Top Tips for SEO by Kyle Craig - For business owners and managers for running a successful seo campaignPresentation Transcript
10 Things Every Business Owner Needs to Know About SEO If you don’t understand these basic things, you could end up penalized, or worse, banned, from the search engines
Who should read this?
This presentation is for the business owner, manager, and website owner who is looking to get…
… higher rankings in the search engines.
… more traffic to their website.
… higher quality customers.
Will this work on all Search Engines?
These principles are modeled after general search engine behavior and should work on all sites
But, keep in mind, each search engine has it’s own tricks and quirks
Rule 1: Don’t try to trick the algorithm
Don’t use black-hat or grey-hat methods
You may get short term results
Eventually your site will be penalized or banned
Corollary to Rule 1 – There’s plenty of opportunity for legit methods
Using legitimate, white-hat methods are a much stronger strategy
It will take longer, but your ranking will persist longer and with a higher score
Rule 2 – Strategy vs. Tactics
Don’t focus on a single tactical step
Instead, focus on your overall strategy
A good start.. Answer - “My site will be known for xxx and in the business of yyy ”
From that simple statement, you derive your strategy for keywords, links, and all else
Rule 3: SEO is not a fix for a poor site
Architecture and content is an important factor in ranking
A poorly designed site can hurt your rankings
Straight from Matt Cutts: “ Site architecture, how you make links and structure appear on a page in a way to get the most people to the products that you want them to see, is really a better way to approach it then trying to do individual sculpting of PageRank ”
Rule 4: SEO does not exist in isolation
Rankings come from multiple activities
Include Linking + Content + Architecture + Keyword research + Analytics into your plan
Rule 5: Know your keywords
Do LOTS of keyword research and track them carefully
Keywords are the single most important way that your customers will find you
Good keyword research will result in higher ranking for relevant (read:better) customers
Rule 6: It’s not just about you, but also who links to you
Remember when your Mom said “Don’t hang around that bad crowd?”
Low quality or spam sites that link to your site will bring you down in the rankings
Rule 7: Rankings take time
High rankings do not come overnight
Black-hat methods may get high rankings for a short time, but you’ll eventually be demoted, penalized, and possibly banned
Rule 8: Local wins
To make the rankings more relevant, Local optimizations are a major influence
This piece is often overlooked!
Don’t ignore this aspect!
Rule 9: Content on your site is directly related to the traffic it brings
This one is easy:
No content = No Traffic
Non-relevant content = No Traffic
Duplicate content = No Traffic
Rule 10: Know your end goal
Always keep your end goal in mind
Is your goal…
To get visitors?
To make more sales?
To get more sign-ups?
To get traffic?
Always keep your goal in mind when you are planning your SEO activities
Who is Kyle Craig?
Kyle Craig advises businesses on their marketing efforts. He analyzes existing campaigns and finds new opportunities for improving results, expanding marketing share and making sales. He works on lead generation, content production, publicity, and online marketing strategy. Kyle has worked with over 30 clients and over 50 product launches and campaigns. Today, he focuses on the most important aspect of the marketing campaign - getting inside the customer's head and deciphering the buying process.