0
Social Media Review <br />May 2011 – July 2011<br />
+<br />=<br /><ul><li> Increased followers
Increased discussion
Enhanced thought-leader presence
 Analytics monitoring
 Incorporated Instagram, Foursquare </li></li></ul><li>As of May 16, 2011<br />@DoubleDutch had <br />323 followers<br />
2011 @DoubleDutch Tweets<br />January……………………..6 tweets <br />February……………………4 tweets<br />March…………………………1 tweet <br />A...
According to tweetstats.com statistics obtained on May 18, 2011…<br />On average, @DoubleDutch was tweeting <br />1.9 twee...
Data courtesy of Dan Zarrella<br />What @DoubleDutch was tweeting per day…<br />Is the recommended tweeting frequency per ...
Tweets increased from 11 tweets in April to 81 tweets in May.<br />Followers increased from <br />284 followers on May 1 t...
Tweets increased from 81 tweets in May to 193 tweets in June.<br />Followers increased from <br /> 363 followers on June 1...
Tweets took a drop after product launch: 193 tweets in June to 101 tweets from July 1-28.<br />Even still, followers incre...
During the duration of @megankdoyle’s internship, the follower base @DoubleDutch increased from <br />323 followers on May...
Increased followers by:-Frequency of tweets-Focused tweet content-Consistently prompt response time<br />
Free analytics sites:<br />Twittercounter.com<br />Tweetstats.com<br />Tweetyam.com<br />Tweetpsych.com<br />Socialblaze.c...
TWITTER: @DoubleDutch<br />RECOMMENDED FUTURE COURSE OF ACTION:<br /><ul><li>Upgrade to twittercounter.com premium account...
Pay attention to plateaus (I definitely saw one within the last two weeks of monitoring)</li></ul>Discuss with GMG for goo...
Make it about a person, not a business.  People don’t want to interact with a company- they want human interaction
Tweets by others in the office (transparency)
Replies to others </li></li></ul><li>FacebookReview<br />
USERS<br />**600% increase from 3/5/2011 – 5/15/2011<br />**Data obtained May 16th and July 28th<br />
Upcoming SlideShare
Loading in...5
×

DoubleDutch Social Media Review

862

Published on

Review of Twitter and Facebook statistics during my internship at DoubleDutch.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
862
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "DoubleDutch Social Media Review"

  1. 1. Social Media Review <br />May 2011 – July 2011<br />
  2. 2. +<br />=<br /><ul><li> Increased followers
  3. 3. Increased discussion
  4. 4. Enhanced thought-leader presence
  5. 5. Analytics monitoring
  6. 6. Incorporated Instagram, Foursquare </li></li></ul><li>As of May 16, 2011<br />@DoubleDutch had <br />323 followers<br />
  7. 7. 2011 @DoubleDutch Tweets<br />January……………………..6 tweets <br />February……………………4 tweets<br />March…………………………1 tweet <br />April………………………..11 tweets<br />
  8. 8. According to tweetstats.com statistics obtained on May 18, 2011…<br />On average, @DoubleDutch was tweeting <br />1.9 tweets per day <br />and only 15 tweets per month<br />
  9. 9. Data courtesy of Dan Zarrella<br />What @DoubleDutch was tweeting per day…<br />Is the recommended tweeting frequency per hour.<br />That seems a little extreme…And increasing too drastically for a small company could lower productivity. <br />
  10. 10. Tweets increased from 11 tweets in April to 81 tweets in May.<br />Followers increased from <br />284 followers on May 1 to <br />362 followers on May 31.<br />***@megankdoyle started working @doubledutch on May 16, 2011 <br />
  11. 11. Tweets increased from 81 tweets in May to 193 tweets in June.<br />Followers increased from <br /> 363 followers on June 1 to <br />402 followers on June 30.<br />***spike of tweets from June 20-23 due to product launch push <br />
  12. 12. Tweets took a drop after product launch: 193 tweets in June to 101 tweets from July 1-28.<br />Even still, followers increased from <br /> 403 followers on July 1 to <br />431 followers on July 28.<br />***@megankdoyle acquired statistics for @doubledutch on July 28, 2011 <br />
  13. 13. During the duration of @megankdoyle’s internship, the follower base @DoubleDutch increased from <br />323 followers on May 16th to 431 followers on July 28th. <br />That is a 33% increase. <br />
  14. 14. Increased followers by:-Frequency of tweets-Focused tweet content-Consistently prompt response time<br />
  15. 15.
  16. 16. Free analytics sites:<br />Twittercounter.com<br />Tweetstats.com<br />Tweetyam.com<br />Tweetpsych.com<br />Socialblaze.com<br />Image courtesy of: http://webpromoexpert.com/blog/wp-content/uploads/2011/06/analytics.jpg<br />
  17. 17. TWITTER: @DoubleDutch<br />RECOMMENDED FUTURE COURSE OF ACTION:<br /><ul><li>Upgrade to twittercounter.com premium account</li></ul>**Benefits: up to 1 years of stats, stats updated every hour, @mentions and retweets, premium dashboard, excel export option<br /><ul><li>Continue using Instagram, Foursquare
  18. 18. Pay attention to plateaus (I definitely saw one within the last two weeks of monitoring)</li></ul>Discuss with GMG for good social media campaigns<br /><ul><li>Create DoubleDutchhashtags - #hyveenterprise #DD4all etc…
  19. 19. Make it about a person, not a business. People don’t want to interact with a company- they want human interaction
  20. 20. Tweets by others in the office (transparency)
  21. 21. Replies to others </li></li></ul><li>FacebookReview<br />
  22. 22. USERS<br />**600% increase from 3/5/2011 – 5/15/2011<br />**Data obtained May 16th and July 28th<br />
  23. 23. What kind of Facebook posts did <br />DoubleDutch use to increase “Likes?” <br />**Data from 5/18/2011 – 7/28/2011<br />
  24. 24. INTERACTIONS<br />**increase from 3/5/2011 – 5/15/2011<br />
  25. 25. Data courtesy of Dan Zarrella<br />The fine print says “The data indicates that about 0.5 posts per day (1 post every 2 days) will achieve the most likes on Facebook.”<br />
  26. 26. On May 16, 2011, <br />DoubleDutchFacebook page had 100 likes.<br />By July 26, 2011, <br />the page had 126 likes.<br />That is an 26% increase. <br />
  27. 27. Facebook: DoubleDutch<br />RECOMMENDED FUTURE COURSE OF ACTION:<br /><ul><li>Monitor “Insights” analytics (provided for free by Facebook)
  28. 28. Consider adding Review Page or Discussion Board to promote “fan” interaction
  29. 29. Continue posting Instagram photos</li></ul>This gives the office personality – much needed human interaction<br /><ul><li>Support Twitter posts</li></ul>Do not post everything from Twitter onto Facebook, but choose the most influential Twitter post from the day. <br /><ul><li>Again, make it about a person, not a business. People don’t want to interact with a company- they want human interaction.</li></ul>Post about people in the office: office blogs from all members, team events, etc. <br />
  30. 30. See you later, @DoubleDutch!<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×