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DoubleDutch Social Media Review

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Review of Twitter and Facebook statistics during my internship at DoubleDutch.

Review of Twitter and Facebook statistics during my internship at DoubleDutch.

Published in: Business, Technology

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Transcript

  • 1. Social Media Review
    May 2011 – July 2011
  • 2. +
    =
    • Increased followers
    • 3. Increased discussion
    • 4. Enhanced thought-leader presence
    • 5. Analytics monitoring
    • 6. Incorporated Instagram, Foursquare
  • As of May 16, 2011
    @DoubleDutch had
    323 followers
  • 7. 2011 @DoubleDutch Tweets
    January……………………..6 tweets
    February……………………4 tweets
    March…………………………1 tweet
    April………………………..11 tweets
  • 8. According to tweetstats.com statistics obtained on May 18, 2011…
    On average, @DoubleDutch was tweeting
    1.9 tweets per day
    and only 15 tweets per month
  • 9. Data courtesy of Dan Zarrella
    What @DoubleDutch was tweeting per day…
    Is the recommended tweeting frequency per hour.
    That seems a little extreme…And increasing too drastically for a small company could lower productivity.
  • 10. Tweets increased from 11 tweets in April to 81 tweets in May.
    Followers increased from
    284 followers on May 1 to
    362 followers on May 31.
    ***@megankdoyle started working @doubledutch on May 16, 2011
  • 11. Tweets increased from 81 tweets in May to 193 tweets in June.
    Followers increased from
    363 followers on June 1 to
    402 followers on June 30.
    ***spike of tweets from June 20-23 due to product launch push
  • 12. Tweets took a drop after product launch: 193 tweets in June to 101 tweets from July 1-28.
    Even still, followers increased from
    403 followers on July 1 to
    431 followers on July 28.
    ***@megankdoyle acquired statistics for @doubledutch on July 28, 2011
  • 13. During the duration of @megankdoyle’s internship, the follower base @DoubleDutch increased from
    323 followers on May 16th to 431 followers on July 28th.
    That is a 33% increase.
  • 14. Increased followers by:-Frequency of tweets-Focused tweet content-Consistently prompt response time
  • 15.
  • 16. Free analytics sites:
    Twittercounter.com
    Tweetstats.com
    Tweetyam.com
    Tweetpsych.com
    Socialblaze.com
    Image courtesy of: http://webpromoexpert.com/blog/wp-content/uploads/2011/06/analytics.jpg
  • 17. TWITTER: @DoubleDutch
    RECOMMENDED FUTURE COURSE OF ACTION:
    • Upgrade to twittercounter.com premium account
    **Benefits: up to 1 years of stats, stats updated every hour, @mentions and retweets, premium dashboard, excel export option
    • Continue using Instagram, Foursquare
    • 18. Pay attention to plateaus (I definitely saw one within the last two weeks of monitoring)
    Discuss with GMG for good social media campaigns
    • Create DoubleDutchhashtags - #hyveenterprise #DD4all etc…
    • 19. Make it about a person, not a business. People don’t want to interact with a company- they want human interaction
    • 20. Tweets by others in the office (transparency)
    • 21. Replies to others
  • FacebookReview
  • 22. USERS
    **600% increase from 3/5/2011 – 5/15/2011
    **Data obtained May 16th and July 28th
  • 23. What kind of Facebook posts did
    DoubleDutch use to increase “Likes?”
    **Data from 5/18/2011 – 7/28/2011
  • 24. INTERACTIONS
    **increase from 3/5/2011 – 5/15/2011
  • 25. Data courtesy of Dan Zarrella
    The fine print says “The data indicates that about 0.5 posts per day (1 post every 2 days) will achieve the most likes on Facebook.”
  • 26. On May 16, 2011,
    DoubleDutchFacebook page had 100 likes.
    By July 26, 2011,
    the page had 126 likes.
    That is an 26% increase.
  • 27. Facebook: DoubleDutch
    RECOMMENDED FUTURE COURSE OF ACTION:
    • Monitor “Insights” analytics (provided for free by Facebook)
    • 28. Consider adding Review Page or Discussion Board to promote “fan” interaction
    • 29. Continue posting Instagram photos
    This gives the office personality – much needed human interaction
    • Support Twitter posts
    Do not post everything from Twitter onto Facebook, but choose the most influential Twitter post from the day.
    • Again, make it about a person, not a business. People don’t want to interact with a company- they want human interaction.
    Post about people in the office: office blogs from all members, team events, etc.
  • 30. See you later, @DoubleDutch!