Marketing at Rice   Everything	  you	  think	  you	  should	  already	  know	   Presented	  by	  Michelle	  Kerkstra,	  Ho...
Tradi&onal	  Marke&ng	  is	  Obsolete	                h<p://www.baekdal.com/media/market-­‐of-­‐informa;on	  
Online	  Presence	  is	  Important	          Effec&veness	  of	  Marke&ng	  Outlets	  at	  Rice	                           ...
Facebook	  Sta&s&cs	  More	  than	  500	  million	  	  ac;ve	  users	                                	  •  50	  %	  of	  a...
Facebook	  is	  an	  Opportunity	  to	       Build	  a	  Community	  1.  Update	  your	  Facebook	  frequently,	  but	  fin...
Case	  Study:	  The	  Hoot	             	  	  
GRAPHIC DESIGN       	  	  {	  func;on	  }	  :	  	  	  1.  convey	  complex	  ideas	  quickly,	  creates	  be<er	         ...
Prac&ce	  safe	  design:	  	              	  	     Use	  a	  concept	  	                         -­‐	  Petrula	  Vron;kis	  
Effec&ve	  Marke&ng	  Conveys	  your	       Message	  Instantaneously	                                	  	       1.  Simple...
How	  To	  Design	  a	  Good	  Poster	    1.  Grab	  Their	  AMen&on	        •  Interes&ng	  Picture	        •  Strategic	...
How	  To	  Design	  a	  Good	  Poster	     2.	  Simple	  is	  Good	     •  Pictures/Color	  Not	  Text	     •  Use	  FB	  ...
How	  To	  Design	  a	  Good	  Poster	  3.	  Fonts	  are	  SWEET	     •  Experiment	  with	        interes&ng	  fonts!	   ...
How	  To	  Design	  a	  Good	  Poster	  4.	  Move	  the	  Eye	  around	      •  Font	  size	  correlates	  to	         imp...
How	  To	  Design	  a	  Good	  Poster	  5.	  Color	       •  Basic	  color	  rules	       •  Tone,	  contrast	  6.	  Balan...
Symmetrical	  Balance	     Asymmetrical	  Balance	  	                           	  
Typography	       mm                                                        	  	  Serif/	  Sans	  Serif	  Serifs	  are	  t...
 Sans	  Serif	  	  J	  I got into a fight with a type            I got into a fight with a typedesigner once. I was count...
Serif	  –	  Best	  for	  Media	  	     with	  Light	  Copy	                 	  	  C                               D
Don’t	  do	  it!....	  EVER	                    	  	  Brush Script MTComic SansPapyrus
Google.	  Comicsansified.	  Gross.	                         	  	           h<p://www.allgraphicdesign.com/comicsans-­‐googl...
“Two	  fonts	  walk	  into	  a	  bar,	  the	  bartender	  	                            	  	    says	  ‘we	  don’t	  serve	...
Go	  Big	  or	  Go	  Home	  Illustrator	                                   Word/Powerpoint	  Vector-­‐based	  graphics	  :...
Marke&ng	  @Rice	  	  •  Hang	  flyers	  in	  the	  stairwells	  at	  Rice,	  every	  stairwell	  at	  least	     bo<om	  2...
