Architecture and content is an important factor in ranking
A poorly designed site can hurt your rankings
Straight from Matt Cutts: “ Site architecture, how you make links and structure appear on a page in a way to get the most people to the products that you want them to see, is really a better way to approach it then trying to do individual sculpting of PageRank ”
Kyle Craig advises businesses on their marketing efforts. He analyzes existing campaigns and finds new opportunities for improving results, expanding marketing share and making sales. He works on lead generation, content production, publicity, and online marketing strategy. Kyle has worked with over 30 clients and over 50 product launches and campaigns. Today, he focuses on the most important aspect of the marketing campaign - getting inside the customer's head and deciphering the buying process.