• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Zeta interactive technology 2011
 

Zeta interactive technology 2011

on

  • 609 views

 

Statistics

Views

Total Views
609
Views on SlideShare
599
Embed Views
10

Actions

Likes
0
Downloads
4
Comments
0

1 Embed 10

http://www.gleanster.com 10

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Zeta interactive technology 2011 Zeta interactive technology 2011 Presentation Transcript

    • Learn How Zeta InteractiveDrives Measurable Resultsfor Technology Companies © 2011 Zeta Interactive – Proprietary & Confidential 1
    • CREATIVE AOR SUCCESS STORY: HEWLETT-PACKARDTwelve Years of Innovation and Creativity TouchSmart  Online Strategy, Site Design, Content, Copy, Optimization, and Maintenance SmartColor Mobile Site  Site Design, Development, and Maintenancie End-of-Life Products  Capture and Redirect Search Traffic  Landing Page Design and Optimization © 2011 Zeta Interactive – Proprietary & Confidential 2
    • WEB AOR SUCCESS STORY: HP CONSUMERLeveraging High-End Endorsements to Increase Product Sales Leverage Celebrity endorsements to promote products and enhance brand image Vivienne Tam special edition notebook “Digital Clutch” campaign:  Display advertising, social media, Facebook, interactive demo and microsite experience Gwen Stefani limited edition Kanji camera:  Display advertising, sweepstakes, microsite experience with interactive demos © 2011 Zeta Interactive – Proprietary & Confidential 3
    • SEARCH SUCCESS STORY: SONY ELECTRONICSExtending a Storefront to Google.com through Product Extensions With Zeta’s guidance, Sony used product extensions to bring its storefront to Google.com, highlighting and promoting its most valuable products Utilized product extensions to highlight specific product offerings on Google.com:  Let users window shop for Sony’s products while still on the search results page  Results in more qualified clicks and visits to Sony’s site  Allows advertisers to link their Google Merchant Center feed to their AdWords account More Qualified Traffic  Using product extensions, Sony was able to receive more highly qualified traffic on Google Increased Conversions  Sony saw a 9% uptick in conversion rate for users that clicked on a particular product within the plusbox, as compared to classic search ads Better Results  Allowed advertisers to customize which products display in the product extension  Customized products that displayed in product extensions  In result, the “premier products that Sony wanted to feature were front and center on Google.com” © 2011 Zeta Interactive – Proprietary & Confidential 4
    • SEARCH SUCCESS STORY: TURBOTAXSEM Leveraging Search for Big Returns During Tax Season To amplify online visibility on major search engines, maximize sales of software, and strategically gain share in the increasingly competitive landscape. Driving maximum results, revenue and brand leadership during the peak season:  Secured additional click-throughs & visitors  Increased prominence in search engines  Used channels to drive increased sales and revenue during tax season  Used paid search techniques, including geo- targeted campaigns, custom landing page development, etc “Our campaign with Zeta Interactive has enabled us to reach all of the milestones we set out to achieve with our 2010 search campaign. The Zeta search team’s strategies, insights and knowledge of the search 20% increase in clicks landscape proved to be invaluable to our brand.” Improving cost-per-acquisition by nearly 17% Margaret Willette Driving a 52% increase in total revenue YoY from Search Engine Marketing Manager for TurboTax SEM DMA’s prestigious Echo Awards 2010 Finalist © 2011 Zeta Interactive – Proprietary & Confidential 5
    • LANDING PAGE TESTING SUCCESS STORY: TURBOTAXOptimizing Landing Pages for Increased Results Improve TurboTax signups for searchers using IRS-related keywords Control was a well-tested landing page After Existing Landing Page received a very Before high bounce rate from IRS term-related searchers Zeta Interactive included content to help visitors find what they’re looking for: Tax Guides, Refund Info. Included “IRS” and related words on the page to improve relevancy and quality score Included calls to action that are explicitly descriptive to drive higher click-throughs 11% lift in form completions vs. the control. © 2011 Zeta Interactive – Proprietary & Confidential 6
    • SEM SUCCESS STORY: NEUSTAR - ULTRADNSGenerating a 400% Lift from Landing Page Redesigns Improve conversion of paid search traffic for UltraDNS Traffic Management Services Control was an existing information page on the UltraDNS website After Before Organize and streamline content to make it easier to scan and read. Create visual interest on the page using color and imagery. Incorporate the Request form onto the page and reduce the number of required fields. 400% lift in form completions vs. the control. Success from this project lead to Landing Page optimization across their products, and eventually a site redesign. © 2011 Zeta Interactive – Proprietary & Confidential 7
    • Unique Combination ofStrategic Insights, Services &Best-of-Breed Technologies © 2011 Zeta Interactive – Proprietary & Confidential 8
    • WHY ZETA IS DIFFERENTA New Kind Of Agency Built For Today’s Digital EnvironmentWho We Are: Leading full-service agency providing integrated, interactive marketing solutions for many of the world’s leading brands including CENTURY 21, Martha Stewart Omnimedia, US Airways and Sony Electronics.Why We’re Unique:Our combination of expertise and technology drive significant growth and ROI for our clients  Deep channel expertise  Website development, search, social, email, mobile, digital publishing  Multi-disciplined team  Creative, analytics, marketing, channel-specific & technology expertise under one roof  In-house development and technical resources  Team of over 200 technicians & product developers work with subject matter experts to create solutions built for today’s marketing challenges  Cross-channel integration experience  Leverage knowledge of multiple channels to optimize entire customer experienceNo other agency can match our mix of services, focus, technology and expertise.Zeta Interactive is uniquely positioned to help you succeed in today’s complex digital environment.Offices & Team:  5 Offices Worldwide  Primary offices: New York, San Diego  Number of Employees: 340 (worldwide) © 2011 Zeta Interactive – Proprietary & Confidential 9
    • AN INTEGRATED, AUDIENCE DRIVEN APPROACHCombination of Strategic Services & Technology Acquire Retain Grow Winback Clients’ Audience STRATEGIC DIGITAL AGENCY SERVICES STRATEGY & ANALYTICS BRAND & CREATIVE WEB AUDIENCE MEDIA DEVELOPMENT DEVELOPMENT FOUNDATIONAL CHANNEL SOLUTIONS EMAIL SEARCH SOCIAL MEDIA MOBILE DIGITAL PUBLICATION MARKETING MARKETING MARKETING MARKETING MARKETING OPTIMIZATION Goal Focused – Data Driven – Revenue Focused © 2011 Zeta Interactive – Proprietary & Confidential 10
    • REPRESENTATIVE CLIENT EXPERIENCEDeep Industry ExpertiseConsumer Travel & Health & Tech Publishing Education Real Estate Goods Hospitality Beauty Entertainment Finance Manufacturing B2B Energy & Utilities © 2011 Zeta Interactive – Proprietary & Confidential 11
    • zetainteractive.com © 2011 Zeta Interactive – Proprietary & Confidential 12