Marketing at Rice University
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Marketing at Rice University

  1. 1. Marketing at Rice Everything  you  think  you  should  already  know   Presented  by  Michelle  Kerkstra,  Hoot  Marke;ng  Manager  
  2. 2. Tradi&onal  Marke&ng  is  Obsolete   h<p://www.baekdal.com/media/market-­‐of-­‐informa;on  
  3. 3. Online  Presence  is  Important   Effec&veness  of  Marke&ng  Outlets  at  Rice   Facebook   Emails   Printed  Materials   Glass  Doors,  etc.   via  my  work  with  RPC,  Hoot,  Annual  Fund  &  WRC  
  4. 4. Facebook  Sta&s&cs  More  than  500  million    ac;ve  users    •  50  %  of  ac;ve  users  log  on  everyday  •  Average  user  has  130  friends  •  200  million  users  access  Facebook   through  mobile  device    @  Rice  •  3,600  people  in  the  Rice  network!       h<p://www.facebook.com/press/info.php?sta;s;cs  
  5. 5. Facebook  is  an  Opportunity  to   Build  a  Community  1.  Update  your  Facebook  frequently,  but  find  a       balance  –  DO  NOT  post  just  to  post.  Be  crea;ve.  2.  Force  people  to  post/like/comment  on  your  FB  3.  Offer  Incen;ves  for  interac;ons  4.  Acknowledge  people  who  frequently  interact   with  your  page  
  6. 6. Case  Study:  The  Hoot      
  7. 7. GRAPHIC DESIGN    {  func;on  }  :      1.  convey  complex  ideas  quickly,  creates  be<er   understanding  across  language  barriers  2.  Elevates  aesthe;c  pleasure  and  crea;ve  thinking      
  8. 8. Prac&ce  safe  design:         Use  a  concept     -­‐  Petrula  Vron;kis  
  9. 9. Effec&ve  Marke&ng  Conveys  your   Message  Instantaneously       1.  Simple   2.  A<rac;ve   3.  Unique   4.  Accessible  h<p://adsogheworld.com/  
  10. 10. How  To  Design  a  Good  Poster   1.  Grab  Their  AMen&on   •  Interes&ng  Picture   •  Strategic  Use  of  ‘White  Space’   •  Crea&ve  Art  h<p://elbowroomdesign.com/musings/610/how-­‐to-­‐design-­‐a-­‐good-­‐poster/  
  11. 11. How  To  Design  a  Good  Poster   2.  Simple  is  Good   •  Pictures/Color  Not  Text   •  Use  FB  for  details  h<p://elbowroomdesign.com/musings/610/how-­‐to-­‐design-­‐a-­‐good-­‐poster/  
  12. 12. How  To  Design  a  Good  Poster  3.  Fonts  are  SWEET   •  Experiment  with   interes&ng  fonts!   •  Don’t  use  more  then  3   •  Free  Fonts!    dafont.com      thx  interwebs!   h<p://www.alecsorensen.com/porholio/font_poster.gif  
  13. 13. How  To  Design  a  Good  Poster  4.  Move  the  Eye  around   •  Font  size  correlates  to   importance  of  informa&on   •  Use  cues  in  design  to   ‘point’  at  important  info  
  14. 14. How  To  Design  a  Good  Poster  5.  Color   •  Basic  color  rules   •  Tone,  contrast  6.  Balance   •  Symmetrical,  asymmetrical   •  By  color,  contrast,  texture  
  15. 15. Symmetrical  Balance   Asymmetrical  Balance      
  16. 16. Typography   mm    Serif/  Sans  Serif  Serifs  are  the  small  endcaps  on  le<ers.  Serifs  can  aid  in  reading  large  wri<en  material  (copy).  Serifs  should  be  avoided  for  small  type  ie.  websites,  ar;cles.  
  17. 17.  Sans  Serif    J  I got into a fight with a type I got into a fight with a typedesigner once. I was counterpunch     designer once. I wasdrunk for hours. My hair was a counterpunch drunk for hours.mess, my cap height was all wrong, My hair was a mess, my capthe blood had to be swashed off height was all wrong, the bloodwith gentle strokes into a bowl, and had to be swashed off withI had to stem my cursing on the way gentle strokes into a bowl, and Iout of the bar, tail between my legs, had to stem my cursing on thenursing my arm. way out of the bar, tail between my legs, nursing my arm. D C
  18. 18. Serif  –  Best  for  Media     with  Light  Copy      C D
  19. 19. Don’t  do  it!....  EVER      Brush Script MTComic SansPapyrus
  20. 20. Google.  Comicsansified.  Gross.       h<p://www.allgraphicdesign.com/comicsans-­‐googlespoof.html  
  21. 21. “Two  fonts  walk  into  a  bar,  the  bartender         says  ‘we  don’t  serve  your  type  here’.       So  they  called  the  serif”  
  22. 22. Go  Big  or  Go  Home  Illustrator   Word/Powerpoint  Vector-­‐based  graphics  :  logos,  one-­‐pg  layouts   Text  documents,  presenta;ons   Photoshop   Photocorrec;on,  web   graphics,  Not  for  type/logos  InDesign  Mul;-­‐page  layouts,  or  one-­‐pg  layouts.  Not  Logos  
  23. 23. Marke&ng  @Rice    •  Hang  flyers  in  the  stairwells  at  Rice,  every  stairwell  at  least   bo<om  2  floors       •  Big  posters  are  nice,  but  are  overlooked  a  lot  of  the  ;me   (and  expensive)   •  Tabletops  are  trashed  almost  instantaneously  •  Send  an  email  to  ustudents@  •  FACEBOOK  Like  CRAZY  •  U;lize  Erin  and  the  webz  for  graphic  work      

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