Lean Usability Testing at Insignia Health

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Lean Usability Testing at Insignia Health

  1. 1. Lean Usability Testing The How, What and Why of Usability Testing at Insignia Health Michelle Kerkstra, Skamania 2012
  2. 2. What does “Usability” mean? Making sure something works well, and that a person of average ability or experience can use it for its intended purpose without getting hopelessly frustrated
  3. 3. Steve Krug has been an industry leader in usability design for more than 20 years • • • • • Apple Netscape AOL Lexus etc…..
  4. 4. Usability Lessons with Steve Krug 1. Web applications should explain themselves 2. Don’t make me think 3. Don’t waste my time 4. We’re creatures of habit 5. No time for small talk
  5. 5. User Testing Happens at Every Stage of the Development Process
  6. 6. Usability tests are qualitative. The purpose isn’t to prove anything; it’s to get insights that enable us to improve what we’re building.
  7. 7. How We Conduct Usability Sessions 1. Facilitator asks participants to perform tasks and talk out loud as they go. Observers watch and learn in another room. Development Team Sales/Client Services 2. Retrospective Next Day - Problems and Solutions Stakeholders
  8. 8. Usability Testing Moving Forward Once a month Once every two weeks 5 Participants 2 Participants Including Problems & Solutions in Retrospective Moving Solution Brainstorm to a different meeting with only key stakeholders present
  9. 9. When tackling usability problems… • Tweak, don’t redesign • Simplify, always
  10. 10. What we’ve found so far October 5 • Inconsistent registration flow • Site purpose unclear • Improved UX surrounding goal and area of interest selection • Incorporated framing into goals • Remove HA from registration • Reduced and refined home page text November 1 • Improve onboarding experience • Lack of consistency in • Refine content throughout content, tone, and nomenclature • Confusion between how different pages and concepts are related registration • Revisit prioritization of elements on homepage and challenge board
  11. 11. Why we do User Testing 1. To find usability problems 2. To see through the eyes of end users Watching users makes us better designers.

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