What your customers needto know about Frederick County.
Who We AreBecky BickertonDirector of SalesMichelle KershnerMarketing & Communication Manager
Get The ScoopThis session will… Arm you with informationabout Frederick County towow your customers. Discover why people...
What Tourism DoesFrederick Visitor Center  Visitor Statistics  Groups  Sales Missions  Destination Marketing  PressVi...
Did you know?We welcome 25,000 visitors annually to the Frederick Visitor Center.1,000 of them are international travelers...
International MarketBerkhamsted, EnglandMarketing/Partners OrganizationTourism Council ofFrederick CountyHost Writer or Gr...
“Thank you for the kind and warm welcomewhich was extended to us. I had never visited Frederick beforebut was delighted to...
Pop Quiz:We welcomed nearly 400 visitors from this state at theFrederick Visitor Center in 2012…CaliforniaDelawareWashi...
Why do they visit? Shopping & Dining Civil War/Heritage Business/Ft. Detrick Arts & Entertainment Outdoor Recreation...
Pop Quiz:How much do visitors to Frederick County spendannually?$25 million$50 million$150 million$325 million
$294,600,000$299,500,000$286,000,000$288,600,000$325,200,000$260,000,000$270,000,000$280,000,000$290,000,000$300,000,000$3...
I havearrived!Now what?
Where am I?Fredericksburg or Frederick?
How we help Frederick Visitor Center Give Directions –Gettysburg, DC, Antietam Provide Maps Offer Frederick VisitorGui...
What happened here?Did George WashingtonSleep Here? (Probably, wejust don’t know where.)George Washington visited Frederic...
5 Historic Facts About Frederick1. Frederick was founded in 1745 by an Irish Immigrant in an English Colony.2. However, ma...
Is anythingspecialhappening?Why, yes there is…
Star-Spangled Banner Visits FrederickJune 14-15, 2013Francis Scott Key’s originalStar-Spangled Banner song lyricmanuscript...
June 14 – 15, 2013Francis Scott Key’s original Star-Spangled Bannersong lyric manuscript comes to FrederickViewFrancis Sco...
Gettysburg 150th CommemorationJune 28-July 7, 2013Ribbon Cutting June 27 – Frederick Exhibits Openat Mason Dixon Welcome C...
Mythbusting:Which side was Maryland onduring the Civil War…Union or Confederate?Maryland never voted on the issue.When the...
5 Civil War Sites People are Visiting1. Monocacy National Battlefield –2014 is the 150th Commemoration ofthe Battle of Mon...
The Great OutdoorsCan I visitCamp David?
NO!Visitors cannot visit Camp David.But they can visit our 11 National & State Parks.Camp David is a part of Catoctin Moun...
What is there to do here?Can I take a boat ridedown the canal?Is it the C&O?
Pop Quiz:What is our largest visitorattraction?DowntownFrederick!DowntownFrederick!1. 50-block HistoricDistrict2. Top 25 A...
Ongoing Events and Activities13 Must See sites of 2013
What can I do forFREE?
8 Freebies for Your Customers1. Self-Guided Downtown Frederick Walking Tour– In the Visitor Guide2. African American Herit...
Mythbusting:How many clustered spires are there? 5 Spires 7 Spires 8 Spires Others also include City Halls cupola, b...
Our job is to help them find you -Our secret destinations and hidden gems.“All journeys have secret destinationsof which t...
Questions?www.visitfrederick.org
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Everything Frederick (In 60 Minutes or Less)

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This presentation was developed for the Downtown Frederick Partnership's Competitive Edge series. This presentation will arm business owners with information about Frederick County, Maryland to wow customers. Viewers will discover why people visit the Frederick area, what they do when they’re here, and learn fun facts about Frederick.

