline, which brings the spire count to 7 and includes Evangelical Reformed Church's 2 cupolas. And to complicate things even more, some also include City Hall's cupola, which brings the count to 8. So, there are 5-8 Clustered Spires in downtown Frederick, depending on who you ask.