Published in: Travel, News & Politics
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  • IntroductionWho we areWhat Tourism DoesCollect demographic info on visitorsPromote/sell Frederick County nationally & internationallyIndividual TravelersGroup Tours – Leisure TravelersMeetings / ConventionsSports MarketingOperate Visitor Center 4 staff dedicated to the Tourism council of Frederick County; 1 scenic byways/special projects manager; 1 HCWHA/Historic Sites Consortium – Org ChartVisitor DemographicsQuiz/Fun Facts: What’s the mileage radius most of our visitors travel from (50 miles)Are we a department of the City or County? Trick question! Neither!!!!What’s the lowest occupancy night for our hotels? (Sunday)Why do people visit Frederick (base camp, shopping, dining, history) – example/blogWhat your customers need to know about our town – Most FAQ from visitorsYou’re not in Fredericksburg. (slide with map – cannons, cute downtown, etc.)Where to get visitor information?Maps – Tearoff, VG maps/walking tourApps for exploring – VG app, iTour Frederick, Civil War TrailsTop 13 visitor destinationsTop 13 for 2013Special attention to anniversary commemorations/special eventsQuiz questions/mythbusting/fast facts handoutBarbara Fritchie House – Real or not? Which side was Maryland on during the Civil War? Union or Confederate?How far away is Gettysburg from Frederick (City? County?)What is the #1 industry in Frederick County? How many jobs are supported by tourism in Frederick County? (direct/indirect)Where can visitors learn more about Camp David? How many NPS units are in Frederick County? We have the most out of any county in the country (true)?How many covered bridges are there? Where are they?  Fast FactsWhen the city was foundedHow many citizens there are in the city/countyHow far away from Gettysburg are we? How many states does Frederick County border (PA, VA, WV) 
  • Spend more time on what we do…
  • Collect demographic info on visitorsPromote/sell Frederick County nationally & internationallyIndividual TravelersGroup Tours – Leisure TravelersMeetings / ConventionsSports MarketingOperate Visitor Center We have…4 staff dedicated to the Tourism Council of Frederick County; 1 scenic byways/special projects manager; 1 HCWHA/Historic Sites Consortium – Org Chart
  • What’s the mileage radius most of our visitors travel from (50 miles)Animated:
  • What’s the mileage radius most of our visitors travel from (50 miles)Animated:
  • Who knows how to get to the Visitor Center?
  • What’s the mileage radius most of our visitors travel from (50 miles)
  • While in the area, they plan to explore Downtown Frederick, Monocacy National Battlefield, Gettysburg, Harpers Ferry, and Antietam National Battlefield. 
  • The Economic Impact of Tourism in Maryland report for calendar year 2011, released in January 2013, shows that visitor spending in Frederick County totaled more than $325million, a 12.7% increase from 2010 and well ahead of pre-recession levels. The study was completed by the firm Tourism Economics for the Maryland Office of Tourism and county tourism organizations. Frederick County’s growth rate in tourism spending exceeded the 7.8% growth rate experienced by the state as a whole. · Spending by visitors to Frederick County directly covered the salaries of 3,777 employees, and supported a total of 6,075 jobs when indirect and induced spending is included.· The $325-million was spent in Frederick County by more than one and a half million visitors who traveled at least 50 miles, so it excludes spending here by many residents of neighboring counties, several of which are among the nation’s most affluent. · The 1,546,700 visitors to Frederick County represented a 9.7% increase over 2010. The statewide increase was 3.7%.· Visitor spending contributed a combined $81.1-million in local, State and Federal taxes. 
  • Who’s been to the Mason Dixon Welcome Center? Do you know where it is? Emmitsburg…
  • 50 square block national historic district. – superlatives.
  • Question: How many clustered spires are there in Downtown Frederick?Answer: It depends.  Clustered Spire "purists" may say there are 5 spires, comprised of St. Johns the Evangelist Roman Catholic Church (1 spire), Evangelical Lutheran Church (2 - twin spires), Trinity Chapel (1 spire - and the oldest, dating from 1807), and All Saints Episcopal Church (1 spire).  Others include church cupolas into the spire skyline, which brings the spire count to 7 and includes Evangelical Reformed Church's 2 cupolas.  And to complicate things even more, some also include City Hall's cupola, which brings the count to 8. So, there are 5-8 Clustered Spires in downtown Frederick, depending on who you ask.
  • Everything Frederick (In 60 Minutes or Less)

    1. 1. What your customers needto know about Frederick County.
    2. 2. Who We AreBecky BickertonDirector of SalesMichelle KershnerMarketing & Communication Manager
    3. 3. Get The ScoopThis session will… Arm you with informationabout Frederick County towow your customers. Discover why people visitthe Frederick area and whatthey do when they’re here. Learn fun facts and thetruth behind some ofFrederick’s myths.
    4. 4. What Tourism DoesFrederick Visitor Center  Visitor Statistics  Groups  Sales Missions  Destination Marketing  PressVisits & Media Requests  Heart of the Civil War Heritage Area Management Entity  Calendar ofEvents & Visitor Guide  Historic Sites Consortium  Scenic Byways Manager  Product Development
    5. 5. Did you know?We welcome 25,000 visitors annually to the Frederick Visitor Center.1,000 of them are international travelersOur top international visitors that come to our visitorcenter are from Canada, the UK, and Germany.
    6. 6. International MarketBerkhamsted, EnglandMarketing/Partners OrganizationTourism Council ofFrederick CountyHost Writer or GroupLeadersArticle/Tour InclusionLots of time goes byVisitors Arrive!
    7. 7. “Thank you for the kind and warm welcomewhich was extended to us. I had never visited Frederick beforebut was delighted to find such a beautifully preserveddowntown.It turned out to a real gem of a find, to which I was ledby an article I read in my daily newspaper’s travel sectionon the city.Keep up the good work. I very much hope that I will visitFrederick again one day soon.”Andrew WebbBerkhamsted School, Herts., EnglandUSA 2013 History Visit OrganiserConnecting with VisitorsA warm welcome is important.We can help.
    8. 8. Pop Quiz:We welcomed nearly 400 visitors from this state at theFrederick Visitor Center in 2012…CaliforniaDelawareWashingtonMichigan“Eureka! I have found it!”California State MottoCalifornia - 393Delaware – 145Washington - 132Michigan - 305
    9. 9. Why do they visit? Shopping & Dining Civil War/Heritage Business/Ft. Detrick Arts & Entertainment Outdoor Recreation Agritourism/Wineries GenealogyVisitor SnapshotJerry Holcomb and Sally Edwards, from San Diego, California,stopped in the Frederick Visitor Center on Monday, December 3, 2012 to kickofftheir full week of Civil War exploration.
    10. 10. Pop Quiz:How much do visitors to Frederick County spendannually?$25 million$50 million$150 million$325 million
    11. 11. $294,600,000$299,500,000$286,000,000$288,600,000$325,200,000$260,000,000$270,000,000$280,000,000$290,000,000$300,000,000$310,000,000$320,000,000$330,000,0002007 2008 2009 2010 2011Economic Impact of Tourism in Frederick CountyThe Economic Impact of Tourism in Maryland report for calendaryear 2011, released inJanuary 2013, shows that visitor spending in Frederick County totaled more than$325million, a 12.7% increase from 2010 and well ahead of pre-recession levels.
    12. 12. I havearrived!Now what?
    13. 13. Where am I?Fredericksburg or Frederick?
    14. 14. How we help Frederick Visitor Center Give Directions –Gettysburg, DC, Antietam Provide Maps Offer Frederick VisitorGuide/Brochures
    15. 15. What happened here?Did George WashingtonSleep Here? (Probably, wejust don’t know where.)George Washington visited Frederick County on at least 3 occasions. He had to sleep somewhere.
    16. 16. 5 Historic Facts About Frederick1. Frederick was founded in 1745 by an Irish Immigrant in an English Colony.2. However, many early settlers were German.3. The National Road runs right through the heart of Frederick (you knowthis as Patrick Street). Do you know where the 45 mile marker is?4. Frederick served as one vast hospital after the Battles of Antietam andSouth Mountain. Frederick was the largest Union town that Gen. Lee andhis army would occupy during the Civil War.5. Francis Scott Key began his career in Frederick and Frederick is his finalresting place.
    17. 17. Is anythingspecialhappening?Why, yes there is…
    18. 18. Star-Spangled Banner Visits FrederickJune 14-15, 2013Francis Scott Key’s originalStar-Spangled Banner song lyricmanuscript comes to Frederick
    19. 19. June 14 – 15, 2013Francis Scott Key’s original Star-Spangled Bannersong lyric manuscript comes to FrederickViewFrancis Scott Key’s original Star-Spangled Banner songlyric manuscript at City Hall.AttendMarker dedication ceremonies that unveil Key interpretivemarkers in Frederick.SeeAt the Frederick Visitor Center, see a new exhibit featuringa fragment of one of the British bombs that exploded overFort McHenry.Anthem & Author Reunited:War of 1812
    20. 20. Gettysburg 150th CommemorationJune 28-July 7, 2013Ribbon Cutting June 27 – Frederick Exhibits Openat Mason Dixon Welcome CenterRelated Exhibits& Events at theNational Shrineof St. ElizabethAnn SetonCivil War Trails –Brochures &Free App4 millionvisitors
    21. 21. Mythbusting:Which side was Maryland onduring the Civil War…Union or Confederate?Maryland never voted on the issue.When the legislature met in Frederick for a specialsession, Federal troops arrested Southern sympathizinglegislators.The vote was scheduled for September 17, 1861, but neverhappened because a quorum was never reached.Maryland never voted on the issue of secession.This kept the Union capitol from being encircled by statesin rebellion.Neither
    22. 22. 5 Civil War Sites People are Visiting1. Monocacy National Battlefield –2014 is the 150th Commemoration ofthe Battle of Monocacy2. National Museum of Civil WarMedicine3. South Mountain State BattlefieldPark4. Civil War Trails – Invasion andRetreat of Gettysburg & Antietam5. Mount Olivet Cemetery – More than700 Confederate soldiers buriedhere.“Eureka! I havefound it!”Frederick is a Basecamp forCivil War ExplorationBig ImpactVisitors to MonocacyNational Battlefieldgenerated$2.8 millionin local visitorspending in 2011.
    23. 23. The Great OutdoorsCan I visitCamp David?
    24. 24. NO!Visitors cannot visit Camp David.But they can visit our 11 National & State Parks.Camp David is a part of Catoctin Mountain Park.
    25. 25. What is there to do here?Can I take a boat ridedown the canal?Is it the C&O?
    26. 26. Pop Quiz:What is our largest visitorattraction?DowntownFrederick!DowntownFrederick!1. 50-block HistoricDistrict2. Top 25 Arts Cities3. Prettiest Painted Places4. Dozen DistinctiveDestinations5. Great Places inAmerica6. Preserve AmericaCommunityGreat AmericanMain Street!
    27. 27. Ongoing Events and Activities13 Must See sites of 2013
    28. 28. What can I do forFREE?
    29. 29. 8 Freebies for Your Customers1. Self-Guided Downtown Frederick Walking Tour– In the Visitor Guide2. African American Heritage SitesWalking/Driving Tour3. Covered Bridges Driving Tour4. Barbara Fritchie’s Frederick5. Civil War Trails Driving Tours – Brochures &Apps6. Frederick History Bicycle Loop7. Public Art Tour – Coming Soon!8. Francis Scott Key’s Frederick– New!At the Frederick Visitor CenterScavenger Hunt for Kids (Indoor and Around Town)Exhibits & Visitor Orientation FilmRestroomsOpen 9-5:30 Daily
    30. 30. Mythbusting:How many clustered spires are there? 5 Spires 7 Spires 8 Spires Others also include City Halls cupola, bringing the count to 8.Spires by the Numbers…Purists say there are 5: St. Johns the Evangelist Roman Catholic Church(1), Evangelical Lutheran Church (2 - twin spires), Trinity Chapel (1 spire- the oldest, dating from 1807), and All Saints Episcopal Church (1).Some include church cupolas, bringing the count to 7: EvangelicalReformed Church (2 cupolas).It depends on who you ask!
    31. 31. Our job is to help them find you -Our secret destinations and hidden gems.“All journeys have secret destinationsof which the traveler is unaware.”-Martin Buber
    32. 32. Questions?www.visitfrederick.org
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